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United Communities Fall Radio Concepts
 Silverado
 Sage Hill
 Drake Landing
 The Ranch
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Silverado (Estate Market)
1. Knightly Living
(Radio 30)
SFX: Clip clop of galloping horse hooves getting closer. Neighing of a horse.
Sir Buy-a-lot: (Aside) Woah there Champion. (Full voice) As a knight, I’m a regal living expert. And no
one wants to live like a peasant. It stinks, literally.
So escape the riff raff and claim your estate in Silverado. Imagine the luxury of estate living on
sweeping cul-de-sacs, surrounded by expansive green spaces in a euro-equestrian inspired
community.
SFX: Neighing (as if suggesting something)
Sir Buy-a-lot: Indeed, Spruce Meadows is minutes away.
Be the envy of the court from the 850s. Don’t delay, Silverado is in its final phases.
Make haste Champion, legendary living awaits!
SFX: Clip clop of galloping horse hooves moving away.
Male Anncr: Visit unitedcommunities.com for details.
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Silverado (Estate Market)
2. Thundering Heart (Radio 30)
SFX: Distant sound of thundering horse hooves. (Almost rhythmic like a heart beat, building in intensity)
Female Anncr: It’s hard to keep your heart from pounding…
SFX: Thundering horse hooves get closer.
Female Anncr: As you walk up the steps…
SFX: Thundering horse hooves get even closer.
Female Anncr: And open the door...
SFX: Thundering horse hooves are very intense and cross fade with some luxurious music under the Anccr.
Female Anncr: To your new estate home in Silverado. With euro-equestrian inspired architecture,
estate lots three times the normal size and expansive green spaces, a Silverado home is a sign
you’ve arrived. Experience legendary living from the 850s. Final phase now selling.
Visit unitedcommunities.com for details.
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Silverado (Starter/Move Up/Multi-Family Market)
3. My Little Pony
(Radio 30)
Male Anncr: Even at age 30, Julia wants a pony.
Julia: (Awed) They’re just so majestic.
Male Anncr: But she doesn’t want stable fees or (pause) road apples.
Julia: Gross.
Male Anncr: Instead she’s buying a home in Silverado, where for not a lot of hay she’ll get euroequestrian inspired architecture, expansive green spaces and Spruce Meadows right next door.
Julia: (Hopeful) So I can still see the ponies?
Male Anncr: All the time.
Silverado’s final phase is now selling. New condos and homes start from the 280s and the 400s. Visit
unitedcommunities.com for details.
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Silverado (Starter/Move Up/Multi-Family Market)
4. Un-fairytale Ending
(Radio 30)
Male Anncr: Once upon a time there was a sad princess:
Princess: (High, pouty voice) Oh I do tire of this drafty castle. Wherever is regal enough for me to live?
(Sobs)
Male Anncr: So she asked her magical unicorn, Ferdinand, for advice.
Ferdinand: Despair not fair princess, the answer is in Silverado. My pony chaps tell me there’s euroequestrian inspired architecture, expansive green spaces and Spruce Meadows right next door.
Princess: Oh I’m so happy!
Male Anncr: Experience legendary living in a new condo or home starting from the 280s and the
400s. With the final phase now open, this fairytale will be ending soon.
Visit unitedcommunities.com for details.
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Sage Hill
1. First Time
(Radio 30)
SFX: Slightly sensual music under the Anncr.
Female Anncr: When it’s your first time, you’re bound to be a little nervous…a little excited…You
don’t really know what to expect. (Pause) You just want it to be perfect.
And when you buy your first home in Sage Hill, it will be. You’ll get the perfect setting amongst rolling
hills and the ideal place to raise a family with schools, play parks, green space and great amenities
close by. You’ll also get the perfect price. Homes start from the 320s.
Make your first time memorable in Sage Hill. New phases are now open. Visit
unitedcommunities.com for details.
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Sage Hill
2. Little Black Dress
(Radio 30)
SFX: Scraping sound of hangers as Kelsey flips through a dress rack. When Kelsey ‘speaks’ an echo effect
would help hit home that she’s talking to herself inside her head.
Kelsey: Boring, boring, ugly… oh my god. This is it. The dress of my dreams. Where’s the tag?
Where’s the tag? Come on, come on be my size. YES! It’s a six. (Pause) It’s perfect!
Female Anncr: Finding exactly what you’re looking for is what it feels like to live in Sage Hill. This
community offers all the mountain views, green space and access to great shopping you want, for a
price, you won’t believe. It’s, well, perfect.
A home in Sage Hill can be yours from the 320s. New phases now open. Visit
unitedcommunities.com for details.
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Sage Hill
3. Important Stuff
(Radio 30)
Little Girl: (Apprx. age 6) My mom says when you buy a new house it needs to be close stuff. Like
daddy’s job and something called amenities.
But I think a house needs to be close to playgrounds. Lots and lots of playgrounds. And it should be
really, really far away from schools. That would be perfect!
Female Anncr: In Sage Hill, your prime northwest location is perfect for raising an active family.
Great shopping, green space, play parks, and even schools, are all close by. You’ll also get the
perfect price. Homes start from the 320s.
New phases are now open. Visit unitedcommunities.com for details.
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Sage Hill
4. Compromised
(Radio 30)
Female Anncr: When you’re just starting out, there’s bound to be plenty of compromise…
Husband: Maybe we can do Disneyland next year.
Mom: Soccer or ballet. You have to pick.
Little Boy: (Apprx. age 6) But mmmooommmm I want both super extreme awesome turbo fighters.
