ana sky media program

[Fe b rua ry 2015 Issue ]
ANA SKY MEDIA PROGRAM
I ntrodu c t io n AL L N I P P O N A I R WAY S T R A D I N G C O. , LT D . Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
Line-up
ANA SKY MEDIA PROGRAM
●
Communication Strategy Map
Communication strategies to suit our customers’ everyday
lives and a wide range of boarding patterns.
We offer plans to suit a wide variety of actions.
Scene
Contact in
daily life
Planning
Booking
Choosing a
seat
Boarding
process,
checking in
luggage
Going through
security
Using the
lounge
Boarding from
the gate
Receiving
hospitality on
board
Spending time
in seat
Transferring
flights
Arriving,
picking up
luggage
Recalling
journey
We are developing a wide-range of contact points from our customers’ home to the airport, inflight and more.
Home
ANA AZURE
ANA
email
magazine
Pamphlet with
ANA AZURE
ANA SOCIAL
SKY PARK
Wide area
ANA
Group flight
schedule
ANA
email
magazine
ANA SOCIAL
SKY PARK
Airport
ANA
Group flight
schedule
Advertising
on back of
boarding pass
〈 〉
Limited to ANA
domestic routes
and Haneda Airport
Inflight
INNOVATIVE
VOICE
Tsubasa-noOkoku
ANA LOUNGE
Digital
Contents
Service
ANA SKY
CHANNEL CM
International
routes
WINGSPAN
International
routes
ANA SKY AUDIO
ANA SKY SHOP
ANA domestic
routes inflight
placement
ANA SKY
CHANNEL
International
routes
ANA
international
routes inflight
placement
〈 〉 〈 〉
Haneda ⇔
Naha, Fukuoka,
Itami, Chitose
Narita ⇔ Europe/
America routes
ANA My Choice
Domestic routes
ANA SKY VISION
Domestic routes
ANA domestic
routes paper
cup advertising
□ International routes
□ Domestic routes
□ Common
We have an array of media which can contribute to your company’s brand image and create value for your products and services.
POINT
01 Brand power
The media is firmly based on ANA's strong brand.
POINT
02 Reach power
Our media makes it possible to approach approximately 3.8 million people (total for
domestic & international routes) on average every month.
POINT
03 Frequency
POINT
04 Recency
The downtime that passengers spend in the out–of-ordinary / space-time of an airplane
heightens their receptiveness to advertising and promotions.
POINT
05 Target segment
Segment media able to assess attributes such as business, pleasure and high-net
worth individuals through factors such as time of year, route and seat arrangement.
Our media makes it possible to maintain contact with customers from their home (or
workplace), to the airport, inflight and for the duration of their ANA-related stays.
ANA SKY MEDIA P ROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
01
ANA SKY MEDIA PROGRAM
Line-up
●
ANA Sky Media Program
Print media
Audio-visual
Tsubasa-no-Okoku P.07
ANA SKY VISION P.15
WINGSPAN P.08
ANA SKY CHANNEL CM P.16
ANA SKY SHOP P.09
ANA SKY AUDIO P.17
ANA AZURE P.10
Pamphlet with ANA AZURE P.11
ANA SKY CHANNEL P.12
ANA My Choice P.13
ANA Group flight schedule P.14
ANA SKY MEDIA PROGR AM
Online
ANA LOUNGE Digital
Contents Service
Promotions
P.18
ANA email magazine P.19
ANA SOCIAL SKY PARK P.20
INNOVATIVE VOICE P.22 ANA domestic routes
inflight placement P.24
ANA international routes
inflight placement P.25
ANA domestic routes
paper cup advertising P.26
Advertising on back
of boarding pass P.27
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
02
Line-up
ANA SKY MEDIA PROGRAM
●
Data Overview/ANA Customer Profile (1)
ANA Customer Profile
Number of passengers / Shift
Gender / Age / Residence type / Income / Industry
The total number of passengers for domestic and international routes
combined is approx. 45.7 million annually or over approx. 3.8 million each month.
M e n i n t h e i r 3 0 s - 5 0 s m a i n ly f ly f o r b u s i n e s s .
Shift in ANA Group passenger numbers
(Domestic and international route total)
5,000
4,305
4,208
4,000
Number of ANA Mileage Club members
Approx.
26 million .
Approx.
2.78 million .
Age composition (%)
24 %
No. of ANA Mileage Club members:
4,569
4,459
4,256
Gender
Unit: 10K people
60s
and over
Female
2,000
76 %
1,000
Male
2009
2010
2011
2012
Unit: 10K people
5,000
4,000
3,824
3,667
3,831
3,936
Unit: 10K people
2,000
100
2009
2010
2011
2012
2013
(10K people)
Rental house
Company-provided
house, dormitory
2009
2010
2011
2012
74 % 30
28
%
%
Below 3 mill yen
No response
22 %
20 mill yen
or more
Rental
apartment
7
15-20 mill yen
7
Own
apartment
200
1,000
6%
21%
300
16
%
40s
Household income (%)
2%
481
412
400
633
627
588
600
500
3,000
(10K people)
Passenger number shift
(international routes)
700
3,795
50s
2013
Residential
Passenger number shift
(domestic routes)
30s
30s – 50s
* March 2014 study by ANA Mileage
(10K people)
5
%
21
%
(Current as of March 2014*)
No. of these with credit card function:
3,000
20s
49 %
12-15 mill yen
Own house
2013
12
7 34
7
10
6-7 mill yen
7
9.33mill
10-12 mill yen
5-6 mill yen
6
Average income
14
Industry
4-5 mill yen
3-4 mill yen
8
8
7-8 mill yen
8-9 mill yen
9-10 mill yen
Passenger number shift in FY2013
(domestic routes/by month)
Unit: 10K people
70
500
395
55
55
47
40
200
30
100
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
* Figures under 10,000 are rounded down * FY2013 ANA press release
ANA SKY MEDIA PROGR AM
(10K people)
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Other
53 52 52
Foodservice, various
services
54
Finance, insurance
47
Distribution, retail
45
55
Real estate, housing
equipment
50
50
Automotive
279
62
60
Drugs, medical
supplies
346
Government,
organization
321 302
Information,
communications, IT
355 357 355
Education, medical
services, religion
300 274
314 305 326
Unit: 10K people
Energy, materials,
industrial machinery
400
(10K people)
Passenger number shift in FY2013
(international routes/by month)
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
03
Line-up
ANA SKY MEDIA PROGRAM
●
Data Overview/ANA Customer Profile (2)
Reason for flying
Preferred magazine genre
More than half of customers fly for business purposes.
Many customers read travel/leisure magazines,
followed by business/money magazines and general monthly magazines.
37%
Sightseeing/
Leisure
1%
56 %
)
6%
No preferred magazine
Other Interests/
specialist journal
Maternity/child raising
Women’s comic
Women’s weekly
Games/animation
information
Television information
Beauty/cosmetics
Entertainment
information
Women’s lifestyle
Health
Practical living
Men’s lifestyle
Men’s fashion
Men’s comic
Art/history
Local information
Other
Welfare
Plays, performances
Animation, special
effects shows
Music
Interests/education
Information,
current affairs
Variety shows
Documentaries/
cultural shows
Movies
Dramas
Sports
News
No preferred
TV program
Other
36%
Star Channel HV
2-3
Video on Demand
flights
/year
SKY PerfecTV
34%
3.8
WOWOW
2-3
Avg. Cable TV
15 %
* Avg. customer frequency calculated from weighted average
ANA SKY MEDIA PROGR AM
1
Internet video
6.0
* TV viewer base
32%
BS digital (free)
4-5
18%
6-9
Digital terrestrial
12%
TV program genre
3%
5%
4-5
flights
/year
Broadcasting channel
20 or more
8%
Avg. Women’s fashion
16%
Cars/motorcycles
3%
10-14
Sports
1
Weekly magazine
1%
10-14
15-19
6-9
For both domestic and international routes, many customers watch digital terrestrial
channels.
Also, over 50% of customers watch BS digital channels (free).
15-19
10%
7%
Preferred broadcasting channel
International routes
20 or more
Food/gourmet
Domestic routes
General monthly
Frequency of flying ANA during the past year
Business/money
Personal visit /
Homecoming trip /
Ceremonial occasions
Travel/leisure
(
Business
Male:76%
F emale:24%
Other
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
04
ANA SKY MEDIA PROGRAM
Line-up
Data Overview/ANA Customer Profile (3)
●
Sources of information when purchasing products
Lifestyle/Spending
Most customers reference internet sites. Compared to mass media such as TV and magazines,
many customers say they referred to conversation of acquaintances, friends and family or instore taste testing.
Regarding attitude towards spending, many customers were highly selective about products,
answering that they often choose good quality items even if the price is high, they are willing to
invest time and effort into finding good products and place importance on their individualism.
