4
NIAAASection4Newsletter–February,2017
JeffSitz,CMAA–Section4Representative
DebVanKuiken,CMAA–Section4/5At-LargeRepresentative
NIAAABoardofDirectors
Section 4 Colleagues:
I recently returned from the annual February meeting of the
National Interscholastic Athletic Administrators Association in
Indianapolis, and like you, I am preparing for what should prove to be an
exciting postseason for our winter teams.
President Barton has selected the theme of “Lift and Assist” as the
Board’s and association’s theme for the upcoming year.
In addressing
the Board, Rich used the responsibilities of the basketball point guard as a
metaphor for our role as athletic administrators in our schools. “The
point guard lifts the group,” he observed, “and makes a conscious effort
to make it better.” He challenged each member of the NIAAA Board of
Directors to emulate the position of point guard in their sections, state
associations, and schools and to strive to lift and support others through
service leadership.
When it comes to the athletic programs in our schools, each one of
us is the point guard upon whom our team’s success depends.
A
successful athletic administrator makes good decisions that place the
interests of student-athletes, coaches, the school, and community ahead
of his or her own.
The athletic director’s ability to manage pressure
situations dictates his or her response to the myriad of challenges that he
or she may face on a daily basis.
Most importantly, we perform at our
best when we assist in bringing out the best in others and provide them
with the tools to be successful.
Special thanks to all of you who serve on Committees and
represent Section 4 so very well. We are also blessed to have Michigan’s
own Deb Van Kuiken serving on the Board as the At-Large Representative
for Sections 4 & 5. Deb has quickly gained a reputation for her
thoughtful insights and her ability to clearly articulate the issues. We also
look forward to December, when Illinois’ Matt Hensley, CMAA, will take
over for me as the Section 4 Board Representative. Section 4 continues
to serve the NIAAA in an exemplary fashion.
As always, the major purpose of this newsletter is to provide you
with an update on some of the current happenings within our national
association and our section.
If I can be of any assistance to you, I
encourage you to contact me by e-mail ([email protected]) or telephone
(414.429.8866).
I hope that each one of you has a successful conclusion to the
winter season.
I look forward to seeing many of you at the Section 4
meeting in Naperville, IL in June.
Jeff Sitz, CMAA
NIAAA Section 4 Representative
NIAAA Board of Directors February Meeting Highlights
TheNationalInterscholasticAthleticAdministratorsAssociation(NIAAA)Boardof
DirectorsmetfromFebruary5-7,2017attheNIAAAOfficeat9100KeystoneCrossingin
Indianapolis.Itwasaproductivethreedaysthatconsistedofseveralsubcommittee
meetingsandfullboardconversationsonawiderangeoftopics.Theleadershipteamfor
theNIAAAduring2017includesthefollowingathleticadministrators:
President–RichBarton(Utah)
President-Elect–JeffSitz(Wisconsin)
PastPresident–MarkArmstrong(Nebraska)
Secretary–JoshScott(Missouri)
ThedetailedsummarypresentedbelowwascompiledbySection1Representative
GaryStevens(Maine)andincludeshighlightsoftheFebruaryboardmeetings.More
detailedminutesaspreparedbyNIAAABoardSecretaryJoshScottcanbeaccessedviathe
NIAAAwebsite(www.niaaa.org).
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PresidentBarton’sMessage
NIAAAPresidentRichardBartonwelcomedalloftheboardmembersinattendance
andsharedhisvisionthatallareassembledfor“aninspiredpurpose”.PresidentBarton
selectedthethemeof“LiftandAssist”fortheNIAAAfor2017.
BudgetandFinancialReports
NIAAAExecutiveDirectorMikeBlackburnsharedhisannualFebruaryreportonthe
currentfinancialstatusoftheorganization.Mikeobservedthatthefinancialreportfor
December’sNationalConferenceforDirectorsofAthleticslooksveryfavorable.The
NationalConferencewasoneofthehighestattendedprofessionaldevelopmenteventsin
thehistoryoftheorganization.DespitethefactthattheGaylordOprylandHotelisan
expensivesitetorunaneventothisscale,theNIAAAwasabletoremainapproximately
$14,000underprojectedexpenses.LeadershipTrainingattheNationalConferencenetted
$103,212.97ofincomewith1605studentscompletingclasses;profitsweresplitbetween
theNIAAAandtheNationalFederationofStateHighSchoolAssociations(NFHS).NIAAA
LogoShoppesalesattheNationalConferencetotaled$10,452.00;theoriginalloancreated
tofundthisprogramhasbeenpaidinfull.TheNIAAAstillhasapproximately$7000of
retailinventoryinstock.
