annual report 2012 | 2013
wgbh: the p wer of public media
WGBH WAS FOUNDED ON A SIMPLE BUT PROFOUND PRINCIPLE: TO HARNESS THE POWER OF MEDIA TO SERVE
THE PUBLIC INTEREST. TODAY, THE POWER OF PUBLIC MEDIA, AND WGBH’S UNIQUE ROLE AS A LEADING
PRODUCER AND BROADCASTER SERVING OUR NATION AND OUR REGION, HAVE NEVER BEEN MORE IMPORTANT.
Filmmaker Ken Burns said it best on a recent visit to WGBH: “No one else is doing the kind of things we’re
doing—the best children’s programming, the best science, the best public affairs, the best drama, the best
history. And we do it without commercial interruption and with a very, very deep dive into our subjects.”
This doesn’t happen by accident. As the media landscape continues to rapidly evolve, WGBH is adapting
and capitalizing on new-media opportunities. We’re expanding our reach and impact…leveraging the full
value of our editorial assets…and initiating dynamic, creative partnerships to deliver powerful stories
that touch people’s lives, expand their horizons, and help them navigate our complex, interconnected world
as citizens and lifelong learners. Our mission and goals are clear, and critical:
wgbh chair amos b. hostetter, jr. and wgbh president
jonathan c. abbott
LEAD THE NATION IN CREATING EXCEPTIONAL EDITORIAL CONTENT AND EXPERIENCES
As the single largest producer for PBS on television and the Web and a major supplier of public radio
programming nationwide, WGBH will continue to invest in our signature series while supporting a robust
pipeline of new productions. In 2012, we launched a number of multi-part specials—from Nova’s Hunting
the Elements to Frontline’s Money, Power & Wall Street—along with two new national television series:
Broadway or Bust and Market Warriors. We also expanded our distribution outlets and partnerships.
WGBH acquired the Minnesota-based public radio powerhouse PRI, Public Radio International, our
longtime co-producer on The World. We’re thrilled to team up with PRI to foster fresh voices and grow
the range and diversity of programs for stations around the country. This new partnership will allow us to
increase the impact of public media across all platforms in even more creative ways.
EXPAND OUR SERVICE TO OUR REGION
With five regional television services, three radio services, and multiple online channels, WGBH is New
England’s leading public broadcaster. Every month, millions of people turn to us for programs that reflect
the interests and issues that matter to our region. But we’re determined to do more. We’re increasing our
production of local content across platforms, including our newly combined television/radio/online
public media news service. And we’re expanding our geographic community. This year, we formed a
relationship with New Hampshire Public Television that strengthens our respective television services
while capitalizing on economies of scale around operations and fundraising.
OPTIMIZE DIGITAL CONTENT FOR MAXIMUM REACH AND IMPACT
More than ever, audiences control when, where, and how they access information, education, and entertainment, and WGBH is there, delivering our distinctive, high-quality content on air, online, on YouTube,
iTunes, Netflix—for iPads, smartphones, and emerging mobile devices of all kinds. Today, our production
units are simultaneously creating Web-original content and short-form videos to expand and deepen
audiences’ experiences, whether it’s our online engineering series for teens, Design Squad Nation (which this
year took home a special Emmy® Award) or Antiques Roadshow’s individual video appraisals, now searchable
and available for viewing by category or object. It’s a new media world, and we’re bringing our talents to the table.
RESHAPE EDUCATIONAL MEDIA FOR THE DIGITAL AGE
WGBH has a long history of creating educational media for classrooms nationwide. Today, we’re giving
teachers, students, and families the curriculum-based, media-rich content they need to galvanize learning.
In partnership with PBS, we launched PBS LearningMediaTM, a free educational online service (which builds
on our groundbreaking Teachers’ Domain) that public television stations in 42 states now are offering to
educators. We’re also the Commonwealth’s digital media partner on two ambitious federal Race to the Top
initiatives that are reshaping learning for the 21st century. From Nova’s Elements iPad app to Martha Speaks’
vocabulary-boosting iPhone games, we’re creating digital tools that help children learn and that parents
and teachers trust.
#1
WGB H I S T HE SI NGLE
L ARGE ST P RO DU C E R FO R P BS
O N T ELEVI SI O N A ND T HE WEB
SUPPORT A VIBRANT, MISSION-DRIVEN CREATIVE COMMUNITY
Many of the most talented producers working in television, radio, and the Web today call WGBH home.
