A Connected Tennis Racket
Aces the Internet of Things
The Babolat Play racket helps players get better and
revitalizes a brand
Case Study
Industry
Consumer Sporting Goods
Area of Expertise
User Experience
Data & Analytics
About
• Founded in Lyon, France, in 1875, Babolat is the oldest company specializing in
racket sports in an increasingly crowded market.
Challenge
• Babolat approached OgilvyOne Paris to develop an innovative product that would
encourage tennis players to practice more frequently and monitor their own
performance.
• At the same time, Babolat wanted to create a community of players to help raise
awareness of their brand.
Solution
• OgilvyOne worked with Babolat to create a connected tennis racket. Without
affecting balance or weight, the new design captures and measures performance.
• User experience research and testing led to the design of player skills and
sessions data visualization.
• Social connection leverages not only other recreational players, but also
Babolat’s professional endorsers.
Key Contacts
North America:
Lara O’Shea
[email protected]
Asia Pacific:
Giulia Callegari
[email protected]
Europe, Middle East & Africa:
Jo Coombs
[email protected]
Latina:
Matias Alpert
[email protected]
• A complete data architecture, including identification of necessary data feeds
and input, enriches product function.
Impact
• The first edition of Babolat Play rackets sold out in the U.S. market, and remains
a centerpiece product in a revitalization of the brand.
• The product won a Gold Cannes Innovation Lion.
• The Babolat Play racket has been officially authorized by the International Tennis
Federation.
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