Beer Market Insights 2014
The Netherlands
In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer
Market
www.canadean.com
Sample Pages
Published: June 2014
Summary
The Netherlands Beer Market Insights report comprises a high level market research data on the Netherlands beer
industry. The report provides readers with an excellent way of gaining a thorough understanding of the dynamics
and structure of the Netherlands Beer industry. Data includes volumes from 2009 to 2013 plus 2014 forecast,
enabling historical and current trend analysis. In-depth market segmentation is presented: mainstream, premium,
super premium, discount, alcoholic strength, local segmentation and beer type. It also provides data and analysis
of the performance of both domestic and imported brands and reports on new product activity in 2013. It presents
an analysis of industry structure, and reports on company volumes, with the addition of brewer profiles for the
major brewers. The report provides distribution channel data for total market (on- vs off-premise) and discusses the
latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size,
refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data are also provided.
Key Findings
•
•
•
Pils volume declined
Microbreweries increased
Super premium Beer rose
Reasons to Buy
•
The Netherlands Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market
•
The report provides a much more granular and detailed data set than our competitors.
•
Canadean’s in-depth methodology provides consistent, reliable data which has been research and built
from brand upwards by an experienced ‘on-the-ground’ industry analyst, who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers
•
Ideal for benchmarking total market vs retail audit and other data
2
©Canadean. This product is licensed and is not to be photocopied
The Netherlands Beer Market Insights
Jun-2014
Sample Pages
Published: June 2014
Table 1: Beer Key Facts
Market Size 2013
Th. Hectoliters
Litres Per Capita
CAGR% 08-13
CAGR% 10-13
CAGR% 12-13
EUR Million
EUR / Liter
US$ Million
US$ / Liter
Discount
Mainstream
Premium
Superpremium
Off-Premise
On-Premise
Draught
Glass
Consumption
Growth
Consumption M Litres
Market Value 2013
Value (at consumer price)
Segmentation 2013
% Share
Distribution 2013
% Share
Packaging 2013
Metal
% Share
SOURCE: Trade Interviews; Canadean Wisdom
Market Commentary
Current and Emerging Trends
Specialty beers gaining even more momentum
TEXT
Outlook
A wind of change
TEXT
Imports and Exports
Growth in exports and uncertainty for imports
TEXT
The Netherlands Beer Market Insights
Jun-2014
3
©Canadean. This product is licensed and is not to be photocopied
Sample Pages
Published: June 2014
Segmentation
A sparkle of hope for on-premise consumption
TEXT
Table 2: Top 10 Beer Brands - Volume, 2011-2013
000 HL
Brand
Brand Owner
Local Operator
2011
2012
2013
SOURCE: Trade Interviews, Canadean
Table 3: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
000 HL
Brand
Brand Owner
Local Operator
2011
2012
2013
SOURCE: Trade Interviews, Canadean
4
©Canadean. This product is licensed and is not to be photocopied
The Netherlands Beer Market Insights
Jun-2014
Sample Pages
Published: June 2014
Report Methodology
Our research methodology sets us apart from the competition. The key strength of our methodology is that we work
in industry partnerships across the value chain, from suppliers to brand producers and both on- and off-premise
channels. Our research is built from brand data upwards. This 'brick-by-brick' approach as well as the crossfertilization with our other related services, ensures that our research has an internal logic which cross-checks from
all angles - from brand volume through to corporate volume, flavor segmentation, packaging splits and channel
distribution.
The companies featured in the company profiles and those whose brands are featured in the individual market
categories are selected through regular market observation (see also our Quarterly Beverage Tracker) based on
the size of their output and/or their dynamism.
Sources
• Face-to-face interviews with the leading soft drinks producers, brewers, dairy, spirits and wine producers
• On-going dialogue with leading companies in allied industries
• Quarterly monitoring of product offered in all trade channels in selected markets
• Interviews with retailers and other distributors
• Company information in the public domain
• Trade press
• Trade associations
• Official production and trade statistics
The Netherlands Beer Market Insights
Jun-2014
5
©Canadean. This product is licensed and is not to be photocopied
Sample Pages
Published: June 2014
Related Reports
Beer Country Market Insight Reports and Wisdom Analytics Databases
Asia
•
•
•
•
Australia(1)
China
Hong Kong
India
•
•
•
Indonesia
Japan
Malaysia
•
•
•
Philippines
Singapore
South Korea
•
•
•
•
Taiwan
Thailand
Vietnam
•
•
•
•
Chile
Colombia
Costa Rica
El Salvador
•
•
•
•
Guatemala
Honduras
Mexico
Nicaragua
•
•
•
Panama
USA(1)
Venezuela
•
•
•
•
Germany(1)
Greece
Ireland (Republic)(1)
Ireland (Northern)
•
•
•
•
•
Italy
Netherlands(1)
Norway(1)
Portugal
•
•
•
•
•
Spain(1)
Sweden(1)
Switzerland(1)
United Kingdom(1)
•
•
•
•
Hungary
Latvia
Lithuania(1)
Poland
•
•
•
•
Romania
Russia
Serbia
Slovak Republic
•
•
•
•
Slovenia
Turkey
Ukraine
Americas
•
•
•
•
Argentina
Brazil
Canada(1)
Caribbean(2)
West Europe
•
•
•
•
•
Austria(1)
Belgium(1)
Denmark(1)
Finland(1)
France(1)
East Europe
•
•
•
•
Bulgaria
Croatia
Czech Republic
Estonia(1)
Africa
Nigeria
In addition to above reports, top line data is also available for another 111 countries.
