[Fe b rua ry 2015 Issue ] ANA SKY MEDIA PROGRAM I ntrodu c t io n AL L N I P P O N A I R WAY S T R A D I N G C O. , LT D . Inq ui ri e s: ml_n ot ice_med iarep @an at c.com Line-up ANA SKY MEDIA PROGRAM ● Communication Strategy Map Communication strategies to suit our customers’ everyday lives and a wide range of boarding patterns. We offer plans to suit a wide variety of actions. Scene Contact in daily life Planning Booking Choosing a seat Boarding process, checking in luggage Going through security Using the lounge Boarding from the gate Receiving hospitality on board Spending time in seat Transferring flights Arriving, picking up luggage Recalling journey We are developing a wide-range of contact points from our customers’ home to the airport, inflight and more. Home ANA AZURE ANA email magazine Pamphlet with ANA AZURE ANA SOCIAL SKY PARK Wide area ANA Group flight schedule ANA email magazine ANA SOCIAL SKY PARK Airport ANA Group flight schedule Advertising on back of boarding pass 〈 〉 Limited to ANA domestic routes and Haneda Airport Inflight INNOVATIVE VOICE Tsubasa-noOkoku ANA LOUNGE Digital Contents Service ANA SKY CHANNEL CM International routes WINGSPAN International routes ANA SKY AUDIO ANA SKY SHOP ANA domestic routes inflight placement ANA SKY CHANNEL International routes ANA international routes inflight placement 〈 〉 〈 〉 Haneda ⇔ Naha, Fukuoka, Itami, Chitose Narita ⇔ Europe/ America routes ANA My Choice Domestic routes ANA SKY VISION Domestic routes ANA domestic routes paper cup advertising □ International routes □ Domestic routes □ Common We have an array of media which can contribute to your company’s brand image and create value for your products and services. POINT 01 Brand power The media is firmly based on ANA's strong brand. POINT 02 Reach power Our media makes it possible to approach approximately 3.8 million people (total for domestic & international routes) on average every month. POINT 03 Frequency POINT 04 Recency The downtime that passengers spend in the out–of-ordinary / space-time of an airplane heightens their receptiveness to advertising and promotions. POINT 05 Target segment Segment media able to assess attributes such as business, pleasure and high-net worth individuals through factors such as time of year, route and seat arrangement. Our media makes it possible to maintain contact with customers from their home (or workplace), to the airport, inflight and for the duration of their ANA-related stays. ANA SKY MEDIA P ROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 01 ANA SKY MEDIA PROGRAM Line-up ● ANA Sky Media Program Print media Audio-visual Tsubasa-no-Okoku P.07 ANA SKY VISION P.15 WINGSPAN P.08 ANA SKY CHANNEL CM P.16 ANA SKY SHOP P.09 ANA SKY AUDIO P.17 ANA AZURE P.10 Pamphlet with ANA AZURE P.11 ANA SKY CHANNEL P.12 ANA My Choice P.13 ANA Group flight schedule P.14 ANA SKY MEDIA PROGR AM Online ANA LOUNGE Digital Contents Service Promotions P.18 ANA email magazine P.19 ANA SOCIAL SKY PARK P.20 INNOVATIVE VOICE P.22 ANA domestic routes inflight placement P.24 ANA international routes inflight placement P.25 ANA domestic routes paper cup advertising P.26 Advertising on back of boarding pass P.27 Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 02 Line-up ANA SKY MEDIA PROGRAM ● Data Overview/ANA Customer Profile (1) ANA Customer Profile Number of passengers / Shift Gender / Age / Residence type / Income / Industry The total number of passengers for domestic and international routes combined is approx. 45.7 million annually or over approx. 3.8 million each month. M e n i n t h e i r 3 0 s - 5 0 s m a i n ly f ly f o r b u s i n e s s . Shift in ANA Group passenger numbers (Domestic and international route total) 5,000 4,305 4,208 4,000 Number of ANA Mileage Club members Approx. 26 million . Approx. 2.78 million . Age composition (%) 24 % No. of ANA Mileage Club members: 4,569 4,459 4,256 Gender Unit: 10K people 60s and over Female 2,000 76 % 1,000 Male 2009 2010 2011 2012 Unit: 10K people 5,000 4,000 3,824 3,667 3,831 3,936 Unit: 10K people 2,000 100 2009 2010 2011 2012 2013 (10K people) Rental house Company-provided house, dormitory 2009 2010 2011 2012 74 % 30 28 % % Below 3 mill yen No response 22 % 20 mill yen or more Rental apartment 7 15-20 mill yen 7 Own apartment 200 1,000 6% 21% 300 16 % 40s Household income (%) 2% 481 412 400 633 627 588 600 500 3,000 (10K people) Passenger number shift (international routes) 700 3,795 50s 2013 Residential Passenger number shift (domestic routes) 30s 30s – 50s * March 2014 study by ANA Mileage (10K people) 5 % 21 % (Current as of March 2014*) No. of these with credit card function: 3,000 20s 49 % 12-15 mill yen Own house 2013 12 7 34 7 10 6-7 mill yen 7 9.33mill 10-12 mill yen 5-6 mill yen 6 Average income 14 Industry 4-5 mill yen 3-4 mill yen 8 8 7-8 mill yen 8-9 mill yen 9-10 mill yen Passenger number shift in FY2013 (domestic routes/by month) Unit: 10K people 70 500 395 55 55 47 40 200 30 100 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar * Figures under 10,000 are rounded down * FY2013 ANA press release ANA SKY MEDIA PROGR AM (10K people) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Other 53 52 52 Foodservice, various services 54 Finance, insurance 47 Distribution, retail 45 55 Real estate, housing equipment 50 50 Automotive 279 62 60 Drugs, medical supplies 346 Government, organization 321 302 Information, communications, IT 355 357 355 Education, medical services, religion 300 274 314 305 326 Unit: 10K people Energy, materials, industrial machinery 400 (10K people) Passenger number shift in FY2013 (international routes/by month) * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 03 Line-up ANA SKY MEDIA PROGRAM ● Data Overview/ANA Customer Profile (2) Reason for flying Preferred magazine genre More than half of customers fly for business purposes. Many customers read travel/leisure magazines, followed by business/money magazines and general monthly magazines. 37% Sightseeing/ Leisure 1% 56 % ) 6% No preferred magazine Other Interests/ specialist journal Maternity/child raising Women’s comic Women’s weekly Games/animation information Television information Beauty/cosmetics Entertainment information Women’s lifestyle Health Practical living Men’s lifestyle Men’s fashion Men’s comic Art/history Local information Other Welfare Plays, performances Animation, special effects shows Music Interests/education Information, current affairs Variety shows Documentaries/ cultural shows Movies Dramas Sports News No preferred TV program Other 36% Star Channel HV 2-3 Video on Demand flights /year SKY PerfecTV 34% 3.8 WOWOW 2-3 Avg. Cable TV 15 % * Avg. customer frequency calculated from weighted average ANA SKY MEDIA PROGR AM 1 Internet video 6.0 * TV viewer base 32% BS digital (free) 4-5 18% 6-9 Digital terrestrial 12% TV program genre 3% 5% 4-5 flights /year Broadcasting channel 20 or more 8% Avg. Women’s fashion 16% Cars/motorcycles 3% 10-14 Sports 1 Weekly magazine 1% 10-14 15-19 6-9 For both domestic and international routes, many customers watch digital terrestrial channels. Also, over 50% of customers watch BS digital channels (free). 15-19 10% 7% Preferred broadcasting channel International routes 20 or more Food/gourmet Domestic routes General monthly Frequency of flying ANA during the past year Business/money Personal visit / Homecoming trip / Ceremonial occasions Travel/leisure ( Business Male:76% F emale:24% Other * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 04 ANA SKY MEDIA PROGRAM Line-up Data Overview/ANA Customer Profile (3) ● Sources of information when purchasing products Lifestyle/Spending Most customers reference internet sites. Compared to mass media such as TV and magazines, many customers say they referred to conversation of acquaintances, friends and family or instore taste testing. Regarding attitude towards spending, many customers were highly selective about products, answering that they often choose good quality items even if the price is high, they are willing to invest time and effort into finding good products and place importance on their individualism. Total % that apply Online web sites Online reviews TV Taste testing with sample products and testers Newspapers Direct mail, pamphlets, catalogues 6 63 % 57 % 8 13 In-store pop-ups, posters 2 26 41 20 10 Public transportation advertising such as outdoors, train stations, airports, in trains, etc. 2 25 41 21 11 Radio 1 10 Free newspapers 1 10 23 18 27 32 % 28 % 27 % Total % that apply Often choose good quality items even at high price 7 30 Like to buy latest and novel products 8 27 Conscious of trends when buying clothes or fashion accessories 58 % 7 2 58 % 6 37 % 20 36 30 37 17 3 12 3 18 39 23 6 68 % 34 45 13 Often buy products in bargain sales Often buy on impulse 28 38 20 Place importance on their individualism 52 26 43 25 Willing to invest time and effort into finding good products 35 % 29 % 20 % 9 26 15 28 15 ■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply 11 % 11 % 48 36 51 % 49 % 49 % 45 % 14 19 36 28 4 66 % 11 17 24 38 7 7 3 10 13 28 34 15 74 % 14 21 21 41 8 14 22 34 17 12 23 47 10 6 5 9 22 40 23 Magazines 24 49 17 In-store taste testing 15 45 29 Conversation of acquaintances, friends and family 27 ■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply