MEDIA KIT 2017
MISSION STATEMENT
Baggers is the one-stop custom motorcycle touring magazine all bikers can appreciate.
Mix in one part radical custom bikes, Harleys, vintage tourers, and state-of-the-art
metrics, with two parts adventurous touring stories from all over the planet, three
parts in-depth technical installations and product review evaluations, and whatever
other ingredients/shenangians the zany and creative staff comes up with, and you
have one explosive magazine cocktail on your hands. Drink responsibly.
1
BRAND OVERVIEW
PRINT
Total Audience:
371,365
Total Circulation:
43,690
Frequency:
11x
Established:
2007
ONLINE
Average Monthly Page Views:
850,000
Average Monthly Unique Visitors:
178,550
BRAND ON OTHER PLATFORMS
(As of July 2016)
Facebook Fans:
597,127 (Year-Over-Year Growth: 19%)
Twitter Followers:
4,512
(Year-Over-Year Growth: 45%)
Instagram Followers:
46,819
(Year-Over-Year Growth: 225%)
E-News:
33,000
2
Sources: SOO 2016, Omniture July 2015-July 2016, Social as of July 2016
AUDIENCE SNAPSHOT
BAGGERS
Male/Female:
98% / 2%
Average Age:
54
Age Breakdown
18-34: 2.5%
35-49: 22.4%
Age 50+: 75%
Average HHI: $118,730
Employed: 71%
Average Number of Motorcycles Owned: 2.4
HIGHLY ENGAGED
Baggers and Baggersmag.com delivers the most in-depth content to those most passionate
about the customized touring motorcycles with bags. Our audience spends valuable time
with the brand.
• Baggers readers spend an average of 85 minutes with each issue
3
• Visitors to Baggersmag.com spend an average of 18 minutes on the website
• 15% of Baggers readers subscribe to both the digital and print editions of the
magazine
• 77% have contacted a company mentioned in an article as a result of reading Baggers
Source: Bonnier Custom Insights Audience Survey 2016 and Bonnier Custom Insights Motorcycle Rider Study 2016
PRODUCTION CALENDAR
ISSUE
SPACE
CLOSE
MATERIALS
DUE
ON
SALE
ON
TABLETS
LIVE ON
ITUNES
JAN ‘17
9/20/16
9/21/16
11/15/16
11/5/16
11/7/16
FEB ’17
10/25/16
10/26/16
12/20/16
12/10/16
12/12/16
MAR ’17
11/22/16
11/23/16
1/17/17
1/7/17
1/9/17
APR ’17
12/20/16
12/21/16
2/14/17
2/4/17
2/6/17
MAY ’17
1/17/17
1/18/17
3/14/17
3/4/17
3/6/17
JUNE ’17
2/14/17
2/15/17
4/11/17
4/1/17
4/3/17
JULY ’17
3/14/17
3/15/17
5/9/17
4/29/17
5/1/17
BUYER’S GUIDE
4/3/17
4/14/17
8/1/17
7/24/17
7/24/17
AUG ’17
4/18/17
4/19/17
6/13/17
7/24/17
7/24/17
SEPT ’17
5/16/17
5/17/17
7/11/17
6/3/17
6/5/17
OCT ’17
6/20/17
6/21/17
8/15/17
7/1/17
7/3/17
NOV ’17
7/25/17
7/26/17
9/19/17
8/5/17
8/7/17
DEC ’17
8/22/17
8/23/17
10/17/17
9/9/17
9/11/17
JAN/FEB ‘18
10/10/17
10/11/17
12/5/17
10/7/17
10/9/17
*Dates subject to change.
4
PRINT SPECS
TRIM SIZE: 7.625” x 10.5”
BINDING: Perfect Bound, Jog to Foot
Supplied materials that do not comply with the
following specifications will be corrected and the
advertiser billed for the required production. All
ads supplied must be CMYK. For ads requiring
a spot color, please contact your production
manager for specifications.
AD SIZES:
Follow ad size specifications and guidelines
provided in this document. Ads that do not meet
exact size specifications listed on the rate card will
incur charges for resizing.
