Chapter 25 Oligopoly We have thus far covered two extreme market structures – perfect competition where a large number of small firms produce identical products, and monopoly where a single firm is isolated from competition through some form of barrier to entry (and through a lack of close substitutes that could be produced by someone else).1 The models that represent these polar opposites are incredibly useful because they allow us to develop intuition about important economic forces in the real world. At the same time, few markets in the real world really fall on either of these extreme poles, and so we now turn to some market structures that fall in between. The first of these is the case of oligopoly. An oligopoly is a market structure in which a small number of firms is collectively isolated from outside competition by some form of barrier to entry. Just as in the case of monopolies, this barrier to entry may be technological (as, for instance, when there are high fixed costs) or legal (as when the government regulates competition). We will assume in this chapter’s analysis of oligopoly that the firms produce the same identical product and will leave the case where firms can differentiate their products to Chapter 26. Were the firms in the oligopoly to combine into a single firm, they would therefore become a monopoly just like the one we analyzed in Chapter 23. Were the barriers to entry to disappear, on the other hand, the oligopoly would turn to a competitive market as new firms would join so long as positive profits could be made. Since there are only a few firms in an oligopoly, my firm’s decision about how much to produce will have an impact on the price the other firms can charge, or my decision about what price to set may determine what price others will set. Firms within an oligopoly therefore find themselves in a strategic setting – a setting in which their decisions have a direct impact on the economic environment in which they operate. You can see this in how airlines behave as they watch each other to determine what fares to set or how many planes to devote to particular routes, or in how the small number of large car manufacturers set their financing packages for new car sales. Below, we will develop a few different ways of looking at the limited and strategic competition that such oligopolistic firms face. 1 This chapter builds primarily on Chapter 23 and Section A of Chapter 24. Only Section 25B.3 of this chapter requires knowledge of Section B from Chapter 24 – and this section can be skipped if you only read Section A of Chapter 24. The chapter also presumes an understanding of the different types of costs covered in the earlier chapters on producer theory (as summarized in the first section of Chapter 13) as well as a basic understanding of demand and elasticity as covered in the first section of Chapter 18. 966 25A Chapter 25. Oligopoly Competition and Collusion in Oligopolies While we could think of oligopolies with more than two firms, we will focus here primarily on the case where two firms operate within the oligopoly market structure (that is then sometimes called a ”duopoly”). The basic insights extend to cases where there are more than two firms in the oligopoly – but as the number of firms gets large, the oligopoly becomes more and more like a perfectly competitive market structure. We will also simplify our analysis by assuming that the two firms are identical (in the sense of facing identical cost structures) and that the marginal cost of production is constant. In end-of-chapter exercises, we then explore how our results are affected by changing these baseline assumptions. To fix ideas, lets think of the following concrete situation: I am a producer of economist cards but I recently discovered that you are also producing identical cards. Suppose both of us applied for a copyright on this idea and, since we both applied at the same time, the government has granted both of us the copyright but will not grant it to anyone else. For some inexplicable reason that suggests a general lack of sophistication on the part of the general public, the only people who buy these cards are economists who attend the annual American Economic Association (AEA) meetings every January — and you and I therefore have to determine our strategy for selling cards at these meetings. Each of our firms in this oligopoly then has, essentially, two choices to make: (1) how much to produce and (2) how much to charge. It might be that it’s really easy to duplicate the cards at the AEA meetings, in which case we might decide to simply post a price at our booth and produce the cards as needed. In this case, price is the strategic variable that we are setting prior to getting to the meetings as we advertise to the attendees to try to get them to come to our booth. Alternatively, it might be that we have to produce the cards before we get to the AEA meetings because it’s not possible to produce them on the spot as needed. In that case, quantity is the strategic variable since we have to decide how many cards to bring prior to getting to the meetings, leaving us free to vary the price depending on how many people actually want to buy cards when we get there. Whether price or quantity is the right strategic variable to think about then depends on the circumstances faced by the firms in an oligopoly – on what we will call the “economic setting” in which the firms operate. We will therefore develop two types of models – models of quantity competition and models of price competition. The other feature of oligopoly models is that they either assume that the firms in the oligopoly make their strategic decision simultaneously or sequentially. Maybe it takes me longer to get my advertising materials together and I therefore end up posting my price after you do, or maybe I work in a local market where I have to set the capacity for producing a certain quantity of cards before you do. As we have seen in our discussion of game theory, we can employ the concept of Nash equilibrium for the case of simultaneous decision making while we use the concept of subgame perfect (Nash) equilibrium in the case of sequential decisions. Sometimes, as we will see, it matters who moves first. We therefore have four different types of models we will discuss: (1) price competition where firms make strategic decisions about price simultaneously; (2) price competition where firms make strategic decisions about price sequentially; (3) quantity competition where firms make strategic decisions about quantity simultaneously; and (4) quantity competition where firms make strategic decisions about quantity sequentially. We will begin with price competition and then move to quantity competition, each time considering both the simultaneous and the sequential case, and we will see that firms could in principle do better by simply combining forces and behaving like 25A. Competition and Collusion in Oligopolies 967 a single monopoly. Following our discussion of oligopoly price and quantity competition, we will therefore consider the circumstances under which oligopoly firms might succeed in forming cartels that behave like monopolies by eliminating competition between the firms in the oligopoly. 25A.1 Oligopoly Price (or “Bertrand”) Competition Competition between oligopoly firms that strategically set price (rather than quantity) is often referred to as Bertrand competition after the French mathematician Joseph Louis Francois Bertrand (1922-1900). Bertrand took issue with another French mathematician, Antuine Augustin Cournot (1801-1877) whose work on quantity competition (which we discuss in the next section) had suggested that oligopolies would price goods somewhere between where price would fall under perfect competition and perfect monopoly. Bertrand came up with a quite different and striking conclusion: he suggested that Cournot had focused on the wrong strategic variable – quantity – and that his result goes away when firms instead compete on price. In particular, Bertrand argued that such price competition will result in a price analogous to what we would expect to emerge under perfect competition (price equal to marginal cost) even if only two firms are competing with one another. 25A.1.1 Simultaneous Strategic Decisions about Price Bertrand’s logic is easy to see in a model with two identical firms that make decisions simultaneously and face a constant marginal cost of production (with no recurring fixed cost). Suppose we face no real fixed costs and we can easily adjust the quantity of cards we produce on the spot at the AEA meetings. We therefore decide to advertise a price and produce whatever quantity is demanded by consumers at that price. But as we think about announcing a price, we have to think about what price the other might announce and how consumers might react to different price combinations. One conclusion is pretty immediate: If we announce different prices, then consumers will simply flock to the firm that announced the lower price – and the other firm won’t be able to sell anything. I will therefore want to avoid two scenarios: First, I don’t want to set a price that is so low that it would result in negative profits if I managed to attract consumers at this price. Since we are assuming no recurring fixed costs and constant marginal costs, this means I don’t want to set a price below marginal cost. Second, assuming your firm similarly won’t set a price below marginal cost, I don’t want to set a price higher than what you set – because then I don’t get any customers. Put differently, whatever price you set, it cannot be a “best response” for me to set a higher price or a price below marginal cost. The same is true for you – which means that, in any Nash equilibrium in which we both do the best we can given the strategy played by the other, we will charge identical prices that do not fall below marginal cost. But we can say more than that. Suppose that the price announced by both of us is above marginal cost. Then I am not playing a “best response” – because, given that you have announced a price above marginal cost, I can do better by charging a price just below that and getting all the customers. The only time this is not true is if both firms are announcing the price equal to marginal cost. Given that you are charging this price, I can do no better by charging a lower price (which would result in negative profits) or a higher price (which would result in me getting no customers). The same is true for your firm given that I am charging a price equal to marginal cost. Thus, by each announcing a price equal to marginal cost, we are both playing “best response” strategies to the other – and the outcome is a Nash equilibrium. 968 Chapter 25. Oligopoly Exercise 25A.1 Can you see how this is the only possible Nash equilibrium? Is it a dominant strategy Nash equilibrium? Exercise 25A.2 Is there a single Nash equilibrium if more than two firms engage in Bertrand competition within an oligopoly? 25A.1.2 Using “Best Response Functions” to verify Bertrand’s Logic While the logic behind Bertrand’s conclusion that price competition leads oligopolistic firms to behave competitively is straightforward, this is a good time to develop a tool that will be useful throughout our discussion of oligopoly: best response functions. These functions are simply plots of the best response of one player to particular strategic choices by the other. They are useful when players have a continuum of possible actions they can take in a simultaneous move game rather than a discrete number of actions as in most of our game theory development in Chapter 24. When best response functions for both players are then plotted on the same graph, they can help us identify the Nash equilibria easily. Suppose I am firm 1 and you are firm 2. Consider panel (a) of Graph 25.1. On the horizontal axis, we plot p1 – the price set by me, and on the vertical axis we plot p2 – the price charged by you. We then plot your best responses to different prices I might announce. We already know that you will never want to set a price below marginal cost (M C), and if I were to ever be stupid enough to set a price below M C, any p2 > p1 would be a best response for you (since it would simply result in you not selling anything and letting me get all the business.) For purposes of our graph, we can then simply let your best response to p1 < M C be p2 = M C. If I announce a price p1 above M C, we know that you will want to charge a price just below p1 to get all consumers away from my booth. Thus, for p1 > M C, your best response is p2 = p1 − ǫ (where ǫ is a small number close to zero). Since p1 = p2 on the 45-degree line in the graph, this means that your best response in panel (a) will lie just below the 45-degree line for p1 > M C. Graph 25.1: Best Response Functions for Simultaneous Bertrand Competition In panel (b) of Graph 25.1, we do the same for my firm – only now p2 (on the vertical axis) is taken as given by firm 1, and firm 1 finds its best response to different levels of p2 . If you set your 25A. Competition and Collusion in Oligopolies 969 price below M C, my best response can then be taken to simply be p1 = M C, and if you set your price p2 above M C, my best response is p1 = p2 − ǫ (which lies just above the 45-degree line). We defined a Nash equilibrium in Chapter 24 as a set of strategies for each player that are best responses to each other. In order for an equilibrium to emerge in our price setting model, my price therefore has to be a best response to your price, and your price has to be a best response to my price. Put differently, when we put the two best response functions onto the same graph in panel (c), the equilibrium happens where the two best response functions intersect. This happens at p1 = p2 = M C just as we derived intuitively above. 25A.1.3 Sequential Strategic Decisions about Price In the real world, it is often the case that one firm has to make a decision about its strategic variable before the other – with the second firm being able to observe the first firm’s decision when its turn to act comes. As we argued in our chapter on game theory, sometimes this makes a big difference – with the first mover gaining an advantage (or disadvantage) from having to declare its intentions in advance of the second mover. It’s easy to see that this is not, however, the case for our two firms engaging in Bertrand competition. Suppose I move first and you get to observe my advertised price before you advertise your own. Remember that in such sequential settings, subgame perfection requires that I will have to think through what you will do for any action I announce. But our discussion above already tells us the answer: you will choose a price just below p1 whenever p1 > M C, leaving me with no consumers. Since I will not choose a price below M C, this implies that I will set p1 = M C and you will follow suit – with our two firms splitting the market by charging prices exactly equal to M C. Exercise 25A.3 How would you think about subgame perfect equilibria under sequential Bertrand competition with 3 firms (where firm 1 moves first, firm 2 moves second and firm 3 moves third)? 25A.1.4 Real-World Caveats to Bertrand’s Price Competition Result While Bertrand’s logic is intuitive, few economists believe that his result is one that truly characterizes many real world oligopoly outcomes. There are several real-world considerations that considerably weaken the Bertrand prediction regarding price competition in oligopolies, and here we will briefly mention some of them. (In end-of-chapter exercises, we additionally explore how the Bertrand predictions change with different assumptions about firm costs.) First, the pure Bertrand model assumes that firms are able to produce any quantity demanded at the price that they announce. This might in fact be true in some markets but typically does not hold. As a result, real world firms have to set some “capacity” of production as they think about announcing a price, and this capacity choice, as we will again mention in Section 25A.2.2, then introduces quantity as a strategic variable. In cases where capacity choices are in fact binding on the Bertrand competitors, the model predicts that each firm will again announce the same price but that this price will be above marginal cost in much the way that it is under strict quantity competition (as we will demonstrate in the next section).2 Second, we have assumed throughout that the two firms in our oligopoly interact only one time, whether simultaneously or sequentially. But in the real world, firms typically interact repeatedly – which implies that price competition 2 This “solution” to the Bertrand “Paradox” of p = M C was first developed by Francis Edgeworth (1845-1926) at the end of the 19th century and has since been formalized using modern economic tools. 