Gateway Mall
Gateway Mall
Lincoln, Nebraska
When you’re 56 years old in a university
town, it might be difficult to stay relevant —
but Gateway Mall does so by constantly
evolving and expanding.
The only enclosed mall in Lincoln, Nebraska,
Gateway’s central location draws medical
professionals, government employees,
thousands of college students (and their
visitors), football fans and more in a market
that continues to grow.
That’s how to stay cool.
Gateway Mall
Lincoln, Nebraska
WAHOO, NE
GRETNA, NE
RAYMOND, NE
WAVERLY, NE
LINCOLN, NE
10 MILES
•Enclosed single-level regional mall
•Only enclosed mall in Lincoln area
•Redevelopment and expansion under way
• 56-year-old center hosts generations
of shoppers
Property Description
major roads
US Highway 34 (O Street)
and 66th Street
total sf
860,000
# of stores
110
# of parking
4,400
THE CENTER
T H E M A R K ET
center description
Enclosed, one-level center
anchors
Younkers, JCPenney, Sears, and Dillard’s
key tenants
H&M, Forever 21, Crazy 8, Maurices, Victoria’s Secret,
Charlotte Russe, Rue 21, Buckle, American Eagle Outfitters,
Granite City Food & Brewery, and David’s Bridal
STA R WO O D Gateway Mall
“A nearly recession-proof city is not slowing down”
— National Public Radio, March 2015
THE CENTER
T H E M A R K ET
STA R WO O D Gateway Mall
•Dominant fashion center, home to firstin-market retailers including H&M
•A new, exclusive-to-market Granite City
Food & Brewery in 2016
•Dick’s Sporting Goods to open 2017
•Substantial draw from visitors
In the Thick of Things
Centrally located in the state capital
Closest enclosed mall is 50 miles away
Accessible to more than 100,000
vehicles daily on nearby highways
and adjacent roads
85,000-seat stadium draws weekend
THE CENTER
T H E M A R K ET
visitors for University of Nebraska
football games
STA R WO O D Gateway Mall
“An unparalleled selection of retail
merchandise and dining options”
— Lincoln Convention and Visitors Bureau
•Young and rapidly growing market
•Economy based on state government,
higher education, medical, banking,
transportation
•Development in the city includes 20-acre
Telegraph District, the Railyard, and
University of Nebraska-Lincoln expansion
Younger than Springtime
Primary trade area median age
of 34 years versus 38 nationally
Millennials comprise nearly 30% of
residents (excluding non-resident
college population)
20% population growth since 2000, with
primary trade area expected to grow 6%
through 2021, above US average
2 in 3 workers occupy white-collar
positions
Within 10 miles, 291,700 residents
and 202,100 daytime employees
THE CENTER
THE MARKET
STA R WO O D Gateway Mall
•More than 40,000 students at 10 area colleges
•Extremely large regional draw, with major
promotional effort toward tourists
Primary Trade Area
Average Household
Expenditures on Par
With US
$2,295 on food away from
home
$1,786 on apparel
•Highly educated population
$819 on personal care
products and services
•Low cost of living
$761 on sports and
recreation
$627 on home furnishings
THE CENTER
THE MARKET
STA R WO O D Gateway Mall
Westroads Mall
OMAHA
Oakview Mall
Distance to Competition
Nebraska Crossings
Driving – 33 mi, 36 min
GRETNA
74 MILES
Nebraska Crossings
Oakview Mall
Driving – 45 mi, 50 min
SouthPointe Pavilions
Driving – 8 mi, 16 min
Westroads Mall
Driving – 49 mi, 51 min
Route 77/I-80
43,400 AADT
LINCOLN
AIRPORT
North 66th Street
11,000 AADT
LINCOLN
Legend
Vine Street
12,200 AADT
I-180
Primary Trade Area
Secondary Trade Area
Gateway Mall
30,800 AADT
O Street/Route 34
SouthPointe Pavilions
35,900 AADT
Competition
Access Roads
(AADT= annual average
daily traffic)
5 MILES
THE CENTER
THE MARKET
STA R WO O D Gateway Mall
m
20
i.
4,
38
6
15
Area Attractions
im
e
Em
pl
oy
ee
s
University of Nebraska
football
Pinnacle Bank Arena
m
20
i.
2,
05
3
Da
yt
I-80
10
Devaney Sports Center
77
97
6
,
15
I-80
e
s
s
e
n
87
1
,
15
si
u
B
Predominant Colleges
University of Nebraska –
Lincoln
s
2,
26
3
Nebraska Wesleyan
University
Union College
16
5
m
i.