Female Anncr: … You shouldn’t have to compromise on your home.
In Sage Hill, you’ll get incredible value and an incredible northwest location that’s perfect for raising
an active family. Great shopping, green space, play parks, and even schools, are all close by. You’ll
also get the perfect price. Homes start from the 320s.
New phases are now open. Visit unitedcommunities.com for details.
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Drake Landing
1. Welcome Wagon
(Radio 30)
SFX: Soundscape of male and female voices all saying ‘Welcome’ in different languages:
Bienvenido
Willkommen
Benvenuto
Boa vinda
Bienvenue
Welcome.
Female Anncr: No matter how you say it, you’ll feel it the second you arrive in Drake Landing.
Nestled above Okotoks’ picturesque town center, this environmentally sensitive community gives you
year-round outdoor recreation, an off-leash dog park and all the amenities within walking distance.
There’s also a naturalized pond frequented by wildlife and residents alike. Homes start from the 300s
and ravine backing lots start from the 600s.
(soundscape returns)
Bienvenido, willkommen, welcome to Drake Landing. Welcome home.
Visit unitedcommunities.com for details.
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Drake Landing
2. Paparazzi
(Radio 30)
SFX: Ducks quaking in the background
Male Duck: (Duck’s voice has a ‘tough guy’, faint New York accent to it) I didn’t think the fame would change me.
But I just can’t get enough. The pictures, people chasing after me, little bread crumbs from the kids.
It’s addictive.
Female Anncr: Get up close and personal with nature in Drake Landing. Located above Okotok’s
historical town centre, this environmentally sensitive community gives you year-round outdoor
recreation, an off-leash dog park and all the amenities within walking distance. Not to mention the
naturalized pond frequented by wildlife and residents alike
Male Duck: The bread crumbs do not help keep this celebrity figure trim.
Female Anncr: Home start from the 300s, and ravine backing lots are now available. Visit
unitedcommunities.com for details.
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Drake Landing
3. Zen
(Radio 30)
SFX: Busy city street noise in the background
Middle Aged Mom: With kids and work, inner peace isn’t easy to come buy. I tried yoga, mediation
and herbal tea, but…
(A light, airy music with nature sounds fades in just as she says ‘Drake Landing’ and continues to the end)
…it wasn’t until I discovered Drake Landing that I found my inner zen.
Female Anncr: Reconnect with nature in Drake Landing. Located above Okotok’s historical town
centre, this environmentally sensitive community gives you year-round outdoor recreation, an offleash dog park and all the amenities within walking distance. There’s also a naturalized pond
frequented by wildlife and residents alike.
Middle Aged Mom: My yogic breathing needs work, but the view just leaves me breathless.
Female Anncr: Home start from the 300s, and ravine backing lots are now available. Visit
unitedcommunities.com for details.
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The Ranch
1. Bigger is Better
(Radio 30)
Wife: (Dream-like) When you live in a smaller town, parts of your life get bigger.
Like your yard, your house… (gets interrupted)
Husband: (Quick/excited) …your truck, your RV, your triple car garage… (gets interrupted)
Wife: I think they get the point, honey.
Husband: (Pouty) Our TV is bigger too.
Wife: Un hunh.
Female Anncr: The Ranch in Strathmore gives you more living space and more lifestyle – just 25
minutes from Calgary. On average, homes in this growing community cost fifty thousand dollars less
than in the city – leaving you a lot of room to play. Wide-open skies, convenient amenities and
country charm are waiting for you at The Ranch.
Home and lot start from the 350s. New phases now selling. Visit unitedcommunities.com for details.
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The Ranch
2. Pinch Me
(Radio 30)
Female Anncr: Imagine you’re about to buy the home of your dreams of when suddenly (Pause) they
take fifty thousand dollars off the price!
Sounds too good to be true, right?
Not when your dream home is located in The Ranch. On average, homes in this quaint Strathmore
community cost fifty thousand dollars less than in the city. You’ll also get a generous lot, wide-open
skies, convenient amenities and country charm. All just 25 minutes from Calgary.
Home and lot start from the 350s and new phases are now selling. Visit unitedcommunities.com for
details.
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The Ranch
3. Dare to Compare
(Radio 30)
Male Anncr: Say you buy a house in the suburbs. Sure it’s new, but it’s also 3 inches from the one
beside it, your yard is the size of a putting green and you fight traffic for 40 minutes every morning…
(A light, airy music comes in just as the Anncr is about to continue)
…Compare that to a home in The Ranch in Strathmore. It’s also new, but now a 40-minute drive from
downtown gets you to your generous yard, spacious home and neighbourly country town.
So get more, and pay on average fifty thousand dollars less, by heading east to the Ranch.
Home and lot start from the 350s and new phases are now selling. Visit unitedcommunities.com for
details.
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The Ranch
4. Eastward Ho!
(Radio 30)
Female Anncr: When you think about heading east for an escape what comes to mind?
Nova Scotia?
SFX: Soundscape of a shipping foghorn, Celtic music, lobster claws snapping, etc
Female Anncr: India?
SFX: Indian music, clinking of gold jewelry, an elephant trumpeting, etc
Female Anncr: What if there was an escape just 25 minutes east of the city?
There is at the Ranch in Strathmore. On average, homes in this tranquil community cost fifty
thousand dollars less than in the city – leaving you a lot of room to play. Wide-open skies, convenient
amenities and country charm are waiting for you at The Ranch.
Home and lot start from the 350s and new phases are now selling. Visit unitedcommunities.com for
details.
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