Lifestyle/Working style Lifestyle/Food Regarding attitude towards working style, many customers were highly career-orientated, answering they were highly motivated to work and wanted to become a top business person. Regarding attitude towards food, there were many customers who were particularly focused on quality of ingredients or highly health conscious, answering that they often buy food which offers peace-of-mind and is safe even if it is slightly more expensive, and are mindful of maintaining a diet with good nutritional balance and consider calorie intake. Total % that apply Highly motivated to work 29 Want to become a top business person 44 24 Take action daily to further career and improve skills 11 Prioritize private life over work 10 36 25 36 24 34 38 20 73 % Often buy food which offers peace-of-mind and is safe even if it is slightly more expensive 8 7 60 % Mindful of maintaining a diet with good nutritional balance and consider calorie intake 12 7 47 % 34 % Want to maintain food quality even if it means curbing other expenses 8 ■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply ANA SKY MEDIA PROGR AM Total % that apply 4 4 19 21 47 18 13 45 34 7 2 68 % 11 3 63 % 3 47 % 25 25 39 12 ■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 05 ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (4) Lifestyle/Private life ■ あてはまる ■ ややあてはまる ■ どちらともいえない ■ あまりあてはまらない ■ あてはまらない Things customers want to spend time and money on Regarding attitude towards lifestyle, there were many customers who enjoy travelling and going for drives and value spending time by themselves. Over 60% of respondents said they wanted to spend time and money on enhancing their interests. 65 % Enhancing interests Total % that apply Enjoy travelling and driving Value spending time by themselves Consider exercise a part of life Enjoy shopping and eating out 28 30 20 65 % 7 2 50 % 50 % 7 15 39 32 7 7 2 15 32 36 13 85 % 41 33 17 12 21 26 44 21 Enjoy spending time with family rather than friends Consider environmentally-friendly activities a part of life 44 41 16 4 7 49 % 39 % Enhancing living environment Time with family, child raising Health & beauty Socializing and interacting Education and qualifications (self-investment) Social contribution, volunteering, etc. Entrepreneurial and management Other ■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply Nothing in particular Lifestyle/Information and trends Total % that apply 39 14 Want to tell people about products and services they like 40 12 Often talk about new things they see/hear 7 36 Keep up to date with the new products talked about in newspapers, magazines, etc. 7 34 Interested in newly opened stores and popular spots 7 Often hear things before most people 7 Want to try new products/services immediately 5 30 11 6 53 % 30 13 5 52 % 6 43 % 41 % 35 16 32 32 28 19 22 41 25 19 1% 2% 20 % 13 % Observations (profiling) Regarding attitude towards information and trends, there were many customers who preferred “Made in Japan” and want to tell people about products and services that they like. A preference for “Made in Japan” 30 % 26 % Financial management and investment/assets management 43 % 43 % 42 % 40 % 40 20 25 8 11 8 12 35 % 32 % 24 % The highest percentage of customers is business elite. Over half of customers use ANA for business and make an effort to gather information fr om b usi ness maga zi nes, general monthly magazines, BS broadcasting and so on. Highly careerorientated. ON OFF Sensitive to current affairs and world trends such as news, media, sports and drama with a tendency to refer to media such as magazines as well as a source of information regarding product purchases. Value their interests (hobbies) and are active, but also value their time alone. Highly particular when it comes to products they select themselves and like “Made in Japan”. Also particular about food ingredients, quality, etc. due to being highly conscious of health. * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 06 ANA SKY MEDIA PROGRAM Inflight Magazines ● Contact Point = Inflight ● Tsubasa-no-Okoku Domestic/International Routes ANAʼs traditional inflight magazine which has exceeded the boundaries of inflight media ANA’s standard media which offers high reaching power and visibility. Many customers pick up Tsubasa-no-Okoku and it is effective for both B to B and B to C communication. Media overview Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from right Publication schedule Monthly Issue date: 1st of the month Potential viewer no. ANAʼs monthly passengers: Approx. 3,808,000 Domestic routes: Approx. 3,280,000/International routes: Approx. 528,000 * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month. ANA Group flights Circulation Inflight seat pockets for all classes * Some small aircraft and propeller-driven aircraft do not feature seat pockets. ■ Application deadline: Approx. 30 days prior to issue date (Approx. 50 days prior for 1/3 page ads) ■ Data submission deadline: Approx. 25 days prior to issue date ■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Domestic/international route common space* 94% No. of viewers: Approx.3.57 mill/month Contact cost: 0.7 yen/person(if targeting domestic route users) Media viewing ratio: Media Data * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) 5% The majority of customers look at the advertisements. 9% Advertisement reach ratio 86 % 86 % ANA SKY MEDIA PROGR AM ■ Saw/think they saw an advertisement featured ■ Knew an advertisement was featured but did not see ■ Did not know that an advertisement was featured (customersʼ reaction upon seeing the advertisement) 1 25% Size 5,200,000 yen H280 mm × W420 mm Inside special cover spread 4,800,000 yen H280 mm × W420 mm Body spread 4,400,000 yen H280 mm × W420 mm Facing “Contents” 1 3,100,000 yen H280 mm × W210 mm Facing “Contents” 2 3,000,000 yen H280 mm × W210 mm Body 1 page (facing article) 2,600,000 yen H280 mm × W210 mm Body 1 page 2,400,000 yen H280 mm × W210 mm Body 1/3 page vertical 950,000 yen H253 mm × W62 mm Body 1/3 page horizontal 950,000 yen H80 mm × W190 mm *Printing on only either domestic or international routes is not possible. Attitude change NO. Price Inside front cover spread Was interested in the brand/ product/service being advertised 2 21% The advertisement left an impression NO. 3 15 % Did an Internet search Domestic route-only space Price Size Back cover 3,400,000円 H280 mm × W203 mm Inside back cover 2,500,000円 H280 mm × W210 mm Body 1 page 2,200,000円 H280 mm × W210 mm * Please see the last page for precautions regarding advertising and promotions. NO. Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 07 ANA SKY MEDIA PROGRAM Inflight Magazines ● Contact Point = Inflight ● International Routes A high quality, global inflight magazine An English and Chinese language magazine featuring people, culture and food from regions around the world. Appeals to foreigners visiting Japan. Media overview Size Publication schedule Potential viewer no. Circulation A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from left Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month. ANAʼs monthly international route passengers: Approx. 528,000 ANA Group flights International route inflight seat pockets for all classes * Some small aircraft and propeller-driven aircraft do not feature seat pockets. ■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 40 days prior to issue date ■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Advertising space Price Size Inside front cover spread 1,450,000 yen H280 mm × W420 mm Body spread 1,250,000 yen H280 mm × W420 mm Facing “Contents” 750,000 yen H280 mm × W210 mm Body 1 page 700,000 yen H280 mm × W210 mm * Please see the last page for precautions regarding advertising and promotions. Shift in foreigners travelling to Japan Media Data Exceeded 10 million in 2013. 17 % The majority of customers look at the advertisements. Advertisement reach ratio 23 % 60 % 60 % ANA SKY MEDIA PROGR AM ■ Saw/think they saw an advertisement featured ■ Knew an advertisement was featured but did not see ■ Did not know that an advertisement was featured (1000 people) * “Total Foreign Visitors to Japan”, Japan National Tourism Organization (JNTO) Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 08 ANA SKY MEDIA PROGRAM Inflight Sales Guide ● Contact Point = Inflight ● Domestic/International Routes An inflight sales catalogue featuring products carefully selected by ANA A catalogue of products carefully selected by ANA for inflight shopping. Stimulates buying motivation and makes a wide reach possible. Media overview Size A4 variant (Height: 280 mm × Width: 210 mm) International route edition: Perfect binding, open from left Domestic route edition: Saddle stitching, open from right Publication schedule Bimonthly Issue date: 1st of the odd-number month (issue at end of even-number month) Potential viewer no. ANAʼs monthly domestic route passengers: (for 2 month period) Approx. 6,560,000 ANAʼs monthly international route passengers: (for 2 month period) Approx. 1,056,000 Circulation * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month. ANA Group flights Inflight seat pockets for all classes * Some small aircraft and propeller-driven aircraft do not feature seat pockets. ■ Application deadline: Approx. 