NIAAAAssistantExecutiveDirectorPhilRisonreportedthattheassociation’s
endowmentfundcurrentlystandsatover$1.2million.Lastyeartheseaccountsyieldeda
12.5%return($138,000)ontheinvestment.TheNIAAAalsohastworeserveaccounts
(Onecurrentlyat$533,000andtheotherat$1.75million).Bothaccountsyieldeda
dividendof12.5%orhigher.
MikeBlackburnprovidedanupdateonbudgetsurplusexpenditures.TheLearning
ManagementSystem(LMS)thatisbeingasaplatformformanyprofessionaldevelopment
initiatives(CAA,courses)hasbeenpaidforinfull.One-thirdofthe$60,000budgetedfor
developingthe2017publicserviceannouncementshasbeenpaidwithotherPSA’s
currentlyindevelopment.CostsforproducingthesePSA’shavegonedown,thusensuring
thattheNIAAAstaywithinbudget.Mikeobservedthatwithonly11%ofthe10,000+
radiostationsinthenationreporting,theNIAAAhasreceivedover$40millionoffree
airtimewiththesepromotionaladvertisementsaboutthevalueofeducation-based
athletics.
Themesforupcomingpublicserviceannouncementsin2017include:
1. Leadershipyoucanbelievein
2. Youmakeitspecial
3. Treatingofficialscorrectly
Inaddition,anauditor’sreportwasdistributedtotheNIAAABoardofDirectors.
The990formsareonfileandhavebeenmailed.
NIAAAOfficeReport
TheNIAAAFourthStrategicPlancallsthedevelopmentofanevaluationinstrument
forpeopleworkingintheNIAAAoffice.MikeBlackburnhasaskedforagraceperiodasthe
jobdescriptionsoffourofthesixpeoplehavechangedinthepastyear.MikeBlackburn
hasfoundacollegeinternwhoisinterestedinwritingsomearticlesforIAAMagazine.The
NIAAAofficestaffalsoshareditsgoalsfor2017.
Reviewof2016NationalConferenceforDirectorsofAthletics
TheNationalConferenceforDirectorsofAthleticswasahugesuccesswithrecord
attendanceandsignificantparticipationintheLeadershipTrainingInstitute.The
conferenceappwassuccessfullyimplementedas90%ofpeopleattendingtheevent
downloadeditandover900peopleparticipatedinAt-Largecandidatevotingbyusingit.
Unfortunately,therewereattendeeswhomisusedthegamecomponentoftheappandtook
surveysinactivitiesthattheydidnotattend,thusreceivingpoints.Thoseissuesarebeing
addressedforfutureconferences.
OtherareasofdiscussionabouttheNationalConference:
1. TheNIAAAwillreinstateakiosktohelpwiththevotingprocessattheNational
Conference.
2. BoardofDirectorsendorsestheofficeexploringdevelopmentofapacketfornew
athleticadministratorstoencouragemembershipintheassociation.
3. Staffisonboardwithexploringaspecialworkshopforretiredmembers.
4. StaffisexaminingthecostofaretiredpinforretireesattendingtheNational
Conference.
5. Severalideaspresentedabouthowwecouldreducecostsofretiredmealtickets(ex.
donationbypeoplewhoarenotattendingtheevent)
6. Needtohavenametagsscannedatthebanquettoincreasesecurity
7. Conferencebanquetattendanceseemstobedwindling.Boardneedstoexplorehow
toencouragepeopletoparticipateinthisevent.