Total % that apply
Online web sites
Online reviews
TV
Taste testing with sample products
and testers
Newspapers
Direct mail, pamphlets, catalogues
6
63 %
57 %
8
13
In-store pop-ups, posters
2
26
41
20
10
Public transportation advertising such as
outdoors, train stations, airports, in trains, etc.
2
25
41
21
11
Radio
1 10
Free newspapers
1 10
23
18
27
32 %
28 %
27 %
Total % that apply
Often choose good quality items
even at high price
7
30
Like to buy latest and novel products
8
27
Conscious of trends when buying
clothes or fashion accessories
58 %
7 2
58 %
6
37 %
20
36
30
37
17
3
12 3
18
39
23
6
68 %
34
45
13
Often buy products in bargain sales
Often buy on impulse
28
38
20
Place importance on
their individualism
52
26
43
25
Willing to invest time and effort
into finding good products
35 %
29 %
20 %
9
26
15
28
15
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
11 %
11 %
48
36
51 %
49 %
49 %
45 %
14
19
36
28
4
66 %
11
17
24
38
7
7 3
10
13
28
34
15
74 %
14
21
21
41
8
14
22
34
17
12
23
47
10
6 5
9
22
40
23
Magazines
24
49
17
In-store taste testing
15
45
29
Conversation of acquaintances,
friends and family
27
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
Lifestyle/Working style
Lifestyle/Food
Regarding attitude towards working style, many customers were highly career-orientated,
answering they were highly motivated to work and wanted to become a top business person.
Regarding attitude towards food, there were many customers who were particularly focused on quality of ingredients or
highly health conscious, answering that they often buy food which offers peace-of-mind and is safe even if it is slightly
more expensive, and are mindful of maintaining a diet with good nutritional balance and consider calorie intake.
Total % that apply
Highly motivated to work
29
Want to become a top business
person
44
24
Take action daily to further career
and improve skills
11
Prioritize private life over work
10
36
25
36
24
34
38
20
73 %
Often buy food which offers peace-of-mind and
is safe even if it is slightly more expensive
8
7
60 %
Mindful of maintaining a diet with good
nutritional balance and consider calorie intake
12
7
47 %
34 %
Want to maintain food quality even if
it means curbing other expenses
8
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
ANA SKY MEDIA PROGR AM
Total % that apply
4 4
19
21
47
18
13
45
34
7 2
68 %
11 3
63 %
3
47 %
25
25
39
12
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
05
ANA SKY MEDIA PROGRAM
Line-up
●
Data Overview/ANA Customer Profile (4)
Lifestyle/Private life
■ あてはまる ■ ややあてはまる ■ どちらともいえない ■ あまりあてはまらない ■ あてはまらない
Things customers want
to spend time and money on
Regarding attitude towards lifestyle, there were many customers who enjoy travelling and going
for drives and value spending time by themselves.
Over 60% of respondents said they wanted to spend time and money on enhancing their interests.
65 %
Enhancing interests
Total % that apply
Enjoy travelling and driving
Value spending time by themselves
Consider exercise a part of life
Enjoy shopping and eating out
28
30
20
65 %
7 2
50 %
50 %
7
15
39
32
7
7 2
15
32
36
13
85 %
41
33
17
12 21
26
44
21
Enjoy spending time with family
rather than friends
Consider environmentally-friendly
activities a part of life
44
41
16
4
7
49 %
39 %
Enhancing living environment
Time with family, child raising
Health & beauty
Socializing and interacting
Education and qualifications
(self-investment)
Social contribution, volunteering, etc.
Entrepreneurial and management
Other
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
Nothing in particular
Lifestyle/Information and trends
Total % that apply
39
14
Want to tell people about products
and services they like
40
12
Often talk about new things they see/hear
7
36
Keep up to date with the new products talked
about in newspapers, magazines, etc.
7
34
Interested in newly opened stores
and popular spots
7
Often hear things before most people
7
Want to try new products/services
immediately
5
30
11
6
53 %
30
13
5
52 %
6
43 %
41 %
35
16
32
32
28
19
22
41
25
19
1%
2%
20 %
13 %
Observations (profiling)
Regarding attitude towards information and trends, there were many customers who preferred
“Made in Japan” and want to tell people about products and services that they like.
A preference for “Made in Japan”
30 %
26 %
Financial management and
investment/assets management
43 %
43 %
42 %
40 %
40
20
25
8
11
8
12
35 %
32 %
24 %
The highest percentage of
customers is business elite.
Over half of customers use
ANA for business and make
an effort to gather information
fr om b usi ness maga zi nes,
general monthly magazines,
BS broadcasting and so on.
Highly careerorientated.
ON
OFF
Sensitive to current affairs
and world trends such as
news, media, sports and
drama with a tendency
to refer to media such as
magazines as well as a source
of information regarding
product purchases.
Value their interests
(hobbies) and are
active, but also value
their time alone.
Highly particular when it
comes to products they select
themselves and like “Made in
Japan”.
Also particular about food
ingredients, quality, etc. due
to being highly conscious of
health.
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
06
ANA SKY MEDIA PROGRAM
Inflight Magazines
●
Contact Point = Inflight
●
Tsubasa-no-Okoku
Domestic/International Routes
ANAʼs traditional inflight magazine which has exceeded the boundaries
of inflight media
ANA’s standard media which offers high reaching power and visibility.
Many customers pick up Tsubasa-no-Okoku and it is effective for both B to B and B to C communication.
Media overview
Size
A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from right
Publication
schedule
Monthly
Issue date: 1st of the month
Potential
viewer no.
ANAʼs monthly passengers: Approx. 3,808,000
Domestic routes: Approx. 3,280,000/International routes: Approx. 528,000
* For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
ANA Group flights
Circulation
Inflight seat pockets for all classes
* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
■ Application deadline: Approx. 30 days prior to issue date (Approx. 50 days prior for 1/3 page ads)
■ Data submission deadline: Approx. 25 days prior to issue date
■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Domestic/international route common space*
94% No. of viewers: Approx.3.57 mill/month
Contact cost: 0.7 yen/person(if targeting domestic route users)
Media viewing ratio:
Media Data
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
5%
The majority of customers
look at the advertisements.
9%
Advertisement
reach ratio
86 %
86 %
ANA SKY MEDIA PROGR AM
■ Saw/think they saw
an advertisement featured
■ Knew an advertisement
was featured but did not see
■ Did not know that an
advertisement was featured
(customersʼ reaction upon seeing the advertisement)
1 25%
Size
5,200,000 yen
H280 mm × W420 mm
Inside special cover spread
4,800,000 yen
H280 mm × W420 mm
Body spread
4,400,000 yen
H280 mm × W420 mm
Facing “Contents” 1
3,100,000 yen
H280 mm × W210 mm
Facing “Contents” 2
3,000,000 yen
H280 mm × W210 mm
Body 1 page (facing article)
2,600,000 yen
H280 mm × W210 mm
Body 1 page
2,400,000 yen
H280 mm × W210 mm
Body 1/3 page vertical
950,000 yen
H253 mm × W62 mm
Body 1/3 page horizontal
950,000 yen
H80 mm × W190 mm
*Printing on only either domestic or international routes is not possible.
Attitude change
NO.
Price
Inside front cover spread
Was interested in the brand/
product/service being advertised
2 21% The advertisement left an impression
NO.
3 15 % Did an Internet search
Domestic route-only space
Price
Size
Back cover
3,400,000円
H280 mm × W203 mm
Inside back cover
2,500,000円
H280 mm × W210 mm
Body 1 page
2,200,000円
H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
NO.
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
07
ANA SKY MEDIA PROGRAM
Inflight Magazines
●
Contact Point = Inflight
●
International Routes
A high quality, global inflight magazine
An English and Chinese language magazine featuring people,
culture and food from regions around the world. Appeals to foreigners visiting Japan.
Media overview
Size
Publication
schedule
Potential
viewer no.
Circulation
A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from left
Monthly
Issue date: 1st of the month
* For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
ANAʼs monthly international route passengers: Approx. 528,000
ANA Group flights
International route inflight seat pockets for all classes
* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
■ Application deadline: Approx. 50 days prior to issue date
■ Data submission deadline: Approx. 40 days prior to issue date
■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Advertising space
Price
Size
Inside front cover spread
1,450,000 yen
H280 mm × W420 mm
Body spread
1,250,000 yen
H280 mm × W420 mm
Facing “Contents”
750,000 yen
H280 mm × W210 mm
Body 1 page
700,000 yen
H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
Shift in foreigners travelling to Japan
Media Data
Exceeded 10 million in 2013.
17 %
The majority of customers
look at the advertisements.
