2014 ADVERTISING RATE CARD
1251 Lincoln, Eugene, OR 97401 • (541) 484-0519 • FAX 484-4044
[email protected] • www.eugeneweekly.com
Published every Thursday since 1982 • Serving Eugene - Springfield - Corvallis - Cottage Grove - Oregon Coast - Lane County
RATES & SIZES
Cover
Combo
Wrap
Spine
Double Truck
Size
Cover
Combo Wrap
width x height
11.5” x 13.5”
1x 2200
4x
7x 13x 26x 39x
52x
NANANA NA NA NA
Spine
1.25” x 13.5”
7p6 x 81p
1093
NANANA NA NA NA
Double
Truck 20.5” x 13.5”
2750
NANANA NA NA NA
9.75” x 13.5”
1978 177716401508 1437 1324 1136
(H) 9.75” x 10.083”
1546
1436
1324
1264
1135
1067
1030
9.75” x 8.944”
1426
1313
1246
1149
1047
979
922
7.25” x 10.083”
1324
1231
1121
1050
976
898
874
979
917
885
843
756
666
713
661
612
576
535
512
598
537
499
437
403
385
430
398
339
311
289
282
319
295
258
227
221
210
196
189
170
157
145
139
156
145
137
129
121
110
Full
Full Page
3/4
43p6 x 81p
(V) 7.25” x 13.5”
58p6 x 53p8
Jr.
1/2
43p6 x 60p6
58p6 x 40p
28p6 x 81p
(V) 4.75” x 13.5”
1/3
58p6 x 26p4
28p6 x 53p8
(V) 4.75” x 8.944”
1/4
58p6 x 19p6
28p6 x 40p
13p6 x 81p
(S) 4.75” x 6.667”
(V) 2.25” x 13.5”
1/6
1/2
Page
58p6 x 12p8
28p6 x 26p4
13p6 x 53p8
(S) 4.75” x 4.389”
(V) 2.25” x 8.944”
1/8
28p6 x 19p6
13p6 x 40p
(V) 2.25” x 6.667”
1/12
1/3 Page (V)
28p6 x 12p8
13p6 x 26p4
(V) 2.25” x 4.389”
1/16
1/4 Page
28p6 x 9p3
13p6 x 19p6
(S)
Print ad purchases qualify for
(V)
*pricing valid with print ad buy of 1/4 page or larger
1/16 Page
1/12 Page
50% OFF
*
on Online ad placement
(H)
1/8 Page
(V) 2.25” x 3.25”
PRINT AD PACKAGES
1/6 Page
(V)
(H) 4.75” x 1.542” 166
1/4 Page (S)
(H) 4.75” x 2.111” 211
1/4 Page (H)
(H) 4.75” x 3.25” 351
1/3 Page (H)
(H) 9.75” x 2.111” 463
(V)
(H) 9.75” x 3.25” 653
1/2 Page (H)
(H) 9.75” x 4.389” 763
Jr. Page
(H) 9.75” x 6.667” 1047
2/3 Page
58p6 x 81p
58p6 x 60p6
2/3
3/4 Page (V)
129p x 81p
3/4 Page (H)
69p x 81p
ABOUT
SPECIAL
ISSUES
AND PRICING
For more information about advertising specials
(H)
(V)
(H)
(V)
(H)
(V)
Contact your sales rep at (541) 484-0519
for classified line and legal ads contact: [email protected]
ONLINE AND CLASSIFIED AD RATES ON BACK
CLASSIFIED DISPLAY ADVERTISING
RATES & SIZES
Size width x height
1/4 (H) 9.75” x 3.25”
1/24 Page
58p6 x 19p6
28p6 x 40p
13p6 x 81p
1/6
(H)
1/32 Page
(H) 9.75” x 2.111”
28p6 x 26p4
13p6 x 53p8
1/8
(H) 4.75” x 3.25”
(V) 2.25” x 8.944”
28p6 x 19p6
13p6 x 40p
Spot Color
Full color (camera ready)
286 248 227 207161
(V) 2.25” x 6.667”
1/12 (H) 4.75” x 2.111”
(V) 2.25” x 4.389”
179 149 136 125105
1/16 (H) 4.75” x 1.542”
135 117107 94 73
13p6 x 26p4
28p6 x 9p3
13p6 x 19p6
(V) 2.25” x 3.25”
104
89
83
73
53
1/32 (H) 2.25” x 1.542”
79
68
62
55
42
13p6 x 12p8
13p6 x 9p3
$225 per color
$450
PRODUCTION CHARGES: Basic ad make-up is free
Design, illustration and Photography available
at a standard production rate of $60/hour.
