Join the revolution
Version 4
for business
for business
1
2
for business
Here’s what’s coming up...
What is Squared Online?
4
Who’s it for?
6
The Squared difference
8
About the course
14
Award-winning learning environment
16
What brands and agencies have to say
17
Supporting your business
18
3
Squared Online is the award-winning
digital marketing course designed to help
companies develop, retain and attract the
best digital talent
Developed with
4
Powered by
Endorsed by
Endorsed by
Accredited by
Awarded by
for business
About the course
Developed with Google and powered by Home Learning College,
we’re at the forefront of an innovative movement in online
learning.
Delivered entirely online over four months in an interactive
setting, Squared Online students are always challenged to think
like leaders:
• Taking a step back to form a strategic overview of what digital
means today
• Developing curiosity and passion to stay ahead of digital
trends for what the landscape will look like tomorrow
• Gaining a more rounded understanding of the knowledge,
tools and broader strategies required to achieve success in an
integrated marketing environment
• Building confidence and developing leadership skills in a
collaborative environment
5
Clients
Looking to build cross-functional
collaboration and foster internal networks
to drive innovation
Who’s it for?
Agencies
Seeking to develop digital talent who can
expand outside of channel specialties
to stay ahead of trends for clients and
confidently deliver results-focused crosschannel strategies
6
for business
Managers and executives
Other business function managers
Directors and heads of department
Seeking increased confidence and a more
rounded understanding of digital whilst
building a network of experts to help them
flourish in their roles
Looking to explore digital transformation
to manage digital in their own work and
within their organisations
Aiming to understand marketing
strategies in the face of digital
disruption and effectively champion talent
in their organisations
…all with enquiring minds and the willingness to challenge status quo
People of all ages and job descriptions join Squared Online to learn together
and from each other
7
The Squared difference…
8
for business
Group work: the cornerstone of Squared Online
Students develop a collaborative mindset as they work
in teams throughout the course. Squared Online’s
unique approach to team-based learning means that
students receive honest and constructive group feedback
throughout the course to help them become effective
team players.
Network with future digital leaders
Foster knowledge sharing
Squared Online students and alumni build lasting
relationships with other future digital leaders. Connect
your company’s brightest talent through live classes,
group work, discussions and alumni engagement.
Students stay connected to peers with diverse knowledge
and skill sets to complement their own.
9
Bridge the digital skills gap
The way we communicate has changed and businesses
need to adapt fast to keep up. Your talent should be at the
forefront of helping you to succeed and effectively embrace
the challenges posed. Squared Online’s hands-on approach
inspires students to be curious and develop confidence in
different topics such as:
Build digital confidence
•
•
•
•
•
•
Search
Display and programmatic
Social
Mobile
Data and insights
Trends and innovation
Lead the change
Squared Online works with students not only on acquiring
digital knowledge, but also on communicating and leading
effective teams in an ever-changing landscape. The
learning experience encourages students to build effective
teams and challenge their own approaches to drive
change and innovation in everyday working practices.
10
for business
Hands-on approach
How many smart phone owners have actually opened
the manual that came with their phones? Knowledge is
most powerful when learned by doing, and that’s what
Squared Online is all about. At Squared Online, there are no
endless lectures or thousand-word essays. Students are
encouraged to have practical experiences and learn on the
job, just like in real life.
Multi-faceted and interactive learning experience
133 hours of practical learning
• Individual pre- and post-class activities
• Weekly live classes with discussions, white boards,
videos, polls and breakout sessions
• Discussion forums and quizzes on the Virtual Campus
• Real-life case studies and business situations
• Group projects in three modules
11
Put learning into practice
Squared Online graduates are more assertive and confident,
with a high percentage actively taking on more ownership of
digital strategy as a result of the course.
95
%
felt more confident
discussing digital strategy
It works
4.1
/5
average student
satisfaction score
“…A real eye-opener for me, and it’s given me so much
more confidence.”
Sarah Hewitson
Digital Marketing Executive, iResources
“I felt much more confident and like an expert when managing
my team and external agencies. My collegues have all
commented on the difference.”