Advertisement
reach ratio
23 %
60 %
60 %
ANA SKY MEDIA PROGR AM
■ Saw/think they saw
an advertisement featured
■ Knew an advertisement
was featured but did not see
■ Did not know that an
advertisement was featured
(1000 people)
* “Total Foreign Visitors to Japan”, Japan National Tourism Organization (JNTO)
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
08
ANA SKY MEDIA PROGRAM
Inflight Sales Guide
●
Contact Point = Inflight
●
Domestic/International Routes
An inflight sales catalogue featuring products carefully selected by ANA
A catalogue of products carefully selected by ANA for inflight shopping.
Stimulates buying motivation and makes a wide reach possible.
Media overview
Size
A4 variant (Height: 280 mm × Width: 210 mm)
International route edition: Perfect binding, open from left
Domestic route edition: Saddle stitching, open from right
Publication
schedule
Bimonthly
Issue date: 1st of the odd-number month (issue at end of even-number month)
Potential
viewer no.
ANAʼs monthly domestic route passengers: (for 2 month period) Approx. 6,560,000
ANAʼs monthly international route passengers: (for 2 month period) Approx. 1,056,000
Circulation
* For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
ANA Group flights Inflight seat pockets for all classes
* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
■ Application deadline: Approx. 70 days prior to issue date
■ Data submission deadline: Approx. 40 days prior to issue date
■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
International edition Domestic edition
93% No. of viewers: Approx.7.08 mill/2 months (Total of domestic and international routes)
Contact cost: 0.2 yen/person(if targeting domestic route users)
Media viewing ratio:
Media Data
P ri ce
Size
Back cover
Back cover
4,700,000 yen
H280 mm × W210 mm
ー
Inside page
1,500,000 yen
H280 mm × W210 mm
ー
Back cover
4,000,000 yen
H280 mm × W210 mm
Back cover
ー
2,000,000 yen
H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
14 %
14 %
Domestic routes
Advertisement
reach ratio
15 %
72 %
72 %
ANA SKY MEDIA PROGR AM
15 %
International routes
Receives a high amount of attention as an inflight sales
catalogue, with half of customers viewing advertisements.
Advertisement
reach ratio
70 %
70 %
■ Saw/think they saw
an advertisement featured
■ Knew an advertisement
was featured but did not see
■ Did not know that
an advertisement was featured
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
09
ANA SKY MEDIA PROGRAM
ANA Premium Members Magazine
●
Contact Point = At Home (or Work)
Magazine for ANAʼs Premium Members* able to reach business elite
This magazine is sent to the homes of business people who fly around the world therefore practically
guaranteeing 100% reach.
* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
<At Home or Away>
Media overview
Size
Publication
schedule
No. issued
Circulation
Standard A4 (Height: 297 mm × Width: 210 mm)/Perfect binding, open from right
3 times a year (planned mail-outs for FY2015: Jul 9, Nov 26, Mar 17)
260,000 copies
* In FY2014
* Number of copies issued fluctuates in accordance with changes in member population of the relevant fiscal year.
Mailed to homes of ANA Premium Members (DIA/PLT/SFC) residing in Japan
(Available in some ANA lounges)
* Company and content reviews will be performed in advance.
AZURE is sent to homes 3 times a year. Customers
can read at their leisure together with their
families. We also offer WEB AZURE so customers
can continue perusing when away from home.
■ Application deadline for tie-up with interview: Approx. 90 days prior to mail-out
■ Application deadline for pure advertisement: Approx. 60 days prior to mail-out
■ Data submission deadline: Approx. 55 days prior to mail-out (for double editing)
■ Editing tie-up advertising production cost: 300,000 yen/page (NET)
■ Multiple discount 3 times or more/year: 5% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Advertising space
<In the Airport Lounge>
An example of featured articles
・ "View what is in Business person's travel bag!"
・ "Restaurant Info from Home and Abroad"
・ Working & Relaxing in the World
Price
Size
Inside front cover (facing “Contents”)
2,000,000 yen
H297 mm × W210 mm
Body 1 page
1,600,000 yen
H297 mm × W210 mm
Body spread
3,000,000 yen
H297 mm × W420 mm
Inside back cover
1,700,000 yen
H297 mm × W210 mm
Back cover
2,600,000 yen
H297 mm × W202 mm
* Please see the last page for precautions regarding advertising and promotions.
・ Photo Essay "wings!" , e t c .
Distribution volume:
Media Data
Approx. 260,000 copies/issue Contact cost:
6.2 yen/person
(per “Body 1 page”)
*A s s u m i n g 10 0 % a d v e r t i s i n g c o n t a c t r a t i o
AZURE is sent to approximately 50%
of international first-class passengers.
ANA SKY MEDIA PROGR AM
AZURE is also featured in the ANA Suite Lounge,
which is only accessible by ANA Diamond Service
members and international first-class passengers,
our premium status customers. Over half of
lounge guests utilize the lounge for 60 minutes
or longer (30 minutes or longer for domestic
flights). Exclusively available to carefully selected
ANA customers prior to boarding.
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
10
ANA Premium Members Magazine
ANA SKY MEDIA PROGRAM
●
Contact Point = At Home (or Work)
Accompany AZURE, a magazine for ANA Premium Members* able to reach business elite
Sent to homes therefore practically guaranteeing 100% reach. An independent pamphlet appealing to readers
with large pages and allowing effectiveness to be measured through requests for material, etc.
Accompanying pamphlets
* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
Media overview
Advertised industries (examples)
・Premium membership promotion
for resort clubs/hotels
・Travel
Membersʼ interests
Size
Active on days off.
No. 1 Domestic/overseas
travel
Paper
q ua l i t y
No. 2 Eating out
・Cosmetics
Enclosed
condition
No. 3 Golf
・Subscriptions
・Volunteering (donations)
・Insurance, banks
No. 4 Drives
* Weight: 30 g or less * Thickness: 2 mm or less
No specification
3 times a year (planned mail-outs for FY2015: Jul 9, Nov. 26, Mar 17)
* Same as the ANA AZURE magazine
Mailed out with ANA AZURE
No. 5 Watching movies/theatre
No. 6 Watching sports
・Real estate
Circulation
No specification if within standard A4 size (minimum size is postcard)
*Results of a 2013 questionnaire targeting ANA
AZURE readers
*
*
*
*
We request that clients prepare and submit the material to be enclosed
Company and content reviews will be performed in advance.
We cannot enclose product samples or forms of media (DVD, CD-R, etc.)
The arrangement of material in the package cannot be specified.
■ Application deadline: Approx. 50 days prior to issue of ANA AZURE
■ Material submission deadline: Approx. 30 days prior to issue of ANA AZURE
Approx. 260,000 copies/issue Contact cost :12.3 yen/person (per “Body 1 page”)
Distribution volume:
Media Data
Price chart (GST is excluded from prices)
Distribution area
*Assuming 100% advertising contact ratio
8.5 %
32 %
2.6 %
8.7 %
8.6 %
13.8 %
Member age
O v er
0.4 %
%
0.3 % 0.3
6.8 %
3.6 %
79.1%
of members
had titles
27.5 %
ANA SKY MEDIA PROGR AM
10.9 %
34.6 %
with income of 15
mill yen or more
Member household income
3,200,000 yen
260,000 copies
Hokkaido/Tohoku
1,870,000 yen
14,500 copies
Kanto
2,550,000 yen
148,700 copies
Chubu/Hokuriku
2,040,000 yen
17,500 copies
Kinki
2,210,000 yen
43,000 copies
Chugoku/Shikoku
1,700,000 yen
13,700 copies
Kyushu/Okinawa
2,040,000 yen
22,600 copies
(Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi)
(Aichi, Mie, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Shizuoka, Gifu, Nagano)
(Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga)
■ 20 mill yen or more, under 40 mill yen
26.9 % ■ 40 mill yen or more
(Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi)
(Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa)
8.9 %
Member occupational title 11.2 %
■ Chairman ■ President, director
■ Board member/director ■ General manager/agency head class
■ Deputy director/assistant manager class
■ Clerk/team leader class
21.1% ■ Specialist ■ General ■ Other
■ Organization head ■ Professor
5.1%
21.3 %
Over
40 %
25.3 %
have 100,000yen or
more available to
use freely
Amount of free money
members can use per month
*
*
*
*
Distribution volume
All areas
(Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima)
■ Less than 7.5 mill yen ■ 7.5 mill yen or more, under 10 mill yen
■ 10 mill yen or more, under 15 mill yen
■ 15 mill yen or more, under 20 mill yen
20%
■ 30s ■ 40s ■ 50s ■ 60s
40.1%
19.3 %
Approx.
■ Teens ‒ 20s 70 %
in their
40s – 50s
6.9 %
16.8 %
1.4 %
Price
* In FY2014
In principle, 1 space per company.
Number of copies distributed fluctuates in accordance with changes in member population of the relevant fiscal year.
Please refer to separate material regarding pamphlet number
Please see the last page for precautions regarding advertising and promotions.
