Brand Guidelines
Stationery­­- Business Cards
Revised
January 2012
Provided by:
Marketing Services
Brand Guidelines Stationery - Overview
Stationery
Page 1
International Paper Stationery
Stationery is a primary means of communication and
it is essential that every application be a consistent
reflection of our corporate identity. There is only
one approved design format for all corporate and
business unit stationery, although there are slight
variations in size and content for different regions of
the world. This section illustrates approved layouts
for standard U.S. business stationery. It includes
specifications for typography, color, printing method,
paper stock and word processing.
Stationery brand management guidelines do not
include invoices, bills of lading, credit letters,
business forms, checks, e-mail tags or other
business processes.
Note: The International Paper letterforms and tree
symbol have been custom-drawn. Both the font and
the graphic are unique. Do not redraw, translate or
recreate them. Use approved reproduction artwork
only which is available through the IPNet intranet site
click on Business Tool/Logos or by sending a request
to: [email protected].
©2012 International Paper Company. All rights reserved.
Revised: January 2012
In this section there are a variety of employee tools,
many that are in template form. Please visit IPNet
intranet site click on Business Tools, Stationery to
download templates.
Standard Letterhead
• IP Business Unit Non-Personal Letterhead
• IP Sub-Brand Personal Letterhead
• Second Sheet
Common Sized Envelopes/Labels
• #10 Envelope
• #10 Window Envelope
• Oversized Envelope
• Mailing Labels
Other Documents
• Fax Cover
• Internal Memo
International Paper Foundation
• IP Foundation Letterhead
• IP Foundation #10 Envelope
• IP Foundation Business Card
Brand Guidelines Stationery - Overview
Stationery
R AVENUE
6400 POPLA
38197-0001
MEMPHIS TN
T 901-419-5555
F 901-419-5556
C 901-419-5557
EMPLOYEE NAME
TITLE
6400 POPLAR AVENUE
MEMPHIS TN 38197-0001
BUSINESS UNIT/SUB-BRAND
T 901-419-5555
C 901-419-5556
[email protected]
Page 2
Size Measurements
All dimensions and type sizes are given in picas,
a universal standard of measurement recognized by
printers and designers around the world. One pica is
equivalent to 12 points. Computer applications use
the PostScript value of six picas, or 72 points, to the
inch, the universal medium.
Color
All stationery is produced with black ink only.
No other colors are used in any stationery application
for International Paper.
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
Addressee’s Name
Title
Company
Street Address and/or
Suite
City, State, Zip Code
6400 POPLAR
AVENUE
ROOM 1-234
MEMPHIS TN
38197-0001
Addressee’s
Name
Title
Company
Street Address
and/or
Suite
City, State, Zip
Code
Typography
Arial is the type font used for all International Paper
stationery. There are no substitutions. Specifications
for size and position are included for each
stationery application.
Paper Stock
Suggestions for recommended paper stock and
weight are included in these guidelines. Each
International Paper paper business has the
opportunity to specify its own current paper stock;
however, please make sure that the color and weight
chosen matches the recommended standard.
Letterhead
There are standard formats for letterhead. They allow
non-personalized or personalized and business unit
or sub-brand formats. The second page format is the
same for all formats. Memo and fax cover pages are
also available. Preprinted letterhead is not required.
By using the templates letterhead can be printed
locally using either laser or inkjet printers.
Envelopes
There are standard formats for common sized
envelopes. Envelopes should be ordered through the
International Paper vendor’s on-line order form.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Standards
Stationery
Name & Title Block
CorrectIncorrect
EDUCATION & TRAINING
EDUCATION AND TRAINING
SALES & MARKETING
Use ampersands (&) in title and
and department names.
Page 3
Avoid abbreviations in names,
MANAGER, RESEARCH &
MGR, R&D
titles and functional areas.
DEVELOPMENT
Exceptions are standard titular
CHRIS P. SAMPLE, JR.
abbreviations.
CHRIS P. SAMPLE, PH.D.
Limit the amount of functional and
CHRIS P. SAMPLE
regional information included in titles;
MANAGER
two lines are preferable, three lines are
ENVIRONMENTAL ANALYSIS
permissible, if necessary.
AND COMPLIANCE
CHRIS P. SAMPLE
SALES REPRESENTATIVE
ENVIRONMENTAL ANALYSIS
SOUTHERN REGION
CHRIS P. SAMPLE
MANAGER
ENVIRONMENTAL ANALYSIS
ENVIRONMENTAL COMPLIANCE UNIT
ENVIRONMENTAL ENGINEERING & DESIGN
DIVISION
Department and division names, if used,
should be set in Arial Regular.
DIVISION
CHRIS P. SAMPLE
SALES REPRESENTATIVE
CHARLOTTE NC
Address Block
CorrectIncorrect
Avoid abbreviations other than state names.