“There is no place in the world that would make a film like Frontline’s The Choice other than WGBH,” says
longtime Frontline producer Michael Kirk. “No one else has the imperative, the mandate, the resources,
and the will to support this kind of programming.” Sustaining an environment that supports creative talent
remains our highest priority.
None of this would be possible without you. We are grateful for the skilled leadership of our boards,
the generosity of our members, funders, and volunteers, and the talent and dedication of our staff for their
commitment to WGBH and the power and potential of public media.
Jonathan C. Abbott
president and ceo
Amos B. Hostetter, Jr.
chair
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education front and center
Tackling the Dropout Crisis
O
F
ROM POLICY MAKERS TO SCHOOL LEADERS,
TEACHERS, AND FAMILIES, AMERICANS
ARE ADDRESSING THE NEED FOR TRANSFORMATIONAL EDUCATION REFORM. THE STAKES
ARE HIGH FOR THE FUTURE OF THE NEXT
GENERATION, AND PUBLIC MEDIA IS COMMITTED
TO DOING MORE. WGBH IS DEPLOYING ITS
KNOWLEDGE AND RESOURCES ON TWO
CRITICAL FRONTS: AS LEADERS IN CHILDREN’S
EDUCATIONAL MEDIA, WE ARE WORKING
ELBOW-TO-ELBOW WITH EDUCATORS TO
CREATE INNOVATIVE CURRICULA. AND AS
JOURNALISTS, WE ARE HEIGHTENING AWARE-
ne in four US high school students fails to graduate—with a ripple effect
that weakens our economy, national security, and social fabric. WGBH’s
Frontline has trained its powerful lens on the dropout crisis, helping launch
a national conversation about this all-important issue. Our efforts are part of a
national, multi-year campaign—American Graduate: Let’s Make It Happen—
supported by the Corporation for Public Broadcasting.
Dropout Nation, Frontline’s 2012 two-hour chronicle of life at Houston’s
Sharpstown High School, galvanized public interest through real-life stories of
what it takes to keep at-risk kids in high school until graduation. Frontline’s
short film Middle School Moment took viewers through the corridors of Middle
School 244 in the Bronx, where the early identification of dropout-prone students
is making a real difference. Both documentaries demonstrate the need for
comprehensive, personalized support from teachers and staff.
To broaden the impact of these films, WGBH put its muscle behind a
significant outreach effort. We collaborated with an American Graduate network
of 75 public broadcasting stations in 30 states and developed educational materials
for community screenings. In partnership with City Year, we hosted an interactive
virtual screening of Middle School Moment for the organization’s national affiliates.
We also raised awareness locally, with a seven-hour television broadcast that helped
viewers connect with community resources, and an 89.7 WGBH special report on
a dropout intervention program at Brockton High School.
NESS AND HELPING INFORM SOLUTIONS.
OF HOUSEHOLDS
T HAT WATCH WGB H’S
CHI LDREN’S SERI ES A RE
AF R I CAN AM E R I CAN O R
H I S PANI C —A N I MPO RTA NT,
UNDERSERVED AUDI ENCE
1 FANS
MILLION
HAVE JO I NED ARTH UR’S
FAC E BO O K PAGE, GI VI NG
T HE WGB H LI T ERACY SERI ES
T HE LA RGEST FA N B A SE
A MO NG PB S KI DS’ SHOWS
86%
smart and smarter
High School Quiz Show, WGBH’s high-octane academic
challenge program for teams from across Massachusetts,
is back and bigger for Season 4. The Bay State winner
will face off against the victor of New Hampshire Public
Television’s Granite State Challenge. And the learning
opportunities don’t stop there: a pilot video production
apprenticeship gives Boston Public School students and
City Year corps members the skills to create short videos
that build excitement around the show.
2
42%
O F PAR E NTS
WHOSE CHI LDREN WATCH
WGB H’S CUR IOUS G EORG E,
AM E R I CA’S TO P-R ATE D
TV S E R I E S FO R KI DS 2 TO 5,
A RE MO RE CO MFO RTA B LE
HELPI NG T HEI R CHI LDREN LEA RN
SCI ENCE/MAT H CO NCEPTS
“I KNOW I’M A
BETTER TEACHER. . .”
California high school science teacher
SCOTT KUTZ says his teaching career
changed course when he attended a
conference showcasing Design Squad,
WGBH’s award-winning engineering
series for tweens and teens. Kutz credits
the series with giving him the media tools
he needed to engage his students in
hands-on problem solving. It even led
him to introduce a new course at his
school, with impressive results.