■ Under 50,000 yen ■ 50,000 yen or more, under 100,000 yen
37.1%
■ 100,000 yen or more, under 200,000 yen ■ 200,000 yen or more, under 500,000 yen
■ 500,000 yen or more
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
11
ANA SKY MEDIA PROGRAM
Inflight Entertainment Guide
●
Contact Point = Inflight
●
International Routes
A high contact ratio media which 90% of international route customers read
A high contact ratio media which 90% of international route customers read on long flights.
Able to feature a large advertisement on the back cover.
Media overview
Size
Publication
schedule
A4 variant (Height: 280 mm × Width: 210 mm)/Saddle stitching, open from left
Monthly
Issue date: 1st of the month
* For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous
month or the beginning of the following month.
Potential
viewer no.
ANAʼs monthly international passengers: Approx. 528,000
Circulation
ANA Group flights
International route inflight seat pockets for all classes
* Excludes some aircraft.
■ Application deadline: Approx. 50 days prior to issue date
■ Data submission deadline: Approx. 35 days prior to issue date
■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Advertising space
Back cover
Price
Size
1,500,000 yen
H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
89% No.of viewers:Approx. 470,000/month
Contact cost : 3.2 yen/person
Media viewing ratio:
Media Data
* Feb 2014 o nline su r vey by a re s earch co mpany ( Re s p o nd ent s: N ov 2013 – Jan 2014 A N A inte r nat io nal/d o m e s t ic rou te cus to m e rs)
2%
9%
3%
Utilization status of ANA SKY CHANNEL (entertainment magazine) and inflight movies
Run ad together with ANA SKY CHANNEL CM shown
( )
before inflight movies for a synergistic effect.
86 %
■ Read entertainment magazine and watched movie
■ Only read entertainment magazine ■ Only watched movie
■ Didn’t read entertainment magazine or watch movie
of people read
entertainment
magazine and
watched movie
86 %
ANA SKY MEDIA PROGR AM
* April 2012 online survey by a research company
(Respondents: Feb 2012 – Mar 2012 ANA international/domestic route customers)
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
12
ANA SKY MEDIA PROGRAM
My Choice Service Guide
●
Contact Point = Inflight
●
Domestic Routes
Media available at all seats on domestic routes
Media featuring the food & drink menu for domestic routes.
The media size is unique, making differentiation with other print media possible.
Media overview
Size
Height: 297 mm × Width: 150 mm /saddle stitching, open from right, matt PP
lamination processing
Publication
schedule
Monthly
Potential
viewer no.
ANAʼs monthly domestic passengers: Approx. 3,280,000
Circulation
ANA Group flights
Domestic route inflight seat pockets for all classes
* Excludes some aircraft.
■ Application deadline: Approx. 50 days prior to issue date
■ Data submission deadline: Approx. 35 days prior to issue date
Price chart (GST is excluded from prices)
Advertising space
Price
Size
Inside front cover
1,200,000 yen
H290 mm × W150 mm
Back cover
2,000,000 yen
H297 mm × W150 mm
<Inside back cover>
* Please leave a blank space (W20 × H7 mm) in the bottom right corner for ANA’s control number.
<Inside front cover>
* Please leave a blank space (W150 × H7 mm) at the bottom for inserting text to indicate that it is an advertisement.
* Please place AD (Font: BBB Pro Medium, Size: 9 pt) at the top left corner.
* Please see the last page for precautions regarding advertising and promotions.
74% No. of viewers: Approx.2.42 mill/month
Contact cost: 0.8 yen/seat, person
Media viewing ratio:
Media Data
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
13
ANA SKY MEDIA PROGRAM
Flight Schedule
●
Contact Point = Wide Area
●
Domestic/International Routes
ANA GROUP
FLIGHT SCHEDULE
Used over a long period of time and advertising exclusive to one company
ANA’s international/domestic flight schedules are available at travel agents, airport counters, hotels, etc. throughout Japan.
Many customers carry flight schedules with them, therefore this form of media offers high exposure and continuous appeal.
Media overview
Size
Publication
schedule
Available
period
(for each issue)
Standard A5 (Height: 210 mm × Width: 148 mm)/saddle stitching, open from left
8 times a year (per flight schedule shifts: Planned for April/May, June, July/
August, September, October, November/December, January, February/March)
Approx. 2.5 – 3.5 months (for the validity of the flight schedule)
■ Application deadline: Approx. 50 days prior to issue date (availability at target location)
■ Data submission deadline: Approx. 30 days prior to issue date (availability at target location)
* Please contact us for details relating to the schedule.
Price chart (GST is excluded from prices)
Advertising space
Back cover
Issue schedule
Schedule month
April/May
June
July/August
Media viewing ratio: 72%※1 Contact ratio: Approx.50%※2 Contact cost: 0.3yen/person※3
Media Data
(*1) Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
(*2) FY2012 Macromill study (*3) If run throughout the year
41 %
Advertisement
reach ratio
32 %
ANA SKY MEDIA PROGR AM
■ Saw/think they saw
an advertisement featured
■ Knew an advertisement
was featured but did not see
■ Did not know that
27 %
an advertisement was featured
2,000,000 yen
(by issue)
H210 mm × W148 mm
3,000,000 yen (combined issue)
H210 mm × W148 mm
Issued 8 times per year. The duration and/or month of issue is subject to change due to schedule reorganization.
Target period
Availability period
Mar 31 – May 31
Mid-Feb –May end (approx. 3.5 months)
Jun 1 – 30
Mid-Apr – Jun end (approx. 2.5 months)
Jul 1 – Aug 31
Mid-May – Aug end (approx. 3.5 months)
Mid-Jul – Sep end (approx. 2.5 months)
October
Oct 1 – 27
Mid-Aug – Oct end (approx. 2.5 months)
Oct 28 – Jan 5
Mid-Sep – Jan beginning (approx. 3.5 months)
Jan 6 – 31
Mid-Oct – Jan end (approx. 3.5 months)
Feb 1 – Mar 31
Mid-Dec – Mar end (approx. 3.5 months)
November/December
* Please see the last page for precautions regarding advertising and promotions.
Available locations
Advertisement
reach ratio
66 %
H210 mm × W148 mm
Sep 1 – 30
February/March
22 %
66 %
Size
(year-long)
September
January
2%
32 %
Price
14,000,000 yen
10 %
■
■
■
■
Overseas Airports, branches Hotels, ANA’s affiliates Travel agencies
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
14
Inflight Visual CMs
ANA SKY MEDIA PROGRAM
●
Contact Point = Inflight
●
Domestic Routes
Promising a comfortable flight with ANA domestic route original programs
Run a CM prior to the commencement of our video program displayed on the large screen at the front of the cabin and small
monitors located above the aisle in the passenger’s cabin.
By featuring this CM in combination with a print ad in our inflight magazine, you can enjoy the benefits of cross-channel media.
About SKY VISION programming
During
boarding
At take-off
Emergency equipment guide
Media overview
Length of
commercial
▼
Length of
contract term
Take-off footage
Showing
frequency
15 sec
1st to end of every month (1 month)
* For actual work purposes, some aircraft may run CM from the end of the previous month.
Once per flight
Approx. 12,000 times per month (assumed)
▼
ANA SKY VISION title
CM (Company A)
During flight
▼
Program (20 ‒ 30 min)
CM (Company B)
▼
At landing
Landing footage
On-air routes
ANA Group flights Domestic routs
* Excludes some aircraft.
■ Application deadline: Approx. 40 days prior to the starting date of the contact term.
■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.
■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Price
1,000,000 yen per slot
* If CM is aired for 30 seconds/60 seconds, the price will be equivalent to that for 2 spaces/4 spaces, respectively.
* CMs may not be shown to schedule due to changes in operational status and aircraft.
* This media is offered on a contract basis for fixed period of time.
We cannot refund, reduce or replenish fees due to operational status or showing frequency.
* Please see the last page for precautions regarding advertising and promotions.
84% No. of viewers: Approx.2.75 mill/month
Contact cost per viewing: 0.3 yen/person
Media viewing ratio:
Media Data
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
43 %
33 %
Advertisement
reach ratio
43 %
24 %
ANA SKY MEDIA PROGR AM
Able to secure over 40% visibility despite
headphone-only audio.
■ Saw/think they saw an advertisement featured
■ Knew an advertisement was featured but did not see
■ Did not know that an advertisement was featured
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
15
ANA SKY MEDIA PROGRAM
Inflight Pre-Movie CMs
●
Contact Point = Inflight
●
International Routes
Standard international route inflight entertainment offering a comfortable flying experience
Run a CM prior to screening of movies on the individual monitors at passenger’s seats.
By featuring this CM in combination with a print ad in our inflight magazine, you can enjoy the benefits of
cross-channel media.
