The Allegheny
Trailrunners
RACE SERIES 2013
SPONSOR GUIDE
About the Series
From the PA North Country, to the Laurel
Highlands, to the Susquehanna Valley,
Southeastern PA to the Poconos, every
region in PA has a series of trail races
except the Alleghenies. The Allegheny
Trailrunners strive to change that! With
the beauty of this outdoor scenery and
access to major metro areas with I-99,
I-80, PA Turnpike, I-70 and Route 22, we
hope to attract trailrunners far and wide.
The Dirty kiln races at
canoe Creek State park
This race with two courses will be a great introductory course for new
trail runners but will still be a greatrun for experienced competitors.
About The Dirty Kiln Trail Races:
Coming April 6th, 2013. Join us at our first trail race of
the season at the second annual Dirty Kiln Trail Races
at Canoe Creek State Park. There will be two options: a
5 mile and a half-marathon mile run. We will be starting
runners near the beach on the western side of Canoe
Creek Lake. From here we plan to take runners up and
over Mooreʼs Hill, down the other side, then across
Canoe Creek. From here runners will circumnavigate
the lakeʼs edge and back to the finish. Here, runners
can finish the race or run around the lake again (but not
necessarily the same route!) We can guarantee a
course made up of mostly winding singletrack, heart
pounding climbs, fast descents, stream crossings and
mud.
About Canoe Creek State Park:
Canoe Creek State Park is in Frankstown
Township in Blair County, Pennsylvania. It is 7
miles east of Hollidaysburg. Canoe Creek State
Park is a half mile off U.S. Route 22 near the
small town of Canoe Creek. Canoe Creek State
Park was chosen by the Pennsylvania
Department of Conservation and Natural
Resources (DCNR) and its Bureau of Parks as
one of “Twenty Must-See Pennsylvania State
Parks”.
Rock’N The Knob Trail Races
Pennsylvania’s second highest mountain is the site for one of the
region’s most exciting trail races.
Rock Nʼ The Knob will return to Blue Knob or a 5-mile and 30k (18-mile) race in Fall 2013.
About Blue Knob State Park:
Blue Knob State Park is in Kimmel, Lincoln, and Pavia townships in Bedford County, Pennsylvania.
The park is named for Blue Knob, the second highest mountain in Pennsylvania at 3,146 feet. It is the
location of Blue Knob All Seasons Resort, the ski slope in Pennsylvania with the highest elevation.
Blue Knob State Park is west of Interstate 99 on Pennsylvania Route 869 near the village of Pavia.
Number of Annual Outings.
31.8 days is the average.
104+ times
7.2%
52-103 times 1-3 times
9.0%
25.4%
WHAT IS
TRAIL RUnning?
Trail running is a variant on running that differs markedly from road running
and track running. Trail running generally takes place on hiking trails, most
commonly single track trails, although fire roads are not uncommon. The
trails tend to traverse varying terrain; hills, mountains, deserts, forests, and
narrow passages are common. Likewise, steep inclines or rough terrain
sometimes may require hiking or scrambling.
24-51 times
15.3%
12-23 times 4-11 times
14.4%
28.7%
trail runners
are split
among gender
TESTIMONIALS
Here is what people said about our last trail races:
Shelly Hammel Conner: Great job guys. Had a great time and experience
for my first trail run and looking forward to many more.
Male
50.0%
Female
50.0%
Bennie Harader: Today was my first real race in 20 years. You guys did an
awesome job with the course, and everything was well marked and
organized. Can't wait to do it again next year!!
Ryan Stoltz: Had a blast. Thank you to everyone who put this together.
Top notch race!
INCOME
Todd Lewis: This was one top notch trail run!!!
Erin Dunkel: Excellent job today guys! Today's race was a blast...Great
organization and planning! Thanks!
Andre Sweeley: Thanks to all the guys from Allegheny Trailrunners...you
guys put on a great event!!!! Can't wait for next year!!
$100+
31.5%
< $25k
12.6%
$25k-$50k
19.1%
John M. Weaver Jr.: Thanks to all of you for your time and effort in making
the first Dirty Kiln Race so awesome today. It was a great race and a
great time!
Wayne Munoz: Everything was awesome. Fantastic course, well
organized, and just perfect. You guys rock!
David Fusco: Outstanding race guys! What a great experience for my first
trail race!
Troy Claar: you all did a great job - thanks for a nice event....what's up for
Blue Knob??
$75k-$100k $50k-$75k
21.1%
15.8%
Mary Kowalski: Great venue, excellent course, friendly volunteers,
creative touches.. Fantastic!
6-12
2.8%
Thad Daly: Everyone asks me how was it and I say “awesome” then they
ask where is the next one and I say “Blue Knob” and then they ask
“when?!”
