A Magazine for Canada’s High School Guidance Counsellors
2016 MEDIA KIT
MADE IN CANADA
WHAT OUR READERS SAY
“As a full-time high school guidance counsellor, I find the publication covers a wide range of topics which are highly relevant and practical.
There have been a few occasions when articles in the magazine offered insight into a current situation with students, or heightened
my awareness on a topic which later required my attention. The career features are insightful, and can be shared easily with students.
Reading the Canadian School Counsellor is a quick and interesting way to participate in professional development!”
Kim Apperley, Guidance Counsellor
Garden Valley Collegiate, Winkler, MB
“I find the magazine very relevant … that is to say it speaks to many of the challenges we face on a daily basis. It is informative and
thought provoking. I like that it is a Canadian publication that features Canadian heroes / role models.”
Lorraine McKinnon Hodgson, Department Head Student Services
Byrne Creek Secondary School, Burnaby, BC
“Canadian School Counsellor Magazine is a valuable resource in our student services department. Each issue contains articles that focus
on, and relate to, relevant issues for Alberta youth. The Fall 2011 issue cover story Transitioning to High School proved to be beneficial in
our school adjusting and developing our student transition program. In addition, the publication contains advertisements and links to postsecondary programs and options for students that our counselors promote with students. I look forward to reading each publication.”
Heather Martin, Grade 10 Counsellor
Westwood Community High School, Fort McMurray, AB
“Canadian School Counsellor is one of the best professional magazines I’ve read in a long time. I am most impressed by the comprehensive
selection of articles – there really is something for everyone from grief counselling to the effects of noise pollution. It has the kind of
articles that we always seek regarding how to care for our students and then goes one or two steps further presenting us with thoughts
about taking care of ourselves. Ideas are presented with clarity and humour … who knew a tidy desk is so important! The magazine is
also visually appealing while offering a variety of useful resources for both counsellors and students.”
Laura Leitch, Student Services and COOP Head
Bishop Tonnos Catholic Secondary School, Ancaster, ON
“I have been involved in the Peel Secondary Guidance and Career Education Association executive for the past seven years. When our
executive meet to plan upcoming meetings and professional development we look to the Canadian School Counsellor for a range of topics
and potential speakers to create meaningful PD for our fellow Guidance Counsellors. Your most recent issues on Transgender Youth was
particularly interesting and useful and will certainly form the basis of one of our upcoming meetings in the fall.
Personally, I enjoy gaining professional development from the articles and advertising. I endeavor to remain current in my practice and the
magazine supports this goal. For example, your articles have explored areas of disabilities such as autism, dyslexia, ADHD, and FASD and
the role of the Guidance Counsellor as well as enhanced my knowledge about aboriginal youth. Your article on ‘Online Gaming Addiction!
In Teens’ was an eye-opener. I appreciate the information from the Career Opportunity (eg: Tattoo Artist) and the Counsellor’s Corner
(eg: Facebook for Counsellors). I also have connected to CERIC and gain an additional layer of information from my electronic
subscription to them.
Lastly, I have the benefit of being able to read the magazine in either official languages.”
Suzanne Lacourcière, North Park Secondary School
Brampton, ON
Contact:
Donna Billey, Account Executive
www.marketzone.ca
Tel: 1-888-634-5556 x103
Email: [email protected]
H
igh school guidance counsellors are among
the most influential figures in our secondary
school system. Both advocate and advisor,
today’s counsellors not only assist students through
a variety of issues, they help them make informed
choices about their education and career goals that
will ultimately shape the course of their lives.
National distribution: 3,500 print and 6,000 electronic copies
Canadian School Counsellor is the only national magazine created specifically for high school guidance counsellors in Canada. The magazine is nationally
distributed to all 3,500 high schools across the country at key times during the school year: February, May, September and November.
Bilingual content
Spanning the nation, reaching an audience of both English and French readers, each issue of Canadian School Counsellor publishes bilingual content
which is reflected in its translation of the cover story and secondary editorial features..
