International Exhibition for Animal
Husbandry and Breeding
5-7 February 2013
All-Russian Exhibition Center,
Moscow, Russia
Info-Center
“Energy-saving equipment for controlled animal housing
climates”
Background
Since 2007 DLG and its Russian partner IEC of AREC in Moscow have been organizing AgroFarm – the
Exhibition for Animal Husbandry and Breeding. With AgroFarm, DLG always aims not only to contribute
its know-how as an exhibition organizer, but also to introduce its expertise as a specialist organization in
the agricultural sector in order to thus create new magnetic attractions for expert visitors and offer
exhibitors additional opportunities for presenting their specific competencies.
These options include not only forum events, but also Information Centers. An “Information Center” is
understood to be an exhibition area focusing in particular detail on one theme and presenting this to
visitors in an attractive and practice-oriented fashion.
These Information Centers offer visitors an impartial platform for gathering information about a particular
topic and provide participating firms with an opportunity to present their products selectively to potential
customers.
The Information Centers are given a lot of media publicity in the run-up to the exhibition, in the press,
the internet, exhibition catalogue, the guide etc.
AgroFarm has meanwhile become established as the most important exhibition for Russian livestock
farmers. It plays a major role in determining the strategic development of animal husbandry in Russia.
This is where trends are identified and standards are set for the entire country.
AgroFarm offers a comprehensive programme for the entire animal sector, oriented to the needs of
Russian animal farmers. The exhibition areas cover all major animal species: cattle, pig and poultry
husbandry as well as goat, sheep, rabbit and bee keeping. Alongside the species-specific exhibition
programmes, AgroFarm also has cross-sectoral segments such as animal health and veterinary medicine,
feed and feed additives, animal housing construction, processing, to mention just a few.
AgroFarm is a meeting place for the whole of Russia’s animal sector. It attracts animal farmers from all
over the country. At the last event in 2012 as many as 9365 expert visitors from 72 regions of the Russian
Federation and 31 countries visited AgroFarm.
The idea
Alongside good and adequate diets, creating and maintaining an optimal housing climate are the
determining factors for animal health, reproductive power and productivity.
After feed, providing an optimal animal housing climate is the second highest cost factor in animal
husbandry. In the face of climate change and soaring energy prices, energy-saving equipment is
becoming significantly more important.
The highest share of power consumption is accounted for by heating the housing facilities. The intensity
of heating depends on the animal species, the age of the animals and the climate conditions. Good
thermal insulation and ventilation with heat recovery are particularly important in this context.
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Housing ventilation is also responsible for a large portion of total energy consumption.
Good light conditions are extremely important for proper development of the animals, so that
considerable power consumption by lighting equipment must be included in the calculations.
The essential consumers of energy in animal housing
The concept
At the Info-Center “Energy-saving equipment for controlled animal housing climates” exhibitors can
present their innovative products for solving possible animal housing climate problems and helping to
cut power costs. Methods and products will be demonstrated with the aid of explanatory exhibits. The
range of information should cover all major sectors of equipment and installations for animal housing
climate control – heating, cooling, ventilation, heat recovery, moisture reduction, emission reduction,
lighting etc.
Interested visitors will be able to draw their own personal conclusions thanks to the practice-oriented
presentation at the Information Center.
It is generally recommended that products and exhibits be shown in hands-on style and demonstrated as
far as this is technically feasible.
The Information Center is being organized by DLG (Deutsche Landwirtschafts-Gesellschaft e.V. –
German Agricultural Society) and IEC of AREC, Moscow. But the Information Center is a joint service of
the exhibitors and the organizers of AgroFarm. There will also be close cooperation with research and
educational institutions.
The success will depend on practice-oriented presentation during the exhibition and intensive promotion
of the Information Center by organizers and participating firms in the run up to the exhibition.
The Information Center will be supplemented by an expert conference on the same topic.
The combination of expert lectures at the conference and presentation of the products at the
Information Center will link the theoretical bases and the practical solutions.
Content
The focal areas will be dealt with at the Information Center and companies can apply to show
their exhibits in the specific matching segments. It is important to show not just the products but
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also their effectiveness.
1. Animal housing construction
1.1. Roofing
1.2. Windows
1.3. Dampers
1.4. Wind protection nets/windbreaks
1.5. Construction panels
1.6. Thermal insulation panels
1.7. Miscellaneous
2. Housing facilities
2.1. Mats
2.2. Wall and ceiling valves
2.3. Air stacks
2.4. Lighting
2.5. Miscellaneous
3. Ventilation systems
3.1. Housing fans
3.2. Fresh air supply systems
3.3. Exhaust air systems
3.4. Air cleaning facilities
3.5. Miscellaneous
4. Cooling systems
4.1. Fogging systems
4.2. Cooling boxes, coolers
4.3. CoolPads
4.4. Miscellaneous
5. Heating systems, heat recovery systems
5.1. Gas heating facilities (gas canons, gas radiators)
5.2. Hot-water space heating, floor heating (hot-water heating panels)
5.3. Zone heating (heating panels, radiators)
5.4. Heat exchangers
5.6. Miscellaneous
6. Moisture regulating and dung removal equipment
7. Regulating and control systems
Stand Positioning
The Information Center will be positioned in Hall 75 between the Cattle and Pig/Poultry exhibition
sectors on an approx. 200-300 m² island stand near Forum 3.