970 Chapter 25. Oligopoly of the type envisioned by Bertrand occurs in a repeated game context. Again, we would expect an equilibrium in which the firms in the oligopoly announce the same price in each period. In the non-repeated game, we concluded that the only such equilibrium price has to be equal to marginal cost because, were this not the case, neither firm is “best responding” to the strategic choice of the other. But now suppose that firms are engaged in repeated price competition and consider whether p > M C could emerge in a given period. A “strategy” for each firm must then specify a price for any possible previous price history, which opens the possibility of “trigger strategies” of the following form: I will begin our repeated interactions by charging a price p > M C and will continue to do so in future periods as long as that price has been played by both of us in all previous periods; otherwise, I will charge p = M C forever. Suppose we both play this strategy. Then, in any given period, I have to weigh whether the short run gain from charging a price slightly below p (which results in me getting all the customers this period) outweighs the long-run cost of reverting to p = M C in all future periods. It is quite plausible that this short run benefit is smaller than the long run cost – which would make my strategy a best response to yours (and yours a best response to mine). In infintiely repeated interactions, or in interactions where there is a good chance we will meet again, we can therefore see how p > M C can emerge as an equilibrium under price competition. Exercise 25A.4 Suppose our two firms know that we will encounter each other n times and never again thereafter. Can p > M C still be part of a subgame perfect equilibrium in this case assuming we engage in pure price competition? Finally, Bertrand assumed that firms are restricted to producing identical products. If we allow for the possibility that consumers differ somewhat in their tastes for how economist cards look and what exactly they say on the back, we might however decide to produce slightly different versions of economist cards – and through such product differentiation become able to charge p > M C. This is because consumers that have a strong preference for my type of card will still buy from me at a somewhat higher price, and similarly those with a preference for your type of card will continue to buy yours at a somewhat higher price. Product differentiation therefore also introduces the possibility of p > M C emerging under price competition. We will develop this more in Chapter 26. 25A.2 Oligopoly Quantity Competition The implicit assumption that underlies Bertrand competition is that firms can easily adjust quantity once they set price. In our example, we assumed that we can both just produce the required cards on the spot at the AEA meetings. But, as we just mentioned, many firms have to set capacity for their production and, once they have done so, cannot easily deviate from this in terms of how much they will produce. It might be hard for us to have our card factory at our booth at the AEA meetings, which means we will have to produce our cards ahead of time and bring them with us to our booths. In such circumstances, it is more reasonable to assume that firms choose capacity (or “quantity”) first and then sell what they produce at the highest price they can get. This is the scenario that Cournot had in mind when he investigated competition between oligopolistic firms, and it is the scenario we turn to next. As we will see, this model, known as the Cournot Model, has very different implications regarding the equilibrium price at which oligopolistic firms produce. As in the previous section, we will continue by assuming that firms in our oligopoly are identical and face constant marginal cost. 25A. Competition and Collusion in Oligopolies 25A.2.1 971 Simultaneous Strategic Decisions about Quantity: Cournot Competition We can again use best response functions to see what Nash equilibrium will emerge when two firms in an oligopoly choose capacity simultaneously. In panel (a) of Graph 25.2, we begin by considering firm 2’s best response to different quantities x1 set by firm 1. If I set x1 = 0, then you would know that you will have a monopoly on economist cards at the AEA meetings. From our work in Chapter 23, we can then easily determine the optimal quantity for you by solving the monopoly problem. This is depicted in panel (b) of the graph where D is the market demand curve and M R is your monopoly’s marginal revenue curve that has the same intercept (as D) but twice the slope. Your firm, firm 2, would then produce the monopoly quantity xM where M R = M C (and charge the monopoly price pM ). The quantity xM therefore becomes your best response to x1 = 0 and determines the intercept of your best response function in panel (a). Graph 25.2: The Best Response Function for Firm 2 under Simultaneous Cournot Competition Now suppose I set x1 = x1 > 0. You then know that you no longer face the entire market demand curve because I have committed to filling x1 of the market demand. Put differently, you now face a demand curve that is equal to the market demand curve D minus x1 . In panel (c) of Graph 25.2, we therefore shift the demand D by x1 to get the new “residual” demand Dr that remains given that I will satisfy a portion of market demand. From this, we can calculate the residual marginal revenue curve M Rr that now applies to your firm. Once again, you will maximize profit where marginal revenue equals marginal cost; i.e. M Rr = M C. This results in a new optimal quantity given x1 – denoted x2 (x1 ), which in turn becomes your best response to me having set x1 = x1 . Note that x2 (x1 ) necessarily lies below xM — i.e. your best response quantity decreases as x1 increases. We can imagine doing this for all possible quantities of x1 to get the full best response function for your firm 2 as depicted in panel (a). Exercise 25A.5 Can you identify in panel (b) of Graph 25.2 the quantity that corresponds to the horizontal intercept of firm 2’s best response function in panel (a)? Exercise 25A.6 What is the slope of the best response function in panel (a) of Graph 25.2? (Hint: Use your answer to exercise 25A.5 to arrive at your answer here.) 972 Chapter 25. Oligopoly We can then do what we did for Bertrand competition by putting the best response functions of the two firms together into one graph to see where they intersect. Since our two firms are identical, my best response function can be similarly derived. This is done in panel (a) of Graph 25.3, which is just the mirror image of the best response function for your firm that we derived in the previous graph. The two best response functions then intersect at x1 = x2 = xC in panel (b), with xC the Cournot-Nash equilibrium output for each of our firms in the oligopoly. Graph 25.3: Simultaneous Move Cournot-Nash Equilibrium 25A.2.2 Comparing and Reconciling Cournot, Bertrand and Monopoly Outcomes In panel (c) of Graph 25.3 we can then see how the quantities produced under monopoly, Cournot and Bertrand competition compare. As illustrated in panel (b), C represents each firm’s output under Cournot (or quantity) competition. From constructing the best response functions, we know that the vertical intercept of firm 2’s best response function is the monopoly quantity, as is the horizontal intercept of firm 1’s best response function. When we connect these (with the dashed magenta line in panel (c)), we get all combinations of firm 1 and firm 2 production that sum to the monopoly quantity. Were the two firms to collude, for instance, and simply split the monopoly quantity, they would produce half of xM at the point labeled M . Thus, production is unambiguously higher under Cournot competition than it would be under monopoly production. We can also see how Cournot production compares to Bertrand production. From our work in the last section we know that Bertrand or price competition results in both firms charging a price equal to M C. At such a price, market demand will be equal to x∗ in panel (b) of Graph 25.2. Now suppose that, under Cournot competition, firm 2 determines its best response to firm 1 setting its quantity to x∗ . This would imply that firm 2’s residual demand is equal to D shifted inward by x∗ , leaving it with a residual demand curve that has a vertical intercept at M C. Thus any output that firm 2 would produce given that firm 1 is producing x∗ would have to be sold at a price below M C — which implies firm 2’s best response is to produce x2 = 0. This implies that firm 2’s best response function reaches zero at x1 = x∗ = 2xM ; i.e. the horizontal intercept of firm 2’s best response function lies at x∗ . (Note: This is the answer to within-chapter-exercise 25A.5.) Since the two firms are identical, the same is true for firm 1’s vertical intercept. 25A. Competition and Collusion in Oligopolies 973 If we connect the horizontal intercept of firm 1’s best response function with the vertical intercept of firm 2’s best response function (with the dashed blue line) in panel (c), we then get all the different ways in which the two firms could split production and produce x∗ , the quantity that would be sold when p = M C as happens under Bertrand competition. If we assume that, when both firms charge the Bertrand price of p = M C, the two firms split overall output, each firm would produce half of x∗ as indicated at point B in the graph. Thus, Bertrand competition leads to unambiguously higher output than Cournot competition. Exercise 25A.7 Which type of behavior under simultaneous decision making within an oligopoly results in greater social surplus: quantity or price competition? B M Exercise 25A.8 True or False: Under Bertrand competition, xB 1 = x2 = x . As we will note again in Chapter 26, the dramatic difference between the Bertrand and Cournot competition seems quite strange, and it is not easy to choose between the two models on intuitive grounds: On the one hand, it seems that firms in the real world often set prices (when they are not in perfectly competitive settings), and this seems to speak in favor of the Bertrand model. (In Chapter 26, for instance, I give the example of Apple coming out with a new computer and immediately setting its price long before it finds out how much it will have to produce.) On the other hand, the Bertrand prediction of price being set equal to marginal cost even when only two firms are competing seems a stretch, which speaks in favor of the Cournot model which not only arrives at the intuitively reasonable prediction that price falls between the monopoly and the competitive level when there are only two firms but also predicts (as we will show in Section B) that oligopoly prices converge to competitive prices as the number of firms in the oligopoly becomes large. Much work has, as a result, been done by economists to reconcile these models of oligopoly competition. One of the most revealing results, which we already mentioned in our discussion of Bertrand competition, is the following: Suppose that firms really do set prices (as the Bertrand model assumes) but they set capacities for production (which sounds a lot like the quantity setting of the Cournot model) before announcing prices. Then under plausible conditions, it has been shown that this Bertrand equilibrium outcome of price competition results in Cournot quantities and prices.3 Economists have therefore often come to view oligopoly competition as guided in the long run by production capacity competition (as envisioned by Cournot) equilibrated through price competition (as envisioned by Bertrand) in the short run when capacities are fixed. Both models appear to have their place, and both play important roles in how we think of oligopoly competition. 25A.2.3 Sequential Strategic Decisions about Quantity: The “Stackelberg” Model Under Bertrand competition, we concluded that it does not matter whether firms determine their price simultaneously or sequentially – in either case, firms end up charging p = M C in equilibrium. The same is not true for quantity competition, as we will see now. The sequential quantity competition model is known as the Stackelberg model,4 and the firm designated to “move first” is called the Stackelberg leader while the firm that moves second is called the Stackelberg follower. In sequential move games, we concluded in Chapter 24 that non-credible threats are eliminated by restricting ourselves to Nash equilibria that are subgame-perfect – i.e. to equilibria in which early movers look forward and determine the best responses by their opponents 3 This was demonstrated by Kreps, D. and J. Scheinkman (1983), “Quantity Precommitment and Bertrand Competition Yield Cournot Outcomes,” Rand Journal of Economics 14, 326-37. 4 The model is named after Heinrich Freiherr von Stackelberg (1905-46), a German economist. 974 Chapter 25. Oligopoly later on in the game. When she decides how much capacity to set, the Stackelberg leader will then take into account the entire best response function of the follower because that function tells the leader exactly how the follower will respond once she finds out how much the leader will be producing. Thus, rather than “guessing” about the quantity the opposing firm will set (as is the case under simultaneous quantity competition), the leader now has the luxury of inducing how much the follower will set by her own actions in the first stage. Suppose, then, that you – firm 2 – are the follower and I – firm 1 – am the leader. I already know your best response function for any quantity that I might set – we derived this in Graph 25.2a which we now replicate in panel (a) of Graph 25.4. In deciding how much capacity to set, I then simply have to determine my residual demand curve given your best response function. The grey demand curve D in panel (b) is simply the market demand curve. For any output level x1 ≥ x∗ , we know that your best response is simply not to produce, which implies that I know I will “own” the market demand curve if I chose to produce above x∗ . Thus, my residual demand is equal to market demand for quantities greater than x∗ . If I set capacity below x∗ , however, I know that you will produce along your best response function once you find out how much capacity I set. To arrive at my residual demand, I therefore have to subtract the quantity that I know you will produce for any x1 < x∗ . If I set my capacity close to x∗ , you will choose to produce relatively little, but as x1 falls, your best response quantity rises and reaches xM , the monopoly quantity, when x1 = 0. My residual demand curve Dr therefore begins at the monopoly price pM (which would be charged by you if I set x1 = 0) and reaches the market demand curve D when it crosses M C. Once we have figured out firm 1’s residual demand, we can now do what we always do to identify my firm’s optimal capacity: simply plot out the M Rr curve that corresponds to Dr and find its intersection with M C. Because all the relationships are linear, this intersection occurs at half the distance between x∗ and zero – which happens to be the monopoly quantity xM . Thus, the Stackelberg leader, firm 1, will set x1 = xM , and the Stackelberg follower will produce half this amount as read off its best response function. Given what I as the leader have done in the first stage, you as the follower are doing the best you can, and given your predictable output decisions in the second stage (as summarized in your best response function), I have done the best I can. We have reached a sub-game perfect equilibrium. Exercise 25A.9 Determine the Stackelberg price in terms of pM – the price a monopolist would charge – and M C. Adding this outcome to our predicted outputs for Bertrand, Cournot and monopoly settings from Graph 25.3, we can then see that the Stackelberg quantity competition results in greater overall output than simultaneous Cournot competition but less overall output than Bertrand price competition. Exercise 25A.10 Where is the predicted Stackelberg outcome in Graph 25.3c? 25A.2.4 The Difference between Sequential and Simultaneous Quantity Competition We can now step back a little and ask why the Stackelberg model differs fundamentally from the Cournot model. Why, for instance, don’t I threaten to act like a Stackelberg leader when you and I are competing simultaneously? Suppose you and I set quantity simultaneously before we arrive at the AEA meetings, but I call you ahead of time and tell you that I will produce the Stackelberg leader quantity. Would you 25A. Competition and Collusion in Oligopolies 975 Graph 25.4: Stackelberg Equilibrium have any reason to believe me when I threaten to do this? The answer is that you should not take my threat seriously. After all, if you thought that I thought you would produce xM /2, my best response (according to my best response function in Graph 24.5) would be to produce less than xM ! (You can see this in panel (c) of the graph where the horizontal (dashed) grey line that passes through M at an output level of xM /2 for you crosses my best response function to the left of xM .) Your best response to me producing less than xM would then be to produce more than xM /2. My threat to produce xM is therefore simply not credible when I try to bully you over the phone. When the game assumes a sequential structure, however, the threat becomes real because you know how much I have produced by the time that you have to decide how much to produce. It’s no longer an idle threat for me to say I will produce the Stackelberg leader quantity – I have just done so. Now it is indeed a best response for you to produce the Stackelberg follower quantity, and given that you will do so it is best for me to have produced the Stackelberg leader quantity. It is the sequential structure of the game that results in the difference in equilibrium behavior, and without that sequential structure, there is no way for me to credibly threaten to do anything other than produce the Cournot quantity. 