70 days prior to issue date ■ Data submission deadline: Approx. 40 days prior to issue date ■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) International edition Domestic edition 93% No. of viewers: Approx.7.08 mill/2 months (Total of domestic and international routes) Contact cost: 0.2 yen/person(if targeting domestic route users) Media viewing ratio: Media Data P ri ce Size Back cover Back cover 4,700,000 yen H280 mm × W210 mm ー Inside page 1,500,000 yen H280 mm × W210 mm ー Back cover 4,000,000 yen H280 mm × W210 mm Back cover ー 2,000,000 yen H280 mm × W210 mm * Please see the last page for precautions regarding advertising and promotions. * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) 14 % 14 % Domestic routes Advertisement reach ratio 15 % 72 % 72 % ANA SKY MEDIA PROGR AM 15 % International routes Receives a high amount of attention as an inflight sales catalogue, with half of customers viewing advertisements. Advertisement reach ratio 70 % 70 % ■ Saw/think they saw an advertisement featured ■ Knew an advertisement was featured but did not see ■ Did not know that an advertisement was featured Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 09 ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work) Magazine for ANAʼs Premium Members* able to reach business elite This magazine is sent to the homes of business people who fly around the world therefore practically guaranteeing 100% reach. * Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( ) <At Home or Away> Media overview Size Publication schedule No. issued Circulation Standard A4 (Height: 297 mm × Width: 210 mm)/Perfect binding, open from right 3 times a year (planned mail-outs for FY2015: Jul 9, Nov 26, Mar 17) 260,000 copies * In FY2014 * Number of copies issued fluctuates in accordance with changes in member population of the relevant fiscal year. Mailed to homes of ANA Premium Members (DIA/PLT/SFC) residing in Japan (Available in some ANA lounges) * Company and content reviews will be performed in advance. AZURE is sent to homes 3 times a year. Customers can read at their leisure together with their families. We also offer WEB AZURE so customers can continue perusing when away from home. ■ Application deadline for tie-up with interview: Approx. 90 days prior to mail-out ■ Application deadline for pure advertisement: Approx. 60 days prior to mail-out ■ Data submission deadline: Approx. 55 days prior to mail-out (for double editing) ■ Editing tie-up advertising production cost: 300,000 yen/page (NET) ■ Multiple discount 3 times or more/year: 5% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Advertising space <In the Airport Lounge> An example of featured articles ・ "View what is in Business person's travel bag!" ・ "Restaurant Info from Home and Abroad" ・ Working & Relaxing in the World Price Size Inside front cover (facing “Contents”) 2,000,000 yen H297 mm × W210 mm Body 1 page 1,600,000 yen H297 mm × W210 mm Body spread 3,000,000 yen H297 mm × W420 mm Inside back cover 1,700,000 yen H297 mm × W210 mm Back cover 2,600,000 yen H297 mm × W202 mm * Please see the last page for precautions regarding advertising and promotions. ・ Photo Essay "wings!" , e t c . Distribution volume: Media Data Approx. 260,000 copies/issue Contact cost: 6.2 yen/person (per “Body 1 page”) *A s s u m i n g 10 0 % a d v e r t i s i n g c o n t a c t r a t i o AZURE is sent to approximately 50% of international first-class passengers. ANA SKY MEDIA PROGR AM AZURE is also featured in the ANA Suite Lounge, which is only accessible by ANA Diamond Service members and international first-class passengers, our premium status customers. Over half of lounge guests utilize the lounge for 60 minutes or longer (30 minutes or longer for domestic flights). Exclusively available to carefully selected ANA customers prior to boarding. Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 10 ANA Premium Members Magazine ANA SKY MEDIA PROGRAM ● Contact Point = At Home (or Work) Accompany AZURE, a magazine for ANA Premium Members* able to reach business elite Sent to homes therefore practically guaranteeing 100% reach. An independent pamphlet appealing to readers with large pages and allowing effectiveness to be measured through requests for material, etc. Accompanying pamphlets * Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( ) Media overview Advertised industries (examples) ・Premium membership promotion for resort clubs/hotels ・Travel Membersʼ interests Size Active on days off. No. 1 Domestic/overseas travel Paper q ua l i t y No. 2 Eating out ・Cosmetics Enclosed condition No. 3 Golf ・Subscriptions ・Volunteering (donations) ・Insurance, banks No. 4 Drives * Weight: 30 g or less * Thickness: 2 mm or less No specification 3 times a year (planned mail-outs for FY2015: Jul 9, Nov. 26, Mar 17) * Same as the ANA AZURE magazine Mailed out with ANA AZURE No. 5 Watching movies/theatre No. 6 Watching sports ・Real estate Circulation No specification if within standard A4 size (minimum size is postcard) *Results of a 2013 questionnaire targeting ANA AZURE readers * * * * We request that clients prepare and submit the material to be enclosed Company and content reviews will be performed in advance. We cannot enclose product samples or forms of media (DVD, CD-R, etc.) The arrangement of material in the package cannot be specified. ■ Application deadline: Approx. 50 days prior to issue of ANA AZURE ■ Material submission deadline: Approx. 30 days prior to issue of ANA AZURE Approx. 260,000 copies/issue Contact cost :12.3 yen/person (per “Body 1 page”) Distribution volume: Media Data Price chart (GST is excluded from prices) Distribution area *Assuming 100% advertising contact ratio 8.5 % 32 % 2.6 % 8.7 % 8.6 % 13.8 % Member age O v er 0.4 % % 0.3 % 0.3 6.8 % 3.6 % 79.1% of members had titles 27.5 % ANA SKY MEDIA PROGR AM 10.9 % 34.6 % with income of 15 mill yen or more Member household income 3,200,000 yen 260,000 copies Hokkaido/Tohoku 1,870,000 yen 14,500 copies Kanto 2,550,000 yen 148,700 copies Chubu/Hokuriku 2,040,000 yen 17,500 copies Kinki 2,210,000 yen 43,000 copies Chugoku/Shikoku 1,700,000 yen 13,700 copies Kyushu/Okinawa 2,040,000 yen 22,600 copies (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi) (Aichi, Mie, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Shizuoka, Gifu, Nagano) (Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga) ■ 20 mill yen or more, under 40 mill yen 26.9 % ■ 40 mill yen or more (Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi) (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa) 8.9 % Member occupational title 11.2 % ■ Chairman ■ President, director ■ Board member/director ■ General manager/agency head class ■ Deputy director/assistant manager class ■ Clerk/team leader class 21.1% ■ Specialist ■ General ■ Other ■ Organization head ■ Professor 5.1% 21.3 % Over 40 % 25.3 % have 100,000yen or more available to use freely Amount of free money members can use per month * * * * Distribution volume All areas (Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima) ■ Less than 7.5 mill yen ■ 7.5 mill yen or more, under 10 mill yen ■ 10 mill yen or more, under 15 mill yen ■ 15 mill yen or more, under 20 mill yen 20% ■ 30s ■ 40s ■ 50s ■ 60s 40.1% 19.3 % Approx. ■ Teens ‒ 20s 70 % in their 40s – 50s 6.9 % 16.8 % 1.4 % Price * In FY2014 In principle, 1 space per company. Number of copies distributed fluctuates in accordance with changes in member population of the relevant fiscal year. Please refer to separate material regarding pamphlet number Please see the last page for precautions regarding advertising and promotions. ■ Under 50,000 yen ■ 50,000 yen or more, under 100,000 yen 37.1% ■ 100,000 yen or more, under 200,000 yen ■ 200,000 yen or more, under 500,000 yen ■ 500,000 yen or more Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 11 ANA SKY MEDIA PROGRAM Inflight Entertainment Guide ● Contact Point = Inflight ● International Routes A high contact ratio media which 90% of international route customers read A high contact ratio media which 90% of international route customers read on long flights. Able to feature a large advertisement on the back cover. Media overview Size Publication schedule A4 variant (Height: 280 mm × Width: 210 mm)/Saddle stitching, open from left Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month or the beginning of the following month. Potential viewer no. ANAʼs monthly international passengers: Approx. 528,000 Circulation ANA Group flights International route inflight seat pockets for all classes * Excludes some aircraft. ■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 35 days prior to issue date ■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Advertising space Back cover Price Size 1,500,000 yen H280 mm × W210 mm * Please see the last page for precautions regarding advertising and promotions. 89% No.of viewers:Approx. 470,000/month Contact cost : 3.2 yen/person Media viewing ratio: Media Data * Feb 2014 o nline su r vey by a re s earch co mpany ( Re s p o nd ent s: N ov 2013 – Jan 2014 A N A inte r nat io nal/d o m e s t ic rou te cus to m e rs) 2% 9% 3% Utilization status of ANA SKY CHANNEL (entertainment magazine) and inflight movies Run ad together with ANA SKY CHANNEL CM shown ( ) before inflight movies for a synergistic effect. 