MoviePlex Graphic
Standards
02.06
Contents
Logo
Elements
3
Unnacceptable Logo Usage
4
Clear Space & Sizing
5
Color Variations
6
Background Control
7
File Structure
9
Color
Specifications
Typography
2
10
11
Unacceptable
Logo Usage
All logo versions have been precisely
designed for maximum legibility and
impact. Do not alter the elements or their
proportion or position.
Do not change the size or position
of the cube symbol in relation to the
wordmark
Do not change the typeface of the
wordmark
Do not change the size or the position
of the registration mark in relation to the
wordmark
Do not alter the typeface of the channel
descriptor
4
Do not alter symbol elements
Logo Clear Space
and Sizing
Clear Space
Clear space is the area around the logo
that must be kept clear of competing
graphic elements. The minimum required
clear space is defined by the measurement “x,” as shown. This measurement
is equal to the height of the “e” in our
wordmark.
Horizontal
Keep in mind that “x” represents the
Vertical
minimum amount of space you must give
the logo. Increasing the clear space surrounding the logo can result in a greater
impact.
To help our logo stand out we’ve established a minimum size, as shown in the
Minimum Sizing
exhibits to the right.
The minimum size shown here should accommodate most applications. Whatever
reproduction technique is used, our logo
should always be clearly executed. Applications such as the Web, signage or
merchandise may require larger sizes for
legibility.
Horizontal
Vertical
5
Logo Color
Variations
Color variations of our logo have been
created for a variety of applications and
reproduction techniques. These logo
variations are available for all three channel logos.
Two-color versions – For use on a
photographic or a color background. The
cube symbol appears with its representative colors. The wordmark appears in
white in the reverse version and in black
in the positive version.
Two-color reverse
White reverse version – The cube symbol appears in shades of grey and the
wordmark appears in white. This variation
can be used either on a photographic or
color background.
White reverse
Black version – The cube symbol
appears in shades of grey and the wordmark appears in black. This variation can
be used either on a photographic or color
background.
Black
6
Two-color positive
Logo Background
Control
Care must be taken when applying our
Two-color reverse logo on black
The two-color reverse logo can
be used on any dark color that
provides sufficient contrast for all
logo elements.
Do not place logos on colors that
provide insufficient contrast for the
cube symbol.
Two-color positive logo on white
The two-color positive logo can
be used on any light color that
provides sufficient contrast for all
logo elements.
Do not place logos on colors that
provide insufficient contrast for the
cube symbol.
White reverse logo on black
The white reverse logo can be
used on any dark color that
provides sufficient contrast for all
logo elements.
Do not place logos on colors that
provide insufficient contrast.
Black positive logo on white
The black logo can be used
on any light color that provides
sufficient contrast for all logo
elements.
Do not place logos on colors that
provide insufficient contrast.
logos to various backgrounds. It’s extremely important to ensure the visibility
of all logo elements.
Always choose a logo based on the color
of the background to ensure enough
contrast with all logo elements.
7
Logo Background
Control - Continued
Two-color reverse logo on black
The two-color reverse logo can
be used on dark imagery that
provides sufficient contrast for all
logo elements.
Do not place logos on backgrounds that provide insufficient
contrast for the cube symbol.
Two-color positive logo on white
The two-color positive logo can
be used on light imagery that
provides sufficient contrast for all
logo elements.
Do not place logos on
backgrounds that obscure
logo elements.
White reverse logo on black
The white reverse logo can be
used on dark imagery that provides sufficient contrast for all logo
elements.
Do not place logos on
backgrounds that provide
insufficient contrast for the
logo elements.
Black positive logo on white
The black logo can be used
on light imagery that provides
sufficient contrast for all logo
elements.
Do not place logos on
backgrounds that provide
insufficient contrast for the
logo elements.
Care must be taken when applying our
logo to various backgrounds. It’s extremely important to ensure the visibility
of all logo elements.
Because of color and value variations
in photography, abstract graphics and
illustrative images, always choose a logo
that provides enough contrast.
You may find that adjusting the position
of a photograph or retouching the area
where the logo resides helps to achieve
that goal.
The exhibits here demonstrate acceptable and unacceptable applications of the
different logo color variations.
8
Do not place logos on backgrounds that provide insufficient
contrast for the wordmark.
Logo
File Structure
File-naming Legend
Files/Folder Hierarchy Example (MoviePlex®)
File-naming Example
1. Channel Descriptor
mplx = MoviePlex
iplx = IndiePlex
rplx = RetroPlex
pod = MoviePlex On Demand
2. Configuration
hor = horizontal
ver = vertical
3. Appearance
pos = positive
rev = reverse
4. Color Version
2c = two-color
bk = black
wh = white
mplx_hor_pos_2c_cmyk.eps
1.
2.
3.
4.
6.
mplx_hor_pos_2c_rgb.eps
1.
2.
3.
4.
5.
6.
5. Color Mode
rgb = rgb color mode
cmyk = cmyk color mode
6. File type extension
.eps = encapsulated postscript
.jpg = jpeg raster graphic
9
MoviePlex_cmyk-spot
MoviePlex_rgb
mplx_2-color
mplx_ver_pos_2c_cmyk.eps
mplx_ver_rev_2c_cmyk.eps
mplx_hor_pos_2c_cmyk.eps
mplx_hor_rev_2c_cmyk.eps
mplx_2-color
mplx_ver_pos_2c_rgb.eps
mplx_ver_rev_2c_rgb.eps
mplx_hor_pos_2c_rgb.eps
mplx_hor_rev_2c_rgb.eps
mplx_black
mplx_ver_pos_bk_cmyk.eps
mplx_hor_rev_wh_cmyk.eps
mplx_black
mplx_ver_pos_bk_rgb.eps
mplx_hor_pos_bk_rgb.eps
mplx_white
mplx_ver_rev_wh_cmyk.eps
mplx_hor_rev_wh_cmyk.eps
mplx_white
mplx_ver_rev_wh_rgb.eps
mplx_hor_rev_wh_rgb.eps
Color
Specifications
Accurate representation of the color
palette is important for clear and consistent communication of the MoviePlex
brand. The color specifications are listed
to the right for your reference. These
colors are already built into the logo files
provided.
In lieu of the color(s) listed on this page, you may use the PANTONE® Colors cited, the standards for which can be found in the current edition of the PANTONE
formula guide. The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.
10
Typography
When used correctly, typography can
unite all MoviePlex channels, applications and brand communications. We’ve
chosen the Helvetica Neue font family to
represent the MoviePlex brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Helvetica Neue 45 Light
There are four weights available to give
you design flexibility. Italic versions of
these fonts may be used to highlight
statements or words, but no other fonts
should be used.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Helvetica Neue 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Helvetica Neue 75 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Helvetica Neue 95 Black
11