976 25A.3 Chapter 25. Oligopoly Incumbent Firms, Fixed Entry Costs and Entry Deterrence The insight that the sequential structure of the oligopoly quantity competition changes the outcome of that competition can then get us to think of other ways in which sequential decision-making might matter. An important case is the case in which one firm is the incumbent firm that currently has the whole market but is threatened by a second firm that might potentially enter the market and turn its structure from a monopoly to an oligopoly. Is there anything (aside from sending someone with a baseball bat) the incumbent firm can do to prevent the potential entrant from coming into the market? The answer depends on two factors: (1) how costly is it for the potential entrant to actually enter the market and begin production, and (2) to what extent can the incumbent firm credibly threaten the potential entrant. 25A.3.1 Case 1: Incumbent Quantity Choice follows Entrant Choice Suppose the potential entrant has to pay a one-time fixed entry cost F C in order to be able to begin production. Now consider the case in which the potential entrant makes her decision on whether to enter the market before either firm makes a choice about how much to produce. Panels (a) and (b) in Graph 25.5 picture two such scenarios. In both panels, firm 2 first decides whether or not to enter, and if she does not enter, firm 1 sets its quantity x1 . If firm 2 does enter, the firms are assumed to choose their production quantities simultaneously in panel (a) and sequentially in panel (b). Graph 25.5: Possible Sequences of Entry and Quantity Choices 25A. Competition and Collusion in Oligopolies 977 Recall that we solve games of this kind from the bottom up in order to find subgame perfect equilibria. If firm 2 does not enter, we know that firm 1 will optimize by simply producing the monopoly quantity and thus will make the monopoly profit π M while firm 2 will make zero profit. If firm 2 enters, on the other hand, the two firms will engage in simultaneous Cournot competition in panel (a), with each firm making the Cournot profit π C but with firm 2 paying the fixed entry cost F C. Firm 2 therefore looks ahead and makes its entry decision based on whether or not (π C − F C) is greater than zero. Put differently, so long as the profit from producing the Cournot quantity at the Cournot price is greater than the fixed cost of entering, firm 2 will enter the market. Similarly, in panel (b), firm 2 knows that she will be a Stackelberg follower if she enters, and so she will enter so long as the profit π SF from producing the Stackelberg follower quantity at the Stackelberg price is greater than the fixed cost of entering. Exercise 25A.11 True or False: Once the entrant has paid the fixed entry cost, this cost becomes a sunk cost and is therefore irrelevant to the choice of how much to produce. Exercise 25A.12 Is the smallest fixed cost of entering that will prevent firm 2 from coming into the market greater in panel (a) or in panel (b)? Notice that in neither of these cases can the incumbent firm (firm 1) do anything to affect firm 2’s entry decision because the entry decision happens before quantities are set. This implies that firm 2’s entry decision is entirely dependent on the size of the fixed entry cost F C. The problem (from firm 1’s perspective) is once again that there is no way it can credibly threaten firm 2, a problem that can disappear if firm 1 gets to commit to an output quantity before firm 2 makes its entry decision (as we will see next). 25A.3.2 Case 2: Entry Choice follows Incumbent Quantity Choice Now consider the sequence pictured in panel (c) of Graph 25.5 where the incumbent (firm 1) chooses its quantity x1 before the potential entrant (firm 2) makes its decision on whether to enter the market and produce. Again, we can solve the resulting game from the bottom up, beginning with the case in which firm 2 has decided to enter the market. Firm 2’s optimal quantity is then simply given by its best response function (derived in Graph 25.2) to the quantity set by firm 1 (which is known to firm 2 at the time it makes its quantity decision). Firm 1 knows firm 2’s best response function – which implies that if firm 2 enters the market, firm 1 is simply a Stackelberg leader. Thus, if firm 2 enters, the equilibrium payoffs are the Stackelberg profits, π SL and π SF , minus the fixed entry cost for firm 2. The incumbent firm, however, would very much like to remain the only firm in the market. Short of sending in big guys with baseball bats to beat up firm 2, the only way to persuade firm 2 to stay out of the incumbent’s (monopoly) market is for the incumbent to insure that firm 2 cannot make a positive profit by entering. And the only way to do that is to commit to producing a larger quantity in order to drive the price down sufficiently to keep firm 2 from wanting to come into the market. Whether it is possible for firm 1 to do this and thereby to make a profit higher than that of a Stackelberg leader depends on just how big the fixed entry cost F C is for firm 2. This is illustrated in the two panels of Graph 25.6. In panel (a), we plot the profit that the incumbent can expect from different output levels if it remains the only firm in the market. The highest possible profit occurs at the monopoly quantity xM (which, as we have seen, is also the Stackelberg leader quantity xSL ). If the fixed entry cost is very high, the incumbent can simply produce xM and rest assured in its monopoly given that it is simply too costly for any potential 978 Chapter 25. Oligopoly entrant to enter the market. This is illustrated in panel (b) where, for F C ≥ F C, firm 1 produces xM while firm 2 stays out of the market (and thus produces zero). If the fixed entry cost is very low, on the other hand, there is little that firm 1 can do to keep the entrant out of the market – and so firm 1 simply produces the Stackelberg leader quantity xSL and accepts firm 2’s production of the Stackelberg follower quantity xSF . This is illustrated in panel (b) for F C ≤ F C. Graph 25.6: Setting Quantity to Deter Entry The interesting case of entry deterrence arises for fixed entry costs between F C and F C. Suppose, for instance, that F C is just below F C – i.e. suppose that firm 2 would make a slightly positive profit by entering if firm 1 behaved like a Stackelberg leader and produced xSL . If firm 1 then produces just a little more than xSL , this will insure that firm 2 can no longer make a positive profit by entering. The incumbent firm can therefore deter entry by producing above xSL . While this will mean that firm 1’s profit falls below the monopoly profit, it is preferable to engaging in Stackelberg competition with firm 2 (in which case firm 1 would only get π SL ). As the fixed entry cost falls, it becomes harder and harder for firm 1 to do this – necessitating higher and higher levels of output to deter entry. But it’s worth it as long as the incumbent’s profit remains above the Stackelberg leader profit π SL . Thus, the highest quantity that firm 1 would ever be willing SL to produce to deter entry, xED . When fixed entry costs fall max , is the quantity that will insure π below F C, it is too costly for the incumbent to deter entry – and firm 1 reverts back to producing simply the Stackelberg leader quantity. This is, then, a more rigorous treatment of an idea that we raised in Chapter 23 when we discussed the possibility that a monopoly might be restrained in its behavior (and might produce more than the monopoly quantity) if it feels threatened by potential competitors. Notice that, if it could, the incumbent firm would like to reduce its output back to the monopoly quantity xM once it has successfully deterred an entrant, but the only way that deterrence could succeed is if the incumbent was able to commit to not doing so by setting output prior to firm 2’s entry decision. It is this commitment that made the threat to the entrant credible – were it possible to then go back on the commitment, the threat would not be credible and entry could not be deterred. It is a little like the general that would like to strike fear into the opposing army on the battlefield by telling them that his army will fight to the death. Of course just saying “We will fight to the 25A. Competition and Collusion in Oligopolies 979 death!” is not credible – anyone can say it. So the general might cross a bridge into the battlefield and then burn the bridge down – thus cutting off any possibility of retreat. This would certainly make the threat to fight to the death more credible – just as the incumbent firm’s threat to increase production to prevent entry becomes credible when the firm actually does it and thus cuts off any possibility of retreat. 25A.4 Collusion, Cartels and Prisoner’s Dilemmas So far, we have assumed that you and I will act as competitors within the oligopoly – strategically competing on either price or quantity decisions. Now suppose instead, however, that I call you before the AEA meetings and say: “Why don’t we stop competing with each other and instead combine forces to see if we can’t do better by coordinating what we do?” Logically, we should be able to do better if we don’t compete. After all, if we could act like one firm that has a monopoly, we would be able to do at least as well as we can do if we compete by simply producing the same quantity as we do under oligopoly competition. But we know from Graph 25.3c that as a monopoly we would produce less than we do under Cournot, Stackelberg or Bertrand competition. Our joint profit would therefore be higher if we could find a way of splitting monopoly production and charging a higher price than it would be under any competitive outcome that results in a price below the monopoly price. We therefore have an incentive to find a way to collude instead of compete. 25A.4.1 Collusion and Cartels A cartel is a collusive agreement (between firms in an oligopoly) to restrict output in order to raise price above what it would be under oligopoly competition. The most famous cartel in the world is OPEC – the Organization of Petroleum Exporting Countries – which is composed of countries that produce a large portion of the world’s oil supply. Oil ministers from OPEC countries routinely meet to set production quotas for each of the countries. Their claim is to aim for a stable world price of oil, but what they really aim for is a high price for oil. There are many other examples of attempts by producers of certain goods to form cartels, some of which we will analyze in end-of-chapter exercises. Suppose our two little firms are currently engaged in Cournot competition, with each of us producing xC as depicted in Graph 25.3b. It’s then easy to see how we can do better – all we have to do is figure out what the monopoly output level xM would be and agree to each limit our own production to half of that. This would allow us to sell our economist cards at the AEA meetings at the monopoly price pM , with each of us making half the profit we would if our individual firm was the sole monopoly. The same cartel agreement would make each of us better off if we currently engaged in Bertrand competition. Exercise 25A.13 * How might the cartel agreement have to differ if we were currently engaged in Stackelberg competition? (Hint: Think about how the cartel profit compares to the Stackelberg profits for both firms, and use the Stackelberg price you determined in exercise 25A.9 along the way.) 25A.4.2 A Prisoner’s Dilemma: The Incentive of Cartel Members to Cheat Suppose, then, that you and I enter a collusive cartel agreement and decide to each produce half of xM in order to maximize our joint profit. It is certainly in our interest to sign such an agreement. 980 Chapter 25. Oligopoly But is it optimal for us to stick by our agreement as we prepare to come to the AEA meetings with our economist cards? Suppose I believe you will stick by the agreement. We can then ask what I would have to gain from producing one additional set of economist cards above the quota we set in our cartel. In panel (a) of Graph 25.7, we assume that we we have agreed to behave as a single monopolist, jointly producing xM which allows us to sell all our cards at price pM . Were we, as a monopoly, to produce one more set of cards, we would have to drop the price in order to sell the larger quantity. This would result in a loss of profit equal to the magenta area since we can no longer sell the initial xM goods at the price pM . It would also result in an increase in profit equal to the blue area since we get to sell one more set of cards. For a monopoly, the quantity xM is profit maximizing because the magenta area is slightly larger than the blue area – i.e. our monopoly profit would fall if we produced one more set of cards. Graph 25.7: The Incentive to Cheat on a Cartel Agreement But now think of the question of whether to produce one more set of cards from the perspective of one of the members of the cartel that has agreed to behave as a single monopolist. In our cartel agreement, we agreed that I would produce half of the monopoly output level xM and you would produce the other half. If you produce one more set of cards, you will therefore lose only half the magenta area in profit from having to accept a price slightly lower than pM for the half of xM you are producing under the cartel agreement, but you would get all of the blue area in additional profit from the additional unit you produce. Since the magenta area is only slightly larger than the blue area, half of the magenta area is certainly smaller than all of the blue area in the graph — which means your profit will increase if you cheat and produce one more set of cards than you agreed to in the cartel. Panel (b) looks at this another way and asks not only whether it would be in your best interest to produce one unit of output beyond the cartel agreement but how much more you would in fact want to produce assuming you believe that I will be a sucker and stick by the agreement to produce only half of xM . The residual demand Dr that you would face given that I produce x1 = 0.5xM is equal to the market demand D minus 0.5xM which intersects M C at the quantity 1.5xM . The corresponding residual marginal revenue curve M Rr has twice the slope and therefore intersects M C at 0.75xM – implying