FOR IMMEDIATE RELEASE
HYPOTHESIS TO LAUNCH TO A NATIONAL AUDIENCE
Ultra-Premium Napa Valley Cabernet Sauvignon From Industry Veterans
August 29, 2012 — Roots Run Deep Winery, the team behind Educated Guess, is
launching Hypothesis, an exciting new ultra-premium Cabernet Sauvignon. Made with
100% Napa Valley fruit, the blend is 87% Cabernet Sauvignon, 9% Cabernet Franc and
4% Petit Verdot.
Winemaker Barry Gnekow, known for his work with Klinker Brick, 7 Deadly Zins,
Hahn and Educated Guess, made Hypothesis utilizing a pre-fermentation process
called flash détente to create a wine with increased color and flavor extraction.
Developed in France, flash extraction has been used in Europe, South America and
Australia for more than a decade, but in California only since 2009. One hundred
percent of the fruit goes through flash détente, is then barrel fermented and then spends
12 months in French Oak barrels to create a wine that has incredible structure, depth of
fruit and amazing oak integration.
Vintage Point, the Sonoma-based sales and marketing firm that represents Roots Run
Deep Winery and Educated Guess, has been brought on to launch Hypothesis to a
national audience. "Hypothesis is an outstanding reserve-style wine and an incredible
value at $40,” said David Biggar, President of Vintage Point. “The wine is forward and
rich and Cabernet consumers will love it. Flash détente, a relatively new process in the
United States, represents an innovation in winemaking whose time has come.”
Hypothesis will start shipping in September. The wine will retail for $40.00.
About Roots Run Deep Winery
Roots Run Deep Winery was founded in 2005 with the promise of producing
unparalleled wine from the Napa Valley at prices everyone can afford. Grapes grown
by the best producers in Yountville, Oakville, Rutherford and St. Helena wine districts
go into making the wines superb in quality and unmatched in value. Proprietor Mark
More
Albrecht is a 20 year veteran in the wine industry and has been involved in all aspects
of the industry from restaurant to retail, and wholesaler to supplier. His philosophy,
along with that of winemaker Barry Gnekow, is that truly great wines can be truly
affordable.
About Vintage Point
Formed in March 2006, Vintage Point offers a full range of winery services and a
national sales and marketing team that specialize in channel management, placing
luxury wines in the optimal retail and restaurant outlets. Vintage Point’s domestic and
international clients include Jayson Woodbridge’s Cherry Pie, Hundred Acre and Layer
Cake, as well as Educated Guess, Garnet Vineyards, Gary Farrell Winery, Goose Ridge
Vineyards, Moone-Tsai, Luna Vineyards, BR Cohn and Hidden Ridge, among others.
Vintage Point Partners David Biggar, President, and Tom Peterson, Chief Operating
Officer, emphasize that “Partners in Wine” signifies not only their own partnership, but
the many partnerships they have formed with the luxury wine trade.
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VINTAGE POINT CONTACT
David Biggar
707-939-6766 (ph)
707-738-5106 (cell)
[email protected]
MEDIA CONTACT
Amy Cleary
The Barn Group
415-500-0613 (ph)
[email protected]