GLÖDANDE
L IMI T ED EDI T ION COL L EC T ION
IKE A IN COLL ABOR ATION WITH WALTER VAN BEIRENDONCK
JUNE 2016
#FURNISHWITHFASHION
#IKEACOLLECTIONS
www.IKEA.ca
2
GLÖDANDE LIMITED EDITION COLLECTION
IKEA IN
COLLABORATION
WITH WALTER VAN
BEIRENDONCK
IKEA continues its cooperation with
the leading lights of fashion design,
stretching our boundaries with the
world’s cutting-edge talents.
This June, IKEA is launching GLÖDANDE,
a limited edition collection developed in
collaboration with fashion designer
Walter Van Beirendonck. This playful
collection offers more people the chance
to add something unexpected and
cutting-edge to their home.
Van Beirendonck has based the entire
collection around his story of the
Wondermooi – five cloud-dwelling creatures
whose distinct personalities weave their
way through all GLÖDANDE items.
“You never know what Walter will do
next. I like that and want to bring more
of this into IKEA. The way he mixes this
unpredictability with colour, pattern and
print are what make him the master of
what he does. That is what IKEA learned
from this fantastically wonderful and
odd collaboration.”
Henrik Most,
Creative Leader at IKEA of Sweden
PH133458
GLODANDE PRESS KIT / JUNE 2016
3
Filmed at his studio in Antwerp, Walter discusses the journey he went on to create the GLÖDANDE collection.
WALTER VAN BEIRENDONCK
35 Y E AR S OF C R E AT ING FA S HION – AND R E- DEF INING I T
Walter Van Beirendonck was a member of the
Walter’s work has been described as strong and
“When I started with the IKEA project, I wanted
Antwerp Six, a well-known group of six fashion
individual, but intimate at the same time. He
to handle it almost like a fashion collection.
designers who graduated from Antwerp’s Royal
always loves to throw both historical and personal
I really wanted to gather a lot of inspirations,
Academy of Fine Arts between 1980–1981.
touches into all of his designs.
think about stories, think about ideas which could
They presented a distinct and radical vision for
evolve into other things. I wanted to tell a story.”
fashion during the 80s, and established their
small Belgian city as a notable design destination.
– Walter Van Beirendonc k
GLODANDE PRESS KIT / JUNE 2016
4
THE STORY OF
THE WONDERMOOI
Walter Van Beirendonck has created the world of
the Wondermooi – five magical creatures whose
distinct personalities are visible throughout
the GLÖDANDE collection. Here is their story.
See the story of the WONDERMOOI and the magic that they create. Narrated by Walter
THE STORY OF THE
WONDERMOOI
One day, they discover a strange hole
has appeared in one of their clouds. The
next day, another hole appears, and many
more after that. KWADE TIJGER, SPIEGEL,
VLIEGMACHIEN, 1000G and ROOD are
shocked.
What is going on?
Above them, they hear sobbing. And
underneath them, there is a storm. There’s
thunder and lightning, and rain, rain, rain.
Curious VLIEGMACHIEN decides to fly high
above the clouds to visit SUN and MOON to
see if he can find out what’s wrong.
The WONDERMOOI are the children of the
clouds, who have made their home there
for centuries.
They are beautiful, weird creatures living
together in harmony. A fantastic mix of
shapes, colors, fur, feathers and skin.
GLODANDE PRESS KIT / JUNE 2016
5
The WONDERMOOI try to figure out a solution
so that happiness returns both over and under
the clouds.
SUN and MOON are sad and are crying
big gold and silver tears. “Why are you
sad?” asks VLIEGMACHIEN.
ROOD has an idea. Magical cloud dust!
Magical cloud dust is that what
the WONDERMOOI use to
make things beautiful.
“Because there are wars and agression
on our beautiful Earth,” reply SUN
AND MOON.
SUN AND MOON cry two more huge gold and
silver tears, making more holes in the clouds and
causing storms and floods to happen on Earth.
ROOD sends this magical dust hidden
in misty clouds towards the Earth,
knowing that this will make people
happy, stopping war and agression.
Remember:
BE BEAUTIFUL –
BE WONDERMOOI
SUN and MOON are happy, because the world will
soon be beautiful again.
A sneezing storm starts
to roll over the world.
So, every time you sneeze, it could be magical cloud
dust from WONDERMOOI that tickles your nose.
