FROM
PUMPHREY FOR PRES I DENT COMMITTEE
Suite 740, Roosevelt Hotel
Was hington 9, D. C.
ADams 2- 3411
FOR RELE ASE: SQnday A.M. 1 s, Novem~er
POLITICAL
tt
22,1959
IMAGES II SCORED BY SENATOR HlJ1VIPHREY
Beckley, W.Va . , Nov . 21 -- Se nator Hubert
H~
Hn..rn phrey lashed out tf'night at
made personalities who sub st itute image for isc. c1e'' in
spoke at a Democratic dinnel· --meetir_g
j
n
J.
p-.'lit :i_c2.l campaign.
11
taill"r-
The SenatClr
B:;c \~lc:;y "
In the same vein, Senator Humphrey chided those who only recen't ly -- for the r:;ake ,..f
poJit ical expediency -- have embraced areas thsy 1vs neve r acknowl e dged
bef~re.
Intimating that this image - fev er has worked j_ts w<"y inTo both pol itical parti'-'S, the
Minnesota Senator gave these examples :
11
If the
1 old 1
Sam Jones is beginning to be distrusted by the vote rs, tecl"me the
1 new 1
Sam Jones.
11
If you want t() run for national office, change your image from a hos t ile stranger to
the farmer to a warm) cranberry - eating friend,' 1
Other examples were cited.
In asking other candidates to E>mbrace the issues - - and welcoming aboard those
Whl"'
rece ntly have -- Senator Humphrey state cJ. i
HI will continue to speak up f or the rights of labor; for r.1inorit ies; f or the elderly;
for the children and their educat ional neeis; for the small businessman ; fClr t he farmer,
victim of a terrific cost--price squeeze_; for the downtrodden and oppressed whose injury
is too ; :'ten overlooked in a rich socj_ety,
\\I believe that an active peace -- not -" passive peace -·- is the greatest goal nf all,
and I will continue to talk about the need fo r putting humanity and common sense int("l our
for ign policy , n
.. j).-
( EXCERPTS FROM HU11[F HREY SPEECH ARE ATTACHED)
HUMPHREY F OR PRES I DENT CONIMITTEE
· Su._ite 740 Rooseve l t Hote l
Washington 9, D. C.
ADams
FOR RELEASE :
Sunday AMs , Nov .
2- 3411
22, 1959
Excerpts fr om
Speec h by Sen . Hubert H. Humphrey ( D.-Mi nn . )
at a Beckle y , W. Va ., Democ r at i c Rally
Satur da y , Nov . 21, 1959
You hear a l ot of talk today ab out the "image " p r esented by a pol i tical
candidate.
Campa i gn managers and televisi on advisers and press agents advise
men runn i ng for office, "You ' ve got to change the i mage you are pr esent:ing to
the vote r s , 11
A lot of these so - cal l ed advisers are of the same slick b r eed that
r igged the TV qui z shows ,
The i r motto is :
11
Anything to make a buck .
Anything
to win a vote , 11
What does :i.t mean to
11
change your image 11 ?
I t means to p r esent your self
as somethi ng you are not .
You know what I ' m talki ng a bout -- the t a i l nr - made personal i ties who sub st i tute
11
image 11 for
If t he
become t h e
11
11
11
i ssue , 11
For example :
old" Sam Jones is be ginning to be distrusted by the voters,
new 11 Sam Jones .
I f you want to run for nat i onal office , change your image from a
l).ost ile st r ange r to the farmer to a warm, cranberry- eat i ng friend .
I f you ' r e a Republican but realize you must attract the i ndependent
voter , put on a big smile and talk liberal unt i l you get i n the White House .
Then the Republ i c an National Commi ttee will take ove r and fill the government
with loyal party hackso
I ma ge s , images , image s .
Sometimes I wonde r how Abe Li ncoln wou l d have greeted a TV
make-~p
man
who wanted to cover up the warts .
I th i nk the American people a re getting a little t i red of
nonsense as t he image of common sense .
lie servi ce ,
11
i mages . 11
Of
Of public relations as the image of pub-
Of showmansh i p as the image of leadership .
The Ame ric a n people want and des e rve honesty .
The Ame rican people want and des e rve freedom from f r aud ,
My f ri ends, I 1 ll be frank wi th you .
told me I ought to ove r haul my personality .
A lot of politi ca l
expe r ts 11 have
They say I talk too much , I have too
r.ru ch ene r gy , I am to o seri ous about too many issues.
(r.w re)
11
P• 2- HUmphrey, Beckley, W,Va ,
But I will not turn phony for political advantage ,
I will continue -- as I have for years -- to talk a bout the situation
our economy is gett ing into, and the need to strengthen it and expand it.
