APAC Effie Awards 2016 - Winners
(Results by Award)
Brand of the Year: Ariel Matic
Marketer of the Year: Procter & Gamble
Agency of the Year: MullenLowe Lintas Group, India
Agency Network of the Year: BBDO Worldwide
Entry Title
Category
Client
Agency
Country
GoodWorks - Brand
Procter & Gamble
India
BBDO India
India
Beverages NonAlcohol
Financial Products &
Services
Travel / Tourism
Fonterra
New
Zealand
New
Zealand
Australia
Brand Experience
Mars Food China
Brand Experience
Land Rover New
Zealand
Procter & Gamble
India
Clues Network
Colenso BBDO /
Proximity
Colenso BBDO /
Proximity
McCann
Melbourne
BBDO Beijing
(China)
Y&R New Zealand
GRAND EFFIE
Ariel - Share The Load
GOLD
Must Be Milk
$HRED
Tiger Infrequent
Flyers Club
Dove "Silk Smooth
ASMR"
Love from Land Rover
Ariel - Share The Load
Brand Revitalisation
Introducing India to
Commute Commerce
Ariel - Share The Load
David vs Goliath
Breast Cream
Small BudgetProducts
A for Anthem
Small Budget-Services
The People's Beer
Sustained Success
GoodWorks - Brand
Bank of New
Zealand
Tigerair
Procter & Gamble
India
NZ Breast Cancer
Foundation /
Skinfood
The Akanksha
Foundation
Boundary Road
Brewery
1
China
BBDO India
New
Zealand
India
Enormous
India
BBDO India
India
Colenso BBDO /
Proximity
New
Zealand
Ogilvy and Mather
India
Barnes, Catmur &
Friends Dentsu
New
Zealand
SILVER
Breast Cream
Beauty & Wellness
NZ Breast Cancer
Foundation /
Skinfood
Lion
Colenso BBDO /
Proximity
New
Zealand
Pure Potential
Beverages – Alcohol
Special Group
Beverages NonAlcohol
Financial Products &
Services
Food
Mondelez India
Foods
Vodafone India
Bates India
New
Zealand
India
Reversing the Curse
of Concentrates
Democratising Money
Transfer
#MyFamilyCan
Ariel - Share The Load
Household/Home
Products & Services
Procter & Gamble
India
Maxis' New Network
IT /Telco
Holding Australia To
Ransom
VisitBritain Naming
Campaign
Maxis' New Network
Restaurants
Maxis Mobile
Services
Hell Pizza
Travel / Tourism
VisitBritain
Asia Pacific Brands
Fool-proof Internet
Service
Asia Pacific Brands
Maxis Mobile
Services
Idea Cellular
TURD Talks
Brand Experience
Silid Aralan
An Ugly Disease
Turned Beautiful
Must Be Milk
Brand Experience
MS
Brand Revitalisation
Fonterra
ANZ's push for an
equal future.
Breast Cream
GoodWorks - Brand
ANZ
GoodWorks – Non
Profit
End Acid Sale
GoodWorks – Non
Profit
Real Time Marketing
NZ Breast Cancer
Foundation /
Skinfood
Make Love Not
Scars
The Hershey
Company
Land Rover New
Zealand
Hell Pizza
Hershey's
Happygrams
Love from Land Rover
Hell Pizza
World Gallery
Small BudgetProducts
Sustained Success
Multi-market Products
SPC Ardmona
Apple, Inc.
2
Ogilvy & Mather
Advertising
Leo Burnett
Melbourne
BBDO India
India
Ogilvy Malaysia
Malaysia
Barnes, Catmur &
Friends Dentsu
Ogilvy Beijing
New
Zealand
China
Ogilvy Malaysia
Malaysia
MullenLowe
Lintas Group,
India
Y&R Philippines
Inc.