GLODANDE PRESS KIT / JUNE 2016
6
MEET THE CHARACTERS...
KWADE TIJGER is the
Wondermooi superhero.
His tiger stripes and big
muscles keep the bad guys
away, and his head-in-a-box
helps him see what is
going on. KWADE TIJGER
is always there to keep the
cloud-world safe and happy.
VLIEGMACHIEN is the
Wondermooi who is
sometimes brave, and
sometimes just a little shy.
When dangerous tasks need
solving, VLIEGMACHIEN just
flaps his feathers and flies
anywhere he needs to. He’s
also the only Wondermooi
who doesn’t need a bed – he
loves sleeping upside down.
ROOD is the goddess
of the sun and the moon.
She is the leader of the
Wondermooi – always
smart, always clever,
and always trying to find
a peaceful solution.
ROOD’s diplomatic skills
and spiritual ways are
always helpful in the
cloud-world.
SPIEGEL’s small size
and sweet features make
him the cutest Wondermooi
of all. He may have big feet
but he walks around the
clouds without making
a sound.
With eyes across every
part of his body, 1000G
is the most observant
of the Wondermooi.
From the time he was born,
he was watching out for all
his fellow cloud-creatures.
Being helpful and caring
are his best features.
GLODANDE PRESS KIT / JUNE 2016
7
...THAT MAKE THE
COLLECTION
Based around the five Wondermooi characters, GLÖDANDE
consists of pre-cut fabrics, stationery, shopping bags, rugs,
porcelain and linen. This collection proves that something
magical happens when you mix fashion and accessories together.
GLODANDE PRESS KIT / JUNE 2016
PH134162
8
PH133417
KWADE TIJGER
Surround yourself in comfort as soft
as the whitest Wondermooi cloud.
GLÖDANDE cushion covers come in eight
different styles – KWADE TIJGER has
made his mark on these.
GLÖDANDE cushion
rug, low covers
pile, tiger
L50×W50cm
$000 303.316.21
L65×W65cm
GLODANDE PRESS KIT / JUNE 2016
9
PH133410
The guardian Wondermooi
KWADE TIJGER is always ready
for action. This rug is made
of a rich pile that’s both soft
on your feet and might even
keep the bad guys away.
GLODANDE PRESS KIT / JUNE 2016
10
PH134121
1000G
T h e d e n s e p i l e o n t hi s r u g i s
e xc e ll e n t f o r s o u n d p r o o f i n g,
a n d i t s r i c h c o l o u r s w i ll a d d
t e x t u r e t o a ny s p a c e.
GLÖDANDE rug, low pile
Red
GLODANDE PRESS KIT / JUNE 2016
11
PH133408
GLÖDANDE box with lid
W43×D55×H21cm.
Assorted patterns.
GLÖDANDE cardboard boxes come in eight
different designs, featuring many physical
features of the Wondermooi. They truly
stand out on a shelf, but easily fold away
again when not in use.
GLODANDE PRESS KIT / JUNE 2016
12
PH133487
GLÖDANDE collection.
Note-book
Assorted patterns
Note pad
Assorted colours
Gift wrap roll 4 pack
Assorted patterns
Covered in Wondermooi creature
designs, GLÖDANDE stationery
feels like it has a life of its own.
Let the creative, happy spirit of
the Wondermooi influence your
latest sketches and ideas.
GLODANDE PRESS KIT / JUNE 2016
13
PH133411
GLÖDANDE collection.
Quilt cover
and pillowcase
Assorted patterns
Cushion cover
Assorted patterns
The feeling of floating away on
soft, white clouds as you sleep.
Let the Wondermooi take you
there with GLÖDANDE linens
and cushion covers.
GLODANDE PRESS KIT / JUNE 2016
14
PH133418
GLÖDANDE bowl Assorted colours
There’s no need to get out
the “nice” servingware.
These GLÖDANDE bowls are
durable, all-seeing works of
art that will add a lively feel
to any table setting.
GLODANDE PRESS KIT / JUNE 2016
15
PH133407
GLÖDANDE mug
Assorted colours
GLODANDE PRESS KIT / JUNE 2016
16
PH133420
VLIEGMACHIEN
A g r e a t n i g h t ’s s l e e p be g ins
w i t h t h e s e G L Ö DA N DE
d u ve t c ove r s . Cove r e d in
V L I E G M A CH I E N ’s b e au t iful
fe at h e r s , yo u ’l l b e r e a d y
t o f l y o ff t o d r e a m l a nd .