I an serious -- as I have long been -- about guaranteeing basic human
rights for a ll peoplej and I will cont inue to press for sudh guarantees;
I believe deeply
~-
as I have for
yea~s
-- that Ame ric a is losing
friends in the world , friends we need to win.
I be lieve an activ e peace -- not a passive peac e -- is the gr eatest
goal of al l, and I will continue to talk about the need to put humanity and
common sense in our foreign policy.
I beli eve that a s we negotiate with world powers, particularly with
Russia, we must negotiate in good faith but al way s from a position of strength.
I will continue to speak up for the rights of labor; for minorities; for
the elde rly; for the children and their educational needs; for t he small businessman; for the farme r, victim of a terrific cost-price squeeze; for the downt rodden
and oppressed whose injury is too often overlooked in a rich society.
While I do not intend to change my image , I also have no intention of
seeking controv ers y for controversy's sake.
But Ame ric a thrives only on honest debate, l oyal dissent, and courageous
de~ois
ion. ·
I do not intend to avoid a fight when a vital is sue is at stake ,
Nor do
I have any intent i on of going around this country uttering sweet nothings in order
to avoid getting people mad at me .
And I urge upon my party that it act likewise .
If we fail to act bclrrly and honestly on the great i ssues facing us we will not
win next yea r and we will not deserve to win .
Let 's l eave ima ge ry to Hollywood and Madison Avenue ,
Let 's be honest with ours elves ,
Let's let the real self show through.
READING COPY
t ~~
_
~whxr~ _
7 s~D o~ o 037
UJ-c(==\=
\ ===tl==
EXCERPTS FROM SPEECH BY SENATOR HUBERT HUMPHREY
. . . . . ., WEST VIRGINIA - NOVEMBER ~1
-r;o_
"BCC'f;:
~£'/
l
~
~ ~
4ou hear a lot of talk today about the " image" presented by a
political candidate.
Campaign managers and television advisers and
press agents advise men running for office, "You've got to change the
image you are presenting to the voters."
I
;\ A lot of these so-called advisers are of the same slick breed
that rigged the TV quiz shows.
buck.
Their motto is: "Anything to make a
Anything to win a vote. "
---~
You know what I'm talking
-
abo~t
who substitute " image " for " issue. "
L
-- the tailor-made per$onalities
For example:
f the "old" Sam Jones is beginning to be distrusted by the
voters, become the "new" Sam Jones.
_ ·UJ_ Mw Lo~K:(=--
:--------~~-----
YQ
more ..•
I
(
~~
)#'f\
'
-2-
~If yo~t to run for national office,
a hostile stranger to the farmer
~ If your're
000039
change your image from
~ ~-a-~)\ cranberry-eating
friend.
a Republican but realize you must attract the
independent voter, put on a big smile and talk liberal until you get
~n the White House.~~en the Republican National Committee will take
-------------------------------------over and fill the government with
Images, images, images.
Sometimes I wonder how Abe Lincoln would have greeted a TV
make-up man who wanted to cover up the warts.
I think the American people are getting a little tired of " images. "
Of nonsense as the image of common sense.
Of public relations as the
- - - ...... ·-- -
image of public service.
·--
... --· --·-·----- ~··
Of showmanship as the image of leadership.
- - - -..,--------·- -------------
(
-3-
~~=--~~
I' 11 be frank with you.
A lotOoQ
have told me I ought to overhaul my personality.
~oQi~iQal
"experts "
They say I talk too
much, I have too much energy, I am too serious about too many issues.
c:::?
But I will not turn phony for political advantage.
-..-:::::::;~,..-r
W"' -
I will continue
......___..---,
11..----------l
II(
as I have for ,years -- to talk about the
situation our economy is getting into, and the need to strengthen rut
and expand it.
serious
human rights for all people, and I will continue to press for such
guarantees .
.~
I believe deeply -- as I have for years -- that America is losing
friends in the world, friends we need to win.
I believe an active peace -- not a passive peace -- is the
greatest goal of all, and I will continue to talk about the need to put
humanity and common sense in our foreign policy.
more .••
-4-
I believe that as we negotiate with
worqJJP~~r1,1
particularly
~
with Russia, we must negotiate in good faith, but always from a position
/1
of strength.
I will continue to speak up for the rights of labor; for minorities;
- - ---- --
------~---
for the elderly; for the children and their educational needs; for the
~
t
small businessman; f?r the farmer
4
5
victim8of a terrific cost-price
-------
squeeze; for the downtrodden and oppressed whose injury is too ofte
- - - - - - - -: >"
overlooked in a rich society.