that it would be optimal for you to produce 0.75xM rather than 0.5xM 25A. Competition and Collusion in Oligopolies 981 as called for in your cartel agreement. Put differently, if you believe I will produce 0.5xM , your best response is to produce 0.75xM . Exercise 25A.14 Can you verify the last sentence by just looking at the best response functions we derived earlier in Graph 25.2? Now, if you are smart enough to figure out that it is in your best interest to cheat on the cartel agreement, chances are that I am smart enough to figure this out as well. But that means that, unless we can find a way to enforce the cartel agreement, the cartel will unravel as each of us cheats. And if each of us knows that the other will cheat, we are right back to Cournot competition and will end up behaving as if there was no cartel agreement at all. Put in terms of the game theory language we developed earlier, we face a classic Prisoner’s Dilemma: We would both be better off colluding and producing in accordance with the agreement than we would be by competing with one another (either in Bertrand or Cournot competition), but we also both have a strong incentive to cheat on the agreement (whether the other party cheats or not) and bring more economist cards to the AEA meetings than we had promised. As we noted in our discussion of Prisoner’s Dilemmas, these types of games do not result in the optimal outcome for the two players unless the players can find a way to enforce the agreement. Inconveniently for us, cartel agreements are usually illegal. (Usually, but not always – as we will see shortly.) Exercise 25A.15 The Prisoners’ Dilemma you and I face as we try to maintain a cartel agreement works toward making us worse off. How does it look from the perspective of society at large? While the incentives of cartel members therefore contain seeds that undermine cartel agreements, there are real world examples of cartel agreements that have lasted for long periods. They may not always be successful at maintaining exactly monopoly output, but they often do restrict output beyond what Cournot competition would predict. This raises the question of how firms can overcome the Prisoners’ Dilemma incentives that would, if unchecked, lead to a full unraveling of a cartel. We can think of two possible ways of accomplishing this: First, firms might find ways of hiring an outside party to enforce the cartel, just as our two prisoners in the classic Prisoners’ Dilemma might do by joining a “mafia” that enforces silence when the prisoners are interrogated by the prosecutor. Second, in our discussion of repeated Prisoners’ Dilemmas in Chapter 24, we found that, if the game is repeated an infinite number of times or, more realistically, if the players know that there is a decent chance that they will meet again each time that they meet, cooperation in the Prisoners’ Dilemma can emerge as part of a subgame perfect equilibrium strategy. We will now briefly discuss each of these paths that can lead to successful cartel cooperation among oligopolists. 25A.4.3 Enforcing Cartel Agreements through Government Protection In 1933, in the midst of the Great Depression, Congress passed the National Industrial Recovery Act (NIRA) at the urging of the newly inaugurated President Franklin D. Roosevelt who proclaimed it “the most important and far-reaching” legislation “ever enacted by the American Congress.” The act represented a stark departure from laissez faire attitudes toward industry, envisioning a more planned economy in which industrial leaders would coordinate production and prices to “foster fair competition”, with compliance enforced by the newly created National Recovery Administration (NRA). In essence, the act legalized cartels in major manufacturing sectors – thus putting the force of law behind oligopolists’ efforts to set price and quantity within particular markets. It 982 Chapter 25. Oligopoly generally received strong support from large corporations but was opposed by smaller firms.5 The NIRA has become the clearest example in the U.S. of how oligopolists can employ the government as an enforcer of cartel agreements to limit quantity and raise price. Less than two years after its enactment, the U.S. Supreme Court unanimously declared the portion of the NIRA that established cartels as unconstitutional. Exercise 25A.16 Why would oligopolists who cannot voluntarily sustain cartel agreements want to have such agreements enforced? While this large-scale establishment of cartels vanished in the U.S. with the demise of the NIRA, similar legislation often governs industry in other countries. And, there continue to be more modest attempts to establish cartels through government action, typically with the stated purpose of benefitting the “general welfare” but the actual consequence of restricting quantity and raising price. In the 1990’s, for instance, Congress authorized the Northeast Interstate Dairy Compact that permitted the setting of minimum wholesale prices of milk across six New England states (amending extensive federal price regulation of milk that predated the establishment of the Compact) and restrictions of competition from milk producers in other regions. Other regional milk cartels were similarly authorized in other regions. The stated intent of such legislation was to “assure the continued viability of dairy farming in the Northeast and to assure consumers of an adequate, local supply of pure and wholesome milk” at “a fair and equitable price”. The cooperative suggested that “dramatic price fluctuations, with a pronounced downward trend, threaten the viability of the Northeast dairy region” and that “cooperative, rather than individual state action, may address more effectively the market disarray.” But the ultimate aim of the cartel was the same as that of all cartels: to curtail competition and raise price. Predictably, such legislation tends to be fought vigorously by consumer groups and is advocated by firms producing the cartel good.6 In some cases, it is generally recognized that the purpose of government sponsored cartels is to limit competition in order to raise price. Few, for instance, would argue that this is not the prime mission of OPEC – the Organization of Petroleum Producing Countries that meets frequently to set production quotas for each of its 13 member countries. Yet one would not be able to tell this from the official mission statement by OPEC which states: “OPEC’s mission is to coordinate and unify the petroleum policies of Member Countries and to ensure the stabilization of oil prices in order to secure an efficient, economic and regular supply of petroleum to consumers, a steady income to producers and a fair return on capital to those investing in the petroleum industry.” The words sound similar to those used to advocate for the NIRA in 1933 and continue to be similar to those articulated whenever government enforcement for cartel agreements is sought by firms. 25A.4.4 Self-Enforcing Cartel Agreements in Repeated Oligopoly Interactions Alternatively, we can turn to the case where oligopolists who seek to establish a cartel agreement know that they will meet repeatedly. From our game theory chapter, we know that this is not sufficient for cooperation to emerge: If the firms know they will interact repeatedly but that this interaction will end at some definitive point in the future, subgame perfection leads to an unraveling of cooperation from the bottom of the repeated game tree upwards. The firms know that, in their 5 The act also encouraged collective bargaining through unions, set maximum work hours and minimum wages and forbid child labor. 6 To the extent to which milk cartels are intended to support the viability of small, family-owned dairy farmers, they appear not to be very successful. Most of the economic benefits accrue to larger corporate dairy farms, with little evidence that cartels slow the disappearance of smaller, less efficient farms. 25B. The Mathematics of Oligopoly 983 final interaction, neither will have an incentive to stick by the cartel agreement. But that means that in the second to last period, there will also be no incentive to cooperate since there is no credible way to punish non-cooperation in the final interaction. But that then means that there is no way to enforce cooperation in the third-to-last interaction given that both firms know that non-cooperation will take place in the last two periods. And by the same logic, cooperation cannot emerge in any period. But the real world is rarely quite as definitive as setting up a finitely repeated set of interactions with a clear end-point. Rather, firms will know that they are likely to interact again each time that they meet, and for our purposes, we can therefore treat such interactions as infinitely repeated. Again, as we saw in our discussion of repeated Prisoners’ Dilemmas in Chapter 24, this removes the “unraveling” feature of finitely repeated games because there is no definitive final interaction. And it opens the possibility of simple “trigger strategies” under which firms begin by complying with the cartel agreement, continue to do so as long as everyone complied in previous interactions, and revert to oligopoly competition if someone deviates from the agreement. Such strategies can sustain cartel cooperation so long as the immediate payoff from violating the cartel agreement is not sufficiently large to overcome the long-run loss from the disappearance of the cartel and the reversion to oligopoly competition. Real world strategies of this type are complicated by the fact that firms might not in fact be able to tell for sure whether another firm has violated the agreement. For instance, suppose that oil producers cannot observe how much oil is produced by any given company but they can only see the price that oil sells for in the market. Suppose further that oil price in any given period depends on both the overall quantity of oil supplied by the oligopoly firms and unpredictable (and unobservable) demand shocks to the oil market. If a firm then observes an unexpectedly low price in a given period, it might be because a member of the cartel has cheated and has produced more oil than the agreement specified, but it might also be because of an adverse demand shock in the oil market. Firms in such markets may then find it difficult to be certain about whether cartel members are cheating and run the risk of mis-interpreting an unexpectedly low price as a sign of cheating. Economists have introduced such complicating factors into economic models of oligopolies and cartels, and it becomes plausible to observe equilibria in which cartel agreements break down and re-emerge in repeated oligopoly interactions. This corresponds well to observed cartel behaviors in some industries. Exercise 25A.17 In circumstances where firms are not certain about demand conditions in any given period, why might a more forgiving trigger strategy (like Tit-for-Tat) that allows for the re-emergence of cooperation be better than the extreme trigger strategy that forever punishes perceived non-cooperation in one period? 25B The Mathematics of Oligopoly Throughout most of this section, we will assume for simplicity that firms face a constant marginal cost M C = c (with no recurring fixed costs) and that the market demand for the oligopoly good x is linear and of the form x = A − αp. (25.1) In some of our end-of-chapter exercises, we will explore how the various oligopoly models are affected by different assumptions, including different marginal costs and the presence of recurring 984 Chapter 25. Oligopoly fixed costs for the firms. For now, note that, under our current assumptions, were the oligopoly to function as a single monopoly, we know from our work in Chapter 23 that, assuming no price discrimination, the firm would produce the monopoly quantity xM and sell it at the monopoly price pM where xM = A + αc A − αc and pM = . 2 2α (25.2) Exercise 25B.1 Verify xM and pM in equation (25.2). 25B.1 Bertrand Competition From our work in part A, we know that Bertrand competition, whether simultaneous or sequential, will result in both firms setting price equal to marginal cost. It is therefore quite easy to determine the overall Bertrand oligopoly output level by simply substituting M C = c for price in the market demand function to get the joint output level x = A − αc. Assuming that the consumers will come to our two firms in equal numbers when we charge the same price, this implies Bertrand output levels for our two firms of A − αc (25.3) 2 sold at the Bertrand price of pB = c. Thus, for the linear demand and constant M C model we are using, the Bertrand model predicts that each of the two firms will produce the quantity that a single monopolist would choose to produce on her own, because the “competitive” quantity is twice the monopoly quantity. The Bertrand model becomes more interesting, as we will see in Chapter 26, when firms can differentiate their products, i.e. when firms are not producing identical products but are still part of an oligopoly. We will also demonstrate in end-of-chapter exercise 25.1 how the inclusion of recurring fixed costs and differences in marginal costs across firms can alter the stark Bertrand predictions. B xB 1 = x2 = 25B.2 Quantity Competition: Cournot and Stackelberg Next we briefly describe the mathematics behind Cournot and Stackeberg competition as treated in Section A before covering some other aspects of quantity competition in Section 25B.3. 25B.2.1 Cournot Competition In order to calculate the best response functions for our two firms in the economist card oligopoly described in part A, we begin (as we did in Graph 25.2c) by calculating my residual demand given I assume you produce x2 . If the market demand is given by equation (25.1), then my residual demand if you produce x2 is simply xr1 = A − αp − x2 . (25.4) To make this analogous to the residual demand curve graphed in Graph 25.2c, we need to put it in the form of an inverse demand function; i.e. A − x2 1 pr1 = − x1 . (25.5) α α 25B. The Mathematics of Oligopoly 985 Exercise 25B.2 Verify that pr1 is in fact the correct inverse demand function. We know from our work in Chapter 23 that the marginal revenue curve for any linear inverse demand function is itself a linear function with the same intercept as the inverse demand function but twice the slope; i.e. the relevant marginal revenue function for my firm given that I assume you will produce x2 is M R1r = A − x2 α − 2 x1 . α (25.6) Exercise 25B.3 Derive this M R function using calculus. Given this residual marginal revenue for my firm, I can now determine the optimal quantity to produce (assuming I think you are producing x2 ) by setting equation (25.6) equal to marginal cost M C = c. Solving this for x1 , I get x1 = A − x2 − αc . 2 (25.7) Since our two firms are identical, your best response to thinking that I produce some quantity x1 is symmetric. Put differently, for any quantity x1 that I am producing, we can now write down the best response for you in terms of x1 , and for any quantity of x2 that you are producing, we can write down my best response in terms of x2 . This gives us the best response functions x1 (x2 ) and x2 (x1 ) as x1 (x2 ) = A − x2 − αc A − x1 − αc and x2 (x1 ) = . 2 2 (25.8) In a Nash equilibrium, the quantity x2 that I predict you will be producing has to be your best response to what I am producing; i.e. x2 = x2 (x1 ). We can therefore substitute x2 (x1 ) into our expression for x1 (x2 ) and solve for x1 , which then gives us the Cournot output level for me as xC 1 = A − αc . 3 (25.9) Since our two firms are identical, your Nash equilibrium quantity should then be the same. Exercise 25B.4 Verify that this is correct. Exercise 25B.5 Verify that these quantities are in fact the Nash equilibrium quantities; i.e. show that, given you produce this amount, it is best for me to do the same, and given that I produce this amount, it is best for you to do the same. Note that this implies that together we will produce 2(A − αc)/3 which is larger than the monopoly quantity (A − αc)/2 we derived in equation (25.2) and smaller than the competitive and Bertrand quantities (A − αc). Exercise 25B.6 How does the monopoly price pM (derived in equation (25.2)) compare to the price that will emerge in the Cournot equilibrium? How does it compare to the Bertrand price? 