DIRECTOR OF FUNDRAISING
APPLICATION PACK 2016
ROLE DESCRIPTION
1: ABOUT THE ROLE
Job Title:
Report to:
Responsible for:
Salary:
Status:
Hours:
Location:
Working hours:
Annual Leave:
Director of Fundraising
CEO
Engagement Manager, Grant Writer
£40,000-£45,000
Full time, permanent role
35 hours per week plus one unpaid hour for lunch
Tavistock Square, Euston, London
Flexible either 9am-5pm or 10am-6pm
31 days per year (three days are designated for the Christmas period), plus all
Bank Holidays.
Purpose of Role
Spark Inside’s Director of Fundraising will hold responsibility for leading both the strategic development
and growth of fundraising whilst developing and managing a rigorous communication plan capable of
generating income and maintaining a strong brand.
The Director of Fundraising is a newly created position and will become the fourth member of the senior
management team alongside the CEO, Managing Director and Director of Coaching. S/he will work
closely with the CEO to strategically identify and diversify Spark Inside’s income streams supported by
a Grant Writer and Engagement Manager. In addition s/he will oversee and implement all Spark Inside’s
internal and external marketing and communications strategies, supported by marketing volunteers.
Key Tasks/Responsibilities
Strategy
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Creating, managing and implementing an effective three year strategic fundraising and marketing
plan, including major donor philanthropy, commissioning, grants and social impact bonds, with a
target of raising £1million in the first year.
Developing and delivering a full strategic review of fundraising, involving analysis and widespread
stakeholder consultation and presenting findings and recommendations to Senior Management
Team and Trustees.
Developing and managing a rigorous communication plan that facilitates regular correspondence
and engagement with all funders (including commissioners, foundations and major donors) and
contracting partners.
Funding
Commissioning:
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Identifying commissioning opportunities from government departments (e.g. the Ministry of
Justice and Department for Health), Community Rehabilitation Companies, Resettlement
Consortia, and European Social Fund providers.
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Managing the procurement process including writing and delivering bids, tenders and proposals,
whilst maintaining a proficiency of present market conditions.
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Attending relevant consortium meetings to ensure that Spark Inside’s contracting partnerships are
robust, effective and sustainable in line with the departmental and organisational objectives.
Major Donor Philanthropy:
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Managing major donor philanthropy by growing the Fundraising Ambassadors (individuals who
commit to raising £10,000 per year), developing supper clubs, and increasing donations from high
net worth individuals.
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Broadening Spark Inside’s fundraising portfolio combining strategic thinking and excellent
communication skills to translate opportunities into clear plans of action.
Grants and Foundations:
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With the support of the grant-writer, identifying, scrutinising and pursuing opportunities for
foundation funding.
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Writing robust and logical reports to meet or exceed funders’ monitoring requirements, broaden
funders’ horizons and extend their interest in Spark Inside’s work.
Communications
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Driving the effective marketing of Spark Inside by developing, managing and implementing a robust
organisational marketing strategy that informs departmental and organisational objectives and
ensures the charity is a leader and trusted voice within the criminal justice sector.
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Responsible for brand management, marketing communications and overseeing the creation and
dissemination of marketing and promotional materials (e.g annual report, brochures and posters)
both internally and externally
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Working closely with the departmental team to produce marketing content (eg, annual report,
major donor event communication, website upgrades) in line with Spark Inside’s strategic direction.
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Managing and analysing donors and stakeholders engagement through Salesforce CRM.
2: PERSON SPECIFICATION
The right person will share a passion for our cause, and a commitment to high standards of delivery.
S/he will be determined, resilient and persistent with a strong track record in hitting ambitious
fundraising targets whilst understanding the principles of maintaining a strong brand. S/he will enjoy
working in a fast-paced start-up culture and have a flair for innovation.
Essential
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Desirable
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Over 4 years of relevant funding and communications experience, ideally in both
start-up and corporate environments;
A proven track record of major donor philanthropy;
Previous management experience;
Full of energy and drive to get things done;
A ‘can-do’ attitude and willingness to get stuck in with the day to day tasks; 
Highly detail-oriented and organised;
Comfortable working independently and with minimal supervision;
Passionate about our mission;
Able to prioritise, manage, and work simultaneously on a wide range of tasks and projects;
Excellent IT skills;
Excellent verbal and written communication;
Able to thrive in fast-paced, constantly changing work environment.
Knowledge of Government commissioning processes;
Experience of creating effective communications materials;
Previous experience working within criminal justice;
Experience using Salesforce CRM;
Experience using In Design;
Experience using Wordpress.
