TheinternationalmarketingmagazineforfreshproducebuyersinEurope
ByMikeKnowles
Thursday7thFebruary2013,9:18GMT
Reweextends
greenlabelto
freshproduce
Germanretailerconfirmsitwantsto
extenditssustainabilitybrandProPlanettofreshfruitandvegetables
has
"There is absolutely no doubt that the
confirmed it plans to extend its
sustainability debate continues to grow,"
ProPlanetsustainabilitylabelto
headded."Nexttokeyfactorssuchasprice
fresh produce, a significant development
andaffordability,shoppersarealsobuying
forEurope'slargestconsumermarket.
withasocialconscience."
Rewe already sells a large number of
ThefullinterviewtihGuidoSiebenmorgen
products that carry the label, which is
canbefoundintheFebruary2013issueof
G
erman
retailer
Rewe
overseen by an independent board made
Eurofruit.ThoseattendingFruitLogistica
up of NGOs, consumer association Die
Speaking
Verbraucher Initiative and development
exclusively to Eurofruit, Rewe's head of
agency Caritas International, guaranteeing
strategic purchasing Guido Siebenmorgen
complianceonabroadrangeofsocialand
(pictured) said the extension of the brand
environmentalstandards.
to fresh produce was already at an
However, this year is expected to see the
can collect a free copy from the Eurofruit
standB-01inHall5.2.
advancedstage.
ProPlanetmarkappearonfreshfruitand
"There are 300 products using the Pro
vegetablesforthefirsttime,withthespeed
Planetlabel.Wenowwanttodevelopiton
of the roll-out said to depend on how
freshproducetoo,"hesaid.
quicklythenecessaryauditscanbemade.
Siebenmorgen said he believed the
consequencesoftheEHECcrisiswerenow
"wellbehindus"andthatshopperswereno
longerworriedaboutthesafetyofthefood
they bought, but the sustainability debate
had continued to grow in importance for
consumers.
http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts
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