8. BoardapprovedhavingamodestfeefortheSportsTurfSeminartobereturnedto
attendeesintheformofaboxlunch
CertificationReport–SheriSticeandEdLockwood
CertificationpersonnelSheriSticeofTexasandEdLockwoodofSouthDakotawere
inattendanceinIndianapolisduringthewinterboardmeetingsandsharedareportwith
thegroup.Theirreportincludedthefollowinghighlights:
1. TheNIAAAsuccessfullyimplementedtheon-lineCAAexamatthe2016National
Conferencesuccessfulwith52candidatesparticipating
2. AhardcopyCAAexamwillstillbeofferedtoallstatesintheeventofanemergency
untilJanuary2018,butwillnotbeanoptionifelectronicdeliveryisavailable
3. ProctorUhasitsfirstcandidateintheformofapersonfromGermany
4. InitialpilotoforalCMAAprojectviaSkypeisbeingcompleted
1. TheCertificationCommitteecontinuestohaveconversationsaboutthefeasibilityof
aContinuingEducationPlanforcurrentlycertifiedpeople.Committeewantstolook
atrecertificationandhaveapositionstatementonthesame.“Recertification”isa
challengingtermtouseasithasimplicationsfortheNIAAAAcademyand
transcription.TheCertificationCommitteerecommendstheformationofanadhoc
committeetoexploreissueofprofessionalgrowthandcontinuingeducation.The
NIAAABoardofDirectorswilldelayactiononthisitemuntilOctoberconference
callandDecembermeeting
5. ACAAexamstudysessionwascreatedasavoice-overPowerPointandcanbe
foundwithintheNIAAAportal.
6. CertifiedTestAdministratortrainingcanbeobtainedviathewebsiteandportal.
LTIstatecoordinatorsshouldcontactCherylVanParisattheNIAAAOfficeto
confirmpotentialcandidates.
7. CertificationCommitteeendorsesthatLTC503berequiredforCAAandLTC510
witha600levelcourseanda700levelcourseforCMAAdesignationafterJanuary,
2019.approvedbytheNIAAABoardofDirectors
8. GroupendorsestheimplementationofanIRAA(InternationalRegisteredAthletic
Administrator)designationafterPhoenixconference.
9. GroupalsorequestshavingtwoadditionalCertificationCommitteememberscome
toIndianapolisinJulytoaccomplishgoalsforstatecoordinatorsmeetingandfor
Phoenixconference.–approvedbytheNIAAABoardofDirectors
LeadershipTrainingInstituteReport–JimWatkins
JimWatkinsandDonBalesoftheNIAAALeadershipTrainingInstitutewerein
attendanceduringtheFebruaryboardmeetingsandreportedouttothegroup.Amongthe
highlightsofthisgroup’sreport:
1. Over1600peopletookcoursesattheNationalConferenceandthereweretennew
instructors.
2. NIAAAhasbeguntodevelopafacilitatordatabasetoassistJamesPerkins,the
FacilitatorCoordinator,astheconferencemovesfromplacetoplace.
3. Newcoursesindevelopment:
a. LTC633-ProgramsforStudentswithDisabilities–approvedbytheNIAAA
BoardofDirectors
b. LTC726-StudentLeadershipPrograms–developedbySusanRobbinsof
Maine
c. LTC901–International
d. MindoftheAthlete–courseclarificationneedstobedetermined
e. Courseonmanagingtragedies–pastsubmittalneedstoberefined–very
difficultto“gethandsaroundit”
f. Diversitycourse–groupisexaminingideasforsuchaprogram
4. TaskforceinJulyworkedonQualityProgramAward.LTIgroupislookingforsome
alternativewaystocompleteQPAapplicationthattakesintoaccountthatthe
templatedoesnotfitthedeliverymodelofallschools
5. TheplanwillbetonotuseCD’sorDVD’sanymoreforcoursesanduseLMS
platforminstead
6. LTC503andLTC510willbeofferedaswebinarsthissummer.
CommitteeAppointments
TheNIAAABoardofDirectorsreviewedcommitteeandcommitteechair/vice-chair
appointments.AllappointmentshavebeenvettedbyJoshScott,theSecretaryforthe
NIAAABoardofDirectors.AllrecommendationswereapprovedbytheBoardofDirectors.