About ANA SKY CHANNEL CM programming
Media overview
Individual monitor home screen
Length of
commercial
▼
Length of
contract term
Select a movie
Movie title list
▼
Select a movie title
CM
▼
Commencement of selected film
30 sec
1st to end of every month (1 month)
* Some aircraft and channels may be offered from the end of the previous month or the beginning of the following month.
Relevant
flights
ANA Group flights International routes
Media
content
30 sec prior to commencement of each film.
3 slots available each month (around 15 titles per slot)
* Excludes some aircraft.
■ Application deadline: Approx. 40 days prior to the starting date of the contact term.
■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.
■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Price chart (GST is excluded from prices)
Price
2,000,000 yen per slot
* One company’s CM will be screened for each movie.
* The movie with which the CM is screened cannot be specified.
* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio:
Media Data
75%
Circulation: No. of international flight passengers: Approx.
396,000/month
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Attitude change (customersʼ reaction upon seeing the advertisement)
NO.
1 12 % The advertisement left an impression
Was interested in the brand/
2 10 % product/service being advertised
NO.
Actually bought/used
3 5 % that product/service
NO.
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
16
ANA SKY MEDIA PROGRAM
Inflight Audio
●
Contact Point = Inflight
●
Domestic/International Routes
Communication through inflight entertainment familiar to customers
An original program offered by one company comprising of music and talk by a host. Possible to create a
strong collaboration effect with ANA.
If broadcasted on domestic/international simultaneously: June, September, October, November, February.
If international only: 1 slot every month.
About SKY AUDIO programming (example)
Program introduction
▼ Host calls out the program title/sponsor names
Media overview
Length of
contract term
Song introduction
Programming
▼
Original CM by host
▼
Song introduction
▼
Original CM by host
▼ Total of 10 to 12 songs
Ending
▼ Return to introduction
Media
content
1st to end of every month (1 month)
* For actual work purposes, some aircraft may offered from the end of the previous month.
* For international routes, some aircraft may air from the beginning of the following month.
Audio program approx. 50 minutes in duration
・Program host navigates through program and introduces songs
・Features 10 to 12 songs
Company name or product name used in program title.
Original CM, notification lasting around 180 sec by the host during the
program.
Feature credits, company logo, etc. in the inflight magazine channel program
list and on the ANA SKY WEB inflight program guide.
■ Application deadline: Approx. 90 days prior to the starting date of the contact term
* Excludes some aircraft for domestic routes.
* Prices include program production costs and copyright costs.
* Additional costs may arise depending on the music source and host used.
Price chart (GST is excluded from prices)
Advertising space
SKY AUDIO utilization ratio:
Media Data
84%
No. of users assuming a 12.5% utilization of offered program: Approx. 400,000
Price
On-air routes
On-air months
Domestic/
international routes 3,000,000yen
channel No. 8
ANA Group flights
Domestic/
international routes
June, September, October,
November, February
Limited to 1 slot/month
(FY 2014)
International
routes channel
ANA Group flights
International routes
Limited to 1 slot/month
(FY 2014)
1,500,000yen
* Please see the last page for precautions regarding advertising and promotions.
people/month
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Audio program example
Audio users view/listen to approx. 1.5 channels per person, per flight.
Music channels are particularly popular.
New Hits Selection
Artists Special
Showa Hits
(Featuring famous songs from the sixties to the eighties.)
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
17
ANA SKY MEDIA PROGRAM
WEB
●
Contact Point = Wide Area
Users can enjoy magazines, news and other contents in the ANA LOUNGE.
Customers can enjoy a premium experience suited to their lifestyles and values.
Users can connect to the portal site from their tablet, smartphone, etc.,
using the ANA LOUNGE Wi-Fi and view and/or download contents.
Media overview
Contents page feature
▼
▼
Dashboard screen
MAGAZINE
ANA
Price
Initial outlay: 550,000
Operation: 550,000/month
Initial period: 220,000
Operation: 170,000/month
Featured page
A customer-exclusive
page is featured within the
featured page services.
A PDF can be featured
w i t h i n t h e c u s t o m e rexclusive bookshelf page.
We have prepared two types of
advertising slots on the service
homepage.
Specifications
No. of pages: 3 or less
No. of external links
within pages: Unlimited
No. of pages: 1
File type: PDF
File size: Open to
consultation
File type: JPG or PNG
Image size: Specified
Featured
duration
From 3 months onwards
From 3 months onwards
From 3 months onwards
Feature/
viewing
environment
Media Data
2%
19 %
people per month (domestic airport)
No. of service users: Around 100,000 people/month
Service available in 14 airports and 25 lounges throughout Japan.
Possible to assess number of viewers and attributes of users (gender/age)
8%
Use for
30 minutes or
more
Your company: Design, manuscript, material (banner, photos), download file (PDF),
external site URL
Our company: Contents confirmation (size, regulations, etc.), contents optimization/featuring
* Through the process of tailoring the feature to the optimal form, we may need to adjust part of the design or feature method.
Contents
update
Contents are updated once a month and changes must be kept within 3 pages as an
approximate. Details to be discussed separately.
(major design/wire frame changes are not possible)
ANA SKY MEDIA PROGR AM
Feature
confirmation
After featuring the advertisement in a test environment, we will provide you with
screenshots.
(The site can only be accessed from the lounge)
Access report
An access report will be provided within 7 business days from the start of the month in
which the access status of the previous month will be provided as a PDF file.
(Please see the attached document for information regarding access report provision)
■ Material submission deadline: 15 business days prior
Time spent utilizing Haneda Airportʼs lounge
92 %
27 %
OS: Windows Vista, Windows 7, Windows 8
MacOS, iOS 5.0 or higher, Android 4.0 or higher
Browser: IE8,9,10, Firefox 2.5 or higher, Chrome 6 or higher, Safari 4 or higher
Browser setting: Javascript and cookies enabled
Contents
creation
To individual contents
Possible to approach an average of 600,000
AD banner posting on homepage
Special Contents slot (displayed on all
terminals)
Operation: 170,000/month
AD slot (displayed on PC/tablets only)
Operation: 120,000/month
TOP page (welcome screen)
■ MAGAZINE /Browse magazines and books for free.
■ JAPAN STYLE /Introducing Japanʼs culture and traditional craft.
■ NEWS /Newspapers and regional news information.
■ BUSINESS / Topics on stock markets, etc.
■ LIFE STYLE /Information related to exhibitions and living, etc.
■ ANA / Backnumbers of Tsubasa-no-Okoku, etc. are available
Digital catalogue feature
44 %
■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
* Questionnaire survey on 2012 lounger users
* It is against ANAʼs intentions to use the lounge for profit-making purposes.
From the perspective of this projectʼs purpose and brand image, we request cooperation with the actual
corporate production costs.
* Please see the last page for precautions regarding advertising and promotions.
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
18
ANA SKY MEDIA PROGRAM
Email Magazines
●
Contact Point = Wide Area
ANA Email Magazine
〔HTML format〕
Direct mail sent to ANA Mileage Club members
Email magazine, ANA Mileage Club, mainly features information on deals and campaigns relating to Miles
and ANA SKY COINS. Your advertisement will be featured in the middle of the email magazine, ANA
Mileage Club, in a landscape banner.
Media overview
Format
Assumed
distribution no.
Banner
Approx. 4.7 million (about 85% of which is in HTML format)
Distribution
date
Periodic (In principle, the 3rd Wednesday of every month)
No. of links
1
Link
destination
External links are acceptable
Report
content
* However, ANA Mileage Mall companies must use links with ANA SKY WEB destinations
Distribution results, no. of clicks
■ Material submission deadline: Approx. 15 business days prior to distribution
* Corrections to wording are not accepted after material submission.
* Please note that media specifications and page layout are subject to change.
* A company review, advertisement content review and advertisement expression review will be performed in advance.
Please read the separate text regulations.
* In principle, distribution will be within 3 to 4 hours from 13:00 on the third Wednesday of every month.
* Please complete site upload 7 business days prior to the scheduled distribution.
* Cancellations and changes following application submission are not possible.
* Email magazine distribution may be cancelled at short notice depending on ANAʼs circumstances. In such instances, we
will feature your advertisement in the next nearest distribution (approximately 3 weeks later).
* 15% of the assumed distribution number will be in a text format. You will be asked to submit the text in a text format separately.
Advertising space
Advertising space
Price chart (GST is excluded from prices)
Advertising space
No. of spaces
Price
Center of email magazine
“ANA Mileage”
Size 1 space
1,000,000 yen
630×160 * Animations not accepted
* Please see the last page for precautions regarding advertising and promotions.
Media Data
ANA SKY MEDIA PROGR AM
Assumed distribution no. Approx. 4.7
Cost price per distribution:
million people/issue
0.2 yen
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
19
ANA SKY MEDIA PROGRAM
WEB
●
Contact Point = Wide Area
Communication content within ANA SKY WEB highly regarded as being of high value
Content communicated with ANA Mileage Club members.