EAST COLUMBUS BOULEVARD
BRECKENRIDGE HIGHWAY
SOUTHWESTERN BUILDING
E. COLUMBUS BLVD.
BREKENRIDGE HWY.
SOUTHWESTER BLDG.
Use commas, periods or hyphens in an
address block as appropriate.
STAMFORD, CT 06801-2318
STAMFORD CT 06801-2301
E-mail addresses should be identified
without the word “e-mail”.
[email protected]
E-Mail: [email protected]
Additional contact numbers such as mobile
TEL
phones and pagers may be included and
FAX
should be identified with the appropriate
CELL
letter. (Please see exception for business card.)
Use the configuration shown for country and
city code. Use the accepted local standard
for telephone numbers.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
T
F
C
P
T +1 212 123 4567 x1234
Brand Guidelines Stationery - Letterhead
Stationery
Page 4
Standard Letterhead
Standard letterhead is available for
IP Business Unit non-Personal Letterhead
31p6
16p6
3p6
2p6
6400 POPLAR AVENUE
MEMPHIS TN 38197-0001
T 901-419-5555
F 901-419-5556
C 901-419-5557
• IP Business Unit Non-Personal Letterhead
• IP Business Unit Personal Letterhead
• IP Sub-Brand Personal Letterhead
• IP Letterhead Second Page for all letterhead
• IP Internal Memo
• IP Fax cover page
Templates may be downloaded through IPNet.
Typography
All Text: Arial Regular 8/10 pt.
Employee and Sub-Brand Names: Arial Bold 8/10 pt.
Color
All stationery is produced with black type only.
No other colors are used in any stationery application
for International Paper.
Paper Stock
Accent® Opaque, White, Smooth, Text 60 lb.
for external/customer facing correspondence
(matches envelopes)
Letters for internal use may be printed on standard
copy paper.
Enlarged to Show Detail
1p6
16p6
3p6
2p6
6400 POPLAR AVENUE
MEMPHIS TN 38197-0001
T 901-419-5555
F 901-419-5556
C 901-419-5557
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Letterhead
Stationery
Page 5
Standard Letterhead continued
IP Sub-Brand Personal Letterhead
6p
25p6
16p6
3p6
2p6
EMPLOYEE NAME
TITLE
6400 POPLAR AVENUE
MEMPHIS TN 38197-0001
BUSINESS UNIT/SUB-BRAND
T 901-419-5555
C 901-419-5556
[email protected]
Typing/Word Processing Guidelines
Arial Regular, 11pt with auto line spacing, is the
required typeface and size for word processing.
Align the body of the letter, memo or fax flush left,
ragged right. Make sure lines do not exceed the right
margin and avoid hyphenation at the end of a line.
Do not indent paragraphs; rather use double space,
putting one blank line between them. If a paragraph
will not fit entirely on a page, start it on a new page.
Do not print or type on the back of corporate stationery.
Second sheet guidelines are the same as guidelines
for the letterhead or memo first sheet, with the
exception of a top margin. Use this format for all
subsequent pages, until the end of the letter.
Second Sheet
31p6
16p6
3p6
Enlarged to Show Detail
6p
25p6
16p6
3p6
2p6
EMPLOYEE NAME
TITLE
6400 POPLAR AVENUE
MEMPHIS TN 38197-0001
BUSINESS UNIT/SUB-BRAND
T 901-419-5555
C 901-419-5556
[email protected]
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Envelopes
Stationery
Page 6
Common Sized Envelopes
There are standard formats for common sized
envelopes which include:
#10 Envelope
3p
13p4
9p8
3p6
2p6
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
4p9
Addressee’s Name
Title
Company
Street Address and/or
Suite
City, State, Zip Code
• #10
• #10 Window
• Confidential Envelope (#10) – For Internal Use Only
• Oversized - (9 x 12”, 10 x 13”, 111/2” x 141/4”)
• Mailing Label (5 x 3”)
Envelopes should be ordered through International
Paper vendor’s on-line order form available on the
IPNet/Business Tools Brand Management site.
There are no allowances for business and sub-brand
level names. The only logo to be indicated on
envelopes is that of International Paper; no tag line or
other business, subsidiary, award or certification logos
are permitted.
#10 Window Envelope
3p
13p4
3p6
2p6
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
Color
All envelopes are produced with black type only.
No other colors are used in any envelope application
for International Paper.
Addressee’s Name
Title
Company
Street Address and/or Suite
City, State, Zip Code
Typography
Arial Regular 8/10 pt.
Enlarged to Show Detail
3p
13p4
3p6
2p6
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
Paper Stock
Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb.
An alternate paper may be selected; however, it must
be a current International Paper Product.