GLÖDANDE duvet cover and pillowcase Blue
GLODANDE PRESS KIT / JUNE 2016
17
GLÖDANDE
cushion cover
L50×W50cm.
Assorted patterns
PH134117
If you don’t sleep hanging
upside down like VLIEGMACHIEN,
there’s 100% cotton cushion
covers for the rest of us.
Eight different designs for
your soft comfort.
GLODANDE PRESS KIT / JUNE 2016
18
PH133487
The Wondermooi are ready
to help personalize your
space. Their best poses are
captured across five different
cheerful posters. Which one
is your favourite?
GLODANDE PRESS KIT / JUNE 2016
19
GLÖDANDE pre-cut fabric Assorted patterns
PH134187
ROOD
There is a touch of magical
inspiration throughout
G L Ö DA N D E . T h e s e
10 0% c o t t o n p r e - c u t f a b r i c s
b r i n g t h e wa t c h f ul, a n c i e n t
spirit of the sun and moon
i nt o yo u r h o m e.
GLODANDE PRESS KIT / JUNE 2016
20
GLÖDANDE pre-cut fabric Assorted patterns
PH133416
With the beautifully-drawn
designs of the Wondermooi
characters, GLÖDANDE pre-cut
fabrics come in five different
styles. Look out for the special
Wondermooi borders across
the edges.
GLODANDE PRESS KIT / JUNE 2016
21
PH134188
GLÖDANDE collection. Side plate Assorted colours
Plate Assorted colours
GLODANDE PRESS KIT / JUNE 2016
22
PH134118
SPIEGEL
G LÖ DA N D E b oxe s , b ag s a n d
g i ft ta g s s e e m a r e c ove r e d
w i th SP I E G E L’s a d o ra b l e
feature s , a l o n g w i t h h i s fe l l o w
Wo nd e r m o o i . G r e a t fo r s t o ra g e,
o r p res e n t i n g t h a t p e r fe c t g i ft .
GLÖDANDE collection. Gift bag, set of 3 Assorted patterns
Box with lid W43×D55×H21cm. Assorted patterns Roll of tape, set of 4
GLODANDE PRESS KIT / JUNE 2016
23
GLÖDANDE t-shirt, M
Assorted patterns
PH133406
GLODANDE PRESS KIT / JUNE 2016
24
PE584016
PE584385
PPE584019
PE575273
PE582211
GLÖDANDE cushion cover
55 % linen, 45 % cotton.
Designer: Walter Van Beirendonck.
L65×W65cm. Dark yellow
GLÖDANDE cushion cover
55 % linen, 45 % cotton.
Designer: Walter Van Beirendonck.
L50×W50cm. Dark yellow
GLÖDANDE cushion cover
100 % polyester.
Designer: Walter Van Beirendonck.
L50×W50cm. Yellow/blue assorted patterns
GLÖDANDE cushion cover
100 % polyester.
Designer: Walter Van Beirendonck.
L65×W65cm. Yellow/blue assorted patterns
GLÖDANDE cushion cover
100 % cotton.
Designer: Walter Van Beirendonck.
L50×W50cm. Red
PE575272
PE583259
PE577836
PE577834
PE577833
GLÖDANDE cushion cover
100 % cotton.
Designer: Walter Van Beirendonck.
L65×W65cm. Assorted patterns
GLÖDANDE cushion cover
100 % cotton.
Designer: Walter Van Beirendonck.
L50×W50cm. Assorted patterns
GLÖDANDE quilt cover and pillowcase
100 % cotton.
Designer: Walter Van Beirendonck.
Quilt cover W150×L200cm. Pillowcase
L50×W80cm. Assorted patterns
GLÖDANDE quilt cover and pillowcase
100 % cotton.
Designer: Walter Van Beirendonck.
Quilt cover W150×L200cm. Pillowcase
L50×W80cm. Yellow
GLÖDANDE quilt cover and pillowcase
100% cotton.
Designer: Walter Van Beirendonck.
Quilt cover W150×L200cm. Pillowcase
L50×W80cm. Blue
GLODANDE PRESS KIT / JUNE 2016
25
PE583384
PE583263
PE584384
PE575279
PE575281
GLÖDANDE rug, low pile
Designer: Walter Van Beirendonck.