86 % ■ Read entertainment magazine and watched movie ■ Only read entertainment magazine ■ Only watched movie ■ Didn’t read entertainment magazine or watch movie of people read entertainment magazine and watched movie 86 % ANA SKY MEDIA PROGR AM * April 2012 online survey by a research company (Respondents: Feb 2012 – Mar 2012 ANA international/domestic route customers) Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 12 ANA SKY MEDIA PROGRAM My Choice Service Guide ● Contact Point = Inflight ● Domestic Routes Media available at all seats on domestic routes Media featuring the food & drink menu for domestic routes. The media size is unique, making differentiation with other print media possible. Media overview Size Height: 297 mm × Width: 150 mm /saddle stitching, open from right, matt PP lamination processing Publication schedule Monthly Potential viewer no. ANAʼs monthly domestic passengers: Approx. 3,280,000 Circulation ANA Group flights Domestic route inflight seat pockets for all classes * Excludes some aircraft. ■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 35 days prior to issue date Price chart (GST is excluded from prices) Advertising space Price Size Inside front cover 1,200,000 yen H290 mm × W150 mm Back cover 2,000,000 yen H297 mm × W150 mm <Inside back cover> * Please leave a blank space (W20 × H7 mm) in the bottom right corner for ANA’s control number. <Inside front cover> * Please leave a blank space (W150 × H7 mm) at the bottom for inserting text to indicate that it is an advertisement. * Please place AD (Font: BBB Pro Medium, Size: 9 pt) at the top left corner. * Please see the last page for precautions regarding advertising and promotions. 74% No. of viewers: Approx.2.42 mill/month Contact cost: 0.8 yen/seat, person Media viewing ratio: Media Data * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 13 ANA SKY MEDIA PROGRAM Flight Schedule ● Contact Point = Wide Area ● Domestic/International Routes ANA GROUP FLIGHT SCHEDULE Used over a long period of time and advertising exclusive to one company ANA’s international/domestic flight schedules are available at travel agents, airport counters, hotels, etc. throughout Japan. Many customers carry flight schedules with them, therefore this form of media offers high exposure and continuous appeal. Media overview Size Publication schedule Available period (for each issue) Standard A5 (Height: 210 mm × Width: 148 mm)/saddle stitching, open from left 8 times a year (per flight schedule shifts: Planned for April/May, June, July/ August, September, October, November/December, January, February/March) Approx. 2.5 – 3.5 months (for the validity of the flight schedule) ■ Application deadline: Approx. 50 days prior to issue date (availability at target location) ■ Data submission deadline: Approx. 30 days prior to issue date (availability at target location) * Please contact us for details relating to the schedule. Price chart (GST is excluded from prices) Advertising space Back cover Issue schedule Schedule month April/May June July/August Media viewing ratio: 72%※1 Contact ratio: Approx.50%※2 Contact cost: 0.3yen/person※3 Media Data (*1) Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) (*2) FY2012 Macromill study (*3) If run throughout the year 41 % Advertisement reach ratio 32 % ANA SKY MEDIA PROGR AM ■ Saw/think they saw an advertisement featured ■ Knew an advertisement was featured but did not see ■ Did not know that 27 % an advertisement was featured 2,000,000 yen (by issue) H210 mm × W148 mm 3,000,000 yen (combined issue) H210 mm × W148 mm Issued 8 times per year. The duration and/or month of issue is subject to change due to schedule reorganization. Target period Availability period Mar 31 – May 31 Mid-Feb –May end (approx. 3.5 months) Jun 1 – 30 Mid-Apr – Jun end (approx. 2.5 months) Jul 1 – Aug 31 Mid-May – Aug end (approx. 3.5 months) Mid-Jul – Sep end (approx. 2.5 months) October Oct 1 – 27 Mid-Aug – Oct end (approx. 2.5 months) Oct 28 – Jan 5 Mid-Sep – Jan beginning (approx. 3.5 months) Jan 6 – 31 Mid-Oct – Jan end (approx. 3.5 months) Feb 1 – Mar 31 Mid-Dec – Mar end (approx. 3.5 months) November/December * Please see the last page for precautions regarding advertising and promotions. Available locations Advertisement reach ratio 66 % H210 mm × W148 mm Sep 1 – 30 February/March 22 % 66 % Size (year-long) September January 2% 32 % Price 14,000,000 yen 10 % ■ ■ ■ ■ Overseas Airports, branches Hotels, ANA’s affiliates Travel agencies Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 14 Inflight Visual CMs ANA SKY MEDIA PROGRAM ● Contact Point = Inflight ● Domestic Routes Promising a comfortable flight with ANA domestic route original programs Run a CM prior to the commencement of our video program displayed on the large screen at the front of the cabin and small monitors located above the aisle in the passenger’s cabin. By featuring this CM in combination with a print ad in our inflight magazine, you can enjoy the benefits of cross-channel media. About SKY VISION programming During boarding At take-off Emergency equipment guide Media overview Length of commercial ▼ Length of contract term Take-off footage Showing frequency 15 sec 1st to end of every month (1 month) * For actual work purposes, some aircraft may run CM from the end of the previous month. Once per flight Approx. 12,000 times per month (assumed) ▼ ANA SKY VISION title CM (Company A) During flight ▼ Program (20 ‒ 30 min) CM (Company B) ▼ At landing Landing footage On-air routes ANA Group flights Domestic routs * Excludes some aircraft. ■ Application deadline: Approx. 40 days prior to the starting date of the contact term. ■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term. ■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Price 1,000,000 yen per slot * If CM is aired for 30 seconds/60 seconds, the price will be equivalent to that for 2 spaces/4 spaces, respectively. * CMs may not be shown to schedule due to changes in operational status and aircraft. * This media is offered on a contract basis for fixed period of time. We cannot refund, reduce or replenish fees due to operational status or showing frequency. * Please see the last page for precautions regarding advertising and promotions. 84% No. of viewers: Approx.2.75 mill/month Contact cost per viewing: 0.3 yen/person Media viewing ratio: Media Data * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) 43 % 33 % Advertisement reach ratio 43 % 24 % ANA SKY MEDIA PROGR AM Able to secure over 40% visibility despite headphone-only audio. ■ Saw/think they saw an advertisement featured ■ Knew an advertisement was featured but did not see ■ Did not know that an advertisement was featured Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 15 ANA SKY MEDIA PROGRAM Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes Standard international route inflight entertainment offering a comfortable flying experience Run a CM prior to screening of movies on the individual monitors at passenger’s seats. By featuring this CM in combination with a print ad in our inflight magazine, you can enjoy the benefits of cross-channel media. About ANA SKY CHANNEL CM programming Media overview Individual monitor home screen Length of commercial ▼ Length of contract term Select a movie Movie title list ▼ Select a movie title CM ▼ Commencement of selected film 30 sec 1st to end of every month (1 month) * Some aircraft and channels may be offered from the end of the previous month or the beginning of the following month. Relevant flights ANA Group flights International routes Media content 30 sec prior to commencement of each film. 3 slots available each month (around 15 titles per slot) * Excludes some aircraft. ■ Application deadline: Approx. 40 days prior to the starting date of the contact term. ■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term. ■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders. Price chart (GST is excluded from prices) Price 2,000,000 yen per slot * One company’s CM will be screened for each movie. * The movie with which the CM is screened cannot be specified. * Please see the last page for precautions regarding advertising and promotions. Media viewing ratio: Media Data 75% Circulation: No. of international flight passengers: Approx. 396,000/month * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Attitude change (customersʼ reaction upon seeing the advertisement) NO. 1 12 % The advertisement left an impression Was interested in the brand/ 2 10 % product/service being advertised NO. Actually bought/used 3 5 % that product/service NO. ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 16 ANA SKY MEDIA PROGRAM Inflight Audio ● Contact Point = Inflight ● Domestic/International Routes Communication through inflight entertainment familiar to customers An original program offered by one company comprising of music and talk by a host. Possible to create a strong collaboration effect with ANA. If broadcasted on domestic/international simultaneously: June, September, October, November, February. If international only: 1 slot every month. About SKY AUDIO programming (example) Program introduction ▼ Host calls out the program title/sponsor names Media overview Length of contract term Song introduction Programming ▼ Original CM by host ▼ Song introduction ▼ Original CM by host ▼ Total of 10 to 12 songs Ending ▼ Return to introduction Media content 1st to end of every month (1 month) * For actual work purposes, some aircraft may offered from the end of the previous month. * For international routes, some aircraft may air from the beginning of the following month. Audio program approx. 