Not stopping at mere campaign awareness, but disseminating information by utilizing social media (Twitter,
Facebook) with a variety of potential benefits including product awareness and obtainment of company fans.
Make a theme-related post to receive ANA SKY COINS! (25 coins)
Users who make posts on set themes will receive coins. Posted comments
are shared in social media (Twitter/Facebook) and information can be
disseminated with friends.
Media overview
14 days (updated at 15:00 every Wed excluding public holidays)
Featured
duration
* Featured duration may fluctuate.
Assumed PV
no.
Featured
locations
25,000 pv/14 days
Collaboration channel and travel channel (cannot be specified)
■ Application deadline: Approx. 30 business days prior
■ Material submission deadline: Approx. 15 business days prior
Price chart (GST is excluded from prices)
Basic rate
5,000/14 days
Featured content
1. Advertiserʼs logo – External link acceptable (In principle, link to
home page of advertiserʼs website)
2. Theme/explanatory text – Content finalized after discussion with
advertiser
3. Main banner (350 × 260/GIF or JPG) - External link acceptable
Featured incentive
ANA SKY COIN acquisition (25 coins)
Report content
No. of PV, no. of posted comments (Facebook, Twitter),
posted comment raw data.
We will provide you with an analysis of the first 2000
comments.
Reports are compiled from words, expressions, frequency of
usage, co-usage correlation, usage tendencies, etc.
Posting
Media Data
No. of comments: Avg. 5000 (PR + directly hearing user opinion )
Can entice ANA Mileage Club members to become Facebook fans or Twitter followers of your company.
900,000 yen * Includes comment analysis (2000 comments) worth 100,000 yen (NET).
Assumed no. of
comments
* Please see the last page for precautions regarding advertising and promotions.
Analysis report
of tweets and
video comments
(example)
33 %
Male
67 %
■ Male
■ Female
67 %
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
20
ANA SKY MEDIA PROGRAM
WEB
●
Contact Point = Wide Area
(Options)
Option 1
Media overview
F e a t ure d
d ura t i on
Assumed PV
no.
Become a fan and receive ANA SKY COINS! (total of 50 coins)
Users can receive ANA SKY COINS by following your company’s Twitter account or
liking your Facebook page.
Option 2
Feature
method
Users watch your company’s video on YouTube. By watching the video to the end,
tweeting about it on Twitter, or sharing it on Facebook, users will receive ANA SKY
COINS.
Options 3 and 4
* Featured duration may fluctuate.
25,000 pv/14 days
Most feature in the “posting space” *See previous page
* In principle, 2 themes can be featured simultaneously (weekly new theme updates)
■ Application deadline: Approx. 30 business days prior
■ Material submission deadline: Approx. 15 business days prior
Option price list (GST is excluded from prices)
1.
Getting
likes and
followers
Watch a video and receive ANA SKY COINS! (total of 30 coins)
14 days (updated at 15:00 every Wed excluding public holidays)
Option price
No. of Twitter followers/No. of Facebook Likes
Incentive to post
ANA SKY coins (25 coins for each, total of 50 coins)
Option price
2.
Videos
3.
Twitter
tweets
300,000 yen (same price for feature on either Facebook or Twitter)
Report content
500,000 yen
Featured content
Advertiserʼs video (YouTube) material * Max. length: 10 mins
Report content
No. of video viewers, no. of tweets about video, no. of video shares
Incentive to post
ANA SKY coins (10 coins for each, total of 30 coins)
Option price
Featured content
4.
Report content
Facebook
Shares Incentive to post
300,000 yen each
Banner (480×230) – External links acceptable
Introductory text (Around 120 full-width characters)
No. of tweets, no. of shares regarding relevant information
ANA SKY coins (25 coins for each)
* Please see the last page for precautions regarding advertising and promotions.
Tweet and receive ANA SKY coins! (25 coins)
Share and receive ANA SKY coins! (25 coins)
Feature information you wish to emphasize. Users who tweet when following you on
Twitter or share on Facebook will receive ANA SKY COINS.
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
21
ANA SKY MEDIA PROGRAM
Contact Point = Airport
ANAʼs vitalization project between companies and business people
Introducing company philosophy and product development stories in a small brochure. Promote your
business effectively to users of digital signage and ANA LOUNGE (business people). Copies can be made
available in international route lounges upon request.
Media overview
Period
Content
1st to end of every month (1 month)
・Original leaflet distribution (A5/4C16P/4,000 copies)
・Booth set-up (55 inch monitor x 2)
・Display on ANA SKY WEB lounge service introductory page.
* Only 1 company per period.
Location
No. of people
reached
Operational
cost
Option
Haneda Airport Terminal 2 Main Building Southern/Northern ANA lounges
(Digital signage booth/brochure set-up and distribution)
ANA lounges in Chitose, Itami and Fukuoka (brochure set-up and distribution)
ANA SKY WEB (ANA website)
Haneda Airport lounge guests: Approx. 180,000/month
3,500,000 yen
* GST is excluded from price
Contact us for brochure placement in international airports.
* Please implement measures to prevent exhibited products from falling and/or theft.
Moreover, please take out insurance to compensate for any probably damages which may arise relating to
campaign booth exhibitions including theft, damage and third party action.
* It is possible to print additional brochures. Please contact us for details.
* Please see the last page for precautions regarding advertising and promotions.
Haneda Airport Main Building Southern Lounge
No. of people who can be reached during period:
Media data
Approx.
180,000/month
* No. of Haneda Airport ANA Lounge entrance users 2%
19 %
8%
Time at Haneda
Airport lounge
Used for
30 min or more
92 %
27 %
ANA SKY MEDIA PROGR AM
44 %
■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
* 2012 questionnaire targeting lounge guests
Past advertised industries (examples)
We have run advertisements for various different industries.
・Local council ・Retail, service industry
・Food manufacturing ・Cosmetics manufacturer
・Automotive manufacturing ・Finance, credit card business
* Current as of March, 2013
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
22
Contact Point = Airport
ANA SKY MEDIA PROGRAM
INNOVATIVE VOICE placement locations (Haneda Airport)
Haneda Airport Terminal 2
* Lounge layout is subject to change without warning.
Smoking room
Business area
Business area Lounge area
Lounge area
Lounge area
Service counter
Service counter
EV
Entrance hall
Telephone corner
Business area
To 3F
Lounge area
Escalator
Lounge area
Premium
Check-in
Business area
Lounge area
Elevator
Service area
Service counter
Booth
Entrance
Haneda Airport ANA LOUNGE Main Building Northern Lounge, 3F
Service counter
Smoking room
Entrance hall
2F North Entrance
Telephone corner
2F exclusive counter
Escalator
Booth
Premium
Check-in
To 3F
EV
Entrance
ANA SKY MEDIA PROGR AM
Haneda Airport ANA LOUNGE Main Building Southern Lounge, 3F
2F South Entrance
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
23
ANA SKY MEDIA PROGRAM
Inflight Placement
●
Contact Point = Inflight
Inflight placement
on domestic routes
(Haneda – Chitose/Itami/Fukuoka/Naha routes)
During boarding
●
Domestic Routes
We can offer items on ANA domestic route flights
On flights departing Haneda for Chitose, Itami, Fukuoka and Naha, we will place items which customers
are free to take.
Optimal for sample goods, etc.
During disembarking
Media overview
Target routes/
flights
Duration
You may select 1 route from the following 4.
1. Haneda – Chitose 2. Haneda – Itami 3. Haneda – Fukuoka 4. Haneda – Naha
From 7 days
* Commencement from the end/start of month may not be possible.
Placement
method
Placement in galley upon boarding, distribution by cabin crew upon disembarking
Placement
item
ANA will conduct a review of the item for placement (Please provide a sample)
■ Application deadline: Approx. 50 days prior to commencement
* Following the necessary reviews performed by ANA, we request you submit your application after finalizing
the implementation period and placement item.
■ Material submission deadline: Approx. 5 days prior to commencement (Haneda’s specified location)
* ANA will specify the submission format and schedule.
Price chart (GST is excluded from prices)
This is in combination with running of an advertisement in inflight magazine “Tsubasa-no-Okoku”.
We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Inflight magazine “Tsubasa-no-Okoku”
B od y 1 pa g e
(4 C 1 P)
Galley placement
Placement in galley together with candy, blankets and other
service items when customers are boarding
2,600,000 yen at minimum
■ Placement management cost (approximate)
7 days
1,000,000 yen
14 days
1,500,000 yen
20 days
1,800,000 yen
(up to 10 flights per day)
Placement during disembarking
(up to 10 flights per day)
Cabin crew stands in 4 locations of the aircraft with your
items and offers them to customers as they disembark
(up to 10 flights per day)
■ Please create placement items in line with the below specifications.