Forum
The conference “Energy-saving technologies in animal husbandry” will be held in Forum 3. In addition
the exhibitors can rent the Forum for their own lecture events.
Marketing
The Information Center will be publicized using all available channels:
• Information about the Information Center will be provided in the brochure for visitors that will
be sent out to approx. 20000 potential visitors
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Information about the Information Center will be provided in the guide handed out to each on
registration
There will be a detailed presentation of the Information Center on the AgroFarm website under
the heading “Technical programme” > Animal housing climate
There will be a reference to the Information Center “Energy-saving equipment for controlled
animal housing climates” in all the main press releases by AgroFarm
A separate press release on the Information Center will be issued with detailed
information and a list of the participating firms and organizations
The Information Center will be marked on all hall plans (in the guide, the catalogue, the
exhibition hall)
The communications concept will be coordinated with the participating firms and organizations.
Additional promotional measures can be planned and agreed with the participating firms and
organizations.
Steering committee
The Information Center is being planned and organized by a working group made up of the participating
firms and the organizers. They will coordinate the contents, the structure and the implementation.
Experience has shown that two half-day working sessions should be scheduled for this task.
The first meeting is planned for 22 October 2012 in Moscow.
Stand concept
The Information Center will be located on a central island stand in Hall 75. The organizers will
be responsible for the overall concept, the stand construction, registering the technical facilities and
stand support.
The stand structure will be open and communicative.
Appropriate references will be made to the participating firms and organizations.
The planning and positioning of the thematic focal areas will be closely coordinated with the
participating firms.
The participating firms will be responsible for setting up, operating and dismantling the admitted exhibits.
The exhibits will be supplemented with explanatory texts, all sharing the same design and additionally
referring to the company stand outside the Information Center in the case of AgroFarm exhibitors. Purely
corporate advertising is not allowed. The participating firms are responsible for the content of their
statements.
The decision on admission of interested firms rests with the organizers.
The technical rules of the Exhibition Regulations apply for the Information Center too.
Terms and conditions
All interested firms can as a matter of principle participate in the Information Center, irrespective of
whether they rent a separate stand of their own at AgroFarm. The maximum number of participating firms
and organizations is limited to 20. If the number of interested companies is higher, those exhibitors with
their own stand at AgroFarm will be given preference. Moreover the sequence in which applications are
received will be crucial.
The costs of participation comprise a registration fee and costs of presenting the products and exhibits as
well as additional services.
The minimum cost of participating in the Information Center is 72162 rubles (ca. 1782€)
Cost overview
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Registration fee:
Registration fee:
Exhibitors with their own stand at AgroFarm: 11212 rubles (ca. 277€)
Exhibitors participating in the Information Center only: 19262 rubles (ca. 475€)
Costs of presenting the exhibits:
The minimum fee for participation on a maximum of 5 m² occupied area ** 5 m²:
60950 rubles (ca. 1.505€)
If the exhibitor wishes to present larger exhibits such as e.g. equipment, machinery and
installations, a fee of 12190 rubles (ca. 301€) per m² occupied area** will be charged.
**The occupied area is defined as the area occupied by the exhibit plus a 1.0 m wide strip around the exhibit.
The costs include:
• Stand area, stand construction, stand fittings, signposting, lighting, carpeting, stand cleaning
• Electricity
• Stand management by the organizers
• Marketing
The participating firms will bear the costs of:
• Transport, construction and dismantling of the exhibits, demonstration materials
• Company’s own stand personnel
Additional services:
Posters:
In addition exhibitors will be offered the opportunity of renting poster areas where they can display
information on one of the focal areas of the Information Center and on their products/exhibits. The
organizers will provide the uniform template for the poster. The exhibitors will be responsible for
structuring the poster content.
Costs per poster: 13800 rubles (ca. 340€)
The costs include:
• Printing costs
• Affixing the poster at the Information Center
Forum:
Exhibitors can also rent the Forum for their own lecture events.
The costs are 17000 rubles (approx. €420) per 55 min.
This price includes:
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the technical equipment (audio and presentation equipment)
technical support during the event
promoting the event via the channels of the r AgroFarm organizers (inclusion in the
technical programme sent out to potential visitors in the run up to the event, in the guide that is
handed out to each visitor at the exhibition, publishing notification of the content of the event on
the AgroFarm website and dispatch of this notification to addresses on the organizers’ mailing
lists (exhibitors must supply the text for this notification in Russian))
If you find this offer attractive and are interested in participating in the Information Center
“Energy-saving equipment for controlled animal housing climates”, please let us know by 17
October 2012.
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If you need any further information please do not hesitate to contact:
Angelina Laas
DLG e.V.
Eschborner Landstraße 122
60489 Frankfurt am Main
Phone: 069/24788-273, Fax: 069/24788-138
E-Mail: [email protected]
The next AgroFarm will be held from 5 to 7 February 2013 in Moscow at the All-Russian Exhibition
Center in the modern new Hall 75 located close to the main entrance to the exhibition grounds.