ADVERTISING WEEK
G L O B A L T H O UvG H T L E A D E R S
H o w D o Yo u W a n t t o P o s i t i o n Yo u r B r a n d ?
Thought Leadership
Seminar Content
Advertising Week is globally
built on a foundation of
inspiring and forward thinking
thought leadership. It is on the
AW Stages that agendas are
set for the following year,
competitors come together
for debate and discussion,
and cultural icons re-inspire
the industry.
The content on the AW Stages
goes deep into topics, trends
and of-the-moment issues
that are critical to our
audience.
• Thinkaboutwhereyourexpertise lie.Whatuniqueinsights do
youhavetooffer?
W h o S h o u l d Yo u B r i n g O n S t a g e ?
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NumberofSpeakers:Werecommendnomorethana
moderator+4speakers.Thisensuresallspeakershave
ampletimetosharetheirinsights.
CelebritySpeakers:Whilecelebrityspeakershelpthedraw
powerofasession,itiscrucialthattheyalsoberelevant.
Diversity:Pleasebemindfulthatthemorediverseyour
speakersare— incareerbackground,seniority,gender,and
pointofview— themorelivelyandinformedthe
conversationwillbe.Sparkingthoughtfuldebateiskey.
ModeratorSelection:Moderatorsshouldbewellversedin
thesubjectandabletoeffectivelymovetheconversation
along,askingtoughquestionsandfocusingonpointsof
highinterestfortheaudience.
What Format Is Best Suited?
Thought Leadership
Seminar Content
Advertising Week is globally
built on a foundation of
inspiring and forward thinking
thought leadership. It is on the
AW Stages that agendas are
set for the following year,
competitors come together
for debate and discussion,
and cultural icons re-inspire
the industry.
The content on the AW Stages
goes deep into topics, trends
and of-the-moment issues
that are critical to our
audience.
• Weareopentoawidearrayofformats.Regardlessofformat
selection,getcreativeinwaystoengagewiththeaudience—
before,duringandafteryourpresentation.SoloPresentation:
Notethatthisformatisreservedforspeakerswhocantruly
captivatetheroomfor40+minutes.
• FiresideChat:Thisisapopularoption,butismosteffective
withhighprofilespeakers.
• Panel:Thisisourmostpopularformat,asitallowsformany
voicestobeheardonasubject.Thatsaid,itisagaincritical
thattherebeavarietyofopinionanddebate.
• Besuretosavetimeforquestions!
W h e r e D o e s Yo u r C o n t e n t F i t I n T h e O v e r a l l A g e n d a ?
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Thought Leadership
Seminar Content
Advertising Week is globally
built on a foundation of
inspiring and forward thinking
thought leadership. It is on the
AW Stages that agendas are
set for the following year,
competitors come together
for debate and discussion,
and cultural icons re-inspire
the industry.
The content on the AW Stages
goes deep into topics, trends
and of-the-moment issues
that are critical to our
audience.
•
Consistentwithpastpractice,AdvertisingWeekdoesnot
havea“theme.”Instead,weaimtohaveamixofbothtimely
andevergreen content.Allideasarewelcome!
Anumberoftopicswillbegivenextraattentionin2017-18
duetoattendeefeedbackandindustryneeds.Thesetopics
aremeanttoguidebutnotrestrict.Theywillinclude,butare
notlimitedto:
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ArtificialIntelligence
Creativity&Design
Data&Analytics
Impact
Leadership
Marketer’sInnovation
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MarTech
MobileMessaging&Bots
Sports&Entertainment
Storytelling
Video&CrossScreen
VirtualReality
Theplacementofallseminarsandspeakersisdeterminedbythe
ContentReviewBoard.
Programming Guidelines
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Thought Leadership
Seminar Content
Advertising Week is globally
built on a foundation of
inspiring and forward thinking
thought leadership. It is on the
AW Stages that agendas are
set for the following year,
competitors come together
for debate and discussion,
and cultural icons re-inspire
the industry.
The content on the AW Stages
goes deep into topics, trends
and of-the-moment issues
that are critical to our
audience.
•
•
•
•
ControversyandNewsworthyMoments:Looktowardthe
future,breakthemold.
• AWisagreatplacetolaunchacampaign,shareresearch
findings,andintroduceleadership.Theaudienceisthere
tolearnandbeinspired.
MacroTrendsorPerspectives:Don'tbeafraidtolookbeyond
theindustry.
AvoidtheSalesPitchunderallcircumstances.
Engage theAudience:Getcreative!
Audio&VisualTools:Weencourageyoutotakeadvantageof
theprojectionscreenstoshowvideos,interactive
demonstrationsandmore,toleavealastingimpression.
• Remember,allsessionsarelivestreamed,soyour
audiencegoesbeyondthetheatre.
Process, Deadlines, & Contact
Thought Leadership
Seminar Content
Advertising Week is globally
built on a foundation of
inspiring and forward thinking
thought leadership. It is on the
AW Stages that agendas are
set for the following year,
competitors come together
for debate and discussion,
and cultural icons re-inspire
the industry.
The content on the AW Stages
goes deep into topics, trends
and of-the-moment issues
that are critical to our
audience.
Pleaseincludethefollowingforallspeaker&seminar
submissions:
• Athoughtfulandrelevanttitle
• Abrief descriptionofthecontent(max.100words)
• Alistofprospectivespeakers
SUBMISSIONFORMHERE.
2017-18SubmissionDeadlines:
• June23rd 2017:#AWNewYork Deadline
• August11th 2017:#AWLatAm Deadline
• November17th 2017:#AWEurope Deadline
• February16th2018:#AWAsia Deadline
• April13th 2018:#AWAPACDeadline
Stillhavequestions?Contact:
ElizabethPetra|[email protected] |212-967-0091