50 minutes in duration ・Program host navigates through program and introduces songs ・Features 10 to 12 songs Company name or product name used in program title. Original CM, notification lasting around 180 sec by the host during the program. Feature credits, company logo, etc. in the inflight magazine channel program list and on the ANA SKY WEB inflight program guide. ■ Application deadline: Approx. 90 days prior to the starting date of the contact term * Excludes some aircraft for domestic routes. * Prices include program production costs and copyright costs. * Additional costs may arise depending on the music source and host used. Price chart (GST is excluded from prices) Advertising space SKY AUDIO utilization ratio: Media Data 84% No. of users assuming a 12.5% utilization of offered program: Approx. 400,000 Price On-air routes On-air months Domestic/ international routes 3,000,000yen channel No. 8 ANA Group flights Domestic/ international routes June, September, October, November, February Limited to 1 slot/month (FY 2014) International routes channel ANA Group flights International routes Limited to 1 slot/month (FY 2014) 1,500,000yen * Please see the last page for precautions regarding advertising and promotions. people/month * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Audio program example Audio users view/listen to approx. 1.5 channels per person, per flight. Music channels are particularly popular. New Hits Selection Artists Special Showa Hits (Featuring famous songs from the sixties to the eighties.) ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 17 ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area Users can enjoy magazines, news and other contents in the ANA LOUNGE. Customers can enjoy a premium experience suited to their lifestyles and values. Users can connect to the portal site from their tablet, smartphone, etc., using the ANA LOUNGE Wi-Fi and view and/or download contents. Media overview Contents page feature ▼ ▼ Dashboard screen MAGAZINE ANA Price Initial outlay: 550,000 Operation: 550,000/month Initial period: 220,000 Operation: 170,000/month Featured page A customer-exclusive page is featured within the featured page services. A PDF can be featured w i t h i n t h e c u s t o m e rexclusive bookshelf page. We have prepared two types of advertising slots on the service homepage. Specifications No. of pages: 3 or less No. of external links within pages: Unlimited No. of pages: 1 File type: PDF File size: Open to consultation File type: JPG or PNG Image size: Specified Featured duration From 3 months onwards From 3 months onwards From 3 months onwards Feature/ viewing environment Media Data 2% 19 % people per month (domestic airport) No. of service users: Around 100,000 people/month Service available in 14 airports and 25 lounges throughout Japan. Possible to assess number of viewers and attributes of users (gender/age) 8% Use for 30 minutes or more Your company: Design, manuscript, material (banner, photos), download file (PDF), external site URL Our company: Contents confirmation (size, regulations, etc.), contents optimization/featuring * Through the process of tailoring the feature to the optimal form, we may need to adjust part of the design or feature method. Contents update Contents are updated once a month and changes must be kept within 3 pages as an approximate. Details to be discussed separately. (major design/wire frame changes are not possible) ANA SKY MEDIA PROGR AM Feature confirmation After featuring the advertisement in a test environment, we will provide you with screenshots. (The site can only be accessed from the lounge) Access report An access report will be provided within 7 business days from the start of the month in which the access status of the previous month will be provided as a PDF file. (Please see the attached document for information regarding access report provision) ■ Material submission deadline: 15 business days prior Time spent utilizing Haneda Airportʼs lounge 92 % 27 % OS: Windows Vista, Windows 7, Windows 8 MacOS, iOS 5.0 or higher, Android 4.0 or higher Browser: IE8,9,10, Firefox 2.5 or higher, Chrome 6 or higher, Safari 4 or higher Browser setting: Javascript and cookies enabled Contents creation To individual contents Possible to approach an average of 600,000 AD banner posting on homepage Special Contents slot (displayed on all terminals) Operation: 170,000/month AD slot (displayed on PC/tablets only) Operation: 120,000/month TOP page (welcome screen) ■ MAGAZINE /Browse magazines and books for free. ■ JAPAN STYLE /Introducing Japanʼs culture and traditional craft. ■ NEWS /Newspapers and regional news information. ■ BUSINESS / Topics on stock markets, etc. ■ LIFE STYLE /Information related to exhibitions and living, etc. ■ ANA / Backnumbers of Tsubasa-no-Okoku, etc. are available Digital catalogue feature 44 % ■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours * Questionnaire survey on 2012 lounger users * It is against ANAʼs intentions to use the lounge for profit-making purposes. From the perspective of this projectʼs purpose and brand image, we request cooperation with the actual corporate production costs. * Please see the last page for precautions regarding advertising and promotions. Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 18 ANA SKY MEDIA PROGRAM Email Magazines ● Contact Point = Wide Area ANA Email Magazine 〔HTML format〕 Direct mail sent to ANA Mileage Club members Email magazine, ANA Mileage Club, mainly features information on deals and campaigns relating to Miles and ANA SKY COINS. Your advertisement will be featured in the middle of the email magazine, ANA Mileage Club, in a landscape banner. Media overview Format Assumed distribution no. Banner Approx. 4.7 million (about 85% of which is in HTML format) Distribution date Periodic (In principle, the 3rd Wednesday of every month) No. of links 1 Link destination External links are acceptable Report content * However, ANA Mileage Mall companies must use links with ANA SKY WEB destinations Distribution results, no. of clicks ■ Material submission deadline: Approx. 15 business days prior to distribution * Corrections to wording are not accepted after material submission. * Please note that media specifications and page layout are subject to change. * A company review, advertisement content review and advertisement expression review will be performed in advance. Please read the separate text regulations. * In principle, distribution will be within 3 to 4 hours from 13:00 on the third Wednesday of every month. * Please complete site upload 7 business days prior to the scheduled distribution. * Cancellations and changes following application submission are not possible. * Email magazine distribution may be cancelled at short notice depending on ANAʼs circumstances. In such instances, we will feature your advertisement in the next nearest distribution (approximately 3 weeks later). * 15% of the assumed distribution number will be in a text format. You will be asked to submit the text in a text format separately. Advertising space Advertising space Price chart (GST is excluded from prices) Advertising space No. of spaces Price Center of email magazine “ANA Mileage” Size 1 space 1,000,000 yen 630×160 * Animations not accepted * Please see the last page for precautions regarding advertising and promotions. Media Data ANA SKY MEDIA PROGR AM Assumed distribution no. Approx. 4.7 Cost price per distribution: million people/issue 0.2 yen Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 19 ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area Communication content within ANA SKY WEB highly regarded as being of high value Content communicated with ANA Mileage Club members. Not stopping at mere campaign awareness, but disseminating information by utilizing social media (Twitter, Facebook) with a variety of potential benefits including product awareness and obtainment of company fans. Make a theme-related post to receive ANA SKY COINS! (25 coins) Users who make posts on set themes will receive coins. Posted comments are shared in social media (Twitter/Facebook) and information can be disseminated with friends. Media overview 14 days (updated at 15:00 every Wed excluding public holidays) Featured duration * Featured duration may fluctuate. Assumed PV no. Featured locations 25,000 pv/14 days Collaboration channel and travel channel (cannot be specified) ■ Application deadline: Approx. 30 business days prior ■ Material submission deadline: Approx. 