EVENING STANDARD RATECARD
CALCULATING NEWSPAPER ADVERTISING COSTS
A ‘Single Column Centimetre’ (scc) is the base unit used to calculate the cost of
newspaper advertising and is 1cm in height x 1 column in width (the pages of our
newspapers are 34cms high and 7 columns wide - 268mm).
The cost of your advertisement is determined by the rate per scc charged by the
newspaper, which is then multiplied by the number of scc’s in your advertisement.
When calculating the rates for a display ad, determine the height of your ad in cms
and then multiply by the number of columns wide. Below is a grid to help you work out
how many columns wide your ad is.
DISPLAY COLUMN SIZES
1
2
3
4
5
6
7
35mm
73mm
112mm
151mm
190mm
232mm
268mm
ONCE YOU’VE WORKED OUT THE SIZE OF YOUR ADVERTISEMENT, YOU
CAN FIND OUT HOW MUCH IT IS GOING TO COST
WORKING EXAMPLE:
17cm
119scc
Half page in the Evening Standard - (17cm high x 7cols wide)
Total column centimetres = 17 x 7 = 119
SCC rate =
£295
19
x 295
=
(total column centimetres) x scc rate =
£35,105
total cost
7 columns (268mm)
EVENING STANDARD RATECARD
EXAMPLES OF AD SIZES
Whole page (34 x 7)
OUR NEWSPAPER RATES
½ page (17 x 7)
¼ page (25x4)
SCC
10
29
evening standard Tuesday 29 March 2016
| News
The force of social media means
I won’t get typecast, says Daisy
exclusive
Alistair Foster
Showbusiness Correspondent
MARK HAMILL and Carrie Fisher will
forever be known as Luke Skywalker
and Princess Leia. But Star Wars’ new
hero Daisy Ridley says she isn’t worried about being typecast thanks to
the power of social media.
The west Londoner, 23, also wants
to keep busy with other projects
while filming the sci-fi saga and
would like a shot at West End theatre — as long as she can conquer her
stage fright.
The actress was plucked from
obscurity to play Rey in The Force
Awakens, opposite fellow Londoner
John Boyega, who was also thrust
into stardom as Finn.
She told the Standard: “It’s funny,
because the original Star Wars was
so new, people were like, ‘This
is huge.’ It was difficult to imagine
these people [the original stars]
as another thing. But with Instagram and social media, people
can see another side to us, so it’s
different. Also, I know in my
mind what I want to achieve. This
is one incredible thing and is going
to lead to more things — hopefully
more genres.
“I’d love to do theatre, but I get
really bad stage fright. So I’m going
to have to feel like I have real skills in
film before I go to another format.”
The seventh instalment of Star Wars
broke box office records and was last
year’s highest-grossing film, taking
£1.32 billion. But even Ridley, who
had only a few bit parts to her name
before she was cast, did not realise
how huge the role would become.
She said: “It’s weird, I still feel like
little old me, but people come up and
tell me how their daughter or niece
West End
ambition:
Daisy Ridley
at the Empire
Awards, far left,
and as Rey in
The Force
Awakens, with
John Boyega
as Finn
was so inspired by Rey. The impact
is far reaching — more than I could
have imagined. It’s hard to fathom,
so I take it in small doses. I think,
when everything’s done, in 10 or
20 years, I’ll be able to look at it
and take everything in.”
Even director J J Abrams was starstruck by working with the legends, Ridley revealed. Referring to
the news that Harrison Ford, who
played Han Solo, is set to reprise
his other famous role as Indiana
Jones, she said: “I was emailing J J
the other day and said, ‘Harrison’s
such a badass’ when they
announced Indiana Jones, and he
was like, ‘How incredible is it that
we got to work with him?’ ”
Filming has just begun on Star
Wars Episode VIII. The actress,
who won best female newcomer at
the Empire Film Awards in London
this month, said: “I go to the set
even when I’m not wanted, just so
people remember me. When I walk
onto the set in my civvies they
don’t recognise me, but when I’m
in costume they’re like, ‘There’s
Rey,’ and it’s such a nice feeling.”