986 25B.2.2 Chapter 25. Oligopoly Cournot Competition with more than 2 Firms We can also demonstrate how Cournot competition changes as the number of firms increases. To be a bit more general, suppose that the inverse market demand function is p(x) and that all firms have the same cost function c(xi ) that gives the total cost of production as a function of the firm’s production level xi . Suppose there are N firms in the oligopoly, and let’s denote the output levels of all firms other than firm i as x−i = (x1 , x2 , ..., xi−1 , xi+1 , ..., xN ). Firm i’s profit maximization problem given x−i is then max πi = p(xi , x−i )xi − c(xi ) = p(x1 + x2 + ... + xi−1 + xi + xi+1 + ... + xN )xi − c(xi ). (25.10) xi The first order condition dp(xi , x−i ) dc(xi ) =0 xi + p(xi , x−i ) − dx dxi (25.11) can then be written as M Ri = dc(xi ) dp(xi , x−i ) = M Ci . xi + p(xi , x−i ) = dx dxi (25.12) As we did in our work on monopoly in equation (23.9), we can express the M Ri above as dp xi M Ri = p 1 + . (25.13) dx p Since we are assuming all firms are identical, in equilibrium they will produce the same quantity. This means that N xi = x, and this in turn means we can write the M Ri equation as dp x 1 1 dp xi N =p 1+ = p 1+ , (25.14) M Ri = p 1 + dx p N dx p N N ǫD where ǫD = (dx/dp)(p/x) is the price elasticity of market demand. Using this as the expression for M Ri , and recognizing that in equilibrium marginal costs will be the same for all our firms (even though we are allowing M C to be non-constant by expressing costs as c(x)), we can write equation (25.12) as 1 M Ri = p 1 + = M C. (25.15) N ǫD Note that, as N becomes large, this implies that price approaches M C just as it does under perfect competition. Thus, as oligopolies with identical firms become large, Cournot competition approaches perfect competition (as well as Bertrand competition.) Exercise 25B.7 Compare this equation to equation (23.15) in our chapter on monopolies. How are they related? Exercise 25B.8 Can you make a case for why the Cournot model gives intuitively more plausible predictions than the Bertrand model for oligopolies in which identical firms produce identical goods? 25B. The Mathematics of Oligopoly 25B.2.3 987 Stackelberg Competition Now suppose we return to our linear demand and constant M C example and suppose that we set quantity sequentially, with me (firm 1) being the Stackelberg leader and you (firm 2) being the Stackelberg follower. Subgame perfection requires that I first figure out what your optimal response will be for any x1 I might set in the first stage of the game. But this is simply your best response function which we already calculated to be A − x1 − αc . (25.16) 2 I can then determine the residual demand for my goods by subtracting what I know you will produce from the market demand; i.e. x2 (x1 ) = A − x1 − αc . (25.17) 2 To get the inverse residual demand curve Dr that we graphed in Graph 25.4b, we solve this for p to get xr1 = A − αp − x2 (x1 ) = A − αp − pr1 = A + αc 1 − x1 . 2α 2α (25.18) Exercise 25B.9 Verify that this is the correct inverse residual demand function for me. Exercise 25B.10 In Graph 25.4b, the residual demand curve has a kink at the level of M C. Verify that the function we derived above in fact meets the market demand curve at p = M C. How would you fully characterize the residual demand curve mathematically (taking into account the fact that it is kinked)? From pr1 we can now derive my residual marginal revenue curve by once again recognizing that it will have the same intercept but twice the slope; i.e. 1 A + αc − x1 . (25.19) 2α α We can then set this equal to M C = c and solve for my optimal Stackelberg leader (SL) quantity M R1r = A − αc . (25.20) 2 Given this output level for firm 1, firm 2’s best response function implies the optimal Stackelberg follower (SF ) quantity of xSL 1 = xSF = 2 A − αc . 4 (25.21) Exercise 25B.11 How does the overall level of Stackelberg output relate to the monopoly quantity and the Cournot quantity? What is more efficient in this setting (from society’s vantage point): Cournot or Stackelberg competition? Exercise 25B.12 What will be the output price under Stackelberg competition, and how does this relate to the Cournot and monopoly prices? Exercise 25B.13 Can you draw a graph analogous to Graph 25.3c, indicating the monopoly outcome (assuming the two firms would split the monopoly output level), the Cournot outcome, the Stackelberg outcome and the Bertrand outcome? Carefully label all the points. 988 25B.3 Chapter 25. Oligopoly Oligopoly Competition with Asymmetric Information So far we have assumed that firms always know the costs of other firms, but this is not generally true in the real world. Suppose, for instance, we have a relatively new oligopoly, with firm 1 having lost its monopoly status given the successful entry of firm 2 into the industry. It might then be reasonable to assume that firm 1’s costs are well-known (given it’s history as a monopolist) but firm 2’s costs might not be known. Or suppose that it is known that firm 2 invented a new manufacturing process but it is not yet known how costly that process is. Either of these scenarios results in an oligopoly in which firm 2 knows firm 1’s costs but firm 1 does not know firm 2’s costs. Put differently, we now have asymmetrically informed firms – and thus one player (firm 1) with incomplete information. The resulting oligopoly quantity setting game is an example of a simultaneous Bayesian game. (If you have not done Section B of Chapter 24, you can skip to Section 25B.4.) To be more concrete, suppose that the oligopoly once again faces the same market demand x = A − αp, with inverse market demand of p = (A/α) − x/α. In a 2-firm oligopoly, this inverse demand can then again be written as p = (A − x1 − x2 )/α, with xi simply indicating firm i’s production level. Firm 1 is assumed to have marginal cost of c as before, but firm 2 might have either “high” marginal costs of cH or “low” marginal costs of cL , with cH > cL . The high cost “type” in firm 2 occurs with probability ρ while the low cost “type” occurs with probability (1 − ρ). Firm 2 knows its type but firm 1 only has beliefs about firm 1’s type (based on the probability with which each type occurs). We will consider Cournot competition in this setting (and explore Bertrand competition briefly in two within-chapter exercises at the end of the section). It seems intuitive that firm 2 will produce a different level of output depending on whether its costs are high or low. A “strategy” for firm 2 therefore involves settling on a quantity depending on whether the firm is a high or a low cost type.7 But firm 1 does not have the luxury of setting its quantity with the knowledge of firm 2’s cost structure – it has to settle on a single quantity given its beliefs about the likelihood of firm 2 being a high cost rather than low cost type. Put differently, firm 1 needs to solve the optimization problem A − x1 − xL A − x1 − xH 2 2 − c x1 + (1 − ρ) − c x1 max ρ x1 α α (25.22) L where xH 2 and x2 are the firm 2 production levels of high and low cost types. Depending on which type i firm 2 is assigned (by “Nature”), it solves the optimization problem max xi2 A − x1 − xi2 i − c xi2 . α (25.23) The first order condition of the optimization problem in (25.22) solves to x1 = L A − αc − ρxH 2 − (1 − ρ)x2 2 (25.24) for firm 1, and the first order conditions for the optimization problems (for the two types) in (25.23) solve to 7 Remember from Chapter 24 that a simultaneous Bayesian game involves Nature assigning types first, and a strategy for each player therefore involves a plan of action for each possible type that might be assigned. 25B. The Mathematics of Oligopoly xH 2 = A − x1 − αcL A − x1 − αcH and xL 2 = 2 2 989 (25.25) for firm 2. Exercise 25B.14 Show that the first order condition for firm 1 approaches an expression similar to the first order condition for each of the firm 2 types as firm 1’s uncertainty diminishes; i.e. as ρ approaches zero or 1. Substituting the first order conditions for firm 2 into equation (25.24) and solving for x1 , we get firm 1’s optimal quantity x∗1 as A − 2αc + α(ρcH + (1 − ρ)cL ) . (25.26) 3 Now suppose that firm 1 actually knew firm 2’s type. This would imply that it would produce (A − 2αc + αcH )/3 if it knew it was facing a high cost firm and (A − 2αc + αcL )/3 if it knew it was facing a low cost firm. But since it does not know what type it is facing, firm 1 produces a quantity in between these – thus producing less than it would under complete information when it faces a high cost opponent and more when it faces a low cost opponent. Firm 2 has an informational advantage and will, we we will see shortly, try to use that to its advantage. Suppose, for instance, it has high marginal costs cH . Substituting firm 1’s output level from equation (25.26) into xH 2 in expression (25.25), we can solve for the output level of firm 2 when it has high costs. This gives us x∗1 = xH∗ 2 = 2A + 2αc − α(3 + ρ)cH − α(1 − ρ)cL 6 (25.27) which, by adding and subtracting αρcH can be written as A + αc − 2αcH α(1 − ρ) H + (c − cL ). (25.28) 3 6 In the absence of informational asymmetries, the high cost firm 2 would produce only the first term in this expression – which implies that it will produce more than it would under complete information when it knows it has high costs but its opponent does not. We just saw that firm 1 will produce less than it would under complete information when it faces a high cost opponent. Firm 2 is therefore using its informational advantage to its advantage. We can similarly solve for xL∗ 2 to get xH∗ 2 = αρ H A + αc − 2αcL − (c − cL ), (25.29) 3 6 and we can now see that firm 2 will produce less than it would under complete information when it knows it is a low cost type – allowing firm 1 to produce more. xL∗ 2 = Exercise 25B.15 ** Verify the last equation. Exercise 25B.16 * Can you tell whether the Cournot price will be higher or lower under this type of asymmetric information than it would be under complete information? (Hint: For both the case of a high cost and a low cost type, can you see if overall production is higher or lower in the absence of asymmetric information?) 990 Chapter 25. Oligopoly Exercise 25B.17 * Suppose the two firms engage in price (Bertrand) competition, and suppose c > cH . What price do you expect will emerge? Exercise 25B.18 * Suppose again the two firms engage in price (Bertrand) rather than quantity competition, and suppose cL < c < cH . This case is easier to analyze if we assume sequential Bertrand competition – with firm 1 setting its price first and firm 2 setting it after it observes p1 (and after it finds out its cost type). What equilibrium prices would you expect? Does your answer change with ρ? 25B.4 Fixed Entry Costs and Entry Deterrence We showed in Section 25A.3 that, for particular fixed costs of entry, it is possible for an incumbent firm to deter entry by a new firm if the incumbent firm is able to set quantity prior to the potential entrant’s entry decision. Given our work above, we can now show exactly the range of fixed costs for which the intuition we developed in part A is correct. Recall that the sequence of moves required for entry deterrence has the incumbent firm setting quantity first, followed by an entry and quantity decision by the potential entrant. (That sequence is pictured in panel (c) of Graph 25.5). First, we can begin by asking how high fixed entry costs F C would have to be in order for the incumbent firm to not have to worry about challenges from an entrant. Suppose firm 1 produces the monopoly quantity xM (in equation (25.2)) which we have shown is exactly equal to the Stackelberg leader quantity xSL (in equation (25.20)) under our linear assumptions about demand and costs. The best firm 2 could then do if it did enter is to produce the Stackelberg follower quantity xSF (in equation (25.21)) and to sell that quantity at the Stackelberg price which you should have calculated in exercise 25B.12 to be A + 3αc . (25.30) 4α The profit π2 for firm 2 from entering is then equal to revenue minus the cost of production minus the fixed cost of entry F C, i.e. pS = π2 = pS xSF − cxSF − F C = (A − αc)2 − F C. 16α (25.31) Exercise 25B.19 Verify that this equation is correct. We can therefore say that, so long as F C > (A − αc)2 /16α, the profit from entering if the incumbent firm is producing the monopoly output level is negative and firm 2 would choose to not enter while firm 1 would produce xM without feeling the threat of competition from the potential entrant. In terms of the notation in Graph 25.6b, this implies F C = (A − αc)2 /16α. (25.32) Next, we can ask at what fixed entry cost the incumbent firm would be better off accepting the Stackelberg outcome rather than attempting to raise quantity in order to keep the entrant from coming into the market. To answer this, we first have to determine, for any given F C, how much firm 1 would have to produce in order to keep firm 2 from entering. Whatever x1 is produced, firm 2 will respond (if it enters) by producing according to its best response function x2 (x1 ) (in equation (25.8)). This allows us to calculate the price that firm 1 can expect to emerge for any quantity x1 conditional on firm 2 entering the market 25B. The Mathematics of Oligopoly p(x1 ) = 991 A − x1 + αc A x1 + x2 (x1 ) − = . α α 2α (25.33) Exercise 25B.20 Verify that this derivation of p(x1 ) is correct. Firm 2 will enter if (p(x1 )x2 (x1 ) − cx2 (x1 )) > F C. Substituting in for x2 (x1 ) and p(x1 ), this implies firm 2 will enter so long as (A − x1 − αc)2 > F C. 4α (25.34) Exercise 25B.21 Again, verify that this derivation is correct. Firm 1 is in full control of what x1 will be when firm 2 has to make its entry decision, which implies that firm 1 has to make sure that the inequality in (25.34) goes in the other direction (if it wants to keep firm 2 out). Firm 1 therefore has to solve (A − x1 − αc)2 ≤ FC (25.35) 4α for x1 . Doing so, we get the minimum output for firm 1 to deter firm 2 from entering as xED = A − αc − 2(αF C)1/2 . 1 (25.36) 2 When fixed entry costs are below F C = (A − αc) /16α, the incumbent firm now has a choice: it can either produce the entrance deterrent quantity xED and keep firm 2 from entering, or it can 1 produce the Stackelberg leader quantity and accept firm 2’s competition. If the incumbent settles into Stackelberg leadership and accepts firm 2 entry, its profit π1SL will be π1SL = (A − αc)2 . 8α (25.37) Exercise 25B.22 Verify that this is correct. Does it make sense that profit for the Stackelberg leader is exactly twice the profit of the Stackelberg follower (which we calculated in equation (25.31)) when F C = 0? The profit from producing a quantity x as the sole producer in the market (graphed in panel (a) of Graph 25.6) is A−x A − x − αc π = (p(x) − c)x = x (25.38) −c x= α α Since the incumbent can always just decide to be Stackelberg leader, the most she is ever willing to produce to deter entry is an amount that sets equations (25.37) and (25.38) equal. Doing so and solving for x (using the quadratic formula) we get the highest quantity that would ever be produced to deter entry as8 xED max = (2 + 21/2 )(A − αc) . 4 (25.39) 8 The quadratic formula gives two solutions for x. However, one of these is less than the Stackelberg leader quantity and we can therefore discard that solution as economically irrelevant. 992 Chapter 25. Oligopoly Exercise 25B.23 As noted in the footnote, the quadratic formula also gives a second solution, namely x = (2 − 21/2 )(A − αc)/4. Can you locate this solution in panel (a) of Graph 25.6? Setting this equal to equation (25.36), we can calculate the lowest fixed cost F C at which entry deterrence is still optimal for firm 1 as FC = (2 − 21/2 )(A − αc) 8 2 . (25.40) Thus, if the fixed entry cost falls below F C, the incumbent firm will make no effort to deter firm 2 from entering, and the two firms simply play the Stackelberg game. If the fixed entry cost falls between F C and F C (from equation (25.34)), the incumbent firm will raise its output to xED 1 (from equation (25.36)) and will thereby successfully deter firm 2 from entering the market. Finally, if the fixed entry cost is higher than F C, the incumbent can safely produce the monopoly quantity xM without worrying about firm 2 entering. 25B.5 Dynamic Collusion and Cartels The mathematics behind our Section A discussion of cartels and collusion is relatively straightforward. We will briefly illustrate mathematically the temptation by members of cartels to cheat on cartel agreements before illustrating how dynamic collusion can nevertheless emerge under the right conditions. 