Grey
India
Colenso BBDO /
Proximity
Whybin TBWA
Melbourne
Colenso BBDO /
Proximity
New
Zealand
Australia
Ogilvy & Mather
India
MRM/McCANN
Singapore
Y&R New Zealand
Singapore
Barnes, Catmur &
Friends Dentsu
TBWA \ Media
Arts Lab
Australia
India
Philippine
s
Australia
New
Zealand
New
Zealand
New
Zealand
United
States
BRONZE
Tough Is Not Enough
Automotive
Love from Land Rover
Automotive
Band-Aid Heal with
love
Beauty & Wellness
The Unofficial Official
Beer of SG
AdaAQUA
Beverages – Alcohol
OMRON: Your Voice,
Their World
Price of Living 2040
Nimble It And Move
On
Snickers, Hungry
Barber
Bet Regret
Beverages NonAlcohol
Corporate
Reputation/Professio
nal Services
Financial Products &
Services
Financial Products &
Services
Food
Ford Motor
Company
Australia
Land Rover New
Zealand
Shanghai Johnson
& Johnson
Pharmaceuticals
Asia Pacific
Breweries
Danone
Omron
Automation India
Manulife
(International)
Nimble
Mars Japan
The Suffering of
Buffering
Government /
VRGF
Institutional
Media, Entertainment Perth Racing
& Leisure
Media, Entertainment Google, India
& Leisure
A Day Made Better
Teacher Awards
Holding Hands in
Depend
Cellphone to
Sellphone
Other Products &
Services
Other Products &
Services
Other Products &
Services
OfficeMax
Australia
Yuhan Kimberly
Challenge 100
Wish Chain
Retail
Retail
Anta
Flipkart Internet
Must Be Milk
Asia Pacific Brands
Fonterra
Teaching India the
Dettol Habit
Band-Aid Heal with
love
Brand Revitalisation
Reckitt Benckiser
(India)
Shanghai Johnson
& Johnson
Pharmaceuticals
Ashbeclee
Brand Revitalisation
OLX India
3
Blue Hive
Australia
Australia
Y&R New Zealand
New
Zealand
China
BBDO & Proximity
China
BBDO Singapore
Singapore
Y&R Indonesia /
VML
McCann
Worldgroup
Indonesia
PHD Hong Kong
Hong
Kong
Australia
McCann
Melbourne
I&S BBDO / BBDO
Japan
McCann
Melbourne
303MullenLowe
India
Japan
Australia
Australia
MullenLowe
Lintas Group,
India
Ogilvy Melbourne
India
Diamond Ogilvy
Korea
MullenLowe
Lintas Group,
India
MullenLowe China
MullenLowe
Lintas Group,
India
Colenso BBDO /
Proximity
McCann
Worldgroup
BBDO & Proximity
China
India
Australia
China
India
New
Zealand
India
China
Track The Bite
Branded Utility
Godrej Consumer
Products
IBM BlueHub
Business-to-Business
IBM Japan
Brave and Beautiful
David vs Goliath
Dabur India
Brave and Beautiful
GoodWorks - Brand
Dabur India
Know Your English
Banner
Challenge 100
Hungry Slip Ups
Media Innovation
British Council
Singapore
Anta
Mars Food Inc.
MullenLowe
Lintas Group,
India
Ogilvy and Mather
Japan
MullenLowe
Lintas Group,
India
MullenLowe
Lintas Group,
India
Grey Group
Singapore
MullenLowe China
BBDO Hong Kong
MS
Grey
Unilever
Singapore
Anta
MullenLowe
Group
MullenLowe China
Beam Suntory
The Works
Australia
Hindustan
Unilever
MullenLowe
Lintas Group,
India
India
An Ugly Disease
Turned Beautiful
OMO Reunion
Champions
Challenge 100
Curing Beer Boredom
for 5 Years
Discovering Real
Togetherness
Real Time Marketing
Small BudgetProducts
Sponsorship & Event
Marketing
Sponsorship & Event
Marketing
Sponsorship & Event
Marketing
Sustained Success
Sustained Success
Updated: 22 August 2016
4
India
Japan
India
India
Singapore
China
Hong
Kong
Australia
China