FRUIT BASKET TURNOVER –
MILLENNIAL STYLE!
Created by J.C. Patrick Consulting. Copyright © 2015 All Rights Reserved. These materials may not be reproduced in whole or in part without
prior written permission.
GENERATIONAL FRUIT BASKET TURNOVER!
• Changes in our generations
• Why/how to attract Millennials
to public media
• Internal/external station
changes
• Mentoring
• Training for leadership
• Technology
• And more!
Working Generations
Generation
Baby Boomers
Generation X
Millennials
Born
1946 – 64
1965 – 81
1982 – 2000
Ages
51 - 69
34 - 50
15 - 33
Common Boomer Traits
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It’s all about me!
Changed society thru force of will & sheer size
Fights against aging
10,000 Boomers turning 65 every day
Working well into retirement years
Only 60% have any retirement savings at all
65 million are caring for elderly relatives
58% paying expenses for aging parents
93% paying expenses for adult children
Common Gen X Traits
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The “middle children”
Skeptical, conservative, self-reliant
Embracing turning older
Flexible, accepting of impermanence
Don’t remember life without digital tools
Want to find their tribe
Informal, comfortable with change
ROI, want the bottom line
Freedom is best reward
Work/life balance
Value authenticity over self-absorption
As Millennials Age…
• They have drive and they are optimistic
• If they can’t get a job, they create their own
• As they marry and have kids, they are becoming
more conservative, but still lean Democratic
• Millennial moms are marketing gold!
• They’re coming up the basement stairs and
heading for (sub)urbia
• They’re delaying marriage - and they’re not
always opting to marry when they have kids
• Food is the new status symbol
• DIY is gaining momentum.
SURPRISE FUN SLIDES GO HERE –
Bringing Millennials On Board
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A chance to make a difference
Mentoring program
Comprehensive benefits package
Programs to foster growth and advancement
Technology
Flexibility
Salary
Job stability
Fun environment
A Chance to Make A Difference
• Three-quarters of Millennials made a
financial gift to a non-profit last year
• 71% raised money on behalf of a non-profit
• 57% volunteered
• They evangelize causes they care about
• They care about helping the individual
Station Changes and Growth
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Marketing plan
Community outreach
Marketing and media partnerships
Making a difference through programming
Local relevance
Mentoring Program - Ideas
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98% of Millennials say this is critical
It takes a team!
Peer mentoring
Need for feedback
Building workplace skills
Comprehensive Benefits Package
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Salary important, but not critical
Health insurance
Retirement plan
Training and development
Time off
Tuition breaks
FLEXIBILITY!!
Creating Leaders
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Hard to find executive talent
Few succession-planning programs
Millennials changing our corporate culture
Need specific training
Training Leaders
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Moving from peer to manager
Interpersonal skills
Business skills
Managing change
Building relationships
Empowering women
Generational training
Technology
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Web
Web and mobile sales
Traffic programs
CRM systems
Tablets
Social media policy
Broadcast
More??
SURPRISE FUN SLIDES GO HERE –
J.C. Patrick Consulting
Generational Workshops ∙ Pledge Drives
Sales Training and Coaching
Interim Staffing ∙ Marketing
[email protected]
281.491.9022 office
713.504.6759 mobile