1. Placement item
Circulation: Average no. of customers:
Media Data
1. Haneda – Chitose: Approx.10,024people/day 2. Haneda – Itami: Approx. Approx.7,551people/day
3. Haneda – Fukuoka: Approx.8,964people/day 4. Haneda – Naha: Approx.6,120people/day
* FY2013 average
ANA SKY MEDIA PROGR AM
2. Packaging specifications for
inflight placement
・Of a form which customers can
easily pick up.
・Clearly showing the contact
details
・Place (1) in a cardboard box with a lid
and within the shown 3 dimensions.
Contact details : 03-1234-xxxx
Lid
Placement items
60 ‒ 80 pcs Within 3 kg
・The lid is to be the same height as
the box itself.
* This media is offered on a contract basis for fixed period of time.
We do not offer contracts based on distribution volume.
* Please see the last page for precautions regarding advertising and promotions.
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
24
ANA SKY MEDIA PROGRAM
Inflight Placement
●
Contact Point = Inflight
●
International Routes
Inflight placement
on International routes
(Narita – Europe/US routes)
Placement of items is possible on ANA international flights
We place items on board the 8 Europe/US flights for customers to take freely.
Optimal for offering sample products.
Media overview
Target routes/
flights
Duration
Narita – Europe/US Round trips (Excluding Honolulu, excluding codeshare
flights with other airlines)
Open to consultation
* Commencement from the end/start of month may not be possible.
Placement
method
Placement in galley (upon boarding, when galley is usable)
Placement
item
ANA will conduct a review of the item for placement (Please provide a sample)
■ Application deadline: Approx. 50 days prior to commencement
* Following the necessary reviews performed by ANA, we request you submit your application after finalizing the
implementation period and placement item.
■ Material submission deadline: Approx. 5 days prior to commencement (Narita’s specified location)
* ANA will specify the submission format and schedule.
Price chart (GST is excluded from prices)
This is in combination with running of an advertisement in inflight magazine “Tsubasa-no-Okoku”.
We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Inflight magazine “Tsubasa-no-Okoku”
* For illustration purposes only.
Placement in the economy class galley
Placement in the business class bar corner
B od y 1 pa g e
(4 C 1 P)
2,600,000 yen at minimum
■ Placement management cost (approximate)
7 days
1,000,000 yen
14 days
1,500,000 yen
20 days
1,800,000 yen
(up to 18 flights per day)
(up to 18 flights per day)
(up to 18 flights per day)
* For illustration purposes only.
■ Please create placement items in line with the below specifications.
1. Placement item
2. Packaging specifications for
inflight placement
・Of a form which customers can
easily pick up.
Media Data
ANA SKY MEDIA PROGR AM
Circulation: Avg. no. of passengers: Approx.
* FY2013 average
5,569/day
・Clearly showing the contact
details
Lid
Placement items
60 ‒ 80 pcs Within 3 kg
・Place (1) in a cardboard box with a lid
and within the shown 3 dimensions.
Contact details : 03-1234-xxxx
・The lid is to be the same height as
the box itself.
* This media is offered on a contract basis for fixed period of time.
We do not offer contracts based on distribution volume.
* Please see the last page for precautions regarding advertising and promotions.
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
25
ANA SKY MEDIA PROGRAM
Paper Cup Advertisements
●
Contact Point = Inflight
Paper cup advertising on
ANA domestic routes
●
Domestic Routes
Paper cups used for the inflight drink service offered on ANAʼs domestic routes
Advertise on the paper cups offered at drink service.
These cups are handed directly to customers by cabin crew so guarantee a high contact rate and are
effective in appealing your corporate image.
Media overview
Size
60mm
Advertising
sp a c e
Adve
rtis
s p a c ing
e
Height: 60 mm × Width: 60 mm
Specification
7-oz paper cup Styrofoam laminated
Up to a max. of 4 colors including existing design logo, gravure printing
Distribution
target no.
ANA domestic routes No. of passengers per month: Approx. 3,280,000
Distribution
period
May, July, September, November, January, March
■ Application deadline: Approx. 70 days prior to distribution
■ Material submission deadline: Approx. 60 days prior to distribution
* Distribution period is from around the 25th of the month before your desired month until all cups have been distributed.
* We shall contact you regarding the official schedule following receipt of your application.
Price chart (GST is excluded from prices)
Advertising space
Price
4,000,000 yen
1 space (Plate charge included)
60mm
* We do not offer color calibration.
* Please provide a color chip (DIC color) as a color sample.
* Please see the last page for precautions regarding advertising and promotions.
94% No. of viewers: Approx.3.08 mill/month
1.3 yen/person
Media viewing ratio:
Media Data
Contact cost:
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Attitude change (customersʼ reaction upon seeing the advertisement)
No.
1 15%
The advertisement left
an impression
Was interested in the brand/
product/service being advertised
No.
2 8%
No.
3 4 % that product/service
Actually bought/used
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
26
ANA SKY MEDIA PROGRAM
Boarding pass
●
Contact Point = Airport
●
Domestic routes
Advertising on the back
of boarding passes
(Limited to ANA domestic routes and Haneda Airport)
The boarding pass passengers receive when passing through security
check converted to an advertising medium
I
Iroutes
For ANA
domestic
IM
I departing Haneda Airport, feature your ad on the back of the boarding pass
E
GE
A
issued when passengers pass
through security check.
GE
Boarding
passes are handed
directly to customers; therefore a high reach rate is achievable.
M
G
MA
GE
M
GE AGE AGE AGE GE GE A
IM IM
IM
MA MA
E E E E I E I E IM
G AG AG AG
G
G
A
M
IM IM
M IMA IMA
I
E E E AG AG AG AGE AGE AGE IM
IM IM
IM IM
I
E GE
GE GE GE GE A
IM IMA IMA MA MA
I
I
IM
I
GE AGE AGE AGE GE GE IM IM
IM IMA IMA IMA
GE GE GE GE E E
MA IMA IMA IMA IMAG IMAG
E E E E
G AG AG
G
GE GE IM
IM IMA IMA IMA IMA
E E
GE AGE AGE GE size
AG AG
MA Advertisement
IM
IM
MA
E E I E IM IM E
G AGH67.9
G ×GW55.5
GE GE A
IM IMA IMA MA MA
E E E E I E I E IM
G
G
G
G
MA IMA IMA IMA IMAG IMAG
E E E AG AG AG AGE AGE AGE IM
IM IM
IM
M
M
E GE E E E I E I
G
G
G
G
A
IM IMA IMA MA MA MAG
What is boarding gate guidance?
I
I
IM
I
GE AGE AGE AGE GE GE IM IM
IM IMA IMA IMA
GE GE GE GE E E
MA IMA IMA IMA IMAG IMAG
GE AGE AGE GE GE GE IM
IM IMA IMA IMA IMA
GE AGE AGE GE GE GE
A
A
A
M
A
Front
A ticket issued when passengers pass
through security check.
Tickets are distributed to all customers
boarding a flight, and are sheets
including all necessary information
relating to flights such as boarding gate
number and seat number, therefore
offer fantastic visibility and mobility.
Media Data
G
Back
E
M
AG
E
IM
A
IM
A
IM
MA
Media overview
Boarding
pass size
Advertisement
size
Distribution
no.
Period
Height: 140 mm × Width: 57.5 mm
* Differs depending on passenger
Height: 67.9 mm × Width: 55.5 mm
1.2 million
All passengers who board flights departing Terminal 2 of Haneda Airport
Distributed for a maximum of 1 month from your specified day
* Ends when all are distributed
* May last longer than one month
■ Application deadline: Approx. 60 days prior to implementation
■ Material submission deadline: Approx. 45 days prior to implementation
Price chart (GST is excluded from prices)
Advertising space
Price
1 space
2,500,000 yen
* Length of boarding pass may vary depending on whether passengers are transferring, are children, etc.
As such, your advert may be cut off in the middle of its design, but we ask for your understanding in advance.
* In principle, if you do not request a specific date to commence distribution of your advertising, we will begin from the
1st of the month.
There may be exceptions to this in the following unavoidable circumstances.
1. If boarding passes cannot be issued at security checkpoint
2. If boarding passes are collected at the boarding gate
* We kindly ask you refrain from using certain advertising expressions presuming collection of boarding passes.
* Company reviews, expression reviews, etc. are required.
* Please see the last page for precautions regarding advertising and promotions.
MA
G
M
G
MA MA
Circulation: Approx.1.2
Contact cost:
million people/month
2.1 yen/person
* Includes codeshare flights. However, excludes Star Flyer flights departing Terminal 1.
ANA SKY MEDIA PROGR AM
Inq ui ri e s: ml_n ot ice_med iarep @an at c.com
27
Precautions
ATTENTION
Important notes concerning advertising
ANA is an air carrier committed to providing valuable time and space to passengers based on safety and trust.
From this perspective, we ask for your understanding of the following points when applying for the ANA SKY MEDIA PROGRAM.