GiventhatResolutionsandMembershipCommitteeshavenothadanadequateopportunity
togetfullyorganized,Joshasksthatwepushofftheleadershiporganizationforoneyear.
TheBoardofDirectorsalsodiscussedthehistoryandcurrentstatusoftheNational
EmergencyNetwork.Itwasagreedthattheoriginalpurposeofthecommittee(offering
connectionsinemergencysituationsfortravelers)wasstillvalid,butthatitmightbea
goodideatorepurposethiscommitteeaswell(ex.communityservice).JoniPabstand
FredBalsamoareleadersofthisorganizationandwillexplorehowtobuilduponthework
establishedmanyyearsago.
Boardmemberswereencouragedtofindpeoplewhoareinterestedinapplyingfor
committees.Thisshouldbediscussedatspringsectionmeetingsandthroughsection
newslettersande-mailblasts.ApplicationsforserviceonNIAAAcommitteescanbe
obtainedviatheNIAAAwebsite(www.niaaa.org).ThereisaneedforaHallofFameraters
(Sections5)andaConferenceAdvisoryCommitteemember.
OutreachProposals
PhilRisonreportedthatDerekMoran,anathleticadministratorataninternational
schoolinPuertoRico,isinterestedinapotentialInternationalOutreachthatwouldbepaid
foroutoftheNIAAAEndowment.Derek’sconference,whichwillserve28people,is
interestedinofferingLTC501,502,504,and506aswellasaCAAexam.DougKillgoreand
BruceWhiteheadhavebeenapproachedasbeinginstructorsforthesecourses.TheNIAAA
BoardofDirectorswillactonthisitemduringitsAprilconferencecall;moreworkneedsto
bedonepriortovotinguponthisactivity–NIAAAisproposingthatthePuertoRicoAD’s
payforthecourseswhiletheNIAAAwouldtakecareoftheinstructor’sexpenses.
TheBoardofDirectorsalsoapprovedoutreachprojectsforIowaandHawaiianda
$1,000grantforaprofessionaldevelopmentprograminTexas.
NIAAA40thAnniversaryReport
TheNIAAAcontinuestoexploremeansbywhichthe40thanniversaryofthe
organizationcanbecelebratedatnextyear’sNationalConferenceinPhoenix,Arizona.
NellieCrockeroftheNIAAAstaffhasa40thanniversarylogothatwasapprovedbythe
board.Theofficeisdevelopingavideoandhascomeupwithanumberofotheridea
relatedtomembership-examples:
1. Recognizingstatesthathavea40%growthinmembership
2. Recognizingstatesthatincorporate40newmembers
3. Recognizing100+%statesthatfind4newmembers
IAAMagazinewillhavea40thanniversaryinitiativeineachissue.
Duringitsmeeting,theMarketingSubcommitteeidentifiedanumberofactivitiesthatthe
associationmightconsiderincorporatingintothe40thanniversaryrecognition.Amongtheideas
generatedwere:
1. IncorporatingthelogointoIAAMagazine
2. Developingvideomontagestoeducatemembershipaboutthehistoryoftheorganization
(pastpresidents,BoardofDirectors)
3. Reachingoutdailyviasocialmedia(Twitter)withahistoricalfactoritemofinterestabout
theNIAAA
4. ConferencegifttiedintotheNIAAA40thAnniversary
DevelopmentandMarketingReport–SherriceDubose
NIAAAstaffmemberSherriceDubosepresentedareportidentifyingseveral
projectsthatshehasbeenundertakingsincejoiningtheorganizationlastJuly.Sheshareda
listofcorporatesponsors.Highlightsofherreportincluded:
1.
Identifyingtopcorporatesponsorsandthestatusoftheirfinancial
commitments
2.
Concernsoveracorporatesponsorthathasnotpaiditsobligationsandis
notcommunicatingwiththeNIAAA.BoardofDirectorsagreesthatthe
associationneedstofollowupondelinquentaccountsandestablish
timelinesforensuringthatourpartnersarebilledinatimelymanner.
3.
Variousnon-cashsponsorships(ClellWadeDirectory-e-news;SMI
Awards–awards)
4.
