PRESS RELEASE
PLEASE PUBLISH
PLEASE DOWNLOAD AT THE FOLLOWING LINK THE DIGITAL VERSION OF THE PRESS KIT WITH PICTURES:
http://we.tl/Ehh9ssd9Ys
SIGEP 2014: CARPIGIANI WILL SURPRISE ONCE AGAIN
New high-efficiency machines, MyGelato App, delicious courses and … the Gelato
World Tour hits the halfway mark!
Rimini, January 15th 2014 – Innovation, digitalization, culture, international communication: these
are the watchwords for Carpigiani at the 35th edition of SIGEP, the most important exhibition
dedicated to the artisanal gelato and pastry trades.
This year, in an area covering more than 700 square meters, seven “artisanal production areas”
will be equipped with the latest technology and a wide selection of machines made by the
company headquartered in Anzola Emilia (Bologna). It will also be possible to learn more about
gelato from fifteen instructors from Carpigiani Gelato University, the school that the international
press has decreed to be the most prestigious gelato school in the world. The instructors will
present more than 200 mini seminars. The public will learn more about the new four-week
training program called “Become a Gelato Artisan,” the new “Gelato Smartfood” course
(developed in collaboration with the European Institute of Oncology and Donna Brown), and the
new “Gelato Week Retail Pioneers,” an evolution of the “Gelato Pioneers” scholarship project
scheduled for March 2014.
GELATO MACHINES
It will be a world premiere for five innovations carrying the Carpigiani name: IdeaTre, Labotronic
HE, Maestro HE, Labo XPL P, and XVL 3 Self Service. IdeaTre is a machine that will revolutionize
the retail food world, perfectly encapsulating production, storage, and presentation of artisanal
gelato, pastry, and gastronomy specialties. Labotronic HE and Maestro HE are new Carpigiani
batch freezers, equipped with increased production speed, flexibility, and energy savings. Labo XPL
P is a very simple batch freezer to manage thanks to some new structural features. XVL Self
Service is the perfect machine for self-service gelato shops, a business that has been trending in
recent years.
MYGELATO APP AND MYGELATOSHOP
On Sunday, 19 January 2014, at 2:00 pm at the Carpigiani stand at Sigep (Pavilion C7 Stand 127,
West Entrance), Carpigiani’s most futuristic digital project will be presented (official invitation
attached). Thanks to the MyGelato app, all gelato lovers will be able to easily find the nearest
gelato shops and, more importantly, to send gelato gifts to loved ones with a simple click. Using
the MyGelatoShop digital platform, gelato artisans can create an app for their own shops and
communicate directly with their customers (current and potential) about the latest flavors,
activities, and promotions.
GELATO WORLD TOUR
The international artisanal gelato competition that is conquering the planet has hit the halfway
mark. Organized by Carpigiani Gelato University and Sigep-Rimini Fiera (with main sponsors IFI and
For More Information:
Valentina Righi – Communication and PR Manager Carpigiani Group – [email protected]
Stella Cassanelli – Communication and Social Media Assistant Carpigiani Group – [email protected]
MEC3), the Gelato World Tour has seen more than 340,000 people at its first three stops (Rome,
Valencia, and Melbourne), who tasted and voted for their favorite flavors, followed gelato
seminars and training workshops, and participated in delicious games and competitions. 17,700 kg
of gelato produced, more than 800 news articles in five continents. There are great expectations
for the next leg, scheduled for 13-15 February in Dubai, in the shadow of the Burj Khalifa, the
world’s tallest skyscraper. And then on to Austin, Texas in the USA, Shanghai in China, Berlin in
Germany . . . and finally in September 2014 the Grand Finale in Rimini, Italy. All journalists are
invited to participate at the “Gelato World Tour: Halfway Mark” press conference scheduled for
19 January at 11:00 am in the Ravezzi 2 Room at Sigep (official invitation attached).
GELATO MUSEUM
At Sigep also the Gelato Museum Carpigiani (www.gelatomuseum.com) will be present and, in the
Carpigiani Gelato University area, will show the video “A taste of gelato history”. How much has
gelato changed over the years, from its origins to today? Find out together with the main
character of our new video. Experience the delicious world of gelato, its tasty facts, ancient
recipes, exotic places and adventures that cross through centuries of history. Can you pass all the
tests, answering all the questions about our favorite food? The Gelato Museum is an experience
that must be savored, even through video. And for those who want to lose themselves even more
in this story, during Sigep 2014 days, there will be special openings with the possibility of visiting
the Museum without any booking. The Gelato Museum is waiting for you on Saturday 18th of
January from 2.00 pm to 6.00 pm and from Monday 20 th to Wednesday 22nd from 9.30 am to 6.00
pm (guided tours every 30 minutes). For more information: [email protected], +39 051
6505306.
Carpigiani is also proud to be sponsor of the sixth edition of the Gelato World Cup, offering
participating gelato artisans its top selection Maestro HCD 2 Star batch freezers for use during the
competition. Twelve teams from across the globe will compete to make the best artisanal gelato
creation of all time.
Lastly, the Bruto and Poerio Carpigiani Foundation enthusiastically supports the 2nd European
Artisanal Gelato Day (24 March 2014) and two delicious artistic projects: the “Gelato Pixel
Passion” photography contest and “The Art of Gelato 2014,” the first annual international visual
arts competition for children and young adults organized by Together in Arts Foundation. The
objective of this new contest is to encourage youth to discover and express their creativity,
communicating through visual arts.
WE LOOK FORWARD TO SEEING YOU AT PAV. C7, STAND 127 (WEST ENTRANCE)!
For More Information:
Valentina Righi – Communication and PR Manager Carpigiani Group – [email protected]
Stella Cassanelli – Communication and Social Media Assistant Carpigiani Group – [email protected]