25B.5.1 The Temptation to Cheat on a One-Period Cartel Agreement Continuing with the assumption that market demand is given by x = A − αp, we already calculated that a monopolist facing this market demand will produce xM = (A − αc)/2 and sell at pM = (A + αc)/2α. Two identical firms in an oligopoly facing the same market demand would therefore maximize their joint profit if they agree to each produce half the monopoly quantity; i.e. xCartel = i xM /2 = (A − αc)/4.9 If both parties to a cartel agreement abide by the agreement, this implies that profit for each cartel member i would be xM (A − αc)2 A + αc A − αc = −c = . (25.41) πiCartel = pM − c 2 2α 4 8α Now suppose that firms i and j have entered such a cartel agreement but firm i, rather than blindly following the agreement, asks itself if it could produce a different quantity and do better. If firm j sticks by the agreement to produce xM /2, this means firm i would choose xi to solve 3(A − αc) − 4xi A − (xM /2) − xi xi . (25.42) − c xi = max πi = xi α 4α Solving the first order condition, we can then calculate the optimal quantity for firm i conditional on firm j sticking by the cartel agreement. Denoting this quantity as xD i , xD i = 3(A − αc) , 8 (25.43) 9 Of course other production quotas for the two firms can also maximize joint profits so long as the quotas add up to the monopoly quantity. End-of-chapter exercise 25.9 explores how unequal the quotas could be in principle. 25B. The Mathematics of Oligopoly 993 which is 50% greater than half the monopoly quantity assigned to firm i in the cartel agreement. The profit from deviating, πiD , conditional on firm j not deviating from the cartel agreement can then be calculated to be πiD = 9(A − αc)2 . 64α (25.44) Exercise 25B.24 Verify πiD . Is it unambiguously larger than πiCartel ? 25B.5.2 Collusion in Finitely Repeated Oligopoly Quantity Setting It is clear from what we just derived that, unless there is some outside enforcement mechanism that can get the two firms to abide by the cartel agreement, it is not possible to sustain the agreement in equilibrium once the firms meet. As we pointed out in Section A, the two firms are caught in a classic prisoners’ dilemma – they both know that an enforced cartel agreement makes both of them better off, but without enforcement, it is rational for both of them to cheat. The equilibrium continues to be the Cournot equilibrium despite the cartel agreement. And, as explained in Section A, this does not change when the firms interact repeatedly a finite number of times (since cooperation of repeated Prisoners’ Dilemma games unravels from the bottom up under subgame perfection). As we noted in Section A, however, there are many real world instances of collusion in oligopolies – which casts doubt on the real-world relevance of the result that collusion cannot arise under subgame perfection in finitely repeated oligopoly interactions. We already discussed in Section A some of the real world considerations that might in fact be responsible for instances of firm collusion despite this theoretical result. It may, for instance, be that firms found a way to enforce their cartel agreement, perhaps by employing government in some fashion. Or it may, as we discussed in Chapter 24, be the case that there is a Bayesian dimension to the game that we have not considered – that, for instance, there are firms that will always play Tit-for-Tat even if it is not in their best interest to do so, and that firm 1 might be uncertain about whether it is in fact playing such an opponent. We have shown that, even if the probability of encountering an “irrational” Tit-for-Tat opponent is small, the mere possibility that one of the players might be such an opponent may be enough for “rational” players to want to establish a reputation for cooperating. Or it may be the case that firms are uncertain about whether they will interact again, which in essence turns the finitely repeated game into one that can, in some sense, be modeled like a game of infinitely repeated interactions. 25B.5.3 Infinitely Repeated Oligopoly Interactions As we saw in Chapter 24, the unraveling of cooperation in finitely repeated prisoners’ dilemmas is due to the fact that there is a definitive end to the interactions of the players. In the real world, we rarely know when the last time is that we interact with someone, and so it might be with firms in an oligopoly. We could model this directly as a probability that firms will interact again when they find themselves interacting. Or we can model the game as an infinitely repeated game in which the firms discount the future. We will do the latter here, assuming that $1 next period is worth $δ this period, where δ < 1. Recall that this means that a stream of income of y per period starting this period is worth y/(1 − δ), and a stream of income of y per period starting next period is worth δy/(1 − δ). We will now show that, assuming firms do not discount the future too much, collusion between firms in an oligopoly can emerge in infinitely repeated settings. One possibility that we previously 994 Chapter 25. Oligopoly raised in Chapter 24 is that players employ “trigger strategies” – strategies that presume cooperation initially but that “trigger” eternal non-cooperation if non-cooperation ever enters the game. In the context of oligopolies in cartel agreements that assign to each of two identical firms half of the monopoly output in each period, such a strategy would be: “Produce (xM /2) in the first period; every period thereafter, produce (xM /2) if everyone in previous periods has stuck by the cartel agreement but produce the Cournot quantity xC otherwise.” One instance of non-cooperation therefore “triggers” the Cournot equilibrium from then on. Such a trigger strategy, if adopted by both players, is a subgame perfect equilibrium of the infinitely repeated oligopoly game so long as one of the firms cannot make enough additional profit immediately by deviating this period to compensate for the loss of cartel profits in the future. Put differently, when firm i considers whether to deviate, it knows that it can get πiD from equation (25.44) this period at the cost of settling for the Cournot profit πiC for every period thereafter – i.e. deviating results in profit of πiD + δπiC /(1 − δ). Not deviating, on the other hand, implies a profit of π Cartel every period starting now – or, in present value terms, πiCartel /(1 − δ). Deviating from the trigger strategy therefore does not pay so long as δπiC πiCartel > πiD + . (1 − δ) (1 − δ) (25.45) We previously calculated (in equation (25.9)) the Cournot quantity to be xC = (A − αc)/3, and in exercise 25B.6 you should have derived the Cournot price as pC = (A + 2αc)/3α. This implies a Cournot profit for each firm of πiC = (A − αc)2 /9α. Exercise 25B.25 Verify that this is the correct per period profit in the Cournot equilibrium. Plugging the relevant quantities into the inequality (25.45), we get 9(A − αc)2 δ(A − αc)2 (A − αc)2 > + . 8α(1 − δ) 64α 9α(1 − δ) (25.46) Solving for δ, we then get that 9 ≈ 0.53. (25.47) 17 Thus, so long as $1 next period is worth more than $0.53 this period, neither firm will want to deviate from the proposed trigger strategy – which implies the two firms will collude in accordance with their cartel agreement. This is, of course, as our discussion of the Folk Theorem in the appendix to Chapter 24 illustrated, not the only way to sustain collusion in infinitely repeated oligopoly games. Furthermore, in a world where there is less certainty than what we have assumed here, the trigger strategy we proposed here seems far too severe since it eternally punishes deviations. Consider, for instance, a world in which firms in an oligopoly cannot observe the output of other firms but only see what the equilibrium price turned out to be in every period. In a 2-firm oligopoly, this is enough to infer the other firm’s output – but only if firms know market demand perfectly. If there is some uncertainty in each period about what exactly market demand looks like – if there are, as we put it in Section A, unobservable market demand “shocks” – then it becomes more difficult to know whether an unexpectedly low price was due to unexpectedly low market demand in a given period or whether it was due to the other firm cheating on its cartel agreement. A number of economists have investigated such settings closely and have concluded that more forgiving trigger strategies are likely to δ> 25B. The Mathematics of Oligopoly 995 be optimal – strategies where a price below some level “triggers” punishment (i.e. deviations from the cartel agreement) for some period but eventually collusion is restored. Our only point here is that, when firms interact without knowing that their interactions will end at some point, collusion may well be sustainable despite the incentives to deviate from cartel agreements in finitely repeated games. Conclusion We have now moved from a model of perfect competition in which firms could behave nonstrategically (since their actions had no influence on price) to models of perfect monopoly in Chapter 23 to the intermediate case of oligopoly. Any deviation from perfect competition introduces strategic considerations and eliminates the possibility of modeling firms as price-takers. In the monopoly setting, we illustrated different types of pricing policies that monopolists might employ to strategically shape their economic environment, and in the oligopoly case we have illustrated how less-than-perfect competition results in pricing and output in between the extremes of perfect competition and monopoly so long as oligopolists do not form cartels and are not perfect Bertrand competitors. In the process, we have also illustrated that the potential threat of competition can, assuming sufficiently low entry costs, alter the quantities produced by monopolists (or “incumbent” firms) in a socially desirable direction. The welfare implications of different forms of oligopoly competition are relatively straightforward, but the policy question of how to deal with oligopoly markets to enhance efficiency runs into complications similar to some of those we discussed in our chapter on monopolies. There are often very good underlying economic reasons for the existence of oligopolies, reasons that mirror those for the existence of natural monopolies. For instance, a firm has to pay a relatively large fixed cost before it can begin producing cars, which results in U-shaped average cost curves for which the bottom of the “U” occurs at large quantities relative to market demand. In such instances, the nature of production does not permit the existence of many small firms that can all act as price-taking competitors, nor would such a market arrangement be efficient if it could be forced (since it would result in high average costs for cars as each firm needs to recoup its fixed costs). The loss of efficiency from pricing above marginal cost by Cournot competitors can therefore easily be outweighed by the gain in efficiency from having a small number of firms produce at lower points of their average cost curves. As a result, the thrust of anti-trust policy in oligopoly markets is focused on attempts to detect and deter collusion by oligopoly firms that seek to escape oligopoly competition by forming cartels that behave more like monopolies. Without knowing the cost functions of firms in an oligopoly (as well as demand conditions on the consumer side), however, it is not always easy for regulators charged with fostering competitive behavior in oligopolistic markets to detect collusion, and firms in an oligopoly (just as natural monopolists) have no particular incentive to reveal their true cost functions to regulators. Suspected colluders are then often taken to court for alleged violations of anti-trust laws (that make such anti-competitive collusion illegal), and courts are then charged with investigating the underlying economics of the relevant market to determine the extent to which collusion has in fact taken place and what damages have resulted from such collusion.10 To the extent to which colluding firms can be shown to have had explicit interactions in which 10 Such court cases may arise from federal regulators initiating law suits, or they often arise from firms who charge competitors with collusive behavior. Damages to both consumers and competitors who did not participate in the collusion are then assessed. 996 Chapter 25. Oligopoly they discussed and coordinated pricing and production decisions, evidence of collusion can be found in records that do not require explicit knowledge of cost functions, but the assessment of damages requires such information in order to determine the extent to which the observed prices and production levels deviated from what one would have expected under oligopoly competition. But one can easily envision instances where firms are quite clever in how they engineer their collusive relationship without making explicit cartel agreements that can be entered as evidence in court. Again, these complications lead to quite interesting ways in which courts have successfully or mistakenly dealt with allegations of collusion, and if this is interesting to you, a course in anti-trust economics (or law and economics) should be fascinating. Oligopoly market structures are not, however, the only market structures that fall in between the extremes of perfect competition and perfect monopoly. Perfect competition involves the assumption of no barriers to entry, while monopoly and oligopoly markets require significant barriers to such entry of new firms. In Chapter 26, we will therefore introduce a final type of market structure known as “monopolistic competition” in which barriers to entry are low (unlike for oligopoly and monopoly market structures) but firms can engage in innovation that differentiates their product (unlike in the case of perfect competition where we have assumed all firms produce identical products.) The potential for product differentiation through innovation also exists in oligopoly markets (or, for that matter, for monopolists who fear innovative potential competitors), and we will treat this explicitly in Chapter 26 as well. End of Chapter Exercises 25.1 * In the text, we demonstrated the equilibrium that emerges when two oligopolists compete on price when there are no fixed costs and marginal costs are constant. In this exercise, continue to assume that firms compete solely on price and can produce whatever quantity they want. A: We now explore what happens as we change some of these assumptions. Maintain the assumptions we made in the text and change only those referred to in each part of the exercise. Assume throughout that costs are never so high that no production will take place in equilibrium, and suppose throughout that price is the strategic variable. (a) First, suppose both firms paid a fixed cost to get into the market. Does this change the prediction that firms will set p = M C? (b) Suppose instead that there is a recurring fixed cost F C for each firm. Consider first the sequential case where firm 1 sets its price first and then firm 2 follows (assuming that one of the options for both firms is to not produce and not pay the recurring fixed cost). What is the subgame perfect equilibirum? (If you get stuck, there is a hint in part (f).) (c) Consider the same costs as in (b). Can both firms produce in equilibrium when they move simultaneously? (d) What is the simultaneous move Nash Equilibrium? (There are actually 2.) (e) True or False: The introduction of a recurring fixed cost into the Bertrand model results in p = AC instead of p = M C. (f) You should have concluded above that the recurring fixed cost version of the Bertrand model leads to a single firm in the oligopoly producing. Given how this firm prices the output, is this outcome efficient – or would it be more efficient for both firms to produce? (g) Suppose next that, in addition to a recurring fixed cost, the marginal cost curve for each firm is upward sloping. Assume that the recurring fixed cost is sufficiently high to cause AC to cross M C to the right of the demand curve. Using logic similar to what you have used thus far in this exercise, can you again identify the subgame perfect equilibrium of the sequential Bertrand game as well as the simultaneous move pure strategy Nash equilibria? B: Suppose that demand is given by x(p) = 100 − 0.1p and firm costs are given by c(x) = F C + 5x2 . (a) Assume that F C = 11, 985. Derive the equilibrium output xB and price pB in this industry under Bertrand competition. 