2017 MEDIA KIT
WHY INCLUDE
D.O.M. IN YOUR
MEDIA PLANS?
Our readers are REAL decision makers
We are the only publication focused exclusively on
critical management information
We deliver our content via print, web
and mobile devices
Top aviation parts and service providers
have relied on D.O.M. for their marketing
needs for more than eight years
SUBSCRIBERS
MORE PURCHASING POWER
D.O.M. MAGAZINE
SUBSCRIBERS WORK ON
ALL TYPES OF AIRCRAFT
43%
40%
Heavy Turbine
Light Turbine
Heavy Turboprop
25%
41%
40%
39%
Light Turboprop
* Data based on August 2016 D.O.M. Reader Survey
Piston
Helicopters
0%
10%20%30%40%50%60%
OUR READERS ARE ACTIVELY
ENGAGED WITH THE
ARTICLES AND COLUMNS
THEY READ IN D.O.M.
67.1%
42.4%
34.1%
29.4%
Discussed item
with others
Sought further
information
Routed items
to others
ACTIONS TAKEN
2 | DOMmagazine.com | 2017 MEDIA KIT
Used/modified
ideas
29.4%
Filed item for
further reference
48.2%
4.7%
CORPORATE/BUSINESS/
FRACTIONAL/CHARTER
MAJOR AIRLINE
17.7%
10.6%
REPAIR STATION
FEDERAL/STATE/
MILITARY
8.2%
8.2%
GENERAL AVIATION/
FBO/LIGHT AIRCRAFT
SCHOOLS: MAINTENANCE/
TECHNICAL/STUDENT
2.4%
REGIONAL AIRLINE
TYPE OF FACILITY
100% OF D.O.M.
READERS PLAY A ROLE
IN PURCHASING YOUR
PRODUCTS & SERVICES
25%
I RECOMMEND PURCHASE
28.75%
I COLLABORATE WITH TEAM
46.25%
I APPROVE PURCHASE
CIRCULATION » 21,000+ (84,000 EFFECTIVE)
MORE DECISION MAKERS
On average, D.O.M. readers share
their copy of D.O.M. magazine
with up to three other people! That
means that our effective circulation
is more than 84,000.
D.O.M. reaches MORE decision
makers — your potential buyers!
CIRCULATION BY JOB TITLE
Total Circulation 21,000 plus
5%
4%
A&P MECHANIC
5%
QUALITY MANAGER
SUPERVISOR/
LEAD
8%
OWNER/
PARTNER/VP
MORE FOCUS
D.O.M. magazine can help you
grow your business. Our editorial
focuses on the most important issues
that our readers face as managers of
aircraft maintenance facilities.
MORE VALUE
D.O.M.’s content, coupled with a
targeted management circulation,
gives your company the best
opportunity to reach current and
potential customers.
26%
OTHER*
40%
12%
DIRECTOR OF
MAINTENANCE
IA INSPECTOR
*Other includes: Training, Field Service Rep, Accident Investigation, Engineer, Etc.
3
OPPORTUNITIES
OPPORTUNITIES IN D.O.M. MAGAZINE
IN ADDITION TO PRINT ADVERTISING, D.O.M. MAGAZINE HAS MANY OTHER PRINT AND ELECTRONIC
OPPORTUNITIES TO REACH OUR AUDIENCE.
COVER
TWENTY
D.O.M. Calendar
2016
AR
CALEND
SIXTEEN
D.O.M.’s annual wall calendar has proven to be one of the
best “bangs for your buck” — it’s a full month of exposure
for your company in maintenance offices and hangars
around the country.
BACK COVER
DOM 2016_Cal_V1
You asked. We acted.
2016 is a special year.
It is Duncan Aviation’s
60th year of helping
safe, efficient and productive.
business aircraft operators
For six decades, customers
be
have asked us for solutions
We have listened and
acted. Together, we
and services.
have accomplished
sales business to a
much, transforming
world-renowned, full-service
from an aircraft
company with dozens
every service a business
of locations. We provide
aircraft operator needs.