Printing
Offset
Addressing
Handwritten or Arial Regular, 11 pt. with auto line
spacing, is the required typeface and size for
word processing.
Addressee’s Name
Title
Company
Street Address and/or Suite
City, State, Zip Code
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Oversized Envelopes / Labels
Stationery
Page 7
Oversized Envelopes
The approved layout for oversized envelopes
(examples: 9 x 12”, 10 x 13”, 111/2” x 141/4”) is listed
below. Dimensions and type sizes are given in picas.
Oversized Envelope
3p6
15p10
11p
4p2
2p6
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
Typography
Arial Regular 11/13 pt.
19p8
Addressee’s Name
Title
Company
Street Address and/or
Suite
City, State, Zip Code
Paper Stock
Recycled Natural Kraft, Open End, Sub. 28 or
Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb.
An alternate paper may be selected; however, it must
be a current International Paper Product.
Printing
Offset
Addressing
Handwritten or Arial Regular, 11 pt. with auto line
spacing, is the required typeface and size for
word processing.
Mailing Label
3p
13p4
3p6
2p6
3p
6400 POPLAR AVENUE
ROOM 1-234
MEMPHIS TN 38197-0001
Mailing Labels
Addressee’s Name
Title
Company
Street Address and/or
Suite
City, State, Zip Code
Typography
Arial Regular 8/10 pt.
Paper Stock
White Pressure Sensitive, dull offset finish, Sub. 60 lb.
Printing
Offset
Addressing
Handwritten or Arial Regular, 11 pt. with auto line
spacing, is the required typeface and size for
word processing.
For custom sizes or alternate print options,
please call vendor at 800-895-8749.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Fax Cover
Stationery
Page 8
Fax Cover
6p
5p
19p
7p
11p
3p6
2p6
12p
123 MAIN STREET
SUITE 1234
MIDDLETOWN NY 12345
FAX
6p
2p2
2p2
2p2
2p2
.5pt
This page illustrates the approved layout for the
81/2 x 11” fax transmittal cover sheet and includes
specifications for typography, color, printing and paper
stock, and guidelines for word processing.
Typing/Word Processing Guidelines
Arial Regular, 11pt with auto line spacing, is the
required typeface and size for word processing.
John,
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copy and merely serves
as a representation of actual text. This is dummy copy and merely serves as a representation
of actual text. This is dummy copy and merely serves as a representation of actual text. This
is dummy copy and merely serves as a representation of actual text.
42p
Typography
“Fax” Text: Arial Regular 20 pt.
All Other Text: Arial Regular 8/10 pt.
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copymerely serves as a
representation of actual text. Merely as a representation of actual text. This merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation of
actual text. This is dummy copy and merely serves as a representation of actual text.
Representation of actual text. This is copy and merely representation of actual text. This is
dummy copy and merely serves as a representation of actual text. This is dummy copy and
merely serves as a representation of actual text. This is dummy copy and merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation
of actual text.
Color
International Paper Logo: Black
Text: Black
Regards,
Chris P. Sample
Marketing Director
Paper Stock
Any International Paper office paper
.5pt
The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential,
proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended
recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received
this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.
7p
Printing
Desktop Printer
Legal Text
The legal text shown on the bottom of the fax sheet
is required. Text reads as follows:
The material contained in this communication is intended
only for the use of the addressee. It may contain information
that is confidential, proprietary, attorney privileged, and
exempt from disclosure under applicable law. If the reader
of this communication is not the intended recipient, you
are hereby notified that any dissemination, distribution
or duplication of this communication is prohibited. If you
have received this communication in error, please notify us
immediately by telephone and return, by mail, the original
message to us. Thank you.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Stationery - Internal Memo Template
Stationery
Page 9
Internal Memo
6p
24p
7p
11p
3p6
12p
8p6
INTERNAL MEMO
.5pt
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copy and merely serves
as a representation of actual text. This is dummy copy and merely serves as a representation
of actual text. This is dummy copy and merely serves as a representation of actual text. This
is dummy copy and merely serves as a representation of actual text.
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copymerely serves as a
representation of actual text. Merely as a representation of actual text. This merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation of
actual text. This is dummy copy and merely serves as a representation of actual text.
Representation of actual text. This is copy and merely representation of actual text. This is
dummy copy and merely serves as a representation of actual text. This is dummy copy and
merely serves as a representation of actual text. This is dummy copy and merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation
of actual text.
45p
Chris P. Sample
Marketing Director
2p2
2p2
2p2
This page illustrates the approved layout for the
81/2 x 11” internal memo and includes specifications
for typography, color, printing and paper stock, and
guidelines for word processing.