RecentcorporateadvertisersinIAAMagazine
a. PioneerIndustries
b. WesternKentuckyUniversity
c. NCAAADivisionIII
d. GraceCollege
e. NCAAEligibilityCenter
f. Bison
g. ConcordiaUniversity
5.
DrexelUniversitysponsorede-newsletterfor$2000,whichcreates40
charactersofinformationwith1-2linksandalogo–theyhadfivepeople
inquireabouttheprogram.
6.
ReportonExhibitHallatNationalConference–incorporated311booths
with215vendors;wealreadyhave51peopleregisteredon-lineforthe
Phoenixshow
7.
Sherriceiscurrentlyexploringothercorporatepartnershipswithfirms
thatwehavenothistoricallycultivated(rentalcarcompanies,Spalding,
trackandfieldfacilities
AccreditationRecommendations
AsubcommitteeconsistingofMikeBlackburn,PhilRison,LeeGreen,andAl
Serslanddevelopedawrittengrievanceprocedure,whichwasoneoftherecommendations
bytheAdvanceEdVisitingCommittee.TheNIAAABoardofDirectorsreviewedthe
languageofthedocumentandunanimouslyapprovedit.
FourthStrategicPlanItems
TheNIAAABoardofDirectorsreviewedthestatusofmajoritemswithinthe
recentlyapprovedFourthStrategicPlan.Amongtheupdatesrelatedtospecificitems
withinthisreport:
1. TheCertificationCommitteehaspilotedthedevelopmentofanotherCMAAoption
withJimDormanofSouthDakota.
2. InternationalPartnershipscontinuetogrowasevidencedbytheinternational
leadershiptrainingcoursesandinternationaloutreacheffort
3. UponreceiptofasignedcontractfromTexasSouthern,wewouldcompleteSection
6andhaveoneeducationalpartnershipineachsection.Mikesharedthetemplate
thatisusedforagreementswithpotentialuniversitypartners.
4. Enhancingstaterelationship–howcanNIAAAenhancerelationshipwithstateAD
andstateathleticassociations?
a. BruceBrownsuggeststhatweneedtonetworkwithNASSPandthe
superintendents’associations
b. MikeBlackburnfeelsthatinroadsareeasiermadeatthegrassrootslevel
thanatthetop
c. MikeBlackburnnotedthattheNIAAAwassuccessfulinworkingwiththe
NationalSchoolBoardsAssociation–thereweresomemembersadded
becauseschoolboardmembersnotedthattheyshouldjoin
5. CAAStudySessionvideohasbeencompleted
6. ResolutionsandMembershipCommitteeshavebeenestablishedandareinprogress
7. EvaluationsofNIAAAstafftiedtostipendjobdescriptions–stillworkingonitasjob
descriptionshavebeenchanged
8. Videofor40thanniversaryisintheworks
9. Wordofmouthandtheworkofexecutivedirectorsorotherleadersiskeyto
creatingdualstates
FourthAt-LargePositionImplementation
TheNIAAAstaffdevelopedsomeoptionsforincorporatingthefourthat-large
positionintothecurrentBoardofDirectorsstructure.TheNIAAABoardofDirectors
approvedthe2019conferenceinNationalHarborasthebestoptionforincludingtwo
elections,asSection3shouldnotbeupforvotingwhenweimplementthisprocess.
NewRegionsandElectionYear:
A–1/6(2019)
B–2/7(2019)
C–3/4(2020or2021)–dependinguponresultsof2018
D–5/8(2020or2021)–dependinguponresultsof2018
BoardSubcommitteeReports
Personnel/Office–MarkArmstrong(Nebraska),Chair
MikeBlackburndiscussedthestaffgoalswiththegroup.Thesubcommitteetooka
preliminarylookatstaffsalaryandbenefits.CommitteeexploredWalterSargent’s
commissionsrelatedtothecontractsthathenegotiated.
ContractsforMikeBlackburnandPhilRisonwereexamined–languageforrenewalor
intenttoreturn.Mostofthetechnologyimprovementspaidforoutofsurplusmoneyhave
beenpurchased.