W140×L200cm. Red
GLÖDANDE rug, low pile, tiger
Designer: Walter Van Beirendonck.
W115×L200cm.
GLÖDANDE wallpaper
Bleached chlorine-free paper.
Designer: Walter Van Beirendonck.
W0.5×L10m. Blue
GLÖDANDE pre-cut fabric
100% cotton.
Designer: Walter Van Beirendonck.
W150×L300cm. Assorted colours
GLÖDANDE t-shirt, M
100 % cotton.
Designer: Walter Van Beirendonck.
Assorted patterns
PE583256
PE575268
PE50000
PE575267
PE575275
GLÖDANDE bag
100 % cotton.
Designer: Walter Van Beirendonck.
L40×H44cm. Assorted patterns
GLÖDANDE bag 100% cotton.
Designer: Walter Van Beirendonck.
L30×H36cm. Blue
GLÖDANDE gift wrap roll 4 pack.
Paper. Designer: Walter Van Beirendonck.
L3×W0.69m. Assorted patterns
GLÖDANDE adhesive labels, set of 2
Comprises: 2 sheets of self-adhesive
labels with various shapes and sizes.
Paper. Designer: Walter Van Beirendonck.
W13×H18cm. Assorted patterns
GLÖDANDE gift tags 10 pack.
Paper. Designer: Walter Van Beirendonck.
L8.5×W4.5cm. Assorted patterns
GLODANDE PRESS KIT / JUNE 2016
26
PE584017
PE575270
PE592209
PE583258
PE575269
GLÖDANDE box with lid Paper.
Designer: Walter Van Beirendonck.
W43×D55×H21cm.
GLÖDANDE box with lid Paper.
Designer: Walter Van Beirendonck.
W27×D38×H18cm.
GLÖDANDE box with lid Paper.
Designer: Walter Van Beirendonck.
W43×D55×H21cm. Assorted patterns
GLÖDANDE box with lid Paper.
Designer: Walter Van Beirendonck.
W43×D55×H21cm. Assorted patterns
GLÖDANDE box with lid Paper.
Designer: Walter Van Beirendonck.
W27×D38×H18cm. Assorted patterns
PE575276
PE575278
PE575277
PE575280
PE575274
GLÖDANDE note pad Paper.
Designer: Walter Van Beirendonck.
L10×W10×H10cm. Assorted colours
GLÖDANDE poster Paper.
Designer: Walter Van Beirendonck.
W50×H70cm. Assorted patterns
GLÖDANDE note-book Paper.
Designer: Walter Van Beirendonck.
L24×W20cm. Assorted patterns
GLÖDANDE roll of tape, set of 4
Comprises: 3 rolls (W15mm, L5m) and 1 roll
(W20mm, L5m). Paper.
Designer: Walter Van Beirendonck.
Assorted patterns
GLÖDANDE gift bag, set of 3
1 gift bag (H31×L26cm. 10l),
1 gift bag (H31×L10cm. 2.5l) and
1 gift bag (H17.5×L 11cm. 1.5l). Paper.
Designer: Walter Van Beirendonck.
Assorted patterns
GLODANDE PRESS KIT / JUNE 2016
27
PE583260
PE583385
PE583261
PE583466
PE583262
GLÖDANDE mug
Feldspar porcelain.
Designer: Walter Van Beirendonck.
40cl. Assorted colours
GLÖDANDE side plate
Feldspar porcelain.
Designer: Walter Van Beirendonck.
Ø21cm. Assorted colours
GLÖDANDE plate
Feldspar porcelain.
Designer: Walter Van Beirendonck.
Ø28cm. Assorted colours
GLÖDANDE bowl
Feldspar porcelain.
Designer: Walter Van Beirendonck.
Ø14cm. Assorted colours
GLÖDANDE pot stand 2 pack.
Feldspar porcelain.
Designer: Walter Van Beirendonck.
L20×W15cm. Assorted colours
GLODANDE PRESS KIT / JUNE 2016
28
Media contacts:
Maja Boricevic
National Product Loans Specialist
IKEA Canada
T: 416-646-8182 x2339
[email protected]
Lucy Frechette
National Public Relations Manager
IKEA Canada
T: 905-637-9440 x6237
[email protected]
Stay in touch:
GLODANDE PRESS KIT / JUNE 2016