Hatch or Fowler Event Poster Designing with Photoshop 2 Do only one or the other. Many types of promotional posters are created using only a 4-­‐color process. One of the most famous companies using this process successfully is Hatch Show Prints since the 1890’s. Another Letterpress Style artist is Dirk Fowler, but his posters have a cleaner look to them. Visit each of the sites below to see the differences and similarities. Use an event from the Monarch Events Calendar located on the first page of the MonarchKnights website. Part 1: Gig Poster in the style of Hatch Show Print Hatch Show Prints have been around since the 1890s and have created gig posters for every genre from R & B, to Hip Hop, to Rock and Country. You will also see posters for other events. The posters usually use one to four colors, different sized print, and some image to help sell the event. See a gallery of their work http://www.ryman.com/HatchGallery.html by clicking on this link. Another place to see them is: http://www.gigposters.com/designer/33935_Hatch_Show_Print.html . Your project is to create a gig poster in the Hatch Show Print Style. You may not recreate one from the web. You must create a new one. You may choose to copy a style, but you must use a different singer or band, today’s date, and they will be appearing at the Monarch High School Auditorium. There is a band concert, athletic events and a teacher talent show coming up so you may choose to use those or another upcoming event as your focus. 1.
Start a new file. 10 X 16 inches, RGB, 100 ppi, white background. 2.
Fill the background with the color of your choice. I also used the texturizer filter to add to the background. 3.
To get the effect of a typesetter process like the Hatch Show print you will have to change images by making them monochrome, or use threshold, or posterize under the Image>Adjustments menu. You can use one or more of the many brushes you have on the computer and I will add some fonts to help complete the look if you would like. 4.
Changing layer modes also helps create the effects. 5.
When complete, save as jpg. Period#LastName_Event. Put it into the drop box. Figure 1 My Version Figure 2 Real Version Part 2: Gig Poster in the style of Dirk Fowler http://www.gigposters.com/designerposters/8187/1_Dirk_Fowler.html Dirk Fowler is another artist that uses the letterpress printing process. You can see more of his work at the site link above. Again, you will see the artist most times uses only two to four colors, objects and various texts to create the images. Fowler’s work is much cleaner in terms of sharpness on the page, but still uses letterpress style techniques to create the end product. Your project is to create a gig poster in the Fowler Letterpress Style. You may not recreate one from the web. You must create a new one. You may choose to copy a style, but you must use a different singer or band, today’s date, and they will be appearing at the Monarch High School Auditorium. There is a band concert, athletic events and a teacher talent show coming up so you may choose to use those or another upcoming event as your focus. 1.
Start a new file. 10 X 16 inches, RGB, 100 ppi, white background. 2.
Fill the background with the color of your choice. Again, the prints use very few colors and the Fowler Letterpress style is much cleaner looking than the Hatch Show Prints. 3.
To get the effect of a typesetter process like the Fowler prints you will have to change images by making them monochrome and threshold under the Image>Adjustments menu. 4.
5.
You can use one or more of the many brushes you have on the computer and I will add some fonts to help complete the look if you would like. Silhouettes also work well with this technique. When done save as jpg. Period#LastName_EventPoster. Put it into the drop box. Figure 3 My Version Figure 4 Fowler’s Version