Targeted readership
Our readership is 100% qualified. Each issue of both our print and digital magazines are sent directly to the most current listing of school guidance and
career counsellors – our mailing list is internally monitored and regularly maintained to ensure its accuracy.
Newsstand quality design / must-read content
Between the covers of Canadian School Counsellor you’ll find high quality editorial tailored to the reader’s professional needs – advising students of post
secondary requirements and how to gain access to the financial assistance available to make enrollment possible – two of the most prominent concerns
among today’s high school students, we’ve got it covered. From the latest developments in their field, to one-on-one interviews with renowned experts,
along with the most recent updates on today’s trending topics, all content is designed to engage and inform today’s guidance counsellors.
Maximum value exposure
Canadian School Counsellor magazine maximizes your advertising dollars as it is the only publication of its type that specifically targets high school
and career counsellors in Canada. While other school counsellor magazines include in their circulation; elementary, middle and junior high schools,
our magazine will be received exclusively by those professionals who directly counsel young people that are making decisions about career and post
secondary education opportunities.
Environmentally conscious
Canadian School Counsellor magazine is published using state of the art environmentally sound printing processes and prints on recycled certified paper
every issue.
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
Net Full-Colour Rates Per Issue
1X
2X
3X
4X
Double Page Spread
$4600.00
$4450.00
$4300.00
$4000.00
Outside Back Cover
$3800.00
$3650.00
$3500.00
$3200.00
Inside Front Cover
$3400.00
$3250.00
$3100.00
$2800.00
Opposite Inside Front Cover (page 3)
$3400.00
$3250.00
$3100.00
$2800.00
Opposite Table of Contents
$3400.00
$3250.00
$3100.00
$2800.00
Inside Back Cover
$3150.00
$3000.00
$2850.00
$2550.00
Full Page
$2975.00
$2900.00
$2825.00
$2525.00
2/3 Page
$2400.00
$2325.00
$2250.00
$2000.00
1/2 Page Island
$2100.00
$2025.00
$1950.00
$1700.00
1/2 Page
$1700.00
$1625.00
$1550.00
$1400.00
1/3 Page
$1300.00
$1225.00
$1150.00
$1000.00
1/4 Page
$975.00
$925.00
$875.00
$750.00
1/6 Page
$800.00
$750.00
$700.00
$650.00
PRIME POSITIONS ALLOTTED ON A FIRST-COME, FIRST-SERVED BASIS
SPECIAL REQUEST AD PLACEMENTS ALLOTTED ON A FIRST-COME, FIRST-SERVED BASIS
Direct mail / outsert opportunities
Distribute multi-page promotional materials or DVD’s that contain detailed information about your organization and what it has to offer to Canada’s high
school aged youth. This flexible advertising option allows you to target your message to the specific regions of the country that you want reach!
Production Schedule
Issue
Distribution Date
Materials Deadline
Spring
February 26, 2016
February 12, 2016
Summer
May 27, 2016
May 17, 2016
Back To School
September 9, 2016
August 26, 2016
Winter
December 2, 2016
November 18, 2016
The digital edition of Canadian School Counsellor
As a sustainable alternative to the print copy of Canadian School Counsellor magazine, each issue is available in a digital format. This high end, fully
interactive publication is delivered electronically to over 6,000 guidance and career resource professionals across Canada. In today’s society, this ecofriendly publication is proving to be the preferred format for a growing number of magazine readers.
Placing your advertisement in the print version of Canadian School Counsellor magazine will automatically ensure you’re a part of the digital format in
which all ads are hyperlinked, allowing readers direct access to your website.
Digital advertising options/rates
Per issue
Integration of video clips, exclusive
$200 per minute – minimum charge of $600
(320 pixels w X 120 pixels h, FLV format)
Sponsorship positions, vertical banner, rotating
$400 per spot (120 pixels w X 600 pixels h)
Sponsorship positions, horizontal banner, rotating
$400 per spot (468 pixels w X 60 pixels h)
Integration of flash elements
$100 per element
Enhance your organization’s presence in the widely distributed digital format of Canadian School Counsellor magazine with highly visible banner ads or
videos! VIEW ISSUE ARCHIVES HERE: www.marketzone.ca/csc-issue-archive/
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
Technical specifications
Magazine specifications
Canadian School Counsellor magazine is printed to superior offset printing standards on quality certified recycled stock, saddle stitched and trimmed to
8.5” x 11” dimensions.