Our 2,200 team members
respond by developing
listen to customers and
and providing experience,
unlike any other.
1956
1963
1963
1966
JET A
Aircraft Sales
Lincoln, Nebraska
1979
1981
Fuel Services
Engines
final_JANUARYhangarJSTL_DOM1015.indd
1984
Accessories
PARTS DISTRIBUTION
Airframe • Accessories
Avionics & Instruments
Landing Gear • Rotables
Wheels & Brakes • Windows
Engine Accessories
1985
REPAIR & OVERHAUL
Oxygen Bottles
Brakes • Electrical
Mechanical • Hydraulic
Pneumatic • Electrical
MANUFACTURING
3/4/5 Axis
Hard Metals
CMM Inspections
CATIA
Digital 3D Modeling
Powder Coating
Parts Consignment
2010
Provo, Utah
STRUCTURAL REPAIR
& OVERHAUL
Sheet Metal, Composite
Repair
and Fabrication
Inlets • Radomes
Cowlings • Structures
Flight Control Surfaces
Avionics Satellites
2017, 2025, 2040...
吀栀攀 一攀砀琀 䜀攀渀攀爀愀愀漀渀 漀昀
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Future innovations
to be
determined by your
requests.
䤀渀挀爀攀愀猀攀 礀漀甀爀 漀瀀攀爀愀挀漀渀愀氀
攀ϻ挀椀攀渀挀礀 眀椀琀栀 攀渀栀愀渀挀攀搀
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JANUARY
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Experience. Unlike any
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1
FEBRUARY
other.
At GlobalParts.aero our
service offerings have
10/19/2015 2:20:46 PM
evolved with the diverse
needs of our customers.
See for yourselves at:
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MARCH
PM
10/30/15 1:13
㄀ⴀ㠀　ⴀ㜀㐀㜀ⴀ㐀㔀㘀　∠ 圀圀圀⸀
䘀䰀䤀䜀䠀吀䐀伀䌀匀⸀䌀伀䴀
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SOUTHWEST AIRFRAME
& TANK SERVICES
S WAT- A I R C R A F T.
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2000
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www.DuncanAviation.aero/60
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S.W.A.T.
DOM 2016_Cal_V
Interiors
1998
Battle Creek, Michigan
Reserve your calendar page today and have your company’s
message on the wall for a whole month.
DISTRIBUTION WAS
JUST THE BEGINNING
1978
ALT
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1981
ALT
Paint
1992
Aircraft Acquisition
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JUNE
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The D.O.M. calendar mails with the December/January issue.
Get your message on 21,000 plus calendars for only $2,700.
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SEPTEMBER
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Since 2003,
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DOMmagazine.com | SEPTEMBER 2016
D.O.M. Magazine’s Product and Service Solutions
D.O.M.’s September issue is our annual
Product and Service Solutions. Our editorial
team compiles the product and service
listings that will be included in the issue.
Don’t miss out on this opportunity to have
your products and/or services included in
this issue for FREE.
2016 PRODUCT
& SERVICE
SOLUTIONS
their jobs easier. Look for our emails as early
as May for instructions on how to submit
your FREE listings.
To receive e-mail promotions and updates for
this issue, e-mail your contact information to
us at [email protected].
Our readers browse through this anual issue
to find products and services that will make
PERMIT NO. 546
Bolingbrook, IL
PAID
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8/29/16 12:07 PM
Four-Page Brochures
Company Spotlight
Are you considering printing new company brochures for 2017?
Let us print your brochures and distribute them to our more than
21,000 readers — allowing you to save money on both printing
and distribution! We offer high-quality, four-page brochures that are
printed on 100# stock and mailed with our magazine. The price is
$10,400 which includes an additional 5,000 brochures for you. You
can order additional brochures for a nominal fee.
Available as a two-page spread in the
magazine, our Company Spotlight gives
you the opportunity to tell your story
to our readers. Company Spotlights are
printed within the pages of the magazine.
Price is $6,800.
