Experiential Travel:
The Ultimate Souvenir
Your Perfect Vacation
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Experiencing Self/Remembering Self
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experience
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We Are In The Memory Business
MEMORIES
HERE
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Experiential Travel
Highly memorable activities and
encounters that are inherently personal
and sensory, and that create
connections for the visitor on an
emotional, physical or intellectual level.
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Beer Cheese Trail
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Beer Cheese Trail
• Interaction with “real” people and
culture
• Sensory – Taste
• History brought to life
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Makers Mark
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Maker’s Mark Dipping
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Hands on activity
Sensory – Touch
Behind the scenes
Extension or add-on to an
experience
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Teaching watercolors
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Festival of Learnshops
• Learning and creating
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Crank Siren
• Sensory – Hearing
• Can be brief, simple and easy
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Mammoth Cave National Park
• Sensory – Taste
• Emotional
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Experiential Travel Characteristics
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Interaction with “real” people
Engagement with authentic culture
Sensory-Touch, Taste, Hearing, Sight, Smell
History brought to life
Hands on activity
Behind the scenes
Extension or add-on to an experience
Learning and creating
Emotional
Can be brief, simple and easy
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Business Value of Experiential Travel
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Word of Mouth
Family Travel
Tour Operators
Media Hook
No Cost/Low Cost
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Experiential Travel:
The Ultimate Souvenir