Finance–ScottNordi(Washington),Chair
ScottNordisharedasummaryofallNIAAAbankingandinvestmentaccounts.Mike
Mannionofourinvestmentfirmwaspresentatthemeetingandsharedhisfindings.
Endowmentanddividendportfoliosareperformingwell.MikeMannionfeelsthatthe
economyisgainingsometraction,althoughheisconcernedaboutthepharmaceuticals
industrygiventhefutureoftheAffordableCareAct.Last13-15monthshaveralliedup,so
wemaybeseeingsomedeclineforthenext6-8months.Mikealsofeelsthatinterestrates
mayclimbbackup.Mikehassteeredusawayfrombondsduetothecostsofpurchasing
them.Inflationisatabout2%andsteady,andconsumerconfidenceisgrowingasshown
bynewcarpurchases.Nevertheless,thereisroomforgrowthintheU.S.economy.
Coreportfolioisup12.5%thisyear(usually8%peryear).Thesubcommittee
recommendsthatourReserveFundbearangeof50-60%ofannualoperatingbudgetwith
equalamountsgoingtoCoreandDividendaccounts–approvedbyNIAAABoardof
Directors.MikeMannionrecommendscontinuingtogrowEndowmentanduse5%spend
figureaccordingly.BoardofDirectorsencouragesustohavetransparencyinwhatwehave
forresourcesandwhatwearedoingwiththosefinances.
Scholarship–ToddOlson(NorthDakota),Chair
Thegrouprevisitedthepurposeofthemeetingsandlookedatpreviousminutes.
NellieCrockerhasupdatedlistofwinnersandpostedtheiressays.Theflowoftherubric
waschangedalittlebittomatchtheapplication(sequentially).
Marketing–GaryStevens(Maine),Chair
ThemembersoftheMarketingSubcommitteegrouprevieweditspurposeand
history,whichincludesthefollowingactivities:
1. PromotionoftheNIAAABrand,CodeofEthics,MissionStatement,Logo,Tagline,
andeducation-basedathleticsphilosophy.
2.RepresentsandcommunicateswithNIAAABoardofDirectorsregardingsimilar
matters.
3. ContributediscussionandideasaffectingmarketingofNIAAAprogramsincluding,but
notlimitedtosuchareasas:LeadershipTrainingInstitute,CertificationProgram,
MemberBenefits,Accreditation,EducationalInitiatives,etc.
4. Contributediscussionandideasaffectingmarketingindividualsandgroups
including,butnotlimitedtoappropriateuniversitypersonnel,non-members,
secondarylevelprincipals,schooldistrictsuperintendents,schoolboards,
coachesasprospectiveathleticadministrators,etc.
LannessRobinson,whoservedontheNIAAAStrategicPlan,identifiedtheseactivitiesasrelatedto
the“branding”oftheorganizationasleadersineducation-basedathletics.Hecitedthe
developmentofSherriceDubose’spositionasmarketingbeyondthehistoricrelationshipswith
financialsponsorsandpartners.
MarketingSubcommitteediscussedtheconferenceappandhowithasevolvedinthepast
twoyears.Thecommitteeagreesthatitisanimportanttoolthathaspositivelyimpactedthe
experiencesforpeopleattendingtheconference.ThecommitteeurgedtheNIAAAtocontinueto
refinethistechnologyandofferedthefollowingsuggestions:
a. Developanoptionforpeopletoidentifythenamesofpeoplefromvariousstate
associations,includingtheirown.
b. Includeasmuchdetailaspossiblewhenidentifyinglocationsofvariousconference
activities
c. Incorporateanoptionwhereausercanenterafullcalendarofactivities
d. Ifthegamefeatureisincorporatedintoafutureconference,establishmorecontrolsto
reducethechancesofmisuse
e. Allowattendeestohaveaccesstoinformationviatheappbeyondthedatesofthe
conferenceasabenefitofhavingattended–ex.loadallpresentationsontheappforone
yearbeforeplacingthemontheNIAAAwebsite
f. Continuetorefinethevotingprocess
g. Offera“HowtousetheApp”sessionearlyintheconference
h. Increasethepresenceofinternsasa“GeekSquad”throughtheconference
TheMarketingSubcommitteefeelsthatthelayoutoftheexhibithallwasbetterinNashville
thaninOrlando.Movingfromthediamondtothetraditionalsquareallowedeasieraccess.
