Terms of Reference
Graphic and Layout Design of Riwaya za Chukua Hatua’s Newsletter and Case
Studies
Introduction
Since 2010, Oxfam GB has been implementing an ambitious project called Chukua
Hatua (Take Action), which aims to build capacity and mobilise for citizens to take action
in demanding accountability from the state, ultimately resulting in better use of public
resources and delivery of quality public services. The programme seeks to build active
and responsible men and women who can demand their rights to essential services. The
programme is facilitating citizens to interface with their leaders and through this
interaction and joint approaches it is expected services will improve.
Chukua Hatua project is working with more than 300 animators in regions of Shinyanga,
Geita, Simiyu and Ngorongoro district in Arusha region. They include farmers, teachers,
students, pastoralists, and councillors spread in more than 100 villages. The project has
developed the newsletter titled, “Riwaya za Chukua Hatua” (Stories of Chukua Hatua).
The purpose of the newsletter is to motivate animators and inspires more community
members to take action through the sharing of skills, success and struggles of active
citizens that works with the project in different regions. This newsletter has prove through
monitoring visits, to be an important tool in encouraging citizens to take action as they feel
proud and learn from each other. The project also has develop case studies that are used
to attract donors to fund more and inspires characters to understand the wider role they
have played in bringing change in their localities. We are therefore contracting a
consultant to design the layout of the newsletter and case studies separately that will be
shared to beneficiaries and donors.
Purpose and Objective:
The purpose and general objective of this consultancy is the high quality layout and graphic
designs of the two documents that will be shared to wider audiences include direct
beneficiaries (animators) and donors.
The specific objectives:
1. To propose/advise the project team on the best design layout to be used as
readers want to see something unit rather than unrelated parts of the information.
2. To develop high quality layout of newsletter that meet Oxfam standards that attracts
readers.
3. To develop a masthead that is attractive using Oxfam Global font style with 20 size
and Arial in the main body with 12 font size.
Scope of the consultant’s work:
A consultant will be required to select a sample of newsletters he/she has design and
advice accordingly on the style to be used. He/she will make layout of two documents
each with maximum of 12 to 15 pages in A4 size. The consultant will share the first draft
for inputs from the Chukua Hatua team and then make a final copy of the documents in
soft format that will be used by publisher. The consultant will have to submit the soft
copy of product to Chukua Hatua Project Manager.
Oxfam’s Role:
Although Oxfam is depending on the expertise and ability of the consultants to design
the documents there will be collaboration between the consultants and Oxfam staff to
ensure that the process is implemented according to agreed terms. Moreover Oxfam will
have to provide font style and the content to be used including text and photos.
Likewise, we expect that any feedback along the way will also be communicated to
Oxfam.
Skills and Experience
The desired specification and qualities of the consultant(s) are as hereunder:
1. University Degree on IT and Communications with major in graphic and design. In
lieu of degree, at least 5 years of experience in the field of designing.
2. Experience in working with social media and content management preferred.
3. Strong facilitation skills on the application of Adobe Premier Photoshop.
4. Proven strong knowledge and skills of designing.
5. Strong interpersonal and analytical skills.
6. Experience of design for local and national organizations and government
departments.
Budget
The budget for the assignment is TShs 5,000,000/- for designing 2 documents.
Time Frame and Reporting
This assignment will be done in September 2015 and the consultant shall work under the
supervision of the Project Manager with strong liaison with logistics staff.