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Greeting Cards Market – India (Sample)
October 2012
Executive Summary
Market
 The overall greeting cards industry stands at INR X bn in 2011
 The organized sector has one major player Company A. followed by many smaller brands
 The growth rate is expected to XX in the future
Drivers
Drivers & Challenges
EXIM
Trends
Challenges
– Favourable Demographics in India
– Rising Disposable Income
– Low Per Capita Consumption
– ‘Traditional’ & ‘Emotional’ Nature of Indians
P
M
A
S
– Advent of E‐Cards
– Growing Popularity of Social Networking Sites
– Growing Trend of Wishing via SMS & Phone Calls
E
L
 The Export market has been growing fast at a CAGR of aa% in the last three years
 The Import market for greeting cards has witnessed a major decline in the last y years with a CAGR of bb%
 Diversification of Greeting Cards Players
 Customized Greeting Cards
 Corporate Cards
 Licensing Agreements with Foreign Brands
 Emergence of New Greeting Card Occasions
Major Players
Competition
Company A
Company B Company C
Company D
Company E
Company F
GREETING CARDS MARKET IN INDIA 2012.PPT
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•Introduction
•Market Overview
E
L
•Drivers & Challenges
P
M
A
•Trends
S
•Export – Import
•Competition
•Strategic Recommendations
•Appendix
GREETING CARDS MARKET IN INDIA 2012.PPT
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India presents a good opportunity for the social expression industry
Social Expressions Industry – An Introduction
• Point 1
• Point 2
• Point 3
• Point 4
• Point 5
P
M
SA
LE
Social Expressions Industry
A
1
2
B
3
4 5
GREETING CARDS MARKET IN INDIA 2012.PPT
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7
4
Growing popularity of E‐Cards and SMSes have resulted in a near stagnancy of the greeting cards market
Market Overview
Market Size & Growth (Value‐Wise)
• The overall greeting cards industry stands at INR X bn in 20‐‐
• The industry is highly fragmented with a% of revenue coming from unorganized players
• The organized sector has one major player Company A followed by many smaller brands
• The growth rate is expected to slow down in the future
• The organized sector is expected to reach INR Y by 20‐‐
INR bn
3
2
aa%
a1
1
0
P
M
A
S
Market Segmentation (2011)
a2
E
L
20‐‐
20‐‐
a3
a4
a5
a6
20‐‐
20‐‐
20‐‐
20‐‐
Note: This is for the organized sector only
Market Share : Organized Sector (2011)
Organized
Brand
Unorganized
Market Share
Company A
A%
Company B
B%
Company C
c%
a%
b%
Note: The table above shows the market share of top three listed players in India
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Drivers & Challenges – Summary E
L
Challenges
Drivers
Favourable Demographics in India
Rising Disposable Income
Low Per Capita Consumption
P
M
A
S
Advent of E‐Cards
Growing Popularity of Social Networking Sites
Growing Trend of Wishing via SMS & Phone Calls
‘Traditional’ & ‘Emotional’ Nature of Indians
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Greeting cards market is also driven by the favourable demographics of the country
Favourable Demographics in India
Impact
• Point 1
• Point 2
• Point 3
• Point 4
• Point 5
P
M
A
S
E
L
Demographic Distribution of India
%
YYY
30
20
X2%
XXX
X3%
X1%
X4%
X5%
10
0
0‐12 years
13‐24 years
25‐39 years
40‐54 years
Above 55 years
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Trends – Summary
E
L
Diversification of Greeting Cards Players
P
M
A
S
Emergence of New Greeting Card Occasions
Customized Greeting Cards
Trends
Licensing Agreements with Foreign Brands
Corporate Cards
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Diversification into products like gifts, singing cards and customised cards
Diversification of greeting cards players
• Point 1
Diversification into various gift items
Customized Greeting Cards • Point 1
• Point 2
• Point 3
P
M
A
S
GREETING CARDS MARKET IN INDIA 2012.PPT
E
L
Handmade & customized cards are gaining acceptance
9
Major Public Companies – Summary
Size of the Bubble represents Market Capitalization in INR mn
Net Profit/Loss
1,500
1,000
500
0
m2
m1
‐500
‐1,000
P
M
A
S
‐1,500
‐2,000
‐2,500
‐3,000
‐3,500
‐4,000
m3
E
L
m4
‐4,500
‐200
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
Total income
Company A
Company B
Company C
Coampany D
Note: All figures are in INR mn and are based on the latest financials available for 2011
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Public: Domestic Company – Company A (1/3)
Company Information
Corporate Address
Company A, Street A
City B
State C
Tel No.
91 124 7239
Fax No.
91 124 4734111
Website
www.company.co.in Year of Incorporation
1767
Ticker Symbol
123456
Stock Exchange
ABC
Offices and Centres – India P
M
A
S
City B
Products and Services
Category
Products/Services
Category 1
Product 1, product 2, product 3, product 4
Category 2
Category 3
E
L
Head Office
Key People
Name
Designation
Person A
MD, CEO
Product 1, product 2, product 3, product 4
Person B.
Director
Person C
Director
Product 1, product 2, product 3, product 4
Person D
Director
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Public: Domestic Company – Company A (2/3)
Financial Snapshot
Total Income
Key Ratios
Particulars Net Profit/Loss
INR units
INR units
15,000
d
c
20,000
a
500
b
0
10,000
5,000
R2
R1
-500
R3
-1,000
0
20‐‐
20‐‐
20‐‐
20‐‐
Financial Summary E
L
The company incurred a net loss of INR d units in FY 20‐‐, as compared to net loss of INR c units in FY 20‐‐
The company reported total income of INR R4 units in FY 20‐‐, registering an increase of m% over FY 20‐‐
The company earned an operating margin of f% in FY 20‐‐, an increase of g percentage points over FY 20‐‐
The company reported debt to equity ratio of d in FY 20‐‐, a decrease of h% over FY 20‐‐
P
M
A
S
Key Financial Performance Indicators
Indicators
Value (dd/mm/yyyy)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
u
v
w
x
y‐o‐y change 2011
(2011‐10)
2010
2009
2008
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
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‐
‐
‐
‐
‐
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‐
‐
‐
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
GREETING CARDS MARKET IN INDIA 2012.PPT
Decline
12
Public: Domestic Company – Company A (3/3)
Key Business Segments
A
Key Geographic Segments
B
L
M
N
100%
X1
X2
X3
X4
100%
a1 b1
a2 b2
a3 b3
a4 b4
50%
Y1
Y2
Y3
Y4
50%
c1
c2
c3
c4
20‐‐
20‐‐
0%
0%
20‐‐
20‐‐
20‐‐
Business Highlights
20‐‐
P
M
A
S
LE
20‐‐
Description News
Overview
• Company A, engages in the production and sale of greeting cards in India
Collaborations
• Has collaborations with Company X,Y,Z
Expansion Plans
• Company A had last announced on 20‐, the expansion at a estimated project cost of INR y bn
GREETING CARDS MARKET IN INDIA 2012.PPT
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The Greeting Cards Market – India report is part of Netscribes, Inc. Consumer Goods Series.
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