Top 10:
Video Marketing Trends 2016/2017
Facebook video
100,000,000
500,000,000
Facebook users watch an average of
100 million hours of video on mobile
every day.
500 Million people are watching
Facebook videos every day.
8,000,000,000
85%
Daily views have increased from
1 billion to 8 billion in one year.
Text posts, meanwhile, are
declining year on year.
85% of Facebook video is
watched without sound.
Wallpaper
video
While off-site videos on YouTube are valuable
you’ll see more video content migrated to
branded URLs. Marketers will continue to find
ways to integrate video into web design.
The homepage video is the most important
expression of a company’s internet presence.
You’ll see a lot of use of video as backgrounds.
A good example: mediaboom.com
Pre-roll
YouTube ads
Pre rolls ads are considered the most tolerable
video ad format. Yay! However… that is because
you can skip them within the first five seconds.
So make sure to get your call-to-action in first
five seconds. Create the ‘un-skippable skip ad’.
Product videos
Product videos will become a
really important part of guiding
customers though purchase
process according to the ZMOT.
26%
64%
How-to
of consumers turn to
YouTube for shopping
inspiration.
of consumers review
electronics videos on
YouTube.
videos are also a great way to
engage a community and educate
and improve a viewers experience.
Offer insight that you think your
consumers would care about.
About us videos
Text won’t disappear
completely but we can
expect video to permeate
web design in the future.
Introductory videos will become more
popular. Introducing yourself via video will
create a real connection between you and
your viewers, rather than just a bunch of
names. Video lets your personality shine.
Live video
Live video has become a huge buzz term for
video marketing.
There are apps such as Periscope and Meerkat,
but Facebook Live is proving the most popular.
It’s popular because viewers feel a sense of
urgency knowing that they won’t be able to
view content in real time again.
Remember to mention your name and business
throughout the stream, because viewers will be
tuning in at random times. So it’s important that
you regularly introduce yourself.
Live stream for at least 10 minutes. The longer
you broadcast the more likely people are to
discover and share your video.
Get the equipment right. Even though you are
streaming from an iPhone, make sure to use a
tripod and mic, such as the Rode VideoMic Me.
Email
video
marketing
Marketers will rely less on heavy content in
emails and more on videos that encourage
recipients to interact with their brand.
Video allows you to keeps your emails short.
Wistia have developed some email templates
to get you started with video.
Instagram
Snapchat
Creators can now upload videos of up to 60 seconds, allowing
publishers to entertain and engage viewers for much longer.
20 million Snapchatters view live stories each day.
Videos autoplay and are watched without sound. They also loop.
Snapchatters watch 10 billion videos per day. Even more potential if you
are aiming your marketing efforts at generation Z (13-24 year olds).
360˚ video
360˚ video works the same way as 360˚ images. It gives the viewer the
chance to immerse themselves in an experience, and is a fantastic
opportunity for any brand. It’s more like theatre than film.
About Doubleshot
Get in touch
We are known for producing video campaigns that engage audiences through well-told stories and
strong visuals. We make effective online videos for clients from creative agencies to luxury brands,
tech startups and finance companies.
Watch our showreel:
http://doubleshot.tv
The company was founded in 2006 by creative director Ed Thomas, a film-maker who combines a
cinematic shooting style with a passion for helping businesses communicate through video. Over the
last ten years, we have built strong working relationships with our clients, who continually return to
us. We have a reputation for being friendly and flexible. We work collaboratively, involving our
clients as much as they want.
We've worked with some fantastic global brands:
Email us:
[email protected]
Connect on Twitter:
@doubleshottv
Call us:
0117 925 7913
Find us at:
Spike Island, Bristol BS1 6UX
We are based at Spike Island, Bristol, but our filming work takes us across the UK and internationally.
Statistics used in this document sourced from www.reelseo.com, www.wistia.com, www.adweek.com