15 business days prior Price chart (GST is excluded from prices) Basic rate 5,000/14 days Featured content 1. Advertiserʼs logo – External link acceptable (In principle, link to home page of advertiserʼs website) 2. Theme/explanatory text – Content finalized after discussion with advertiser 3. Main banner (350 × 260/GIF or JPG) - External link acceptable Featured incentive ANA SKY COIN acquisition (25 coins) Report content No. of PV, no. of posted comments (Facebook, Twitter), posted comment raw data. We will provide you with an analysis of the first 2000 comments. Reports are compiled from words, expressions, frequency of usage, co-usage correlation, usage tendencies, etc. Posting Media Data No. of comments: Avg. 5000 (PR + directly hearing user opinion ) Can entice ANA Mileage Club members to become Facebook fans or Twitter followers of your company. 900,000 yen * Includes comment analysis (2000 comments) worth 100,000 yen (NET). Assumed no. of comments * Please see the last page for precautions regarding advertising and promotions. Analysis report of tweets and video comments (example) 33 % Male 67 % ■ Male ■ Female 67 % ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 20 ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area (Options) Option 1 Media overview F e a t ure d d ura t i on Assumed PV no. Become a fan and receive ANA SKY COINS! (total of 50 coins) Users can receive ANA SKY COINS by following your company’s Twitter account or liking your Facebook page. Option 2 Feature method Users watch your company’s video on YouTube. By watching the video to the end, tweeting about it on Twitter, or sharing it on Facebook, users will receive ANA SKY COINS. Options 3 and 4 * Featured duration may fluctuate. 25,000 pv/14 days Most feature in the “posting space” *See previous page * In principle, 2 themes can be featured simultaneously (weekly new theme updates) ■ Application deadline: Approx. 30 business days prior ■ Material submission deadline: Approx. 15 business days prior Option price list (GST is excluded from prices) 1. Getting likes and followers Watch a video and receive ANA SKY COINS! (total of 30 coins) 14 days (updated at 15:00 every Wed excluding public holidays) Option price No. of Twitter followers/No. of Facebook Likes Incentive to post ANA SKY coins (25 coins for each, total of 50 coins) Option price 2. Videos 3. Twitter tweets 300,000 yen (same price for feature on either Facebook or Twitter) Report content 500,000 yen Featured content Advertiserʼs video (YouTube) material * Max. length: 10 mins Report content No. of video viewers, no. of tweets about video, no. of video shares Incentive to post ANA SKY coins (10 coins for each, total of 30 coins) Option price Featured content 4. Report content Facebook Shares Incentive to post 300,000 yen each Banner (480×230) – External links acceptable Introductory text (Around 120 full-width characters) No. of tweets, no. of shares regarding relevant information ANA SKY coins (25 coins for each) * Please see the last page for precautions regarding advertising and promotions. Tweet and receive ANA SKY coins! (25 coins) Share and receive ANA SKY coins! (25 coins) Feature information you wish to emphasize. Users who tweet when following you on Twitter or share on Facebook will receive ANA SKY COINS. ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 21 ANA SKY MEDIA PROGRAM Contact Point = Airport ANAʼs vitalization project between companies and business people Introducing company philosophy and product development stories in a small brochure. Promote your business effectively to users of digital signage and ANA LOUNGE (business people). Copies can be made available in international route lounges upon request. Media overview Period Content 1st to end of every month (1 month) ・Original leaflet distribution (A5/4C16P/4,000 copies) ・Booth set-up (55 inch monitor x 2) ・Display on ANA SKY WEB lounge service introductory page. * Only 1 company per period. Location No. of people reached Operational cost Option Haneda Airport Terminal 2 Main Building Southern/Northern ANA lounges (Digital signage booth/brochure set-up and distribution) ANA lounges in Chitose, Itami and Fukuoka (brochure set-up and distribution) ANA SKY WEB (ANA website) Haneda Airport lounge guests: Approx. 180,000/month 3,500,000 yen * GST is excluded from price Contact us for brochure placement in international airports. * Please implement measures to prevent exhibited products from falling and/or theft. Moreover, please take out insurance to compensate for any probably damages which may arise relating to campaign booth exhibitions including theft, damage and third party action. * It is possible to print additional brochures. Please contact us for details. * Please see the last page for precautions regarding advertising and promotions. Haneda Airport Main Building Southern Lounge No. of people who can be reached during period: Media data Approx. 180,000/month * No. of Haneda Airport ANA Lounge entrance users 2% 19 % 8% Time at Haneda Airport lounge Used for 30 min or more 92 % 27 % ANA SKY MEDIA PROGR AM 44 % ■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours * 2012 questionnaire targeting lounge guests Past advertised industries (examples) We have run advertisements for various different industries. ・Local council ・Retail, service industry ・Food manufacturing ・Cosmetics manufacturer ・Automotive manufacturing ・Finance, credit card business * Current as of March, 2013 Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 22 Contact Point = Airport ANA SKY MEDIA PROGRAM INNOVATIVE VOICE placement locations (Haneda Airport) Haneda Airport Terminal 2 * Lounge layout is subject to change without warning. Smoking room Business area Business area Lounge area Lounge area Lounge area Service counter Service counter EV Entrance hall Telephone corner Business area To 3F Lounge area Escalator Lounge area Premium Check-in Business area Lounge area Elevator Service area Service counter Booth Entrance Haneda Airport ANA LOUNGE Main Building Northern Lounge, 3F Service counter Smoking room Entrance hall 2F North Entrance Telephone corner 2F exclusive counter Escalator Booth Premium Check-in To 3F EV Entrance ANA SKY MEDIA PROGR AM Haneda Airport ANA LOUNGE Main Building Southern Lounge, 3F 2F South Entrance Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 23 ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight Inflight placement on domestic routes (Haneda – Chitose/Itami/Fukuoka/Naha routes) During boarding ● Domestic Routes We can offer items on ANA domestic route flights On flights departing Haneda for Chitose, Itami, Fukuoka and Naha, we will place items which customers are free to take. Optimal for sample goods, etc. During disembarking Media overview Target routes/ flights Duration You may select 1 route from the following 4. 1. Haneda – Chitose 2. Haneda – Itami 3. Haneda – Fukuoka 4. Haneda – Naha From 7 days * Commencement from the end/start of month may not be possible. Placement method Placement in galley upon boarding, distribution by cabin crew upon disembarking Placement item ANA will conduct a review of the item for placement (Please provide a sample) ■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after finalizing the implementation period and placement item. ■ Material submission deadline: Approx. 5 days prior to commencement (Haneda’s specified location) * ANA will specify the submission format and schedule. Price chart (GST is excluded from prices) This is in combination with running of an advertisement in inflight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following. ■ Inflight magazine “Tsubasa-no-Okoku” B od y 1 pa g e (4 C 1 P) Galley placement Placement in galley together with candy, blankets and other service items when customers are boarding 2,600,000 yen at minimum ■ Placement management cost (approximate) 7 days 1,000,000 yen 14 days 1,500,000 yen 20 days 1,800,000 yen (up to 10 flights per day) Placement during disembarking (up to 10 flights per day) Cabin crew stands in 4 locations of the aircraft with your items and offers them to customers as they disembark (up to 10 flights per day) ■ Please create placement items in line with the below specifications. 1. Placement item Circulation: Average no. of customers: Media Data 1. Haneda – Chitose: Approx.10,024people/day 2. Haneda – Itami: Approx. Approx.7,551people/day 3. Haneda – Fukuoka: Approx.8,964people/day 4. Haneda – Naha: Approx.6,120people/day * FY2013 average ANA SKY MEDIA PROGR AM 2. Packaging specifications for inflight placement ・Of a form which customers can easily pick up. ・Clearly showing the contact details ・Place (1) in a cardboard box with a lid and within the shown 3 dimensions. Contact details : 03-1234-xxxx Lid Placement items 60 ‒ 80 pcs Within 3 kg ・The lid is to be the same height as the box itself. * This media is offered on a contract basis for fixed period of time. We do not offer contracts based on distribution volume. * Please see the last page for precautions regarding advertising and promotions. Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 24 ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● International Routes Inflight placement on International routes (Narita – Europe/US routes) Placement of items is possible on ANA international flights We place items on board the 8 Europe/US flights for customers to take freely. Optimal for offering sample products. Media overview Target routes/ flights Duration Narita – Europe/US Round trips (Excluding Honolulu, excluding codeshare flights with other airlines) Open to consultation * Commencement from the end/start of month may not be possible. Placement method Placement in galley (upon boarding, when galley is usable) Placement item ANA will conduct a review of the item for placement (Please provide a sample) ■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after finalizing the implementation period and placement item. ■ Material submission deadline: Approx. 