AUGUST 2010
Pound-for-pound, dollar-for-dollar
peanuts hold their weight within nut category
Of all major nuts and seeds (e.g., peanuts,
cashews, pistachios, almonds, macadamias,
pumpkin & sunflower seeds as well as all
mixed nuts and fruit & nut mixes), peanuts
remain the category's primary driver. In the
snacking fruits, nuts & seeds category,
peanuts alone account for
42% of the
category’s total CDN volume while, as a
value-priced commodity, still account for
24.1% of shelled nut category sales.
Pound-for-pound, peanuts continue to
clearly outperform their much more
expensive tree nut rivals. Here are average
unit prices for select nut varieties in Canada
in 2009 (per Nielsen of Canada):
Peanuts: $3.00
Almonds: $4.47
Cashews: $4.89
Pistachios: $5.67
Macadamias: $5.72
This little and misunderstood legume more
than holds its weight pound-for-pound and
dollar-for-dollar within the category – and
most critically, amongst shoppers!
BREAKFAST – the most important meal of the day
The summer is winding down and Canadians are
beginning to restore their regular routines, just in
time for back-to-school.
It's important to
remember that breakfast is essential to making
sure the day starts off right. But, for many, the
morning rush often prevents them from having a
healthy breakfast.
Keep it interesting – Mix up the breakfast menu
and include a variety of wholesome foods.
Remember to add some protein to help you stay
full for longer. Try cheese and crackers, a
scrambled egg sandwich, or peanut butter on
whole grain toast. Even last night’s dinner leftovers
can work!
Research shows that students who eat a
balanced breakfast before school are more
prepared for the day and have better memory,
problem-solving skills and creative abilities.
Starting each day with a healthy breakfast
doesn’t have to be complicated or time
consuming. The Peanut Bureau of Canada offers
the following tips to help Canadians start their day
right:
Set yourself up for success – To avoid the morning
rush, try moving a few tasks to the evening
before. Pack the kids’ lunches, set the table for
breakfast, and pick your outfit for the next day.
You’ll have less stress and more time in the
morning to enjoy a healthy breakfast!
Plan ahead – With a little preparation, you can
plan a quick and healthy breakfast rather than
stopping at the local coffee shop or drive-thru.
Freeze slices of homemade Peanut Butter Banana
Bread and simply reheat. Team it up with a glass
of low fat milk and breakfast is ready in no time!
Or whip up a smoothie made with fresh/frozen
fruit and low fat vanilla yogurt.
Add a
tablespoon of peanut butter for some protein
punch.
Peanuts hold their weight within
nut category
Breakfast - the most important
meal of the day
Nutty recipe: Trail mix yogurt
parfait
Research Snapshot
Health & Nutrition Corner
Marketing & Merchandising
Opportunities
Peanut Butter is trans fat free
Trail mix yogurt parfait
½ cup (125 mL)
½ cup (125 mL)
¼ cup (50 mL)
1 tbsp (15 mL)
2 tsp (10 mL)
plain yogurt
diced or sliced favourite fruit
peanut trail mix, a combo of peanuts
and dried fruit
peanut butter
liquid honey
Spoon yogurt in a parfait cup. Top
with fruit then sprinkle with trail mix.
Microwave peanut butter with
honey on medium until melted,
30 to 60 seconds. Drizzle while warm
over parfait. Makes one serving
(can easily be doubled).
Studies have shown that trans fat raises your LDL (bad
cholesterol) and lowers your HDL (good cholesterol) levels.
Studies have also linked a diet high in trans fat to heart
disease – North America's number one killer.
Cutting back on trans fat consumption is a good start to
creating a healthy diet and food choices like peanuts and
peanut butter that are high in protein and many other
essential nutrients like folate, Vitamin B1 and Vitamin E offer
your body the best return on investment.
But, there is still some confusion among consumers
surrounding commercial peanut butters that list "partially
hydrogenated vegetable oils" as an ingredient. Consumers
have been advised that this is an indication that a product
may contain trans fats. In fact, a serving of the vast majority
of peanut butters available in Canada is trans fat free.
Peanut butter is a healthy, wholesome food that is low in
saturated fat, cholesterol-free, lactose-free, gluten-free and
a source of five essential nutrients (Vitamin E, thiamine,
niacin, folate, and magnesium).
Diabetes update
New Canadian sodium strategy
Without question, diabetes is a serious
issue.
According to the Canadian
Diabetes Association, more than three
million Canadians have diabetes, with 90
per cent living with Type 2 diabetes1 - a
disease in which the pancreas does not
produce enough insulin, or the body does
not properly use the insulin it makes.
On July 29, the "Sodium Working Group" - a
collaboration
of
government,
food
industry and health organizations –
launched a Sodium Reduction Strategy for
Canada.
Scientists believe that lifestyle changes
can help prevent or delay the onset of
Type 2 diabetes. A healthy meal plan,
weight control and physical activity are
important prevention steps.
Low-glycemic
foods improve blood
glucose
control,
while
fibre
and
monounsaturated fats have been shown
to decrease the risk of heart disease.
Peanuts are cholesterol free, high in
protein and full of essential nutrients. With
lots of monounsaturated fats, fibre and low
glycemic index, peanuts contain the key
elements that can help manage diabetes.
Enjoying a standard serving (2 tbsp / 30g)
of peanuts or peanut butter as a protein
source can be part of a healthy regime for
managing and preventing Type 2
diabetes.
1
http://www.diabetes.ca/diabetes-and-you/what/facts/
Sodium consumption is a major public
health issue in Canada – Canadians
consume about 3,400 milligrams of sodium
a day. That's more than double what we
need. The guidelines aim to reduce that to
2,400 mg by 2016. This three-pronged
strategy contains six over-arching and 27
specific
recommendations
for
a
population health strategy for reducing
sodium intake among Canadians.
peanut butter in Canada contains less
than 140 mg of sodium per stated serving.
An average serving of salted peanuts (30
grams or about one ounce) contains
approximately 125 mg of sodium,
providing slightly more than 5 percent of
the recommended daily intake. Servings of
salted peanuts contribute very little to the
average person’s total daily intake of salt.
For more information about the Sodium
Working Group and the Sodium Reduction
Strategy for Canada, visit http://www.hcsc.gc.ca/fn-an/nutrition/sodium/sodiumworking-travail-group-eng.php.
Peanuts are naturally low in sodium. 100
grams of unsalted peanuts contain only 5
mg of sodium. And the vast majority of
According to a recent omnibus study conducted on behalf of the American Peanut
Council1, peanut butter is Canada's most popular morning spread with one in five people
(19%) consuming in at breakfast time. Consider cross-merchandising with breads, fruits
and juices to generate additional sales.
Don't overlook the sales, marketing and profit potential fresh shelled and in-shell USA
peanuts provide. They're a perfect family snack, whether it be while watching evening
television, attending a children's soccer, football or hockey game, or simply as an athome or at-office mid-day snack. Portable, healthy, "NUT"ritious and always fun to eat,
peanut sales across Canada grew by 8 per cent in 20092.
1
2
Leger Marketing Canadian Shopper Omnibus Survey - January 2010
Nielson of Canada - 2009 Packaged Shelled Nut Sales - All Canadian grocers, drugs and mass merchandisers