4 | DOMmagazine.com | 2017 MEDIA KIT
DOMmagazine.com
DOMmagazine.com has become an
active destination for our readers.
With news, blogs, jobs, archived
articles and more, DOMmagazine.com
is the perfect complement to print
advertising.
Now TWO Exclusive
Digital Issues for 2017!
Ride-alongs
Several times a year, D.O.M. offers your company an opportunity to insert promotional
pieces (brochure, CD, flyer, etc.) shrinkwrapped with a D.O.M. issue that will be
distributed at a trade show.
2017 shows are:
• HAI Heli-Expo
• NBAA2017 Annual Convention
& Exhibition
• NBAA Maintenance Management
Conference
Stickers
Your message will stick around for a long time!
Sticker Stats:
Issue: October (NBAA2017 Issue)
Deadline: We will need your sticker
artwork by August 24, 2017.
How many?: 22,500+ printed — 21,500+
in the magazine and 1,000 for your use.
Your total cost per sticker is $3,700.
D.O.M. Management
Insight Newsletter (Monthly)
D.O.M. magazine’s e-newsletter, Management Insight,
reaches more than 7,100 opted-in subscribers per month.
Readers receive links to the latest blogs, articles, news and
upcoming events. Cost for a leaderboard ad (728 x 90 static
ad) in the newsletter is $400 per insertion.
D.O.M. magazine’s first ever Exclusive
Digital Issue (August 2016) was such a hit
that we are adding yet another Exclusive
Digital issue in November 2017!
Our August Digital issue will feature
Safety and Environmental issues, and
our November Digital issue will be our
Readers’ Choice issue.
PLUS, both issues will offer all of the
editorial content D.O.M. readers have
come to expect. Because we don’t need
to print and mail this edition, we are
passing the savings on to you! A full-page
ad is only $1,000 and a 1/2 page ad is
$500 (only full- and 1/2-page ads are
available in this digital-only issue). For an
additional price, you can embed a video
within your ad. Contact us for more
information!
D.O.M. Apps
D.O.M. is published for Apple, Android, Kindle and
HTML devices. These apps are currently distributed
to more than 30 countries. All print ads are included
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CHARGE!
5
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Please contact your sales representative for
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Accepted Native Page File
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Page Layout Application – InDesignCS,
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Ads should be created to correct ad size
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Vector Art Programs – Adobe
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Page File Print Outs
Supply final color or B&W laser printouts at
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noted. If the image area in the page file
exceeds the size of a laser, the customer
should maintain 100-percent output.Tiled
proofs can be submitted. If a reduced-size
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If possible, it’s beneficial to output final
printouts with “registration marks.”This
places crop marks on the edges of the file,
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directly on your provided laser proofs. If fifth
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AD SIZES
FULL PAGE
Live: 7" x 9.5"
Trim: 8" x 10.5"
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TWO-THIRDS PAGE
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ONE-HALF PAGE
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VERTICAL
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ONE-THIRD PAGE
STANDARD
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VERTICAL
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2.1875" x 10"
6 | DOMmagazine.com | 2017 MEDIA KIT
ONE-QUARTER PAGE
ONE-SIXTH PAGE
3.375" x 4.875"
2.1875" x 4.5625"
D.O.M. 2017 RATES
WE ARE HOLDING OUR RATES FOR 2017!
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D.O.M. 2017 CALENDAR
One page 2016 AEROSPACE
MAINTENANCE
COMPETITION
$2,700
JEFF McDERMOTT
OWNER/DIRECTOR OF MAINTENANCE | CHEMAIR HELICOPTERS, INC.
PERMIT NO. 546
Bolingbrook, IL
PAID
PRSRT STD
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468 x 60 IMU (Full Banner Run of Site)
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30k :15 $109 $54$38
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| AUGUST
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2016
2/22/16 4:14 PM
DOMmagazine.com | MAY 2016
HUMAN FACTORS —
DISTRACTION
SKYDROL SAFETY
BIO WASTE WATER TREATMENT
HISTORY OF INSPECTION & AUDITING IN AVIATION
PERMIT NO. 546
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CHIEF OF MAINTENANCE | HARLEY-DAVIDSON FLIGHT OPERATIONS
PAID
DIRECTOR OF MAINTENANCE
STEIN’S AIRCRAFT SERVICES, LLC
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All above rates are net. Rates include four color. Design services are available for a modest fee.
