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CANADA
Video Viewers are hungry for
Quick Service Restaurants
the regular’s choice
How often do you visit quick service restaurants?
46%
Online video viewers
Non online video viewers
33%
38%
31%
30%
24%
ONCE
ONCE
NEVER
A MONTH
A WEEK OR MORE
Video viewers are
more likely than non-video
viewers to visit QSRs.
15%
2 the influencer
Has an advertisement or promotion ever influenced your
decision to visit or buy a certain item at a QSR?*
YES
42%
The power of sight, sound and motion,
coupled with targeting the right
consumers in a more intimate setting,
makes the heart of a register ring.
32%
NO
VIDEO VIEWERS ARE
58%
31%
68%
Online video viewers
MORE LIKELY
to visit a QSR after hearing about a
promotion or seeing an advertisement.
Non online video viewers
* Answers reflect those who said they remember seeing an ad or promotion.
3 the old faithful
Which meal are you most likely to eat
at a quick service restaurant?
14%
24%
38%
BREAKFAST
Online video viewers
30%
26%
LUNCH
22%
15%
12%
DINNER
SNACK
10%
9%
HOT BEVERAGE
Non online video viewers
Interestingly, video viewers are 27% more likely than non-video viewers to grab lunch at QSRs,
and 18% more likely to purchase dinner, meaning marketers can utlize “daypart” targeting
to reach these consumers.
4 the budget buster
How much do you spend on a typical visit
to a quick service restaurant?
THOSE WHO VISIT
Quick Service Restaurants
typically spend...
14%
10%
OVER $25
31%
20%
$10-$25
Online video viewers
Non-online video viewers
Source: Videology CAN, 170 respondents, March 2014
40%
43%
$5-$10
14%
27%
UNDER $5
On a typical visit,
video viewers
have a higher
propensity to
spend at QSRs.
They’re 50% more
likely to spend
more than $10
and 40% more
likely to spend
over $25.