Rachel Clarke
Digital Agency Relationship Manager, Diageo
12
for business
We work in partnership with Google subject matter experts
and industry experts. Students get the very latest thinking
and an education experience without bias.
We also work with a variety of clients and agencies to help
Squared Online continuously evolve the course content
to stay ahead of the curve. Squared Online in turn helps
companies develop and retain top talent.
Developed with Google
13
About the course
Squared Online is not just about acquiring digital skills.
Students are challenged to become effective leaders
whilst improving their own personal effectiveness.
60%
focus on increased confidence
and competence in digital
marketing
40
focus on increased confidence and
skills in leadership and personal
impact
%
14
Course syllabus
for business
Module 1
Module 2
Module 3
Module 4
Module 5
Think Disruptive
A Connected World
Think Optimised
Think Like A Brand
The Ongoing Revolution
The impact of digital on
customer journeys and
disruptive business models
Business planning whilst
adapting to a social and
mobile world
Using analytics and data to
evaluate and evolve your
business’ digital presence
How brands deliver
marketing strategies across
the customer journey
Operating effectively and
responsibly in an everchanging world
•
Disruption and change
•
The rise of social
•
Data and insights
•
•
Digital trends
•
Leaders in disruptive
businesses
•
Mobile
•
Analytics tools
Data-driven customer
segmentation
Marketing responsibly
•
Customer journey
framework
Innovation
•
•
•
•
Programmatic buying
Developing a leadership
manifesto
•
Developing personal
leadership behaviours
Business models and
leadership philosophies
Engagement,
conversion and
attribution metrics
Search, display, and
content marketing
•
•
•
•
Inspiring successful
behaviours in effective
teams
•
Becoming agents
of change
Individual Task
Business idea and value
proposition
•
Understanding agile
organisations
•
Group dynamics and
leadership models
Group Project
Disruptive digital business
proposition
•
Data analysis and ROI
impact
•
Personal leadership
KPIs and behaviours for
success
Individual Project
Website analysis
Group Project
Marketing proposal
Group Project
Digital trends whitepaper
15
Award-winning learning environment
Virtual Campus
The hub of Squared Online, the Virtual Campus, is where students go to meet like-minded marketers, collaborate with their
classmates, join live classes, participate in discussions, watch streamed content and do pre- and post-class activities.
Continuous assessment
There are no exams in Squared Online. Instead, students are continually assessed via project work, self-reflection, team
feedback and completion of online activities. Personal reflection and group feedback are crucial to the students’ learning
experience as they receive constructive feedback from teammates to be even more effective leaders.
Live classes
The weekly hour-long live classes throughout the course are interactive with plenty of opportunities for discussion and debate.
Expert tutors present the latest case studies and add colour to the content with their own experience.
Hands-on group projects
Three out of the five modules include virtual group projects based on real-life strategic business challenges.
Students develop leadership skills, share knowledge and draw upon their own work experience whilst learning
from others.
16
for business
What brands and agencies have to say
“Recruiting and retaining exceptional
people is at the core of our business. Our
significant investment in Squared is part
of our commitment to our staff, helping
them to develop their careers and giving
our clients access to a plentiful pool of
digital expertise.”
Marketing Director
Global financial services brand
“We’ve been able to use the Squared
Online course to inspire our marketing
teams to meet more, face-to-face whether it’s to discuss work or their
experience! Different teams are now
sharing knowledge and people are happier
knowing they have peers across the
organisation to count on.”
“The variety of topics covered was
impressive and engaging. Among the
digital topics were some collaboration
and feedback techniques that I hadn’t
expected but found really valuable.”
Marketing Manager
Global FMCG brand
Talent Director
Global performance marketing agency
Find out more: [email protected] | 020 7173 5938 | www.wearesquared.com
17
Supporting your business
Squared Online has delivered an award-winning learning experience to over 600
companies. With Squared Online for business you’ll receive:
•
•
•
•
Dedicated account management and student support team
Reporting on student progression and results
Opportunity to provide feedback on course content
Opportunity to design a bespoke cohort for your business
Corporate packages
Corporate packages are available for securing multiple places.
To learn more about how Squared Online can work with your company,
please get in touch.
[email protected]
18
for business
19
20
Squared Online for business
25.08.2015