PETER
GROSS
DAVID A.
SMITH
OTHER PROGRAM PRICING
GENERAL MANAGER
CABIN CRAFTERS, INC.
PAID
$1,000
PRSRT STD
U.S. POSTAGE
Where Available
PERMIT NO. 546
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Management Insight Newsletter
PRESIDENT | CONTRACT AIRCRAFT TECHNICIANS
5/26/16 1:00 PM
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DOMmagazine.com | AUGUST 2016
6/20/16 10:01 AM
DOMmagazine.com | SEPTEMBER 2016
Stickers in September issue
$3,900
Trade Show Polybag Insert
Varies per show
2016 PRODUCT
& SERVICE
SOLUTIONS
Two-page company spotlight
$6,800
HUMAN FACTORS —
DISTRACTION
SKYDROL SAFETY
BIO WASTE WATER TREATMENT
HISTORY OF INSPECTION & AUDITING IN AVIATION
PERMIT NO. 546
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PAID
PRSRT STD
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FOUR-PAGE 8.5” x 10.5” insert with overruns
starting at $10,400
(based on quantity)
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7
CALENDAR
EDITORIAL CALENDAR
February
AD SPACE CLOSING: 1/3/17
Profile: Helicopter Operation Director of Maintenance
Bonus Distribution: HAI Heli-Expo, March 7-9, Dallas, TX
March
AD SPACE CLOSING: 1/31/17
Profile: Avionics Director of Maintenance
April
AD SPACE CLOSING: 2/28/17
Profile: Business Aviation Director of Maintenance
Bonus Distribution: MRO Americas, April 25-27, Orlando, FL
May
AD SPACE CLOSING: 3/28/17
International Issue
Will cover topics related to maintaining and managing aircraft in other countries.
Profile: International Repair Station Director of Maintenance
Bonus Distribution: NBAA Maintenance Conference, May 2-4, West Palm Beach, FL
June
AD SPACE CLOSING: 4/25/17
Profile: FBO Director of Maintenance
July
AD SPACE CLOSING: 5/16/17
Profile: General Aviation Director of Maintenance
Bonus Distribution: EAA Airventure, July 24-30, Oshkosh, WI
August (Exclusive Digital Edition)
AD SPACE CLOSING: 5/30/17
Safety and Environmental Issue. All of our regular D.O.M. columnists plus additional bonus coverage on Safety and
Environmental topics
Full- and half-page ad spaces available. See page 7 for pricing information.
September
AD SPACE CLOSING: 8/1/17
Annual Product and Service Solutions issue. Look for an email solicitation for a FREE listing opportunity in May 2017. Ensure
you are notified of this listing opportunity by emailing your contact information to [email protected].
October
AD SPACE CLOSING: 8/22/17
Profile: Business Aviation Director of Maintenance
Bonus Distribution: NBAA BACE, October 10 - 12, Las Vegas, NV
Bonus Opportunity: Stickers
November (Exclusive Digital Edition)
AD SPACE CLOSING: 10/3/17
Readers’ Choice Issue. All of our regular D.O.M. columnists plus a variety of articles specifically requested by our readers for
this issue (based on a reader survey to be sent in May 2017)
Full- and half-page ad spaces available. See page 7 for pricing information.
December/January
AD SPACE CLOSING: 10/31/17
Profile: Repair Station Director of Maintenance
Bonus Opportunity: D.O.M. 2018 Calendar
CONTACT US
DOMmagazine.com
Greg Napert
Bob Graf
Joe Escobar
OWNER/PUBLISHER
OWNER/DIRECTOR OF
SALES & MARKETING
OWNER/EDITORIAL DIRECTOR
(608) 774-4901
[email protected]
(608) 436-3376
[email protected]
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(920) 747-0195