How do Ideas Grow
Growthof
Conceptsinto
Ini1alIdeas
GrowthofIni1al
Ideasinto
DetailedIdeas
Concepts
Ini1alIdeas
•  Whatifmindmaps
•  ThinkingOutsidetheBoxMind
Maps
•  DrivenfromResearch(Theme,
Consumerprofile,Exis1ng
Products)
•  Sketches
•  QuickCAD
•  SketchModels
Ini1alIdeas
DetailedIdeas
•  Sketches
•  QuickCAD
•  SketchModels
•  DetailedCADmodels
•  DetailedPrototypesmadefrom
cardorappropriatematerialsto
testthevalidity,func1on,
manufactureofideas.
DetailedIdeas
GrowthofDetailed
IdeasintoFully
DevelopedFinal
Solu1on
•  DetailedCADmodels
•  DetailedPrototypesmadefrom
cardorappropriatematerialsto
testthevalidity,func1on,
manufactureofideas.
FullyDevelopedFinal
Solu1on
•  ExactscaledrawingsandorCAD
models
•  2Ddrawing(plan,side,front)
Orthographic
•  CuOngPlans
How do Ideas Grow
■ Keep the drawings simple.
■ Make the drawings large.
■ Only use colour when it is important.
■ Use notes that ...
◆ ask questions
◆ describe things
◆ suggest materials
◆ given reasons.
NO idea is a BAD idea
If you draw an idea and you don’t thinks that it is a good
idea then you should still present it in your paper work
regardless. Why?
- It shows development of ideas = Higher Marks
- Elements/Parts of that “Bad” idea may spark inspiration for
another idea.
- How can I improve that idea.
How do Ideas Grow
Initial Ideas - Communication
If you were an Architect, which Sketch would you use to present your idea of the
Sydney Opera House to a panel of Judges?
Jorn Utzon
1
3
There is a lot of VALUE in every Sketch,
GOOD or BAD. Sketches are simple and
communicate an idea.
INITIALDESIGNIDEAS
Useofinspira1ontoguide
design,animalanalysedand
keypointsshownbelow,
includetheseorpartsof
theseinyourdesign
•  Separatedbodyparts
•  Legs,joints,feet
Starting your Sketching (FORM)
1stdrawingshouldbean
Ini1alPencilSketchor
sketchesun1lhappywith
thedesign,thisshould
concentrateonform
(shape)youmayneedto
drawquiteafewdrawings
un1lyourhappy
2nddrawingshouldbe
morerefineddrawing
showingabitmoredetail
s1llconcentra1ngon
form
Initial Ideas Method 3: Summarised Research
Summarised Research
Initial Ideas Method 3: Summarised Research
Summarised Research
• 
• 
Separated body parts
Legs, joints, feet
• 
• 
Separated body parts
Legs, joints, feet
• 
• 
• 
Over head tail
Claws
Curved body & tail shape
• 
• 
• 
large gills
stripes
Curved body & tail
shape
•  Shape of the spine
•  Correct posture
•  Should help design a more
successful and comfortable
shape for he chair.
Initial Ideas Method 3: Summarised Research
Summarised Research
Chinese Temple Design
Chinese Roof design
Lamp in the middle
multi-functional –
storage draw underneath
• 
• 
• 
Evalua/onChinese Temple Design
Idea1
Aesthetics
5
Materials
Cost
4
3
2
1
Function
Client
Size
Empire State
Building
Empire state
building design
•  Lamp in the
middle
•  Building made
from light
reflective
acrylic,
• 
Environment
Safety
Empire State Building Design
Idea2
Aesthetics
5
Materials
Cost
4
3
2
1
Function
Client
Size
Environment
Safety
Empire State Building Desk
Lamp
Empire state building
design
•  Lamp in the middle
•  Bracket allows the
position of lamp to be
adjusted
•  Building made from light
reflective acrylic,
Empire State Building Desk
Idea3
lamp
Aesthetics
5
Materials
4
Cost
3
2
• 
1
Function
Client
Size
Environment
Safety
Initial Ideas Method 3: Summarised Research
Summarised Research
Evalua/on
Aesthetics
Thai Temple Design
•  Big Ben design
•  Lamp in the middle
•  multi-functional clock
•  Slots cut out to allow
light to filter through
•  Box shape to hide circuit
board
Thai Temple Design
5
Materials
Cost
4
3
2
1
Function
Client
Size
Environment
Safety
Idea2
Aesthetics
Big Ben Design
•  Big Ben design
•  Lamp in the middle
•  multi-functional clock
•  Slots cut out to allow
light to filter through
•  Box shape to hide circuit
board
5
Materials
Cost
4
3
2
1
Function
Client
Size
Environment
Safety
London Skyline
London Bridge
Idea3
Aesthetics
Aesthetics
5 5
Materials
Materials
4 4
CostCost
3 3
2 2
1 1
Function
Function
• 
• 
• 
Includes a draw
Lamp in the middle
Shelves on Big Ben
Client
Client
SizeSize
Environment
Environment
Safety
Safety
Initial Ideas Method 3: Summarised Research
Hippo design
Idea1
Summarised Research
• 
• 
• 
Aesthetics
5
Materials
Cost
4
3
2
Over head tail
Claws
Curved body &
tail shape
1
Function
• 
• 
• 
Client
Size
Mouth Opens
Keys fit inside
Phone could fit
in-between teeth
Environment
Safety
Angry Bird design
Idea2
Aesthetics
5
Materials
• 
• 
• 
• 
3
2
Angry Bird design
Pointed nose
Two colours
Teeth
Fins
Cost
4
1
Function
•  Bird fits inside
birdhouse
•  Keys fit to bird which
acts as a key ring
Client
Size
Environment
Safety
Shark Design
Idea3
Aesthetics
5
Materials
4
Cost
3
2
Shark Design
Mouth Opens
Keys could hang
off teeth
•  Hooks could be
added to back
piece
1
Function
Client
• 
• 
• 
• 
• 
• 
8 legs
fangs
head/body
Web
Size
Environment
Safety