Competitor Analysis
Project Statement
Identify, review, and analyse all companies, businesses, or NGOs who could be considered
direct or indirect competitors of Project Rise. The rationale is to help future strategic
positioning of the company by understanding that of others.
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1. Scope of the Project
We will analyse three groups:
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The direct competitors already identified by RISE.
More direct competitors as identified by the consulting team.
Further indirect competitors.
2. Objectives of the Project
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Identify more competitors.
Understand positioning of each competitor.
Gain a deeper understanding of all competitors including those currently listed in the
business plan.
Learn from others’ shortcomings such as why M-Kopa’s growth in Tanzania has been
slow.
3. Success Criteria
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A list of x number of competitors.
Develop and present a framework for understanding the different positions of each
“competitor”.
Key relevant learnings from each competitor.
Identification of key trends and changes amongst competitors.
4. Assumptions & Constraints
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Indirect competitors will be limited to those currently operating in Tanzania and direct
competitors outside of Tanzania (but limited to within East Africa) will only be
analysed if they have a similar business model to RISE.
Project timeline will be Friday 24th June - Friday 8th July.
5. Project Schedule (Gantt chart)
The project’s final deliverable will be presented on the 8th of July. Upon selection of project
we will develop and share a Gantt chart to show the timeline and key stages of the project.
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