(1)
Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
South Africa.
(2)
Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Cuba, Curacao & others, Dominica, Dominican
Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Puerto Rico, St Kitts, St Lucia, St Vincent,
Suriname, Trinidad.
Other products available from Canadean Beverages include:
Global Beer Trends – Excel Report
Global Brewer Analyser – Excel Report
Global Beverage Forecasts
Quarterly Beverage Tracker
Consumer Trends in Beer, Cider & Pre-mixed Spirits
6
©Canadean. This product is licensed and is not to be photocopied
The Netherlands Beer Market Insights
Jun-2014
Sample Pages
Published: June 2014
Table of Contents
Table of Contents .........................................................................................................................................................
List of Tables .................................................................................................................................................................
List of Figures ...............................................................................................................................................................
Data Revisions Summary.............................................................................................................................................
Executive Summary ......................................................................................................................................................
Executive Summary ..................................................................................................................................................
Section 1 Market Context .............................................................................................................................................
Market Context .........................................................................................................................................................
Market Environment .................................................................................................................................................
The Consumer Palate ...............................................................................................................................................
All Commercial Beverages .......................................................................................................................................
Legislation and Taxation ...........................................................................................................................................
Market Parameters Tables .......................................................................................................................................
Legislation and Taxation Tables ...............................................................................................................................
Section 2 Market Background Briefing ......................................................................................................................
Market Background Briefing .....................................................................................................................................
Section 3 Market Update ..............................................................................................................................................
Market Commentary .................................................................................................................................................
Current and Emerging Trends ..................................................................................................................................
Outlook .....................................................................................................................................................................
Imports and Exports .................................................................................................................................................
Segmentation............................................................................................................................................................
Brand Analysis ..........................................................................................................................................................
Private Label/Private Label Producers .....................................................................................................................
New Products and Photo Shots................................................................................................................................
Market Structure .......................................................................................................................................................
Brewers .....................................................................................................................................................................
Packaging Trends .....................................................................................................................................................
Channel Analysis ......................................................................................................................................................
Market Valuation & Pricing .......................................................................................................................................
Distribution Trends....................................................................................................................................................
Beer Pricing Tables ..................................................................................................................................................
Beer Data Tables ......................................................................................................................................................
Section 4 Brewer Profiles ............................................................................................................................................
Brewer Profiles .........................................................................................................................................................
A-BInBev Nederland NV ...........................................................................................................................................
Bavaria NV................................................................................................................................................................
Grolsch NV ...............................................................................................................................................................
Heineken NV.............................................................................................................................................................
Smaller Brewers .......................................................................................................................................................
Methodology & Product Definitions............................................................................................................................
Map .................................................................................................................................................................................
The Netherlands Beer Market Insights
Jun-2014
7
©Canadean. This product is licensed and is not to be photocopied
Sample Pages
Published: June 2014
8
©Canadean. This product is licensed and is not to be photocopied
The Netherlands Beer Market Insights
Jun-2014
Sample Pages
Published: June 2014
List of Tables
Table 1: Data Revisions Summary .................................................................................................................................
Table 2: Netherlands Population Size and Growth, 1991-2016F ...................................................................................
Table 3: West Europe Population Size and Growth, 2003-2014F ..................................................................................
Table 4: Netherlands Economic Indicators, 2005-2015F ...............................................................................................
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2003-2014F ................................................
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F .................................
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F ...................................
Table 8: Taxation Base ...................................................................................................................................................
Table 10: Legal controls on Beer ....................................................................................................................................
Table 11: Tax Burden on Beer @ 5% Abv, 2013 ...........................................................................................................
Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets) ....................................................................