ATTENTION
01
Flight schedules and aircraft type are subject to change, and flights may be canceled in response to bad weather conditions, natural disasters, or other unavoidable circumstances.
ATTENTION
02
Media programs and services offered inside restricted areas in airports and onboard flights are required to comply with various requirements under airport and aviation laws and other relevant laws and regulations.
ATTENTION
03
Please note that media programs will not be given priority for any reason whatsoever when deemed to hinder the safety of a flight.
General standards for advertising and promotion
All media
Types of advertising that are not accepted
Advertising of the following types of businesses,
products and services will not be accepted.
● Businesses, products, and services that conflict or compete with the
operating activities of the ANA Group and its affiliates
● Businesses, products, and services that incite concern about
aviation and travel
● Dishonest businesses and those that are typically considered to be scams
● Businesses operated by or connected to anti-social forces
● Businesses that are in violation of laws and regulations
● Improper products and services, including products prohibited by law,
unauthorized products, and poor-quality products, as well as
businesses that provide such products and services
● Businesses, products, and services that go against public order and morals
● Businesses or business operators related to gambling,
sex entertainment industry or others which ANA deems inappropriate.
Notes concerning expressions and content
Please heed the following rules of expression when
producing your advertising. We will not accept any
advertising that does not comply with these rules.
● Do not use expressions that are suggestive of businesses, products,
or services that conflict or compete with the operating activities of
the ANA Group and its affiliates.
● Do not use expressions that incite concern about aviation and travel.
● Use expressions that protect consumers.
● Comply with laws, regulations, fair competition rules and other voluntary rules.
● Do not use copyrighted materials and use-protected items such as symbols,
slogans, and names, without express permission from the rights holder.
● Avoid any risk of defaming a member of an imperial family, royal family,
head of state, national flags of countries, etc., and respect their dignity.
● Never use expressions that slander, ostracize, or libel others, even if
such accusation has been proven.
● Do not use expressions that may be construed as political propaganda
or an endorsement of a potential candidate.
● Never use expressions that aim to promote certain doctrines or beliefs.
● When using an amateur spor ts organization or athlete in an advertisement,
comply with all relevant rules and regulations.
● Do not use fallacies, exaggerated expressions or expressions that
may cause the reader to be misled or make an overevaluation.
● When using superlative or absolute expressions such as “Largest
in Japan” or “First in Japan”, always provide investigatory
documentation or other objective proof by a third party.
● When providing statistics, always cite the source and the name of
the research organization.
● Do not use expressions that obscure accountability, ambiguous
expressions, or expressions that create doubt about effect and efficacy.
● Always include a warning phrase that prohibits underage drinking,
such as “Minors are prohibited from purchasing or drinking alcohol.”
● Do not use expressions that disrupt the social order and morality.
● No advertising about the dismissal of any individual will be allowed.
● No advertising intended to express an apology or excuse will be allowed.
● No opinion advertising will be allowed.
● No advertising about any matter pending in court will be allowed.
● Expressions which arouse speculation and temptation are forbidden.
● ANA reserves the right to refuse and reject any other expressions
or content that it deems inappropriate.
ANA SKY MEDIA PROGR AM
When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services,
as well as examine the use of expressions (content) in your advertising or promotional materials.
Print media
Guidelines for preparing advertisements
● Please submit your advertisement in complete, electronic file format.
● <Type of file>
PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark
more than 4. All fonts must be outlined.
● When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
● In the case of a bleed advertisement, please place the name of your
company and all copy within at least 10mm from all sides of the trim
size of the advertisement. Please also provide a bleed margin of 3mm
or more on each side.
● Clearly state the usage restrictions and required manners on board a flight
in those advertisements concerning electronic devices which have onboard
usage restrictions.
● With respect to the nature of the magazine as an inflight magazine,
please refrain from including a mail-in information request coupon or
two-dimensional barcodes (QR codes) in your advertisement. ● Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
Notes concerning application
● With the exception of special pages, you may not specify the page on
which your advertisement will appear.
● Please submit only pure advertisements; no advertorials.
● All advertising pages are printed offset in four colors. The rate of your
advertisement will not change even if you specify printing in three colors or less.
● You can not specify any certain cabin/class or flight route.
Video and audio
Guidelines for preparing advertisements
● Please submit a“recording sheet”,listing the title ,language,length/
time code and size.
● Please submit your commercial in DVCAM,DVD,DVD VIDEO,
MPEG4 etc.
● Screen size should be 16 : 9 (squeeze).
● Please inquire with us for other detailed specifications regarding
commercials.
[ DVCAM format ]
● Make sure the recording of the commercial does not begin from
timecode“ 00 : 00 : 00 : 00f.”
● The timecode may be either in NDF or DF format.
● Please provide a color bar and credits.
● Please set the volume level according to digital video standards.
[ SKY VISION ]
● As the large onboard screens and small monitors for SKY VISION do
not produce audio, we recommend displaying captions. (Audio can be
heard from a designated audio channel using headphones.)
Notes concerning application
● You cannot specify advertisements to any certain position or movie.
(for SKY CHANNEL CM)
● We do not impose a “1 company per business” restriction.
● CMs may not be shown to schedule due to changes in operational status and aircraft.
● This media is offered on a contract basis for fixed period of time. We cannot
refund, reduce or replenish fees due to operational status or showing frequency.
ANA SKY AUDIO
Guidelines for preparing advertisements
● ANA will head program production.
● The show host cannot be specified.
● Due to being an inflight program, we may be unable to fulfill your request
regarding program structure, songs and the MC.
● Regarding the production schedule, following orientation, production will
begin around 60 days prior to the starting date of the contract term and
complete data will be submitted around 40 days prior to the starting date of
the contract term. Contact us for schedule details.
Notes concerning application
● CM insertion timing will differ depending on program structure, per song duration and talk time.
● We do not accept requests for airing CMs exclusively on domestic routes,
or for specific seating classes or routes.
INNOVATIVE VOICE
Guidelines for preparing advertisements
● ANA will specify the production company to prepare the material for display
(including leaflets).
● The structure, layout and display location of material for display will be
specified by the display plan.
● Regarding the production schedule, orientation will be implemented
approximately 50 days prior to commencement of display following
finalization. Contact us for schedule details.
Notes concerning application
● This display promotion is a service which targets ANA LOUNGE guests and,
as such, applications for display content which could easily evoke competitors
of ANA’s sales activities, create guests discomfort and so on may be denied.
● Cancelations within 60 days prior to commencement of the display period
will not be accepted.
● Booths and panels will be set up after the lounge has closed on the day prior to
commencement of the display period.
Inflight placement on domestic/international routes
Notes concerning application
● There is a examination of your company and the promotional items.
● There is a possibility no placement items will remain for the return flight.
● Placement may not be possible in the planned aircraft type due to
unexpected aircraft type changes.
● The cabin crew will place precedence on cabin duties and safety tasks,
therefore placement may not be possible for some flights.
● Cabin crew cannot perform sampling activities in accordance with ANA’s
service criteria.
● ANA will specify the specification of items to suit the loading in the aircraft.
(size limitations, a container to store placement items needed, etc.)
● We may request delivery in installments depending on the contract term
and specifications.
● This media is offered on a contract basis for fixed period of time. We do
not offer contracts based on distribution volume.
● After the promotion, we will submit material detailing the number of flights
placement was implemented on, no. of pick-ups by passengers and photos
of implementation.
● In principle, we will not return placement item stock after the promotion.
Inflight paper cups on ANA domestic route
Guidelines for preparing advertisements
● Please submit your advertisement in complete, electronic file format.
● When submitting an advertisement, please provide paper, color
samples and a file specification sheet along with the electronic file.
● With respect to an inflight magazine, please refrain from including a
mail-in information request coupon or two-dimensional barcodes (QR
codes) in your advertisement.
● Please contact us for detailed specifications on other matters
concerning electronic advertisement files.
Notes concerning application
● Drink service may be cancelled depending on unavoidable circumstances
pertaining to airplane security.
● Excludes premium class, Pokemon Jet and charter flights.
● All printing will be spot printing.
● Up to 2 colors can be specified.
● Up to 4 colors can be used in the design, including ANA’s logo (2 colors).
● Attach a DIC color chip to the color sample.
ANA SOCIAL SKY PARK
Guidelines for preparing advertisements
● Please note that media specifications and page layout are subject to change.
● Company reviews and content reviews will be performed in advance. Also,
posting themes will be finalized through discussion with ANA.
● Cancellations or alterations will not be possible after receipt of application.
● Uploading will commence around 15:00 and that day is considered
uploading confirmation time.
Please contact us for
further detailed specifications.
Inquiries
AD. & Media Business, All Nippon Airways Trading Co., Ltd
ml _noti ce_medi ar [email protected]
03-6735-5029
9:00 – 17:00, Mon - Fri
28