25B. The Mathematics of Oligopoly 997 (b) What is the highest recurring fixed cost F C that would sustain at least one firm producing in this industry? (Hint: When you get to a point where you have to apply the quadratic formula, you can simply infer the answer from the term in the square root.) 25.2 In exercise 25.1, we checked how the Bertrand conclusions (that flow from viewing price as the strategic variable) hold up when we change some of our assumptions about fixed and marginal costs. We now do the same for the case where we view quantity as the strategic variable in the simultaneous move Cournot model. A: Again, maintain all the assumptions in the text unless you are asked to specifically change some of them. (a) First, suppose both firms paid a fixed cost to get into the market. Does this change the predictions of the Cournot model? (b) Let xC denote the Cournot equilibrium quantities produced by each of two firms in the oligopoly as derived under the assumptions in the text. Then suppose that there is a recurring fixed cost F C for each firm (and F C does not have to be paid if the firm does not produce). Assuming that both firms would still make non-negative profit by each producing xC , will the presence of F C make this no longer a Nash equilibrium? (c) Can you illustrate your conclusion from (c) in a graph with best response functions that give rise to a single pure strategy Nash equilibrium with both firms producing xC ? (Hint: You should convince yourself that the best response functions are the same as before for low quantities of the opponent’s production but then, at some output level for the opponent, jump to 0 output as a best response.) (d) Can you illustrate a case where F C is such that both firms producing xC is one of 3 different pure strategy Nash equilibria? (e) Can you illustrate a case where F C is sufficiently high such that both firms producing xC is no longer a Nash equilibrium? What are the two Nash equilibria in this case? (f) True or False: With sufficiently high recurring fixed costs, the Cournot model suggests that only a single firm will produce and act as a monopoly. (g) Suppose that, instead of a recurring fixed cost, the marginal cost for each firm was linear and upward sloping – with the marginal cost of the first unit the same as the constant marginal cost assumed in the text. Without working this out in detail, what do you think happens to the best response functions – and how will this affect the output quantities in the Cournot equilibrium? B: Suppose that the cost function for both firms in the oligopoly have the cost function c(x) = F C + (cx2 /2), with demand given by x(p) = A − αp (as in the text). (a) Derive the best response function x1 (x2 ) (of firm 1’s output given firm 2’s output) as well as x2 (x1 ). (b) Assuming that both firms producing is a pure strategy Nash equilibrium, derive the Cournot equilibrium output levels. (c) What is the equilibrium price? (d) Suppose that A = 100, c = 10 and α = 0.1. What is the equilibrium output and price in this industry assuming F C = 0? (e) How high can F C go with this remaining as the unique equilibrium? (f) How high can F C go without altering the fact that this is at least one of the Nash equilibria? (g) For what range of F C is there no pure strategy equilibrium in which both firms produce but two equilibria in which only one firm produces? (h) What happens if F C lies above the range you calculated in (g)? 25.3 In exercise 25.2, we considered quantity competition in the simultaneous Cournot setting. We now turn the sequential Stackelberg version of the same problem. A: Suppose that firm 1 decides its quantity first and firm 2 follows after observing x1 . Assume initially that there are no recurring fixed costs and that marginal cost is constant as in the text. (a) Suppose that both firms have a recurring F C (that does not have to be paid if the firm chooses not to produce). Will the Stackelberg equilibrium derived in the text change for low levels of F C? (b) Is there a range of F C under which firm 1 can strategically produce in a way that keeps firm 2 from producing? (c) At what F C does firm 1 not have to worry about firm 2? (d) Could F C be so high that no one produces? 998 Chapter 25. Oligopoly (e) Suppose instead (i.e. suppose again F C = 0) that the firms have linear upward sloping M C curves, with M C for the first output unit equal to what the constant M C was in the text. Can you guess how the Stackelberg equilibrium will change? (f) Will firm 1 be able to engage in entry deterrence to keep firm 2 from producing? B: * Consider again the demand function x(p) = 100 − 0.1p and the cost function c(x) = F C + 5x2 (as you did in exercise 25.1 and implicitly in the latter portion of exercise 25.2). (a) Suppose first that F C = 0. Derive firm 2’s best response function to observing firm 1’s output level x1 . (b) What output level will firm 1 choose? (c) What output level does that imply firm 2 will choose? (d) What is the equilibrium Stackelberg price? (e) * Now suppose there is a recurring fixed cost F C > 0. Given that firm 1 has an incentive to keep firm 2 out of the market, what is the highest F C that will keep firm 2 producing a positive output level? (f) What is the lowest F C at which firm 1 does not have to engage in strategic entry deterrence in order to keep firm 2 out of the market? (g) What is the lowest F C at which neither firm will produce? (h) Characterize the equilibrium in this case for the range of F C from 0 to 20,000. 25.4 Business Application: Entrepreneural Skill and Market Conditions: We often treat all firms as if they must inherently face the same costs – but managerial, or entrepreneural, skill in firms can sometimes lead to a decrease in the marginal cost of production. We investigated this in the competitive setting in exercise 14.5 of Chapter 14 and now investigate the extent to which effective managers can leverage their skill in oligopolies depending on the market conditions they face. A: Suppose two firms in an oligopoly face a linear demand curve, constant marginal costs M C1 and M C2 and no recurring fixed costs. (a) Suppose first that the market conditions are such that firms compete on price and can easily produce any quantity that is demanded at their posted prices. If the firms simultaneously choose price, what happens in equilibrium? (b) Does your answer change if the firms post prices sequentially, with firm 1 posting first? (c) When firms face the same costs, we concluded that the Bertrand equilibrium is efficient. Does the same still hold when firms face different marginal costs? (d) Next, suppose that instead firms have to choose capacity and they therefore are engaged in quantity competition. What happens in equilibrium compared to the situation where both firms face the same marginal cost equal to the average of M C1 and M C2 we assume in this exercise? (e) Could it be that firm 2 does not produce in the Cournot equilibrium? If so, how much does firm 1 produce? (f) If firms set quantity sequentially, do you think it matters whether firm 1 or firm 2 moves first? (g) * In (b) you were asked to find the subgame perfect equilibrium in a sequential Bertrand pricing market where firm 1 moves first. How would your answer change if firm 2 moved first? Is there a subgame perfect equilibrium in which the efficient outcome is reached? What is the subgame perfect equilibrium that results in the least efficient outcome? (Hint: Think about firm 2’s payoffs for all its possible strategies in stage 1 – given she predicts firm 2’s response.) B: The two oligopoly firms operate in a market with demand x = A − αp. Neither firm faces any recurring fixed costs, and both face a constant marginal cost. But firm 1’s marginal cost c1 is lower than firm 2’s – i.e. c1 < c2 . (a) In a simultaneous move Bertrand model, what price will emerge, and how much will each firm produce? (b) Does your answer to (a) change if the Bertrand competition is sequential – with firm 1 moving first? What if firm 2 moves first? (Assume subgame perfection.) (c) How does your answer change if the two firms are Cournot competitors (assuming that both produce in equilibrium)? (d) What if the two firms are engaged in Stackelberg competition, with firm 1 as the first mover? What if firm 2 is the first mover? (e) How would each firm behave if it were a monopolist? 25B. The Mathematics of Oligopoly 999 (f) Suppose A = 1000, α = 10, c1 = 20 and c2 = 40. Use your results from above to calculate the equilibrium outcome in each of the above cases. Illustrate your answer in a table with p, x1 , and x2 for each of the cases. Do the results make intuitive sense? (g) Add a column to your table in which you calculate profit in each case. What market conditions are most favorable in this example for the good manager to leverage his skills? (h) What would be the efficient outcome? Add a row to your table illustrating what would happen under the efficient outcome. (i) Which of the oligopoly/monopoly scenarios in your table is most efficient? Which is best for consumers? (j) Are there any scenarios in your table that would result in the same level of overall production if the marginal costs for each of the two firms were the same and equal to the average we have assumed for them (i.e. c1 = c2 = 30)? * Business Application: Quitting Time: When to Exit a Declining Industry:11 We illustrated in the text the strategic issues that arise for a monopolist who is threatened by a potential entrant into the market – and in Chapter 26, we will investigate firm entry into an industry where demand increases. In this exercise, suppose instead that an industry is in decline in the sense that demand for its output is decreasing over time. Suppose there are only two firms left – a large firm L and a small firm S. A: Since our focus is on the decision of whether or not to exit, we will assume that each firm i has fixed capacity k i at which it produces output in any period in which it is still in business; i.e. if a firm i produces, it produces x = ki . Since L is larger than S, we assume k L > k S . The output that is produced is produced at constant marginal cost M C = c. (Assume throughout that, once a firm has exited the industry, it can never produce in this industry again.) (a) Since demand is falling over time, the price that can be charged when the two firms together produce some output quantity x declines with time – i.e. p1 (x) > p2 (x) > p3 (x) > ... where subscripts indicate the time periods t = 1, 2, 3, .... If firm i is the only firm remaining in period t, what is its profit πti ? What if both firms are still producing in period t? 25.5 (b) Let ti denote the last period in which demand is sufficiently high for firm i to be profitable (i.e. to make profit greater than or equal to zero) if it were the only firm in the market. Assuming they are in fact different, which is greater: tL or tS ? (c) What are the two firms’ subgame perfect strategies beginning in period (tS + 1)? (d) What are the two firms’ subgame perfect strategies in periods (tL + 1) to tS ? (e) Suppose both firms are still in business at the beginning of period tL before firms make their decision of whether to exit. Could both of them producing in this period be part of a subgame perfect equilibrium? If not, which of the two firms must exit? (f) Suppose both firms are still in business at the beginning of period (tL −1) (before exit decisions are made). Under what condition will both firms stay? What has to be true for one of them to exit – and if one of them exits, which one? (g) Let t denote the last period in which (pt (k S + k L ) − c) ≥ 0. Describe what happens in a subgame perfect equilibrium, beginning in period t = 1, as time goes by – i.e. as t, tL and tS pass. Is there ever a time when price rises as the industry declines? (h) * Suppose that the small firm has no access to credit markets – and therefore is unable to take on any debt. If the large firm knows this, how will this change the subgame perfect equilibrium? True or False: Although the small firm will not need to access credit markets in order to be the last firm in the industry, it will be forced out of the market before the large firm exits if it does not have access to credit markets. (i) How does price now evolve differently in the declining industry (when the small firm cannot access credit markets)? B: Suppose c = 10, k L = 20, k S = 10 and pt (x) = 50.5 − 2t − x until price is zero. (a) How does this example represent a declining industry? (b) Calculate tS , tL and t as defined in part A of the exercise. (c) Derive the evolution of output price as the industry declines. 11 This exercise is derived from Osborne, Martin J. (2004), “An Introduction to Game Theory,” New York: Oxford University Press. 1000 Chapter 25. Oligopoly (d) How does your answer change when firm S has the credit constraint described in A(h) – i.e. when the small firm has no access to credit markets. (e) How would your answer change if the large rather than the small firm had this credit constraint? (f) * Suppose firm S can only go into debt for n time periods. Let n be the smallest n for which the subgame perfect equilibrium without credit constraints holds, with n < n implying the change in equilibrium you described in part A(h). What is n? (Assume no discounting). (g) If n < n, how will output price evolve as the industry declines? 25.6 Business Application: Financing a Strategic Investment under Quantity Competition: Suppose you own a firm that has invented a patented product that grants you monopoly power. Patents only last for a fixed period of time – as does the monopoly power associated with the patent. Suppose you are nearing the end of your patent and you have the choice of investing in research that will result in a patented technology that reduces the marginal cost of producing your product. A: The demand for your product is linear and downward sloping and your current constant marginal cost is M C. There is one potential competitor who faces the same constant M C. Neither of you currently face any fixed costs, and the competitor observes your output before he decides whether and how much to produce. (a) If this is the state of things when the patent runs out, will you change your output level? What happens to your profit? (b) Suppose you can develop an improved production process that lowers your marginal cost to M C ′ < M C. Once developed, you will have a patent on this technology – implying that your competitor cannot adopt it. You would finance the fixed cost of this new technology with a payment plan that results in a recurring fixed cost F C for the life of the patent. If you do this, what do you think will happen to your output? (c) If M C ′ is relatively close to M C, will you be able to keep your competitor out? In this case, might it still be worth it to invest in the technology? (d) If the technology reduces marginal costs by a lot, might it be that you can keep your competitor from producing? If so, what will happen to output price? (e) Do you think that investments like this – intended to deter production by a competitor – are efficiency enhancing? (f) Suppose the potential competitor could also invest in this technonlogy. Might there be circumstances under which your firm will invest and your competitor does not? B: * Suppose again that demand is given by x = A − αp, that there are currently no fixed costs, that all firms face a constant marginal cost c and that you are about to face a competitor (because your patent on the good you produce is running out). (a) What will happen to your output level if you simply engage in the competition by producing first. What will happen to your profit? (b) If you lower your marginal cost to c′ < c by taking on a recurring fixed cost F C, what will be your profit assuming that your competitor still produces. (If you have done exercise 25.4, you can use your results from there to answer this.) (c) Suppose that A = 1000, c = 40 and α = 10. What is the highest F C can be for you to decide to go ahead with the investment if the new marginal cost is c′ < c and assuming the competitor cannot get the same technology? Denote this F C 1 (c′ ). (d) Now consider the competitor. Suppose he sees that firm 1 has invested in the technology (and thus lowered its marginal cost to c′ .) Firm 2 finds out that the patent on firm 1’s technology has been revoked – making it possible for firm 2 to also adopt the technology at a recurring fixed cost F C. What is the highest F C at which firm 2 will adopt the technology in equilibrium? Denote this F C 2 . (e) Suppose c′ = 20. For what range of F C will firm 1 adopt and firm 2 not adopt the technology even if it is permitted to do so? 25.7 Business Application: Financing a Strategic Investment under Price Competition: In exercise 25.6, we investigated the incentives of firms to finance technologies that lower marginal costs. We did so in a sequential setting where firms compete by setting quantity, with the incumbent firm moving first. Can you repeat the exercise under the assumption that firms are sequentially competing on price (with firm 1 moving first)? 