Artwork requirements
For optimum reproduction all digital colour files should be supplied in CMYK mode at 300 dpi resolution. Grayscale artwork should be provided at 300
dpi, and line art should be at 600 dpi.
Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG.
All fonts should be embedded in the file.
Full bleed ads should have no less than a .5" or 3p0 interior margin on all sides.
Upload instructions
Upload your press-ready material or your high-resolution images and logos as well as desired text to:
https://dropbox.hightail.com/file-and-document-upload
Design services
The publisher offers a complimentary professional ad design service available for magazine and direct mail advertisers.
Direct mail / outsert opportunities
Showcase your organization by including a unique direct mail or promotional piece within the protective poly bag that Canadian School Counsellor
magazine is distributed in. By utilizing this medium, you’re ensuring your messaging commands exceptional exposure and reaching the individuals you
look to target.
Magazine ad sizes (magazine trim size: 8.5" x 11" - Live Area: 8" x 10.5")
Size
WidthHeight
Size
WidthHeight
Double Page Spread Bleed
17.25"
11.25"
1/3 Page Horizontal
7”
3”
Full Page No Bleed
7"
9.5"
1/3 Page Vertical
2.21”
9.5”
Full Page Bleed
8.75"
11.25"
1/4 Page Horizontal
4.556”
3.416”
2/3 Page Horizontal
7"
6.33"
1/4 Page Vertical
3.416”
4.556”
2/3 Page Vertical
4.639"
9.5"
1/6 Page Horizontal
4.556”
2.21”
1/2 Page Horizontal
7"
4.556"
1/6 Page Vertical
2.21”
4.556”
1/2 Page Vertical
3.416"
9.5"
1/8 Page Horizontal
3.416”
2.21”
1/2 Page Vertical Island
4.583"
7"
1/8 Page Vertical
2.21”
3.416”
1/3 Page Square
4.583"
4.583"
Full Page
No Bleed
Double Page
Spread Bleed
1/3 Page
Square
1/3 Page
Horizontal
1/3 Page
Vertical
Full Page
Bleed
2/3 Page
Horizontal
1/4 Page
Horizontal
1/4 Page
Vertical
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
2/3 Page
Vertical
1/6 Page
Horizontal
1/2 Page
Horizontal
1/6 Page
Vertical
1/2 Page
Vertical
1/8 Page
Horizontal
1/2 Page
Vertical /
Island
1/8 Page
Vertical
Are you looking to Share Your Customized Piece with a Targeted Audience?
Let us “address” your direct-mail piece!
Showcase your organization or product by outserting your brochure, poster, DVD or other unique promotional piece within the protective polybag that
Canadian School Counsellor magazine is mailed in; either nationally, or more specifically to a defined, geographic region that you are targeting.
Distribute multi-page promotional pieces and cost-effectively communicate a greater amount of information to your customers that typically could be
done with a conventional magazine display ad. Also by taking advantage of this service, you will reduce internal mail preparation time and expenses plus
the associated postage costs of a direct mailing. Our distribution lists are current and regularly maintained so that you are guaranteed delivery to the
individuals you wish to reach.
You invest a lot of time and money tailoring your products to meet the needs of your clients ~ Market Zone Productions realizes the importance of
insuring your marketing piece reaches it’s intended recipient.
Ask your account executive for a quote today!
Canadian Distribution by Province:
14
26
31
Yukon
Northwest Territories
Nunavut
498
133
426
232
Alberta
British Columbia
345
Manitoba
NL
522
1009
Quebec
Saskatchewan
Ontario
3456
91
12
PE
NB
114
NS
TOTAL
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca