OVERSEAS AFFILIATED COMPANY SONA KOYO STEERING SYSTEMS LTD. −SONA− 1. Company Profile Name Location Established Capital Major shareholders Employees Business lines : SONA KOYO STEERING SYSTEMS LTD. : Head office & Gurgaon plant: Gurgaon (40 km from Delhi), Haryana, India Chennai plant: Suburbs of Chennai, Tamil Nadu : 1984 : Indian Rs. 88 million : KOYO SEIKO CO., LTD. 20.5% MARUTI UDYOG LTD. 7% : 497 (including 3 Japanese representatives) : Manufacturing and sales of automotive components such as steering systems, axles, and propeller shafts 2. Introducing the Area 2. 1 City of Delhi and the Northern India Delhi is located at latitude 28 degrees north, almost the same latitude as that of Amami Ohshima in Japan, and is the political and cultural center of northern India. It lies on the plains stretching around the Yamuna River, a branch of the Ganges River, and is situated between the Uttar Pradesh and Haryana states with an altitude of 240 meters above the sea level. The total area of the city is 1 480 km2. With a population of 13.8 million, it is the second largest city in India, smaller only than Bombay. Delhi had been the capital of successive dynasties in India before the Mughal Empire. In the 1930s, the British built a new planned city in British style in the southern part of Delhi and named this new area New Delhi. The former area of Delhi was called Old Delhi, but generally people refer to both New and Old Delhi by the name Delhi. There are many famous sightseeing spots in Delhi, such as the India Gate, the ruins of Qutab Minar, which was built before the Mughal Empire, and Lal Qila (Red Fort), which was built during the Mughal Empire. The India Gate and Qutab Minar Lal Qila (Red Fort) 84 Koyo Engineering Journal English Edition No.165E (2004) 2. 2 The History of India and the Mughal Empire India is well known as the birthplace of Buddhism (around the 5th century B.C.). It flourished in India through the reign of Kanishka (130-158 B.C.), but after that it gradually gave way to other religions and almost all of it had practically disappeared by the 7th century A.D. In the 8th century, Muslims invaded northern India and destroyed many Buddhist temples, and therefore today only Buddhist religious artworks located at Gandhara, Nagarjunakonda, the Ajanta Cave 10, and other caves of the later periods remain. During ensuing centuries, numerous dynasties rose and fell in various areas of India. In the 15th century, Barbur, a descendant of Timur, invaded the northwest region of India from central Asia. In 1526, he won an important battle at Panipat (north of Delhi), occupied Delhi, and founded the Mughal Empire (1526-1858). The word Mughal is said to have its roots in the word Mongol. Akbar (who reigned 1556-1605), the third emperor of the Mughal Empire, married a princess from the Hindu tribe Rajput and adopted a conciliatory policy toward the Hindus. This policy formed the basis of the prosperity of the Mughal Empire. There are still many cultural and historic remains in various parts of the country from this period. Akbar also relocated the capital to Agra (about 200 km southeast of Delhi). Shahjahan (who reigned 1628-1658), the fifth emperor, protected scholars and literary men, and consequently Mughal culture prospered and enjoyed a golden age during his reign. Shahjahan constructed the Taj Mahal in the memory of his beloved wife, Empress Mumtaz (nicknamed Taj) in Agra. This building has Islamic architecture and is made of white marble studded with precious stones from all over the world. It is well known as one of the world's most beautiful structures. 3. Introduction of SONA 3. 1 History 1984 SONA STEERING SYSTEMS LTD. was established. 1985 Licensing agreement executed with KOYO SEIKO CO., LTD. 1987 Production of ball screw manual steering begun. 1992 Capital participation by KOYO SEIKO CO., LTD. (8% share). 1992 Technical assistance agreement regarding power steering systems executed with KOYO SEIKO CO., LTD. 1997 KOYO SEIKO's share increased to 20.5%. 1998 Company name changed to SONA KOYO STEERING SYSTEMS LTD. 2000 QS-9000 and ISO 9001 certification obtained (German TUV). 2002 ISO 14001 certification obtained. 2003 Awarded Deming Prize 3. 2 Gurgaon Plant The Gurgaon plant of Sona Koyo is located in 40 km southsouthwest of Delhi along National Route 8 in the southern part of Gurgaon, Haryana State. There is DLF office building on the way, where the Corporate Office of Sona (group) is tenanted, and from this building one can see the factory of Maruti (Suzuki), Sona's most important customer. There is also a factory complex nearby with many automotive component manufacturers. Gurgaon plant Taj Mahar When Shahjahan was ill later in his life, his third son, Aurangzeb, imprisoned him in the Agra Fort when a struggle for inheritance of the throne occurred. The emperor spent the rest of his life looking at Taj Mahal, where his beloved wife Mumtaz was buried. After Shahjahan's death, his coffin was placed next to that of Mumtaz by his daughter, who lamented the death of her father deeply. This is a legend that has been talked about in India from generation to generation. Koyo Engineering Journal English Edition No.165E (2004) DLF building (Corporate office of Sona) 85 National Route 8 extends to Jaipur, Rajasthan, passing through pastoral landscapes. Along this highway there are small hotels, restaurants and street stalls here and there. But traffic on this highway is congested, just like in Delhi, and there are always heavy traffic jams during the evening rush hours. One might be astonished to learn that cows, which in Indians are respected as god, as well as load-carrying camels, horses, pigs and sometimes even elephants are seen walking on this highway. Development in the area called DLF City is moving forward rapidly. Many multi-storied apartment buildings have been built over the last few years, and construction work to widen the roads between Delhi and Gurgaon has started. Gurgaon is steadily transforming into a satellite city of Delhi. Sona Koyo likewise has grown steadily as a steering system manufacturer, reaching an annual turnover of more than Rs. 2 billion (about 5 billion yen) in 2000. It currently enjoys a nearly 50 percent share of the domestic market. Sona Koyo is also making strong efforts to develop export business. Dr. Surinder Kapur, chairman and managing director, and all other staff members are firmly committed to achieving further progress toward becoming a world-class company. (Contributed by Yoshitaka AKIYAMA) 86 Koyo Engineering Journal English Edition No.165E (2004)
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