One of his students was so excited about
Kutz’s Design Squad-inspired approach that
she designed and built a self-composting
harvest bin that took top honors in a
statewide competition. “I know I’m a better
teacher now that we have Design Squad
in our curriculum,” he says. “It’s opened
students’ minds to a new world of learning.”
Now Design Squad Nation, WGBH’s Web
spin-off from the TV series, is inviting
kids to connect with engineering via their
individual passions—from fashion to sports
to cars—and to advance from “Newbie”
to “Phenom” status by contributing their
ideas and creations to the Design Squad
Nation website. In 2012, the Web series
picked up an Emmy® Award for its
innovative approach.
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history here and now
education front and center
1,750,000+
ST U DEN TS WITH DISAB ILITIE S CAN
B EN EFI T FRO M ACCESSIBLE RESOURC ES ON
P B S L E A RN I N G ME D I ATM THANKS TO WGBH’S
G RO UN D BRE AKI N G WORK IN MEDIA ACC ESS
Partners in Education
Powerful Storytelling
W
W
GBH has a long history of creating educational media for use in classrooms.
When Teachers’ Domain, our acclaimed online library of multimedia resources
for classrooms, recently joined forces with PBS’s educational online efforts to launch PBS
LearningMediaTM, we took our commitment to a whole new level. The ambitious, free
online service aggregates the highest-quality, curriculum-based public media content—
much of it gleaned from WGBH’s own productions—and delivers it to PreK–16 teachers
via an innovative digital platform. One year after its launch, the new service is thriving.
More than 500,000 busy, budget-constrained teachers in 42 states, including Massachusetts,
can now call up thousands of on-demand digital resources to capture students’ interest and
improve performance.
It’s no wonder then that when Massachusetts competed successfully for two federal
Race to the Top grants aimed at raising student achievement, it turned to WGBH to be its
media partner. WGBH is now working with teams of educators to organize and develop
multimedia resources for more than 100 curriculum units for grades K–12 in math, science,
social studies, and English language arts. We also are helping the Commonwealth develop its
first-ever, easy-to-use online hub of curriculum-based multimedia resources for educators
and parents of kids through age five.
Today, WGBH is capitalizing on our educational expertise and media-rich archive to
create the digital resources that educators want, students need, and families trust.
e’re removed from the Civil War by a century and a half. But thanks to the
insight and innovation of WGBH’s American Experience, millions of
Americans feel a personal connection to the events and legacy of the war that nearly
sundered the Union.
Death and the Civil War premiered on PBS in September 2012 to mark the 150th
anniversary of the Battle of Antietam—the bloodiest day in American history, when
23,000 Union and Confederate troops were killed, wounded, or listed as missing.
The film, based on a prize-winning book by Harvard President Drew Gilpin Faust and
lauded as “wrenching and riveting” by The New York Times, brought history home to
a nation still wracked by war. This powerful link prompted the National Endowment
for the Humanities to commemorate Veterans Day with screenings of Death and the
Civil War and panel discussions that brought veterans and their families together with
representatives of service academies and liberal arts institutions. The ultimate goal:
creating stronger educational support for returning service members.
In January 2013, the 150th anniversary of the signing of the Emancipation
Proclamation, our three-part series The Abolitionists delved deep inside the passionate
movement to end slavery—the fatal flaw in the fabric of our republic that led to the
Civil War. The series interweaves drama with traditional documentary storytelling to
bring to life the individual struggles of five men and women who prayed, fought, and
wrote to abolish slavery.
all over the map
smart apps
After the first iPhone app for Martha Speaks,
WGBH’s popular language-skills series for young
children, was shown to give kids a 31-percent
vocabulary boost, we developed two more.
The Martha Speaks Story Maker for the iPhone
helps kids turn words into stories, and the Martha
Speaks Word Spinner for the iPad uses interactive
games to increase vocabulary, while giving
the whole family a chance to get in on the fun.
42 STATES
W
ILLIAM FAULKNER ONCE SAID, “THE PAST IS NEVER
DEAD. IT’S NOT EVEN PAST.” TIME AND AGAIN,
WGBH HAS UNLOCKED THE PAST—WITH ITS NUANCES
AND CONTINUING IMPACT—FOR AMERICANS OF ALL
AGES AND INTERESTS. HOW WE DO THIS IS SIMPLE TO
O F F E R P BS L E A R N I N G M E D I A TM
TO ED U CATO R S T H RO U G H T H EI R
PU BL I C T EL EV I S I O N STAT I O N S
SAY, AND NEARLY IMPOSSIBLE TO REPLICATE: THROUGH
ORIGINAL RESEARCH, CONSUMMATE STORYTELLING,
AND FRESH APPROACHES.