REQUIRED FORMAT:
PDF/X-1a format files required for submission.
Files should conform to SWOP guidelines, and
total ink density should not exceed 300%. View
specifications online at www.swop.org.
PROOFS:
Bonnier Corporation utilizes Virtual Proofing
technology. Hard copy guidance is no longer
required. If you opt to send a proof for internal color
approval, please send a Web Coated SWOP 2006
certified proof.
INSERTS:
5
Consult your advertising representative. Production,
design and prepress services are available; rates
upon request.
PRODUCTION GUIDELINES
For all bleed ads: Build file to document size and
add .125 in. bleed on all 4 sides. Ensure that crop
marks are offset .125 in. from trim.
Allow .125 in. safety area within trim on all 4 sides
(no live matter) Spread ads: Supply in a single
document
MATERIALS REQUIREMENTS FOR
IN-HOUSE DESIGN SERVICES
PHOTOS: Supplied images should be high res (300
dpi) in CMYK. B/W images must be high res (300
dpi) grayscale. Images supplied in RGB will be
converted to CMYK.
LOGOS: Vector .eps or .ai files are preferred. Type
must be converted to outlines unless the fonts are
provided. Jpgs should be 300 dpi.
Native files supplied for corrections/adjustments,
must be accompanied by the fonts and links used
in those files. (Recommended: use the packaging
function in InDesign to gather fonts and links.)
Black type on light background should be defined
as 100% black only.
If we do not receive instructions regarding your
materials, the most recent ad of the same size
scheduled will be picked up. Ad materials received
after the deadline may incur late fees, unless an
ad extension is arranged with ad services prior to
the deadline.
PRINT SPECS
AD SIZE
NON-BLEED
TRIM
BLEED
Full Page
7.125” x 9.75”
7.625” x 10.5”
7.875” x 10.75”
Two Page Spread
14.75” x 9.75”
15.25” x 10.5”
15.5” x 10.75”
2/3 Page
4.575” x 9.5”
5” x 10.5”
5.25” x 10.75”
Jr. Spread
14.75” x 4.6”
15.25” x 5”
15.5” x 5.25”
1/2 Page Island
4.575” x 7.125”
5” x 7.5”
5.25” x 7.75”
1/2 Page Horizontal
7” x 4.6”
7.625” x 5”
7.875” x 5.25
1/3 Page Vertical
2.187” x 9.5”
2.75” x 10.5”
3” x 10.75”
1/3 Page Square
4.575” x 4.6”
1/4 Page Vertical
3.375”x 4.6
1/6 Page Vertical
2.187” x 4.6”
1/6 Page Horizontal
4.575” x 2.187”
1/12 Page Square
2.187”x 2.187”
4-inch Vert.
2.187” x 4”
3-inch Vert.
2.187” x 3”
2-inch Vert.
2.187” x 2”
1-inch Vert.
2.187” x 1”
LAYOUT/PRODUCTION NOTES:
Allow .25 in. safety area within TRIM on all 4 sides
(no live matter).
Ensure that crop marks are offset .125 in. from bleed.
1/12
1/4
1/24
Full Page
Bleed
Full Page
1/3
2/3 Page
1/6
1/2 Page
1/3
Square
1/6
1/2 Page
Island
AD MATERIAL SUBMISSIONS
Ad files should be submitted via our Ad Portal at
adportal.bonniercorp.com.
SEND ALL OTHER MATERIALS TO:
Baggers / Attn: Julie Greene
15255 Alton Parkway, Suite 300 Irvine, CA 92618
For ads supplied electronically, advertiser must supply an
additional content proofing jpg. We do not accept ads via
e-mail. Electronic files are stored for one year only, unless
otherwise requested in writing.