Typing/Word Processing Guidelines
Arial Regular, 11pt with auto line spacing, is the
required typeface and size for word processing. If
your internal memo extends below the bottom margin,
continue on plain white stationery stock that matches
the internal memo letterhead. Do not type or word
process on the back of the internal memo
Typography
“Memo” Text: Arial Regular 20 pt.
All Other Text: Arial Regular 8/10 pt.
Color
International Paper Logo: Black
Text: Black
Paper Stock
Any International Paper office paper
Printing
Desktop Printer
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines International Paper Foundation Stationery
Stationery
Page 10
IP Foundation Business Card
0p9
9p9
9p
2p3
INTERNATIONAL PAPER
FOUNDATION
5p
0p11
1p10
CHRIS P. SAMPLE
DIRECTOR
CORPORATE MARKETING
123 MAIN STREET
SUITE 1234
MIDDLETOWN NY 12345
T 203 541 8000
F 203 541 8200
C 917 123 6543
[email protected]
6p10
There is one universal size for all International Paper
business cards. It accommodates multiple lines of
address and contact information, as shown.
Telephone and fax numbers are mandatory. Use a
third line for additional numbers when necessary, but
do not list more than three lines total.
7p3
Typography
IP Foundation Wordmark: Gill Sans Bold 8.5/11 pt.
Employee’s Name: Arial Bold 7/9 pt.
All Other Text: Arial Regular 7/9 pt.
Color
International Paper Logo: Black
Text: Black
Paper Stock
For information regarding the approved paper stock
for business cards please refer to the Brand
Management site.
Printing
Matte thermography
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines International Paper Foundation Stationery
Stationery
Page 11
IP Foundation Letterhead
6p
25p6
16p6
3p
3p6
INTERNATIONAL PAPER
FOUNDATION
13p4
1p5
2p3
123 MAIN STREET
SUITE 1234
MIDDLETOWN NY 12345
6p
T 203 541 8000
F 203 541 8200
January 2002
John Smith
ABC Company
130 Fifth Avenue
New York, NY 10011
The IP Foundation Letterhead is to be used
exclusively by the IP Foundation.
This page illustrates the approved layout for the
81/2 x 11” letterhead and includes specifications for
typography, color, printing and paper stock, and
guidelines for word processing.
Dear John,
Typing/Word Processing Guidelines
Arial Regular, 11 pt. with auto line spacing, is the
required typeface and size for word processing. If your
letter extends below the bottom margin, continue on
letterhead second page. Do not type or word process
on the back of the letterhead.
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copy and merely serves
as a representation of actual text. This is dummy copy and merely serves as a representation
of actual text. This is dummy copy and merely serves as a representation of actual text. This
is dummy copy and merely serves as a representation of actual text.
This is dummy copy and merely serves as a representation of actual text. This is dummy copy
and merely serves as a representation of actual text. This is dummy copymerely serves as a
representation of actual text. Merely as a representation of actual text. This merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation of
actual text. This is dummy copy and merely serves as a representation of actual text.
Representation of actual text. This is copy and merely representation of actual text. This is
dummy copy and merely serves as a representation of actual text. This is dummy copy and
merely serves as a representation of actual text. This is dummy copy and merely serves as
a representation of actual text. This is dummy copy and merely serves as a representation
of actual text.
Yours sincerely,
Typography
IP Foundation Wordmark: Gill Sans Bold 13.75 / 17 pt.
The x-height of the wordmark must equal the x-height
of the logo at the bottom of the page.
Chris P. Sample
Director, Corporate Marketing
4p
6p
All Other Text: Arial Regular 8/10 pt.
Color
International Paper Logo: Black
Text: Black
Paper Stock
Strathmore Script, Ultimate White, Sub. 24
Printing
Offset
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines International Paper Foundation Stationery
Stationery
Page 12
IP Foundation #10 Envelope
3p
11p6
11p6
3p6
1p
2p6
3p6
INTERNATIONAL PAPER
FOUNDATION
123 MAIN STREET
SUITE 1234
MIDDLETOWN NY 12345
Addressee’s Name
Title
Company
Street Address and/or
Suite
City, State, Zip Code
2p3
13p4
This page illustrates the approved layout for the
#10 envelope and includes specifications for
typography, color, printing and paper stock, and
guidelines for word processing.
Typing/Word Processing Guidelines
Arial Regular, 11 pt. with auto line spacing, is the
required typeface and size for word processing.
Typography
IP Foundation Wordmark: Gill Sans Bold 11/14 pt.
The x-height of the wordmark must equal the x-height
of the logo at the bottom of the page.
All Other Text: Arial Regular 8/10 pt.
Color
International Paper Logo: Black
Text: Black
Paper Stock
Strathmore Script, Ultimate White, Sub. 24
Printing
Offset
©2012 International Paper Company. All rights reserved.
Revised: January 2012