■ Star Wars: The Force Awakens is
out on DVD and Blu-Ray on April 18.
48
Tuesday 29 March 2016eveningstandard
On the money |
Like us on Facebook facebook.com/eveningstandard
Follow us on Twitter @standardcity
How to save it …
White-hot bargains
rise by buying a pre-payment
certificate. It costs £104 a year or
£29.10 for three months. If you’re
going to need at least four
prescriptions in the next
three months or 13 in the
next year, a prepayment
certificate will save you
money. Full details at nhs.
uk/nhsengland/healthcosts/
pages/ppc.aspx
Healthy savings
You have a chance to double your
money at Sainsbury’s if you have at
least 1000 Nectar points. From
tomorrow, you can exchange the
You can get 20% off at the White
Company until Saturday by using
the code AL306 at the
checkout when you buy
online. The online
homeware and
clothing store is at
thewhitecompany.com. For
a range of
other discounts and vouchers
check out vouchercloud.com.
NHS prescription charges go up to
£8.40 each on April 1 but if you need a
lot of prescriptions, you can beat the
Nectar at the double
points for vouchers worth twice as
much (up to a value of £40). You’ll be
able to exchange points for vouchers
at the customer service desk in
Sainsbury’s stores from March 30 to
April 5. You will need at least 1000
points — which will double up from £5
to £10 — and the maximum you can
double is 4000 – which will turn £20
into £40. You must to state your
chosen department for the vouchers
and use them by April 5.
Stay ahead. Visit:
standard.co.uk/business/money
standard.co.uk
Clock’s ticking
for Isa investors
With just a week to go until your
2015-16 tax-free allowance expires,
urgent message is ‘use it or lose it’
Y
ou’ve got just seven days
until the end of the tax year
to make the most of your
2015-16 tax allowances. If
you don’t use the
allowances by midnight on Tuesday
April 5, you lose them forever. The
good news is that the days when you
would have had to leg it down to a
local bank or investment company
to start or top up an Isa or pension
before the deadline are long gone.
Now you can simply leave it to the
last minute, safe in the knowledge
that as long as your laptop or PC
doesn’t crash and your broadband
holds up, you’ll be able to make your
tax-free investment at a couple of
minutes to midnight if you want.
And people do. Despite having the
whole of the financial year to add to
their tax-free savings, many leave it
to the very last minute.
“We saw the final Isa subscription
last year come in at 11:54pm, just six
minutes ahead of the new tax year,”
reports Jason Hollands, managing
director of Tilney Bestinvest.
“online investing has, in effect,
enabled some investors to play a
game of roulette with valuable tax
allowances,” he points out.
His sensible advice is: make your
investment decisions now and act on
them as soon as you can. But if you’re
still undecided where to invest the
current year’s Isa allowance, you
should still act.
“The immediate decision isn’t
where to invest or if it is a good time
to invest at all,” says Hollands. “All
you should worry about is securing
the allowance in the first place. Fund
your Isa or pension with cash and
Simon
Read
you can come back later to decide
where to invest it when you are more
confident in your plan.”
If you’re concerned about future
fluctuations, you could simply put
your money in a cash Isa to begin
with and drip-feed it into the stock
market over the next few months to
smooth out the daily ups and downs
of stock-market volatility.
opening an Isa online can take just
five minutes — as long as you have
prepared ahead and possess all the
information you require. When
investing in Isas or pensions, you
will need your National Insurance
number. If you can’t remember it,
you can either find it on
correspondence from HMRC or
obtain it from your company
payroll department.
You’ll also need to have sufficient
cleared funds in your bank account
to make the payment. You can’t use a
credit card to fund an Isa or pension
and the payment must come from a
uK bank or building society account
of the person applying.
You can put up to £15,240 into an
Isa in the current tax year — as long
as you do it by April 5. Then again,
you have another similar allowance
starting on April 6. Investing early
in the new tax year will give your
investments a head start and avoid
the potential misery of rushing to
meet the deadline next year.
@simonnread
£295
Whole page (34 x 7)
£70,210
½ page (17 x 7)
£35,105
¼ page (25x4)
£29,500