PRESS RELEASE
THURSDAY, JULY 14
NEW KÄHRS CHEVRON – A MODERN TAKE ON A
CLASSIC PATTERN
Kährs has introduced an exciting new patterned wood floor collection for 2016. Offered
in four on-trend colour tones, Kährs has created a classic Chevron pattern in parquet
that can be achieved with speed and ease. Coordinating flooring can be used around
the edges of the chevron pattern, to create a border for the stunning design. Kährs
Chevron has a multi-layered construction, made up of a sustainable oak surface layer
and a plywood core. This eco-friendly, engineered format makes the floor more stable
and ideal for installation especially in the extreme Middle East climate.
Unlike traditional chevron patterned parquet, which is glued down piece-by-piece,
Kährs’ Chevron has a modern, plank format – measuring 1848x300x15mm – allowing for
fast installation. The angled chevron pattern and ingenious ‘parallelogram’ short ends
create the continuous V-shaped design, which is further emphasized by a beveled
edge. All boards are brushed to create a tactile lived-in look, which is shown through
the warm whites, weathered greys, classic brown and dark brown colour tones and the
lively oak graining.
HEALTH & ENVIRONMENT FOCUS
Choosing a wood floor is a great way of being environmentally responsible. Choosing
one from Kährs means making an even smarter, greener choice. Kährs is one of the
oldest producers of wood flooring in the world – and the most innovative. During the last
century, their many inventions have transformed the production of wood floors globally.
Throughout this time, Kährs has continued to capture the beauty and expression of
wood. Combining its natural character with cutting edge innovation, to produce the
highest quality wood flooring.
Kährs wood floors are a softer and safer option than other flooring, such as tile or
marble, more hypoallergenic than carpet and environmentally friendly. Our clients love
having the Swedish wood flooring in their homes especially for the health and safety of
their children. Back in 1984, Kährs was the first wood-flooring manufacturer to utilize a
water-based lacquer system to reduce emissions. Kährs meets European E1, Eo and
California Air Resources Board – Airborne Toxic Control Measure (CARB-ATCM) Phase 1
and 2 standards. With so many harmful environmental pollutants in our day-to- day
lives, from the foods we eat and our indoor environments, it is comforting knowing that a
Kährs wood floor is completely natural, enabling you and your family to breathe easy at
home everyday.
For press inquiries and more high-resolution images, please contact:
Malin Nilsson
[email protected]
For general marketing related inquiries, please contact:
Sarah van der Loo
[email protected]
Company website: www.nordichomeworx.com