Table 13: Beer Key Facts ...............................................................................................................................................
Table 14: Top 10 Beer Brands - Volume, 2011-2013 .....................................................................................................
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 ................................
Table 16: Beer Market Valuation (Local Currency), 2012-2014F ...................................................................................
Table 17: Trade Margin Build-Up Model .........................................................................................................................
Table 18: Selected Consumer Beer Prices: Off-Premise, 2012-2014 ............................................................................
Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014 ............................................................................
Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F ..........................................................
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F .....................................................
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F .......................................................
Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F .................................................................
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F ............................
Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F ...........................................................................
Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F .........................................................................
Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F ...............................................................................
Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F.................................................................................
Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F ................................................................................
Table 30: Beer Market Valuation (Local Currency), 2012-2014F ...................................................................................
Table 31: Beer Consumption by Local Definition, 2010-2014F ......................................................................................
Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F ...............................................................
Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F .................................................................................
Table 34: Beer Consumption by Type, 2010-2014F ......................................................................................................
Table 35: Beer Consumption by Geographic Scope, 2010-2014F.................................................................................
Table 36: Beer All Trademarks, 2009-2013 ....................................................................................................................
Table 37: Beer Brands by Local Definition, 2009-2013 ..................................................................................................
Table 38: Beer Brands by Standard Price Segment, 2009-2013 ...................................................................................
Table 39: Beer Brands by Alcoholic Strength, 2009-2013 .............................................................................................
Table 40: Beer Brands by Type, 2009-2013 ...................................................................................................................
Table 41: Imported Brands by Origin, 2009-2013 ..........................................................................................................
Table 42: Beer Private Label Brands, 2009-2013 ..........................................................................................................
Table 43: Beer Trademark Owners, 2009-2013 .............................................................................................................
Table 44: Beer Local Operators, 2009-2013 ..................................................................................................................
Table 45: Beer leading Brewers/Importers, 2009-2013 ..................................................................................................
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F ...........................................................
Table 47: Beer Distribution: On vs Off Premise, 2010-2014F ........................................................................................
Table 46: A-BInBev Nederland NV Breweries Capacity (000S HL) ...............................................................................
Table 47: A-BInBev Nederland NV Full Brand List .........................................................................................................
Table 48: A-BInBev Nederlands Brand Volumes 2009-2013 .........................................................................................
Table 50: Bavaria NV Breweries Capacity (000S HL) ....................................................................................................
Table 51: Bavaria NV Full Brand List .............................................................................................................................
Table 49: Bavaria NV Brand Volumes 2009-2013..........................................................................................................
The Netherlands Beer Market Insights
Jun-2014
9
©Canadean. This product is licensed and is not to be photocopied
Sample Pages
Published: June 2014
Table 53: Grolsch NV Breweries Capacity (000S HL) ....................................................................................................
Table 54: Grolsch NV Full Brand List .............................................................................................................................
Table 50: Grolsch Brand Volumes 2009-2013 ...............................................................................................................
Table 56: Heineken Nvbreweries Capacity (000s HL)....................................................................................................
Table 57: Heineken NV Full Brand List ..........................................................................................................................
Table 51: Heineken Netherlands Brand Volumes 2009-2013 ........................................................................................
Table 59: Alfa Brouwerij Schinnen..................................................................................................................................
Table 60: B.S.B Raamsdonksveer..................................................................................................................................
Table 61: Brouwketel 's Hertogenbosch .........................................................................................................................
Table 62: Budelse Bierbrouwrij .......................................................................................................................................
Table 63: B.V. Gulpener Bierbrouwerij ...........................................................................................................................
Table 64: De Kikvorsch B.V. Deest ................................................................................................................................
Table 65: De Leeuw Bierbrouwerij B.V. Valkenburg ......................................................................................................
Table 66: Lindeboom Bierbrouwerij ................................................................................................................................
Table 67: Texelse Bierbrouwerij .....................................................................................................................................
Table 68: United Dutch Breweries Bv .............................................................................................................................
Table 69: Small micro breweries ....................................................................................................................................
10
©Canadean. This product is licensed and is not to be photocopied
The Netherlands Beer Market Insights
Jun-2014
Sample Pages
Published: June 2014
List of Figures
Figure 1: Beer Leading Brewers/Importers, 2013...........................................................................................................
Figure 2: Beer Consumption by Pack Material/Type, 2013 ............................................................................................
Figure 3: Beer Distribution by Channel, 2013 .................................................................................................................
Figure 4: Beer Consumption by Price Segment, 2013 ...................................................................................................
The Netherlands Beer Market Insights
Jun-2014
11
©Canadean. This product is licensed and is not to be photocopied