US008799208B2
(12) United States Patent
(10) Patent N0.:
Brierley et a].
(54)
(45) Date of Patent:
METHOD AND SYSTEM FOR EVALUATING,
5,034,807 A
5,056,019 A
10/1991
Schultz et al. .
5,155,591
10/1992
Wachob
_
Inventors: Harold M. Brierley, Dallas, TX (US);
5,201,010 A
4/1993 Deaton et al. ..
5,227,874
7/1993
A
Von Kohorn
.......
.. 705/14
. . . ..
725/35
382/139
. . . ..
705/10
4/1994 Murphy .... ..
5,347,632 A
9/1994 FilePP et 31~ ~~~~~ ~~
5,483,444 A
1/1996
Frank M“ Hanfhn’ Dallas’ TX ws)’
5,515,098 A
5/1996 Carles ................... .. 725/35
Bernard D- Felwus, Plano, TX (Us)
5,515,270 A
’
’
.
’
_
5,561,763
(73) Ass1gnee: e-Rewards, Inc., Dallas, TX (US)
A
5,715,314
Heintzeman 6161.
705/1
705/1
709/232
.. 623/111
5/1996 Weinblatt
*
5,708,780 A
Subject to any disclaimer, the term ofthis
patent is extended or adjusted under 35
10/1996
Eto et al.
705/14
.. ... ... ....
. . . ..
1/1998 Levergood et a1.
A
2/1998
Payne et al.
5,740,549 A
4/1998 Rellly et a1~
5,749,075 A *
5/1998
........
714/35
709/229
. . . ..
705/78
705/14
Toader et al. ................. .. 705/14
(Continued)
U.S.C. 154(b) by 0 days.
FOREIGN PATENT DOCUMENTS
(21) Appl.No.: 09/519,266
EP
EP
Mar. 7, 2000
(65)
... ... ...
5,305,195 A
-
(22) Filed:
A
2/1994 Lalonde et 31‘
James C, Niemann Addison TX
Notice:
7/1991 Von Kohorn .................... .. 725/5
5,233,731 A
John R. Rothwell, Dallas, TX (US);
(*)
Aug. 5, 2014
REPORTING, AND IMPROVING 0N_LINE
PROMOTION EFFECTIVENESS
(75)
US 8,799,208 B2
2/1990
9/1990
(Continued)
Prior Publication Data
US 2002/0161779 A1
265 232 A3
308 224 A3
Oct. 31, 2002
Primary Examiner * James Trujillo
Assistant Examiner * Dawaune Conyers
(51)
(52)
Int. Cl.
G06F 7/00
G06G 7/00
US. Cl.
USPC
(58)
(74) Attorney, Agent, or Firm * Fulbright & Jaworski LLP
(2006.01)
(2006.01)
(57)
........................................ .. 707/603; 705/7.32
Field of Classi?cation Search
USPC ............... .. 705/14, 10, 26, 27, 7.32; 707/100,
707/104.1, 603
See application ?le for complete search history.
(56)
ABSTRACT
A system and method for populating and analyzing a member
consumer pro?le database for implementing an incentive
driven targeted product marketing program is disclosed. To
implement the targeted product marketing program, personal
pro?le information is collected from several member con
sumers and stored in a pro?le database. A group of the mem
ber consumers are identi?ed and selected, and the promotion
operator provides a promotion to this group on behalf of a
References Cited
sponsor. During and/or after the promotion, information is
U.S. PATENT DOCUMENTS
solicited from the member consumer about the promotion in
4,602,279 A
7/1986
4,658,290 A
4/1987 McKenna et al.
4,799,156
A
4,850,007 A
4,970,681
1/1989
Freeman ....................... .. 725/30
Shavit et al.
.....
7/1989 Marino et al.
A
11/1990
4,992,940 A
5,025,372 A
2/1991
6/1991
Bennett
720/14
. . . . . . . .
. . . . . . ..
705/26
. 379/114.13
. . . . . . . . ..
707/3
Dworkin .... ..
705/26
Burton et al. ................. .. 705/14
28,
@
22\
CONSUMER
ENROLLMENT
23
PROMOTION
\ CREATION AND
DELIVERY
1
24/
ENRICH
DATABASES
l
ANALYZE
26/ AND REPORT
PROMQTIONS
J
exchange for rewards. In addition, interactive behavior infor
mation of the member consumer is tracked. The solicited
information and the interactive behavior information can then
be used to enrich the pro?le database for future promotions.
26 Claims, 27 Drawing Sheets
US 8,799,208 B2
Page 2
(56)
References Cited
5,974,398 A
Us, PATENT DOCUMENTS
10/1999 Hanson et a1. ................ .. 705/14
5,983,196 A
11/1999
5,991,736 A
11/1999 Ferguson et a1.