25B. The Mathematics of Oligopoly 1001 25.8 Business Application: Deal or No Deal: Acquisitions of Up-Start Firms by Incumbents: Large software companies often produce a variety of different software, and sometimes a small up-start develops a competing product. The large firm then faces a decision of whether to compete with the up-start or whether to “acquire” it. Acquiring an up-start firm implies paying its owners to give up and join your firm. Since the two firms will jointly make less money than the merged firm can make on this product, the two parties have to negotiate an acquisition price. What price will emerge will depend on the market conditions the firms face as well as the way the bargaining unfolds. In end-of-chapter exercises 24.5 and 24.9, we discussed two bargaining models that we apply here. In the first, known also as an ultimatum game, one firm would make a take-it-or-leave-it offer, and the other either accepts or rejects. In the second, the parties make alternating offers until an offer is accepted.12 A: Suppose that the firms face a linear downward sloping demand curve, the same constant marginal cost and no recurring fixed costs. (a) Let Y denote the overall gain in profit to the industry if an acquisition deal is cut. How is Y divided between the firms under three bargaining environments: An ultimatum game in which the incumbent firm proposed an acquisition price, an ultimatum game in which the up-start firm proposes the price and an alternating offer game. (b) Which of your answers in (a) might change if firm 2 is very impatient while firm 1 can afford to be patient? (c) Let Y B represent the overall gain in profit when the alternative to a deal is Bertrand competition; let Y C represent the same when the alternative is Cournot competition and let Y S represent the same when the alternative is Stackelberg competition. Which is biggest? Which is smallest? (d) Let π M denote monopoly profit; let π C denote one firm’s Cournot profit; and let π SL and π SF denote the Stackelberg leader and follower profits. In terms of these, what will be the acquisition price under the three bargaining settings if the alternative is Bertrand competition? What about if the alternative is Cournot competition or Stackelberg competition? (e) Which of these acquisition prices is largest? Which is smallest? (f) Do you think acquisition prices for a given bargaining setting will be larger under Cournot competition than under Stackelberg competition? Does your answer depend on which bargaining setting we are using? (g) If part of the negotiations involves laying the groundwork to set expectations about what kind of economic environment will prevail in the absence of a deal, what would you advise the up-start firm to say at the first meeting with the incumbent? Does your answer depend on what kind of bargaining environment you expect? (h) Would your advice be any different for the incumbent? B: Let firm 1 be the large incumbent firm and firm 2 the up-start firm. Assume they have no recurring fixed costs and both face the same constant marginal cost c. The demand for the product is given by x(p) = A − αp. (a) Suppose the firms expect to be Bertrand competitors if they cannot agree on an acquisition price. If firm 1 is the proposer in the ultimatum bargaining game, what is the subgame perfect acquisition price? What if firm 2 is the proposer? (b) What is the acquisition price if the two firms engage in the alternating offer game? (c) Repeat (a) for the case where the two firms expect to be Cournot competitors. (d) Repeat (b) if the two firms expect to be Cournot competitors. How does it compare to the answer you arrived at in (b)? (e) Repeat (a) if the two firms expect firm 1 to be a Stackelberg leader? (f) Repeat (b) if the two firms expect firm 1 to be the Stackelberg leader? (g) Suppose A = 1000, c = 20 and α = 40. What is the acquisition price in each of the cases you analyzed above? Can you make intuitive sense of these? 25.9 Business and Policy Application: Production Quotas under Cartel Agreements: In exercise 25.8, we investigated the acquisition price that an incumbent firm might pay to acquire a competitor under different bargaining and economic settings. Instead of one firm acquiring or merging with another, two firms in an oligopoly might choose to enter a cartel agreement in which they commit to each producing a quota of output (and no more). A: Suppose again that both firms face a linear downward sloping demand curve, the same constant marginal cost, and no recurring fixed costs. 12 In exercise 24.5 you should have concluded that the proposing party gets all the gains in a subgame perfect equilibrium, and in exercise 24.9 you should have concluded that they will split the gains equally. Assume these bargaining outcomes throughout this exercise. 1002 Chapter 25. Oligopoly (a) Under the different bargaining settings and economic environments described in exercise 25.8,13 what are the profits that the two firms in the cartel will make in terms of π M , π C , π SL and π SF (as these were defined in A(d) of exercise 25.8)? (If you have already done this in A(d), skip to (b).) (b) It turns out that π C = (4/9)π M , π SL = (1/2)π M and π SF = (1/4)π M for examples like this. Using this information, can you determine the relative share of profit that each firm in the cartel will get for each of the bargaining and economic settings from (a)? (c) Assuming the cartel agreement sets xM – the monopoly output level – as the combined output quota across both firms, what fraction of xM will be produced by firm 1 and what fraction by firm 2 under the different bargaining and economic settings we are analyzing? (d) Assume that any cartel agreement results in xM being produced, with each firm producing a share depending on what was negotiated. True or False: For any such cartel agreement, the payoffs for firms could also have been achieved by one firm acquiring the other at some price. (e) Explain why the firms might seek government regulation to force them to produce the prescribed quantities in the cartel agreement. (f) In the early years of the Reagan administration, there was a strong push by the US auto industry to have Congress impose protective tariffs on Japanese car imports. Instead, the administration negotiated with Japanese car companies directly – and got them to agree to “voluntary export quotas” to the US, with the US government insuring that companies complied. How can you explain why Japanese car companies might have agreed to this? (g) Suppose the firms cannot get the government to enforce their cartel agreement. Explain how such cartel agreements might be sustained as a subgame perfect equilibrium if, each time the firms produce, they expect there is a high probability that they will again each produce as the only firms in the industry in the future? (h) If you are a a lawyer with the antitrust division of the Justice Department and were charged with detecting collusion among firms that have entered a cartel agreement – and if you thought that these agreements were typically sustained by trigger strategies, in which market setting (Bertrand, Cournot or Stackelberg) would you expect this to happen most frequently? B: Suppose again that firms face the demand function x(p) = A − αp, that they both face marginal cost c and neither faces a recurring fixed cost. (a) For each of the bargaining and economic settings discussed in exercise 25.8, determine the output quotas x1 and x2 for the two firms. (b) Verify that the fraction of the overall cartel production undertaken by each firm under the different scenarios is what you concluded in A(c). (c) Suppose A = 1000, c = 20 and α = 40. What is the cartel quota for each of the two firms under each of the economic and bargaining settings you have analyzed? (d) In terms of payoffs for the firms, is the outcome from the cartel agreement any different than the outcome resulting from the negotiated acquisition price in exercise 25.8? (e) * (f) * Suppose the two firms enter a cartel agreement with a view toward an infinite number of interactions. Suppose further that $1 one period from now is worth $δ < $1 now. What is the lowest level of δ for each of the bargaining settings such that the cartel agreement will be respected by both firms if they would otherwise be Cournot competitors? Repeat (e) for the case of Bertrand and Stackelberg competitors. (g) Assuming that cartel quotas are assigned using alternating offer bargaining, which cartels are most likely to hold: Those that revert to Bertrand, Cournot or Stackelberg? Can you explain this intuitively? Which is second most likely to hold? 25.10 Policy Application: Mergers, Cartels and Antitrust Enforcement: In exercises 25.8 and 25.9, we illustrated how firms in an oligopoly can collude through mergers or through the formation of cartel agreements. We did this for different bargaining and economic environments and concluded that payoffs for the firms might differ dramatically depending on the environments in which the negotiations between firms take place. Suppose now that you are a lawyer in the anti-trust division of the Justice Department – and you are charged with limiting the efficiency costs from collusive activities by oligopolists. 13 There is a total of 9 such cases: 3 market settings (Bertrand, Cournot, Stackelberg) and three bargaining settings (ultimatum game with firm 1 proposing, ultimatum game with firm 2 proposing, and the alternating offer game). 25B. The Mathematics of Oligopoly 1003 A: Suppose that cartel agreements are always negotiated through alternating offers – i.e. suppose the firms always split the gains from forming a cartel 50-50. Suppose further, unless otherwise stated, that demand curves are linear, firms face the same constant marginal costs and no recurring fixed costs. (a) Suppose you have limited resources to employ in pursuing antitrust investigations. Given that breaking up some forms of collusion leads to greater efficiency gains than breaking up others, which firms would you focus on – those that would revert to Bertrand, Cournot or Stackelberg environments? (b) Given that some cartels are more likely than others to last, which would you pursue if you wanted to catch as many as possible? (c) Given the likelihood that one form of collusion is more likely to last than the other, would you focus more on collusion through mergers and acquisitions or on collusion through cartel agreements? (d) Suppose that you were asked to focus on collusion through mergers and acquisitions. In what way would the size of recurring fixed costs figure into your determination of whether or not to pursue an antitrust case against firms that have merged? What tradeoff do you have to consider? B: Suppose that demand is given by x(p) = 1000 − 10p and is equal to marginal willingness to pay. Firms face identical marginal costs c = 40 and identical recurring fixed cost F C. (a) Suppose two Cournot oligopolists have merged. For what range of F C would you decide that there is no efficiency case for breaking up the merger? (b) Repeat (a) for the case of Stackelberg oligopolists. (c) * Repeat (a) for the case of Bertrand oligopolists. (d) It is often argued that antitrust policy is intended to maximize consumer welfare, not efficiency. Would your conclusions change if you cared only about consumer welfare and not efficiency? 25.11 Policy Application: Subsidizing an Oligopoly: It is common in many countries that governments subsidize the production of goods in certain large oligopolistic industries. Common examples include aircraft industries and car industries. A: Suppose that a 2-firm oligopoly faces a linear, downward sloping demand curve, with each firm facing the same constant marginal cost and no recurring fixed cost. (a) If the intent of the subsidy is to get the industry to produce the efficient output level, what should be the subsidy for Bertrand competitors? (b) * How would your answer to (a) change if each firm faced a recurring fixed cost? (c) What happens (as a result of the subsidy) to best response functions for firms who are setting quantity (rather than price)? How does this impact the Cournot equilibrium? (d) How would you expect this to impact the Stackelberg equilibrium? (e) Suppose policy-makers can either subsidize quantity-setting oligopoly firms in order to get them to produce the efficient quantity, or they can invest in lowering barriers to entry into the industry so that the industry becomes competitive. Discuss how you would approach the trade-offs involved in choosing one policy over the other. (f) How would your answer be affected if you knew that it was difficult for the government to gather information on firm costs? (g) Suppose there are recurring fixed costs that are sufficiently high for only one firm to produce under quantity competition. Might the subsidy result in the entry of a second firm? B: Suppose demand is given by x(p) = A − αp, that all firms face constant marginal cost c and there are no recurring fixed costs. (a) If the government introduces a per-unit subsidy s < c, what happens to the marginal costs for each firm? (b) How do the Monopoly, Bertrand, Cournot and Stackelberg equilibria change as a result of the subsidy? (c) Suppose A = 1000, c = 40 and s = 15. What is the economic incidence of the subsidy in each economic environment – i.e. what fraction of the subsidy is passed onto consumers and what fraction is retained by producers? (d) How would your answer to (c) change if the government instead imposed a per unit tax t = 15? (e) How much of a tax or subsidy has to be set in order to get the efficient level of output under each of the four market conditions? 1004 Chapter 25. Oligopoly (f) Suppose you are advising the government on policy and you have two choices: Either you subsidize the firms in the oligopoly, or you lower the barriers to entry that keep the industry from being perfectly competitive. For each of the four market conditions, determine what cost you would be willing to have the government incur to make the industry competitive rather than subsidize it? (g) Suppose that pollution was produced in this industry – emitting a constant level of pollution per unit of output, with a cost of b per unit of output imposed on individuals outside the market. How large would b have to be under each of the market conditions in order for the outcome to be efficient (without any government intervention)? 25.12 Policy Application: Government Grants and Cities as Cartels: In exercise 19.6, we explored the idea of city wage taxes and noted that these were exceedingly rare and occurred primarily in very large cities. We explained this by noting that labor demand and supply are more wage elastic locally than they are nationally – because firms and workers can move from one city to another more easily than they can move from one country to another. We then suggested that it would make sense for a mayor of a city (that wants to raise revenues by taxing wages) to ask the national government to increase wage taxes nationally and pass back the revenues to cities and other communities in the form of grants. Review the logic behind this. If cities persuaded the national government to do this, in what way are they overcoming a prisoners’ dilemma? Have they found a way to successfully collude (in a way similar to cartels)?
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