SherriceDubosereportedthatshehasalreadyreachedouttoourcorporatesponsorsandvendors
andbegunassigningspacesforthePhoenixconference.
TheMarketingSubcommitteediscussedhowworkshopsattheNationalConferencecan
serveasamarketingtoolforthebrandingoftheassociationandcommunicatingthemessageof
education-basedathletics.Amongtheideassharedwere:
1. “Talkin’andTradin’”–verypositivefeedback–needtoexpandit–network
2. ShouldweoffermoresessionsontheNIAAAtoeducatemembersaboutit?
3. Expectationsforworkshoppresents
a. Engageattendeesinsomeformofnetworking(“think-pair-share”,brainstorming)
b. Include“education-basedathletics”withinthemessage
c. UsetheNIAAAlogowithinPowerPointslides
TheMarketingSubcommitteediscussedtheNIAAAwebsiteasamarketing/informational
toolandmadethefollowingobservations:
1. Thewebsitehasbeenimproved,butitisalittleheavyoncontent
2. Theconferenceappearstobethemajorpurposeforpeopletousethewebsite–weneed
toencouragepeopletoaccessitforotherpurposes
3. Subheadingscouldbereorganizedforeasiernavigation
4. Sherricenotedthatsponsorsappeartobeveryhappywiththeirlocationonthewebsite
5. Itisimportantthatsectionrepresentativesensurethatallstateleadershipinformation
isaccurate
TheMarketingSubcommitteealsodiscussedhowtheassociationcanenhanceits
membershipgrowththroughanumberofpractices,including:
1. Identifyingcoachesorotherpersonnelwhomaybefutureathleticadministrators
2. OfferinganNIAAAsignorbannerforschoolswhereathleticadministratorshaveservedas
membersforacertainnumberofyears–possiblebrandingopportunity
3. Continuetopromotedualmembershipwithstatesthatarenotyetdoingso
Summary:KeyThemesofMarketingSubcommiteeMeeting
1. Ourprofessionaldevelopmentopportunities(LTI,workshops)shouldincorporate
networkingopportunitiesandactivitiesthatbuildamorecohesiveorganization
2. TheNIAAAshouldincreaseitspresenceonsocialmedia,particularlyonTwitter,for
marketingandbrandingpurposes
3. UseoftheMembershipPortalinconductingsectionandstateassociationbusinessis
acurrentpriority
4. TheNIAAAshouldincorporatebusinesspracticesthatensurethatsponsorsand
partnersmeettheirfinancialobligations(ex.paymentforexhibithallbooths)
5. TheNIAAAMarketingCommittee’sdiscussionshavebeenfocusedprimarilyon
“branding”–Isthisthetimetoconsiderrenamingorrepurposingit?
PhoenixConferencePreliminaryFormat
WorkhasbegunontheNationalConferenceforDirectorsofAthleticsinPhoenix
andDecember.TheBoardreviewedanumberoftalkingpointsrelatedtotheconference,
including:
1. StatisticsabouttheuseoftheApp(uses,photos,Tweets,messages)
2. Theneedformorecontrolsinthegamecenternextyear.
3. Ensuringthatpushesandotherfeaturesoftheappaccountfortimezone
differences.
4. Goaltoincreaseexhibitandsponsorpagefeedback.
5. Areweofferingenoughforthemiddleschoolathleticdirectors?
6. NIAAApurchasedanumberofhotspotslastyear,butthereweresomeproblems
whenitcametimetouseit.ThiswillnotbeanissueinPhoenixasthereisWi-Fi
intheconventioncenter.
7. Wi-Fiwouldbeagreatsponsorshipopportunityforafirm.
8. ConcernsaboutattendanceatsomesectionmeetingsonSundays:
a. CompetitionwithanNFLgame
b. AvailabilityofPackets
c. Havingtowalkthroughonemeetingsitetogettoanother
d. Sign-inprocess–couldscanningworkbetter?