Post-Grad HS or Less
20.5%
21.7%
education
College Grad.1-3 yrs. College
31.4%
26.3%
45+
20.0%
13-17
7.5%
18-24
20.8%
participation by age
25-44
48.9%
become a sponsor
Allegheny Trailrunners are interested in finding partners for our race series. We are looking for
sponsors and in-kind contributors for one or both races to pay for overhead costs and other
fees. Be among the first to sponsor this exciting series to a key demographic while introducing
hundreds to the great outdoors of the Alleghenies.
OPPORTUNITiES
Here are just a few opportunities we can provide to you as a sponsor
or in-kind contributor. The number or level of promotion will be
depended on cash value of your contribution.
Your organization’s logo on the official race T-shirt / Tech
Shirt.
Insertion of a flyer, brochure, fact sheet or promotional item
in participant goodie bag.
Counter/table space provided for your literature on race day.
Logo or sponsor mention on our official race website and
Facebook page
Your logo or text mention of your organization on race
brochures, flyers, posters and other printed literature
Title sponsorship to the event or race series (i.e. “Company
Presents the Dirty Kiln Trail Races”, etc.)
Magazine, newspaper, press release and other media
mentions
Banner, company display, company table, giveaway or other
race day promotion
Exclusivity mentions in designated market (i.e. “The official
hotel, restaurant, athletic store, etc.”)
Rock’n the knob trail race SPOnsor opportunities
Platinum Sponsor: $1500
Event will be named “(Your Company)” Presents Rockʼn The Knob Trail Races” on all materials, flyers, posters,
magazines, large logo and link on website.
Event Day Advertising: Biggest logo on race shirt to all participants, large banner on site, room for tent/truck/booth space
to advertise/promo your products/services, promo items, coupons or advertising placed in goodie bags for all participants.
Full-page ad in program. Recognition by race officials pre and post race.
10 Free race entries.
Titanium Sponsor: $1000
Pre-Race Promotions: Logo on all materials, flyers, posters, large logo on website.
Event Day Advertising: Large logo on race shirt to all participants, banner on site, room for tent/truck/booth space to
advertise/promo your products/services, promo items, coupons or advertising placed in goodie bags for all participants.
Half-page ad in program. Recognition by race officials pre and post race.
5 Free race entries.
GOLD Sponsor: $250
Pre-Race Promotions: Logo on all materials, flyers, posters, medium logo on website.
Event Day Advertising: Medium Logo on race shirt to all participants, small banner on site, room for tent/truck/booth
space to advertise/promo your products/services, promo items or advertising placed in goodie bags for all participants.
No coupons. Quarter-page ad in program. Recognition by race officials pre and post race.
3 Free race entries.
SILVER Sponsor: $150
Pre-Race Promotions: Text mention on all materials, flyers, posters, small logo on website.
Event Day Advertising: Small Logo on race shirt to all participants, small banner on site, room for tent/truck/booth space
to advertise/promo your products/services, literature placed in goodie bags for all participants. One-eighth page ad in
program. Recognition by race officials pre and post race.
1 Free race entry.
BRONZE Sponsor: $75
Pre-Race Promotions: Text on all materials, flyers, posters, text mention on website.
Event Day Advertising: Text mention on race shirt to all participants. Text mention in program. Recognition by race
officials pre and post race.
CUSTOM SponsorSHIP
OPPORTUNITIES
RACE SERIES
OPTIONS
Want a promotion to fit your specific needs? Do you want to be known as the
“Official Shoe Sponsor”, “Official Water Sponsor”, “Aid Station Sponsor”, “Food
Sponsor” as examples. Want exclusivity? Get in contact with us and we will
help you out make the most of your promotional goals!
Do you want to advertise in our
fall race? Want to sign up for a
couple of years? Let us know and
we can work on a discount for the
next race.
SigN ME UP!
SPONSORSHIP LEVEL
Platinum
[
] $1500 for Dirty Kiln Races – [
] $2700 for Dirty Kiln & Rock Nʼ The Knob
Titanium
[
] $1000 for Dirty Kiln Races – [
] $1800 for Dirty Kiln & Rock Nʼ The Knob
Gold
[
] $250 for Dirty Kiln Races – [
] $400 for Dirty Kiln & Rock Nʼ The Knob
Silver
[
] $150 for Dirty Kiln Races – [
] $250 for Dirty Kiln & Rock Nʼ The Knob
Bronze
[
] $75 for Dirty Kiln Races – [
] $150 for Dirty Kiln & Rock Nʼ The Knob
Customized Level
If Signing Up for a Customized Level, Please write your proposal and value amount below:
Please Fill This Following Information:
Business Name: ____________________________________________________________
Contact Name:_____________________________________________________________
Address:__________________________________________________________________
City, State, Zip:_____________________________________________________________
Phone Number:_____________________________________________________________
Email Address:______________________________________________________________
Name on Invoice:____________________________________________________________
RETURN THIS
FORM TO:
Allegheny Trailrunners Inc.
Race Sponsorships
PO Box 441
Duncansville, PA 16635
INFO: 814-312-0158
www.alleghenytrailrunners.com
[email protected]