5 days prior to commencement (Narita’s specified location) * ANA will specify the submission format and schedule. Price chart (GST is excluded from prices) This is in combination with running of an advertisement in inflight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following. ■ Inflight magazine “Tsubasa-no-Okoku” * For illustration purposes only. Placement in the economy class galley Placement in the business class bar corner B od y 1 pa g e (4 C 1 P) 2,600,000 yen at minimum ■ Placement management cost (approximate) 7 days 1,000,000 yen 14 days 1,500,000 yen 20 days 1,800,000 yen (up to 18 flights per day) (up to 18 flights per day) (up to 18 flights per day) * For illustration purposes only. ■ Please create placement items in line with the below specifications. 1. Placement item 2. Packaging specifications for inflight placement ・Of a form which customers can easily pick up. Media Data ANA SKY MEDIA PROGR AM Circulation: Avg. no. of passengers: Approx. * FY2013 average 5,569/day ・Clearly showing the contact details Lid Placement items 60 ‒ 80 pcs Within 3 kg ・Place (1) in a cardboard box with a lid and within the shown 3 dimensions. Contact details : 03-1234-xxxx ・The lid is to be the same height as the box itself. * This media is offered on a contract basis for fixed period of time. We do not offer contracts based on distribution volume. * Please see the last page for precautions regarding advertising and promotions. Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 25 ANA SKY MEDIA PROGRAM Paper Cup Advertisements ● Contact Point = Inflight Paper cup advertising on ANA domestic routes ● Domestic Routes Paper cups used for the inflight drink service offered on ANAʼs domestic routes Advertise on the paper cups offered at drink service. These cups are handed directly to customers by cabin crew so guarantee a high contact rate and are effective in appealing your corporate image. Media overview Size 60mm Advertising sp a c e Adve rtis s p a c ing e Height: 60 mm × Width: 60 mm Specification 7-oz paper cup Styrofoam laminated Up to a max. of 4 colors including existing design logo, gravure printing Distribution target no. ANA domestic routes No. of passengers per month: Approx. 3,280,000 Distribution period May, July, September, November, January, March ■ Application deadline: Approx. 70 days prior to distribution ■ Material submission deadline: Approx. 60 days prior to distribution * Distribution period is from around the 25th of the month before your desired month until all cups have been distributed. * We shall contact you regarding the official schedule following receipt of your application. Price chart (GST is excluded from prices) Advertising space Price 4,000,000 yen 1 space (Plate charge included) 60mm * We do not offer color calibration. * Please provide a color chip (DIC color) as a color sample. * Please see the last page for precautions regarding advertising and promotions. 94% No. of viewers: Approx.3.08 mill/month 1.3 yen/person Media viewing ratio: Media Data Contact cost: * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) Attitude change (customersʼ reaction upon seeing the advertisement) No. 1 15% The advertisement left an impression Was interested in the brand/ product/service being advertised No. 2 8% No. 3 4 % that product/service Actually bought/used ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 26 ANA SKY MEDIA PROGRAM Boarding pass ● Contact Point = Airport ● Domestic routes Advertising on the back of boarding passes (Limited to ANA domestic routes and Haneda Airport) The boarding pass passengers receive when passing through security check converted to an advertising medium I Iroutes For ANA domestic IM I departing Haneda Airport, feature your ad on the back of the boarding pass E GE A issued when passengers pass through security check. GE Boarding passes are handed directly to customers; therefore a high reach rate is achievable. M G MA GE M GE AGE AGE AGE GE GE A IM IM IM MA MA E E E E I E I E IM G AG AG AG G G A M IM IM M IMA IMA I E E E AG AG AG AGE AGE AGE IM IM IM IM IM I E GE GE GE GE GE A IM IMA IMA MA MA I I IM I GE AGE AGE AGE GE GE IM IM IM IMA IMA IMA GE GE GE GE E E MA IMA IMA IMA IMAG IMAG E E E E G AG AG G GE GE IM IM IMA IMA IMA IMA E E GE AGE AGE GE size AG AG MA Advertisement IM IM MA E E I E IM IM E G AGH67.9 G ×GW55.5 GE GE A IM IMA IMA MA MA E E E E I E I E IM G G G G MA IMA IMA IMA IMAG IMAG E E E AG AG AG AGE AGE AGE IM IM IM IM M M E GE E E E I E I G G G G A IM IMA IMA MA MA MAG What is boarding gate guidance? I I IM I GE AGE AGE AGE GE GE IM IM IM IMA IMA IMA GE GE GE GE E E MA IMA IMA IMA IMAG IMAG GE AGE AGE GE GE GE IM IM IMA IMA IMA IMA GE AGE AGE GE GE GE A A A M A Front A ticket issued when passengers pass through security check. Tickets are distributed to all customers boarding a flight, and are sheets including all necessary information relating to flights such as boarding gate number and seat number, therefore offer fantastic visibility and mobility. Media Data G Back E M AG E IM A IM A IM MA Media overview Boarding pass size Advertisement size Distribution no. Period Height: 140 mm × Width: 57.5 mm * Differs depending on passenger Height: 67.9 mm × Width: 55.5 mm 1.2 million All passengers who board flights departing Terminal 2 of Haneda Airport Distributed for a maximum of 1 month from your specified day * Ends when all are distributed * May last longer than one month ■ Application deadline: Approx. 60 days prior to implementation ■ Material submission deadline: Approx. 45 days prior to implementation Price chart (GST is excluded from prices) Advertising space Price 1 space 2,500,000 yen * Length of boarding pass may vary depending on whether passengers are transferring, are children, etc. As such, your advert may be cut off in the middle of its design, but we ask for your understanding in advance. * In principle, if you do not request a specific date to commence distribution of your advertising, we will begin from the 1st of the month. There may be exceptions to this in the following unavoidable circumstances. 1. If boarding passes cannot be issued at security checkpoint 2. If boarding passes are collected at the boarding gate * We kindly ask you refrain from using certain advertising expressions presuming collection of boarding passes. * Company reviews, expression reviews, etc. are required. * Please see the last page for precautions regarding advertising and promotions. MA G M G MA MA Circulation: Approx.1.2 Contact cost: million people/month 2.1 yen/person * Includes codeshare flights. However, excludes Star Flyer flights departing Terminal 1. ANA SKY MEDIA PROGR AM Inq ui ri e s: ml_n ot ice_med iarep @an at c.com 27 Precautions ATTENTION Important notes concerning advertising ANA is an air carrier committed to providing valuable time and space to passengers based on safety and trust. From this perspective, we ask for your understanding of the following points when applying for the ANA SKY MEDIA PROGRAM. ATTENTION 01 Flight schedules and aircraft type are subject to change, and flights may be canceled in response to bad weather conditions, natural disasters, or other unavoidable circumstances. ATTENTION 02 Media programs and services offered inside restricted areas in airports and onboard flights are required to comply with various requirements under airport and aviation laws and other relevant laws and regulations. ATTENTION 03 Please note that media programs will not be given priority for any reason whatsoever when deemed to hinder the safety of a flight. General standards for advertising and promotion All media Types of advertising that are not accepted Advertising of the following types of businesses, products and services will not be accepted. ● Businesses, products, and services that conflict or compete with the operating activities of the ANA Group and its affiliates ● Businesses, products, and services that incite concern about aviation and travel ● Dishonest businesses and those that are typically considered to be scams ● Businesses operated by or connected to anti-social forces ● Businesses that are in violation of laws and regulations ● Improper products and services, including products prohibited by law, unauthorized products, and poor-quality products, as well as businesses that provide such products and services ● Businesses, products, and services that go against public order and morals ● Businesses or business operators related to gambling, sex entertainment industry or others which ANA deems inappropriate. Notes concerning expressions and content Please heed the following rules of expression when producing your advertising. We will not accept any advertising that does not comply with these rules. ● Do not use expressions that are suggestive of businesses, products, or services that conflict