PRESS RELEASE - Shaw Hospitality

PRESS RELEASE
Frances Phillips
706.879.4097
[email protected]
Click photo to download high-res image
Shaw Hospitality Group reclaims 1 million pounds of carpet;
diverts waste from nation-wide landfills
Since the inception of its recycling program in 2009, Shaw Hospitality Group
has reclaimed more than 1 million pounds of carpet from hotel renovations
throughout the United States.
Through key partnerships with major hoteliers such as La Quinta Inns & Suites,
Kimpton Hotels & Restaurants, Marriott and Wyndham Hotels & Resorts, this
500 tons of reclaimed carpet has been diverted from U.S. landfills.
A commitment to sustainability, attentive customer service and an established
reclamation program led La Quinta Inns & Suites to partner with Shaw
Hospitality Group in 2009.
La Quinta Inns & Suites room 1
“Over the past several years, Shaw Hospitality Group has provided carpet for
La Quinta’s hotel renovations. Through our partnership with Shaw, La Quinta
has diverted nearly 800,000 pounds of old carpet from landfills to recycling
centers without a significant impact to our renovation budget,” said Murry J.
Cathlina, La Quinta Inns & Suites EVP Design & Construction.
Shaw Industries coordinates the reclamation process; the old carpet is staged
at the property during the renovation process and then transported to one of
Shaw’s recycling partners. Whenever possible, type 6 nylon carpet from these
renovation sites is sent to Shaw Industries’ Evergreen Nylon Recycling Center
in Augusta, Ga., where it enters the recycling process of becoming new carpet
again. Here it is broken down into caprolactam, the building block of type 6
nylon carpet fiber, and made into new type 6 nylon again without degrading the
quality or performance of the fiber. Other types of carpet fiber reclaimed during
renovations are reprocessed into other products or used in waste-to-energy
facilities.
La Quinta Inns & Suites room 2
La Quinta purchases Shaw Hospitality Group Eco Solution Q® type 6 nylon
products for its renovation projects. When this carpet is ready to be replaced,
it can go to Shaw’s Evergreen facility and become new Cradle to Cradle Silver
Certified type 6 nylon carpet again through the recycling process.
“In many cases, the cost for Shaw’s recycling partner to pick up the carpet
from the hotel is about the same as having the contractor take it to the landfill.
Participating in this recycling makes sense for La Quinta because it is easy to
manage, cost-neutral and benefits the environment,” Cathlina said. “There are
many carpet manufacturers who offer a quality product; however, Shaw offers
a quality product plus competitive pricing, outstanding service and the best
recycling program in the industry. I look forward to continuing our partnership
for many years to come.”
Shaw Hospitality Group recently reclaimed the guest rooms carpet from the
221-room Monaco Portland, a Kimpton hotel. The property, which is housed in
a 100-year-old downtown Portland building, opened in 1996, and the remodel
was completed in March of this year.
Continue to page 2
185 S. Industrial Blvd. · Calhoun, GA 30701 · 888.448.7878 · shawhospitalitygroup.com
PRESS RELEASE
Frances Phillips
706.879.4097
[email protected]
Continued from page 1
New carpet, wall coverings and furniture updated the guestrooms during
the remodel. Shaw Hospitality Group removed 27,620 pounds of old carpet
from Monaco Portland and replaced it with new Cradle to Cradle certified,
sustainable carpet.
“Everyone at Kimpton is guided by the same vision. Our Kimpton EarthCare™
program works because each one of us is making critical behavioral changes
on a daily basis,” said David Sussman, SVP Hotel Development & Design,
Kimpton Hotels & Restaurants. “Our commitment to the environment requires
both dedication and real ingenuity, and Shaw Hospitality Group’s reclamation
program is another way that Kimpton commits to sustainable practices.”
This sustainable, closed loop nylon type 6 recycling program is the model of
Shaw’s Cradle to Cradle philosophy – designing so that waste is never an
option. The premise of Cradle to Cradle design is to create products that will
be deconstructed and recycled back into their original materials time and time
again. Cradle to Cradle product design and certification are an integral part of
Shaw’s commitment to Sustainability through Innovation™.
Shaw Industries has reclaimed and recycled more than 500 million pounds of
post-consumer carpet since 2006 — enough to cover 14,663 football fields.
The Carpet America Recovery Effort named Shaw its Recycler of the Year in
2009.
About Shaw Hospitality Group
Shaw Hospitality Group is dedicated to delivering new and innovative designs
to the hospitality industry worldwide. Shaw Hospitality Group is a vertically
integrated mill offering the widest selection of “front door to top floor” flooring
solutions for hotel pubic areas and guest rooms, ageless living, theaters and
retail markets. Expansive product offerings include standard and custom
products for guest rooms and custom pattern carpet for public areas, in
addition to hard surface, modular tile and cushion. Shaw Hospitality Group
provides design leadership and offers the resources and experience necessary
to create products targeted to the diverse needs of a global marketplace.
“Sustainability through Innovation™ That’s the Shaw Green Edge and
Shaw Hospitality Group’s commitment to sustainability and cradle-to-cradle
products. More information: www. shawhospitalitygroup.com.
185 S. Industrial Blvd. · Calhoun, GA 30701 · 888.448.7878 · shawhospitalitygroup.com