Wendkos ...... ..
.. 705/14
12/1999
12/1999
Adler et a1. ................... .. 705/14
LeMole et a1. ................ .. 705/14
12/1999
.. 705/14
5,765,141 A
6/1998
Spector “““““““““““““ H 705/14
6,009,409 A
6,009,410 A
5,774,870 A *
6/1998
Storey ,,,,,,, ,,
705/14
6,009,412 A *
Storey ~~~~~~~~~~~ ~~
~~ 705/l4
5,781,894 A
5,794,210 A
5,809,481 A *
7/1998 Petreccaetal. ,,,,,,,,,,,,,,, ,, 705/14
8/1998 Goldhaber et a1. ........... .. 705/14
9/1998 Baron et a1. ..... ..
705/14
6,012,051 A *
6,018,718 A
6,061,660 A *
1/2000 Sammon et a1.
1/2000 Walker et a1.
5/2000 Eggleston etal.
.. 706/52
.. 705/14
.. 705/14
5,832,457 A
11/1998 O’Brien et a1
705/14
6,093,026 A *
7/2000 Walker et a1.
5,832,458 A
5,848,396 A
11/1998
12/1998
705/14
705/14
6,178,408 B1*
6,183,366 B1*
1/2001
2/2001
5,848,397 A
5,855,008 A
12/1998 Marsh etal
705/14
6,216,112 B1*
12/1993 Goldllaber etal~
705/l4
6,256,614 131*
4/2001 Fuller et a1.
..
7/2001 weeker etal, ,,,,,,,,,,,,,,,, ,, 705/14
~~ 705/14
6,266,649 B1*
Jones ........ ..
Gerace ,,,,,, ~
5,857,175 A
109”
DaYetaL ~~~~~ ~~
5,864,823
A
1/1999
Lev1tan ......................... .. 705/14
5,873,068 A
2/1999
Beaumont et a1. ............ .. 705/14
5,893,075 A
5,907,831 A
5,915,243 A
.
4/1999 Plaln?eld et a1. ..
705/14
5/1999 L0tv1n et a1.
705/14
-
,,
6/1999
6,473,084 B1
6,477,509 B1
*
,,
,,
6,571,216 B1
6,915,271 B1*
/
Linden et a1. ................. .. 705/26
- 10/2002 Phillips
et a1. ..
345/440
11/2002 Hammons et al.
705/27
705/14
705/14
5/2003 Garg etal.
7/2005 Meyer et a1. .
5,915,244 A
6/1999 Jacketal‘
Sniolen ..... ..
705/14
705/14
2002 0032668 A1*
32002 K0 ereta.
5,933,811 A
8/1999 Angles et a1.
705/14
2007/0156677 A1
7/2007 Slabo ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ 707/5
5,937,162 A
8/1999
Funk et a1. ..
. 709/206
5,937,390 A
5,937,391 A
8/1999 Hyodo ...... ..
8/1999 Ikedaetal. .
705/14
705/14
5,943,654 A
8/1999 Goodwin, III et a1.
705/14
EP
8/1999 Suzuki et a1. ....... ..
705/26
W0
A
A
A
A
A *
9/1999
9/1999
10/1999
10/1999
10/1999
Merriman et a1.
. 709/219
Geerlings ..................... .. 705/14
Giraud .......................... .. 705/14
Scroggie et a1.
705/14
Anderson et a1. .......... .. 705/7.33
/
hl
1
FOREIGN PATENT DOCUMENTS
5,946,665 A
5,948,061
5,956,693
5,966,696
5,970,469
5,974,396
*
7/2001
434/322
Copple etal. ................. .. 705/14
Goldberg etal. ............. .. 463/42
w0
W0
W0
_
* c1ted by
408 348 A2
1/1991
W0 86/03310
6/1986
W0 93/12489
W0 95/16971
W0/96/39668
_
examlner
6/1993
6/1995
12/1996
/
705 401
US. Patent
Aug. 5, 2014
Sheet 1 0f 27
US 8,799,208 B2
16
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Aug. 5,2014
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Aug. 5, 2014
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Starting a New Job
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Aug. 5, 2014
US 8,799, 208 B2
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US. Patent
Aug. 5, 2014
Sheet 11 0127
US 8,799,208 B2
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US. Patent
Aug. 5, 2014
Sheet 12 0f 27
US 8,799,208 B2
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US. Patent
Aug. 5, 2014
Sheet 13 0f 27
US 8,799,208 B2
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Aug. 5, 2014
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Sheet 17 0f 27
US 8,799,208 B2
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