PRODUCTION CONTACT
760-707-1050
[email protected]
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TABLET SPECS
iPad Specifications & Features for Bonnier Adobe DPS Platform
For Client Supplied Ads Designed
for Tablet
For Enhancements to your Straight From Print Ad or
Customized Ad Builds
ACCEPTED FORMATS & SPECS
AVAILABLE FEATURES & SPECS
InDesign:
External Web Links
Create document at 768 px x 1024 px. Use
InDesign’s Package Feature for gathering
and supplying fonts and images. If adding
interactive elements such as video, audio
and HTML5, please be sure to test in
Adobe Content Viewer before submitting
and notify your production contact. These
assets must also be submitted withad
materials. For specs on interactivity or
additional screens, see enhancement
details below.
PDF:
•
•
•
Interactive Gallery
•
•
or any rasterized file –
1536 px x 2048 px 264 dpi RGB
Layout Guidelines:
Keep any live material away 130 px from
top and 200px from bottom of screen
77
AD MATERIAL SUBMISSIONS
Supply 300 dpi images at 536 px x 2048 px, 8 images max
Button or touchable photo thumbnails bring up larger versions
or scroll through multiple images in one frame
Additional Screens
•
•
10.667” x 14.222” 300 dpi
JPEG:
Your iPad-friendly web page can open up from a link on your ad
without the user having to leave the app
Webpage should not have Flash elements
Avoid pages with long load times
Four total screens max
Two or three more screens can be stacked below your initial ad,
offering more of your messaging and reader engagement
Video Player
•
•
•
•
Maximum length for embedded videos is 30 seconds.
Specs: 720p .mp4 file using .h264 compression
Full Screen: 1280 x 720 (16:9 aspect ratio)
In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5
Will generally require greater pre-planning and lead time, and a
creative call should take place well in advance of the ad close date.
Adobe Flash elements or links to Flash-based websites are not
compatible withthe iOS platform.
Upload a .zip file of your ad materials and all assets to
the (title) iPad Editon on our ad portal at:
adportal.bonniercorp.com
PRODUCTION CONTACT
760-707-1050
[email protected]
PRINT RATES
GENERAL DISPLAY RATES
1X
3X
6X
9X
12X
2nd
$11,381
$11,037
$10,806
$10,356
$9,781
3rd
$10,050
$9,750
$9,552
$9,144
$8,646
4th
$12,792
$12,402
$12,142
$11,628
$10,998
Full Page
$7,285
$7,065
$6,920
$6,625
$6,265
2/3 Page
$5,825
$5,655
$5,535
$5,300
$5,010
1/2 Page
$4,735
$4,595
$4,495
$4,310
$4,075
1/3 Page
$3,350
$3,250
$3,185
$3,050
$2,875
Full Page
$5,465
$5,300
$5,195
$4,975
$4,695
2/3 Page
$4,375
$4,240
$4,150
$3,980
$3,760
1/2 Page
$3,555
$3,450
$3,375
$3,235
$3,055
1/3 Page
$2,515
$2,440
$2,390
$2,285
$2,160
1/4 Page
$1,970
$1,915
$1,865
$1,790
$1,690
1/6 Page
$1,365
$1,325
$1,295
$1,245
$1,175
1/12 Page
$760
$745
$730
$695
$660
COVERS:
FOUR COLOR:
BLACK & WHITE:
RETAIL ACCESSORY RATES
COVERS:
2nd
$7,213
$7,000
$6,769
$6,563
$6,269
3rd
$6,360
$6,174
$5,988
$5,796
$5,538
4th
$8,099
$7,852
$7,618
$7,365
$7,034
Full Page
$4,615
$4,475
$4,340
$4,200
$4,015
1/2 Spread
$4,615
$4,475
$4,340
$4,200
$4,015
2/3 Page
$3,715
$3,600
$3,485
$3,375
$3,225
1/2 Page
$2,995
$2,910
$2,820
$2,725
$2,605
1/3 Page
$2,135
$2,065
$2,005
$1,940
$1,850
1/4 Page
$1,785
$1,675
$1,630
$1,575
$1,505
1/6 Page
$1,255
$1,220
$1,180
$1,140
$1,090
1/12 Page
$665
$645
$625
$605
$580
FOUR COLOR:
8
Advertising Information:
David Roe
Director of Sales, American V-Twin
[email protected]
724.312.3207
Production Information::
Julie Greene
Production Manager
[email protected]
760.707.1050