3 : ABOUT SPARK INSIDE
“Spark Inside can give you self-belief and help you see how you can be
happy with your life again”
Hero’s Journey Graduate, 19
Spark Inside’s Life Coaching Programmes
Spark Inside uses professional life coaching to facilitate a more productive, fulfilling and rehabilitative
culture throughout the criminal justice system. Life coaching is individualised and asset-based,
empowering clients to think and take action on their own, supporting long-term self-sufficiency.
We do this through the following programmes:
Hero’s Journey Life Coaching programme for young people leaving prison
The Process coaching workshop for prisoners and Prison Officers
Hero’s Journey Life Coaching
The Hero’s Journey programme supports young people aged 15-25 in or leaving prison, helping them to
create more fulfilling and productive futures while reducing reoffending. Our programme begins in
prison with the 3-part Hero’s Journey Coaching Workshop, which encourages participants to move from
feeling like victims of circumstance, to empowered agents of positive change in their lives, through
building resilience and planning for future goals.
After these workshops, clients can sign up to follow-on one-to-one life coaching, which follows their
release back in the community. Coaches facilitate to enable clients to identify goals for meaningful
education, employment and training opportunities, disengage from crime, pursue health treatment, etc.
Our approach is evidence-based: an independent evaluation showed an 8% reoffending rate, 6 monthspost-release; previous research showed a 12.5% reoffending rate after 1 year. We aim to coach 200
young people in prison in 2016/17.
The Process
The Process uses a strand of systems coaching called Deep Democracy. The workshop aims to effect
change at a systemic level, working with up to 50 prisoners, prison officers and other prison staff in the
same space.
The workshop builds empathy and identifies positive solutions to challenges by giving all stakeholders a
voice and the opportunity to adopt alternative viewpoints.
Culture at Spark Inside
Spark Inside is a values-driven organisation committed to personal development and growth of all staff.
Staff members have an annual budget for training in addition to internal team coaching and courses.
Previous training has included leadership, communication, and time and stress management.
In addition, we have a staff wellness programme that provides access to a life coach, fresh fruit in the
office, monthly team socials, an annual retreat and gym membership to staff earning less than £30k
per year. In 2017 we will be implementing a staff pension scheme. Currently a team of 7 talented and
dedicated staff, the Director of Fundraising is a dynamic new role and will join the CEO, Managing
Director and Director of Coaching as part of the senior management team.
4: INFORMATION FOR APPLICANTS
The following is to assist you through the application process as effectively as possible.
1. To apply for the role we require a covering letter that is no longer than one side of A4 and a CV.
When writing your covering letter please consider the specific accountabilities of the post
(Section 1) and key attributes and experience (Section 2). The relevant transferable skills and
experience you outline can be drawn from previous employment, voluntary or leisure activities
in which you have been/are involved in.
2. Your CV, covering letter and equal opportunities form should be returned by email to
[email protected] no later than Sunday 22nd May 2016. Applications received after the
closing date will not be considered.
3. After the closing date, the applications will be assessed and those candidates who best match
the criteria will be shortlisted for interview. The monitoring form will be detached beforehand
for monitoring purposes and does not form part of your application.
4. Shortlisted applicants will be notified by phone by Thursday 26th May. Due to our limited
resources we are unable to provide feedback on unsuccessful applications.
5. There will be a two-part interview process to be held the weeks of 30th May/6th June 2016.
Shortlisted applicants will be contacted by phone to arrange interview times. Details of the
interview will be confirmed by email.
6. At interview, questions will allow applicants to expand on your CV and covering letter to
demonstrate how you meet the requirements of the post. At the end, candidates will have an
opportunity to ask questions about the role, and Spark Inside.
7. Shortlisted candidates may be asked to complete a task in advance of the second interview.
8. Once all interviews have taken place, unsuccessful shortlisted applicants will be contacted by
email and offered the opportunity to receive feedback.
9. Spark Inside is committed to promoting equal opportunities in employment. Job applicants will
receive equal treatment regardless of age, disability, gender, gender reassignment, marital or
civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion
or belief, sex or sexual orientation. We welcome applications from those who hold a criminal
record.
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APPENDIX I: SAMPLE MARKETING MATERIALS – LEAFLET FOR MALE PRISONS
Where you are now does not have to
decide the rest of your life. The Hero’s
to step away from the struggles you face and
create a future of your own choosing by:
Making sense of where you are now
and how you got there
Giving you the space to decide
where you want to go next
Showing you how to get there
And all without telling you what to do.
To experience the Hero’s Journey workshop you must be:
25 years old or under.
Ready to take a step forward
(or even considering it).
APPENDIX II: SAMPLE MARKETING MATERIALS – LEAFLET FOR FEMALE PRISON
Where you are now does not have to
decide the rest of your life. The Hero’s
Journey workshop will give you the strength
to step away from the struggles you face and
create a future of your own choosing by:
Showing you how to get there
And all without telling you what to do.
Start your journey here…
25 years old or under.
Ready to take a step forward
(or even considering it).