or compete with the operating activities of the ANA Group and its affiliates. ● Do not use expressions that incite concern about aviation and travel. ● Use expressions that protect consumers. ● Comply with laws, regulations, fair competition rules and other voluntary rules. ● Do not use copyrighted materials and use-protected items such as symbols, slogans, and names, without express permission from the rights holder. ● Avoid any risk of defaming a member of an imperial family, royal family, head of state, national flags of countries, etc., and respect their dignity. ● Never use expressions that slander, ostracize, or libel others, even if such accusation has been proven. ● Do not use expressions that may be construed as political propaganda or an endorsement of a potential candidate. ● Never use expressions that aim to promote certain doctrines or beliefs. ● When using an amateur spor ts organization or athlete in an advertisement, comply with all relevant rules and regulations. ● Do not use fallacies, exaggerated expressions or expressions that may cause the reader to be misled or make an overevaluation. ● When using superlative or absolute expressions such as “Largest in Japan” or “First in Japan”, always provide investigatory documentation or other objective proof by a third party. ● When providing statistics, always cite the source and the name of the research organization. ● Do not use expressions that obscure accountability, ambiguous expressions, or expressions that create doubt about effect and efficacy. ● Always include a warning phrase that prohibits underage drinking, such as “Minors are prohibited from purchasing or drinking alcohol.” ● Do not use expressions that disrupt the social order and morality. ● No advertising about the dismissal of any individual will be allowed. ● No advertising intended to express an apology or excuse will be allowed. ● No opinion advertising will be allowed. ● No advertising about any matter pending in court will be allowed. ● Expressions which arouse speculation and temptation are forbidden. ● ANA reserves the right to refuse and reject any other expressions or content that it deems inappropriate. ANA SKY MEDIA PROGR AM When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services, as well as examine the use of expressions (content) in your advertising or promotional materials. Print media Guidelines for preparing advertisements ● Please submit your advertisement in complete, electronic file format. ● <Type of file> PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark more than 4. All fonts must be outlined. ● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file. ● In the case of a bleed advertisement, please place the name of your company and all copy within at least 10mm from all sides of the trim size of the advertisement. Please also provide a bleed margin of 3mm or more on each side. ● Clearly state the usage restrictions and required manners on board a flight in those advertisements concerning electronic devices which have onboard usage restrictions. ● With respect to the nature of the magazine as an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement. ● Please contact us for detailed specifications on other matters concerning electronic advertisement files. Notes concerning application ● With the exception of special pages, you may not specify the page on which your advertisement will appear. ● Please submit only pure advertisements; no advertorials. ● All advertising pages are printed offset in four colors. The rate of your advertisement will not change even if you specify printing in three colors or less. ● You can not specify any certain cabin/class or flight route. Video and audio Guidelines for preparing advertisements ● Please submit a“recording sheet”,listing the title ,language,length/ time code and size. ● Please submit your commercial in DVCAM,DVD,DVD VIDEO, MPEG4 etc. ● Screen size should be 16 : 9 (squeeze). ● Please inquire with us for other detailed specifications regarding commercials. [ DVCAM format ] ● Make sure the recording of the commercial does not begin from timecode“ 00 : 00 : 00 : 00f.” ● The timecode may be either in NDF or DF format. ● Please provide a color bar and credits. ● Please set the volume level according to digital video standards. [ SKY VISION ] ● As the large onboard screens and small monitors for SKY VISION do not produce audio, we recommend displaying captions. (Audio can be heard from a designated audio channel using headphones.) Notes concerning application ● You cannot specify advertisements to any certain position or movie. (for SKY CHANNEL CM) ● We do not impose a “1 company per business” restriction. ● CMs may not be shown to schedule due to changes in operational status and aircraft. ● This media is offered on a contract basis for fixed period of time. We cannot refund, reduce or replenish fees due to operational status or showing frequency. ANA SKY AUDIO Guidelines for preparing advertisements ● ANA will head program production. ● The show host cannot be specified. ● Due to being an inflight program, we may be unable to fulfill your request regarding program structure, songs and the MC. ● Regarding the production schedule, following orientation, production will begin around 60 days prior to the starting date of the contract term and complete data will be submitted around 40 days prior to the starting date of the contract term. Contact us for schedule details. Notes concerning application ● CM insertion timing will differ depending on program structure, per song duration and talk time. ● We do not accept requests for airing CMs exclusively on domestic routes, or for specific seating classes or routes. INNOVATIVE VOICE Guidelines for preparing advertisements ● ANA will specify the production company to prepare the material for display (including leaflets). ● The structure, layout and display location of material for display will be specified by the display plan. ● Regarding the production schedule, orientation will be implemented approximately 50 days prior to commencement of display following finalization. Contact us for schedule details. Notes concerning application ● This display promotion is a service which targets ANA LOUNGE guests and, as such, applications for display content which could easily evoke competitors of ANA’s sales activities, create guests discomfort and so on may be denied. ● Cancelations within 60 days prior to commencement of the display period will not be accepted. ● Booths and panels will be set up after the lounge has closed on the day prior to commencement of the display period. Inflight placement on domestic/international routes Notes concerning application ● There is a examination of your company and the promotional items. ● There is a possibility no placement items will remain for the return flight. ● Placement may not be possible in the planned aircraft type due to unexpected aircraft type changes. ● The cabin crew will place precedence on cabin duties and safety tasks, therefore placement may not be possible for some flights. ● Cabin crew cannot perform sampling activities in accordance with ANA’s service criteria. ● ANA will specify the specification of items to suit the loading in the aircraft. (size limitations, a container to store placement items needed, etc.) ● We may request delivery in installments depending on the contract term and specifications. ● This media is offered on a contract basis for fixed period of time. We do not offer contracts based on distribution volume. ● After the promotion, we will submit material detailing the number of flights placement was implemented on, no. of pick-ups by passengers and photos of implementation. ● In principle, we will not return placement item stock after the promotion. Inflight paper cups on ANA domestic route Guidelines for preparing advertisements ● Please submit your advertisement in complete, electronic file format. ● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file. ● With respect to an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement. ● Please contact us for detailed specifications on other matters concerning electronic advertisement files. Notes concerning application ● Drink service may be cancelled depending on unavoidable circumstances pertaining to airplane security. ● Excludes premium class, Pokemon Jet and charter flights. ● All printing will be spot printing. ● Up to 2 colors can be specified. ● Up to 4 colors can be used in the design, including ANA’s logo (2 colors). ● Attach a DIC color chip to the color sample. ANA SOCIAL SKY PARK Guidelines for preparing advertisements ● Please note that media specifications and page layout are subject to change. ● Company reviews and content reviews will be performed in advance. Also, posting themes will be finalized through discussion with ANA. ● Cancellations or alterations will not be possible after receipt of application. ● Uploading will commence around 15:00 and that day is considered uploading confirmation time. Please contact us for further detailed specifications. Inquiries AD. & Media Business, All Nippon Airways Trading Co., Ltd ml _noti ce_medi ar [email protected] 03-6735-5029 9:00 – 17:00, Mon - Fri 28
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