Kawasaki Corp
Breslow Ice Facility
Duncan Aviation (HQ)
3
4
6
12,
I-180
University of Nebraska – Lincoln
BNSF Railway
Gateway Mall
Ameritas (HQ)
Nelnet, Inc. (HQ)
State of Nebraska (Capitol)
211,556
CHI Health St. Elizabeth
Bryan Health
State Farm Insurance
lation
u
p
o
P
l
ia
t
n
e
id
s
291,714 Re
34
Combined enrollment: 35,600
$71,
031
2
5 MILES
THE MARKET
STA R WO O D Gateway Mall
Doane College
Bryan College of Health
Sciences
$64
,616
77
THE CENTER
307,367
Southeast Community
College
Legend
Hou
s
eho
ld In
Demographics
com
e
$71,
795
Key Employers
Demographics
Population
Population
By Race
PTA1
38,167
347,679
2021 projection
327,226
39,113
366,339
% growth 2016–2021
5.7%
2.5%
5.4%
3.7%
White
86%
90%
86%
71%
Black
4%
1%
3%
13%
Asian
4%
1%
4%
5%
Hispanic Ethnicity
7%
10%
7%
18%
34
38
34
38
% age 15-24
17%
17%
17%
14%
% age 25 to 44
27%
21%
26%
26%
% age 45 to 64
23%
26%
23%
26%
2016 estimate
123,109
14,066
137,175
2021 projection
130,329
14,427
144,756
30%
33%
31%
34%
$72,010
$74,773
$72,293
$77,135
35%
38%
35%
36%
$79,368
$82,775
$79,708
$83,619
71%
58%
70%
59%
Average
Household
Income
2016 estimate
Education
% college educated
% earning $75,000+
2021 projection
3-MILE
business establishments
daytime employment
5-MILE
THE MARKET
STA R WO O D 10-MILE
15-MILE
5,835
12,643
15,187
15,697
68,791
162,263
202,053
204,386
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE CENTER
US Avg
309,512
2016 households with kids under 18
Business &
Employment
TTA3
2016 estimate
Median Age
Households
STA2
Gateway Mall
Lincoln Ranked #1 on Gallup
Healthway’s “Happiest and
Healthiest Cities”
Ranked 4th on Forbes list of
Best Places for Business and
Careers
Ranked 9th on Forbes list
of Most Livable Cities in
America
Predominant Market Lifestyle Segments
THE CENTER
THE MARKET
STA R WO O D Gateway Mall
Young Achievers—19%
•Urban and metro
neighborhoods
•Ethnically diverse and blend
of family types
•Establishing or mid-career
•Enjoy sports and
entertainment activities
•Some of the most tech savvy
consumers
Accumulated Wealth—17%
•Families & couples age 50+
•Upscale, college-educated
baby boomers
•Sprawling suburban homes
•Disposable cash and
sophisticated tastes
•Enjoy top-of-the-line
electronics, sporting
equipment, cars and
vacations
Cautious Traditionalists—12%
•Over 55 year-old mix of
singles and couples
•High rate of home ownership
•Fans of reading, home-based
hobbies and travel
•Enjoy eating out at family
restaurants
•Pursue entertainment
outside the home
Conservative Classics—12%
•Upper-middle-class age 55+
•Childless singles and couples
•College-educated
•Enjoy comforts of home,
gardening, reading, and
entertaining
•Frequent patrons to
museums, the theater, and
casual-dining restaurants
Starwood Retail Partners: A New Kind Of Owner For A New
Generation Of Retail
Starwood Retail Partners is not your father’s — or your grandfather’s —
landlord. We’re acquiring, redeveloping, managing, leasing and
operating the next generation of shopping centers for a new
generation of shoppers: active, exciting community cores for an
increasingly interconnected consumer.
Owned by Starwood Capital Group, we’ve grown our portfolio to 30
centers in 16 states across the United States since our founding in 2012,
working with top-tier investment firms to help finance our properties,
and employing the talents and skills of the most creative professionals
in the business to maximize their value.
We build solid relationships and partner with our retailers to ensure
that they are in the right property at the right time, with the right deal
to support their success now and in the future. We invest in innovative
technologies that help our properties become more productive, our
stores more exciting and our shoppers more engaged.
We understand that ultimately, as an owner, as an employer and as a
citizen of our communities, it’s not about property, it’s about people.
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Bryant Siragusa / National Director, Restaurants & Entertainment /
214.771.2003 / [email protected]
Michigan
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Virginia
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Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 /
[email protected]
Montana
Rimrock Mall
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Naumann Idrees / Vice President, Leasing – West / 312.265.7046 /
[email protected]
Nebraska
Gateway Mall
Tony Verostko / Director, Leasing / 440.668.3665 /
[email protected]
Ed Coury / Senior Vice President, Leasing / 312.242.3217 /
[email protected]
Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources
Starwood Retail Partners
1 East Wacker Drive Suite 3600 Chicago, IL 60601
www.starwoodretail.com
11/05/16
THE CENTER
T H E M A R K ET
STA RWO O D
Gateway Mall