~rica thrives only on honest debate,
courageous decision.
-r,go
loyal dissent, and
~
---
I do not intend to avoid a fight when a vital issue is at stake.
-
-·-- ---
Nor have I any intention of going around this country uttering sweet
nothings in order to avoid getting people mad at me.
my party that it act likewise.
And I urge upon
If we fail to act boldly and honestly on
the great issues facing us we will not
~
win next year and we
more .••
-5-
000042
will not deserve to win.
Let's leave imagery to Hollywood and Madison Avenue.
Let's be honest with ourselves.
~
Let's let theR real self show through.
I
l
-
I
READING COPY
EXCERPTS PRt'll SPEECH BY SENATOR HUBERT HUMPHREY
CHAIU.ESTON, WEST VIRGINIA - NOVEMBER 31
You hear a lot of talk today about the
politic 1 candidate.
11
image 11 presented by a
Campaign managers and t levis ion advisers and
press agents advise men running for office, "You tve got to change the
image you are presenting to the voters."
A
lot of these so-called advisers are of the same slick breed
that rigged the TV quiz shows.
buck.
Anything to win
What does it
Their motto is: .,Anything to make
vot . "
an to "change your image 11 ?
It means to present
yourself as something you are not.
You know what I'm talking about ·- the tailor..made personalities
who substitute uimageu for "issue .n
I£ the "old" Sam Jones i
For example:
beginning to be distrusted by the
voters, become the "new" Sam Jones.
"
\
more +~' ,.
.
\
\
I \
Chllrleeton
-2-
If you want to run for national office. change your image from
hostile stranger to the farmar to a
wa~
cranberry-eating friend.
If your're a Republican but realiz you must attract the
independent voter, put on a big smile and talk liberal until you get
in the White Houae.
Then th Republican National Committee will take
over and fill the government with loyal party hacka.
Images • images • i.tnilges.
Sometimes I wonder bow Abe Lincoln would have greeted
make-up man who wanted to cover up the
I think the Americen people ar
arts.
getting a little tired of "images.n
Of nonsense as the image of common sense.
image of public servic •
TV
Of pub lie relations as the
Of showmanship as the image of leadership.
Tb , American people want and deserve honesty.
Tb American people want and deserve freddom from fraud.
more .••
Charlesto n •3-
My frienc:la, I '11 be frank with you,
A lot of political tteltpertatt
have told me I ought to overhaul my personali ty.
They say 1 talk too
much, I have too much energy, I am too serious about too many issues.
But I will not turn phony for political advantage .
I will continue ·- as 1 have for years -- to talk about the
situation our economy is getting into, and the need to strengthen
t
and expand it.
I am serious
~-
as I hav
long been -- about guarantee ing basic
human rights for all people. and I will continue to press for such
guarantee •
I believe d eply -· as I have for years -- that America ie loaing
friend
in the world, friends we need to win.
1 believe an active peee
-- not a pasatve peace ·- is th4
greatest goal of all, and I will continue to talk about the need to put
humanity and common sense in our foreign policy.
mo'X'e • , •
Charleston
I believe that aa
~
·4·
negotiate with world powers, particul
ly
with usaia, we must negotiate in good faith, but alwaye from a position
of strength.
I will continue to apeak up for the rights of labor; for minorities;
for the
elderly~
for the children and their educational needs; for the
small buainesaman; for the farmer, victim-of
aqueez ; for the downtrodden and oppr sled
'
overlooked in
terrific coat-price
wboa~t
injury is too often
rich society.
While 1 do not intend to chang my image, I
lao have no
intention of seeking controversy for controver y's sake.
But America thrives only on honest debat _, loyal diseent 1 and
courageous decision.
I do not int nd to avoid
fight when a vital is ue 1 at
take.
Nor have I any intentton of oing around this country uttering sweet
nothings in order to avoid getting people mad at me.
my party that :Lt act likewise.
the gr at issues facing ua
And 1 urge upon
If we fail to act boldly ancl honestly on
will not
••
1
... ~
....
win n xt
yea~
and we
more •••
,
Charles ton
.. 5.
will not deserve to win.
tet•s leave imagery to Hollywood and Madison Avenue.
Let's be honeat with ourselv es.
Let's let the real. self show through.
-30-
Minnesota
Historical Society
Copyright in this digital version belongs to the Minnesota
Historical Society and its content may not be copied
without the copyright holder's express written permission. Users may print, download, link to, or email content,
however, for individual use.
To req uest permission for com mercial or ed uca tional use,
please contact the Minnesota Historical Society.
1~
W'W'W.mnhs.org