PROOFS: Delivered upon request when possible.
Proof service is to correct typographical
errors and deviations from original layout. It
is the responsibility of the advertiser to report
errors. Upon approval, EW is no longer liable.
Two changes maximum. Further changes will
be charged at production rate. Changes from
original design, layout or copy may not be possible after deadline.
PREMIUM/GUARANTEED PLACEMENT CHARGES
20% Additional charge for Premium
Placement. EW reserves the right to pre-empt preferred placement, at our discretion.
SPECIFICATIONS: Camera ready ads should be in
a digital format, on disk or e-mailed to ads@
eugeneweekly.com.The ad should be sized to fit
EW ad sizes exactly without printers marks.
Preferred formats are: PDF, eps w/fonts converted to paths or native file with all links and fonts
included. Color ads in CMYK format.
AD DEADLINE: FRIDAY 5PM
• Payment is due with space reservation at
Friday 5PM unless credit has been established.
• Cancellation deadline: Friday 5PM.
EW reserves the right to charge for any ad
cancelled after deadline.
• Deadline for return of corrected proofs:
Tuesday noon.
• Camera ready ads due Tuesday noon.
PROOF AD MATERIAL DEADLINE: MONDAY NOON
EARLY DEADLINES: Ad deadlines are one day
earlier for issues on or near a holiday. Check
with your ad sales rep for specifics
LINE CLASSIFIEDS: [email protected]
A basic line ad begins with two bold keywords
and contains a single typeface No graphic elements. Base cost is $11.00 for three lines.
Additional lines are $4.00 per line. Line ads will
appear on the EW website automatically at no
extra charge.
ONLINE ADVERTISING
RATES & SIZES
Size
Leaderboard
width x height
728x90 pixels
Rate
W/ Print* 17587.50
Half Page
300x600 pixels
200100
300x250 pixels
15075
160x600 pixels
15075
(H) 270x80 pixels
(v) 125x270 pixels
7537.50
Medium
Rectangle
Skyscraper
Small
*pricing valid with print ad buy of 1/4 page or larger Leaderboard
1/24 (H) 2.25” x 2.111”
Ad Production &
Specifications
COLOR CHARGES
381 321 299 271239
(S) 4.75” x 4.389”
sizes available
for classified
placement only
(V) 2.25” x 13.5”
58p6 x 12p8
(H)
(S) 4.75” x 6.667”
1x 7x
13x 26x 52x
546 469 416 386357
LEGAL NOTICES: Any legal notice is $1.89* per
line, with free, prompt affidavit service.
* Other bulk rates available.
Medium
Rectangle
LINE CLASSIFIED DEADLINE:
• All line classified ads must be placed and paid
for by 4:30 p.m. Monday.
• Cancellation deadline is Monday, 4:30 p.m.
• No refunds will be given. Ads cancelled before
deadline will be replaced with equal value EW
credit.
• Material errors (incorrect phone number, etc.)
made by EW staff will result in equal value EW
credit.
• Advertisers shall notify EW staff of any error in
first publication by 5 p.m. Monday for correction in future insertions. Repeated errors in
advertisement are not the responsibility of EW
and will not result in any refund or credit to the
advertiser.
Small
(V)
Small (H)
Half Page
Online Ad Guidelines
All ads must be supplied online ready, ads produced
by EW are subject to standard production charges.
FILE TYPE: JPEG, GIF, or Flash format.
IMAGE RESOLUTION: 72 dpi
FILE SIZE: under 40 KB (preferably under 25 KB)
FLASH FILE SIZES: 50K Initial Load,
75K Subsequent Loads.
• EW requires a border around all creative and
reserves the right to place a 1 pixel border around
any advertising banner if necessary.
• Submit Flash ads with no embedded
click-throughs.
• All Flash and rich media ads need to be
pre-approved before acceptance.
• Button-initiated audio only—rollover audio is not
permitted. Ads must include both a Play button
and a Mute button.
• EW will not to accept intrusive pop-up,
pop-under or floating, layered.
• Linking URLs must be domain name based and
cannot be the IP address.
• Advertisements cannot mislead the user. For
example, they may not mimic or resemble system
dialogue boxes, error messages, or the like
ONLINE DEADLINES:
• Materials due 1 business days prior to start of
campaign; 2 business days prior for Rich Media.
• All advertisements will be reviewed by EW
and are subject to approval before placement.
ALL ADS SOLD ARE RUN OF SITE.
Except as otherwise requested.
Skyscraper
1251 Lincoln, Eugene, OR 97401
(541) 484-0519 • FAX 484-4044
www.eugeneweekly.com
[email protected]