9. Preliminary2017conferenceschedulewaspassedout.
AdvocateReport–TerriLakowski/JasonMarmonofActivePolicySolutions
TerriLakowskiandJasonMarmonofActivePolicySolutions,ouradvocatein
Washington,D.C.,participatedinaconferencecallwiththeNIAAABoardofDirectors.
Terriprovidedsomepersonalbackgroundinformationrelatedtoherinvolvementwiththe
NIAAA.GoalsofActivePolicySolutionsinclude:
1. Raiseawarenessandsupportforprofessionaldevelopmentandcertificationof
athleticdirectors
2. IncreasemembershipinNIAAA
3. Advancepoliciesthatrepresentbestpracticesforathleticprograms
TherelationshipwithmembersofCongresshashelpedtheNIAAAhaveavoicein
theworkofgovernment;therearecurrentlyovertwentykeycontactsinplace.Essay
contestwinnersaresharedwiththosepeople,whichhasresultedinrecognitionfrom
diversemembersofCongressrecognizingthekidsandsolidifyingrelationships.Terri’s
firmistryingtoreachouttomembersofCongresstofindouttheirexperiencesinsports.
RecentActivities:
1.
SenatorToddYoungofIndianarequestedquestionsthathecouldaskfor
candidateforSecretaryofEducation.
2.
RepresentativeBrookswaspartnerinthecrumbrubberinitiative.
3.
Jasonisworkingbehindthescenestosupportathleticadministrators“so
thatcatastrophicproblemsdonotoccur”–workingonthatmessageatthe
federal.
4.
ESSA–replacementfor“NoChildLeftBehind”–foundachampionin
SenatorCoats–helpedtogetfundingforathleticadministrators
5.
SenatorCoatsretired,butSenatorYounghasbeenapartnerfortheNIAAA
–alsoontheEducationCommittee.
6.
ActivePolicySolutionsisalsoworkingtohelppeopleatstateandlocal
level–hasdevelopedaguideforstateathleticadministratorassociations
thatareinterestedinlobbyingtheirstatelegislatures
“Ifyouarenotatthetable,youaremostlikelyonthemenu.”–natureofour
relationshipwithCongressandreasonforhavinganadvocateintheDistrictofColumbia
UpcomingNIAAABoardofDirectorsMeetings
1. SpringConferenceCall–April18–1:00PMEST
2. SummerBoardmeetingwillbeJuly6-10,2017.
Section4AnnualMeeting
TheSection4meetingwilltakeplaceattheMarriottHotelinNaperville,ILonJune
15at1:00PM.AttendeesarewelcometogooutfordinnerafterwardtotheWhite
ChocolateFactorywiththegang!
AswasannouncedattheSectionmeetingattheNationalConference,thisspring’s
meetingwillagainbeconductedusingtheNIAAAPortal.Alldocumentsrelatedtothis
meetingwillbestoredontheportalandcanbeaccessedbycredentialedindividuals.Jeff
SitzhasbegunbyputtingtheMeetingCallandDecemberMinutesintotheSection4portal.
2017SpringStateConferenceDatesandLocations
Wisconsin
November 4-7, 2017
Kalahari Resort in Wisconsin Dells
Michigan
March 17-21, 2017
Grand Traverse Resort/Spa Traverse City
Indiana
March 18-21, 2017
Indianapolis
Iowa
March 26-28
Marriott - Corralville 5 State Exchange
Illinois
May 5-8, 2017
Embassy Suites in East Peoria
StartPacking!
FutureNationalConferencesforDirectorsofAthletics
December8-12,2017–Phoenix,Arizona–Sheraton/Hyatt/ConventionCenter
December14-18,2018–SanAntonio,Texas–MarriottHotels/ConventionCenter
December14-17,2019–NationalHarbor,Maryland–GaylordNational
December11-15,2020–Tampa,Florida–MarriottWaterside/ConventionCenter,Embassy
Suites
2021–Denver,Colorado
2022–Nashville,Tennessee–GaylordOprylandHotelandConventionCenter
December26-19,2023–Orlando,Florida-MarriottWorldCenter