4
WGBH is innovating on many fronts to connect past
and present. Take American Experience’s Abolitionist Map
of America, an interactive website and iPhone app that
contains geo-tagged photos and documents drawn from
our partner museums, libraries, archives, and PBS stations,
as well as clips from The Abolitionists.
5.7
M I L L I O N VI E W E R S WATCHED T HE I NI T I A L B ROA DCA ST
O F D E AT H A N D T HE CIV IL WA R, WI T H NE AR LY 59,0 0 0
O NL I NE VI E WS OVER T HE NEXT FO UR WEEKS
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arts & culture amplified
Phenomenal Appeal
150,000+
W
T
HE ARTS AND CULTURE SPEAK TO OUR
DEEPEST YEARNINGS. DRAMA, MUSIC,
DANCE, LITERATURE, THE VISUAL ARTS,
CRAFTS. THEY HELP US EXPRESS OURSELVES,
LEARN MORE ABOUT OUR WORLD, EXPERIENCE
JOY, AND TRANSCEND CULTURAL DIFFERENCES.
WGBH OFFERS EVERYONE ACCESS TO THE
BEST OUR CULTURE HAS TO OFFER. NATIONAL
AUDIENCES THRILL TO THE PROGRAMS WE
PRODUCE FOR PBS. IT’S THE SAME STORY
CLOSER TO HOME, WHERE WE REGULARLY
SHINE A SPOTLIGHT ON BOSTON AND NEW
ENGLAND’S EXTRAORDINARY CULTURAL BOUNTY.
GBH’s Masterpiece sweeps audiences up in the timeless appeal of great
drama—compellingly told, superbly acted, and sumptuously designed.
Downton Abbey on Masterpiece has become a cultural phenomenon, inspiring
fashion, entertainment, and popular taste while drawing raves from critics and
fans, including a couple who live in the White House. The series has shattered
Masterpiece records for television viewing, video views, and Twitter buzz. Among
Downton Abbey’s awards—nearly enough to fill the great house itself—nine
Primetime Emmys® and a Golden Globe® take pride of place.
Another WGBH-produced phenomenon is Antiques Roadshow. Its winning
combination of arts and history lesson, treasure hunt, and human drama is
irresistible to its devoted followers, who have made it PBS’s most-watched primetime series and a must-visit Web and Facebook destination. Even Boston’s Mayor
Thomas Menino is a fan—one of thousands who queued up for Roadshow’s 2012
stop in Beantown. (The value of the city-owned painting toted by the hopeful
Mayor? $45,000–$50,000.)
Success breeds trust…and the launch of two new WGBH-produced PBS
series in 2012. Roadshow spawned Market Warriors to highlight competition and
commerce in the antiques world, while Broadway or Bust pulled back the curtain
on extraordinary young performers and dedicated coaches. The three-part series
followed 60 finalists—chosen from 50,000 contestants—to the Great White Way,
where they competed in the National High School Musical Theater Awards.
Audiences and critics came away inspired by their talent, their stories, their drive,
their camaraderie—the drama was truly in their dreams.
cooking, creativity, and culture
17.1
MILLION
6
V I EWERS T U N E D I N S EA SO N 2
OF DOW N TON A B B EY
Since the days of Julia Child, cooking has always been something
more on WGBH. On Simply Ming, which toasted its 10th anniversary
in 2012, super chef Ming Tsai poses the same question we all ask
ourselves every day: What’s in the fridge, and how can I turn that
into dinner? The masterful Ming teaches us not only about food, but
about the creative process itself. Food also is a window into cultures,
as the diverse restaurateurs on our new local TV show Neighborhood
Kitchens make deliciously clear.
VI EWS I N 2012 O F WGBH
M U S I C ’S VI DEO C H ANNE L S
FEAT URI NG LI VE-FRO M-WGB H
PERFO RMA NCES ACROSS
GENRES: CLA SSI CA L, JA Z Z ,
CELT I C, I NDI E, FO LK
Celebrating the Local Scene
P
roviding a wider stage in celebration of our region’s vibrant arts scene has
been constant to WGBH’s core mission, from Arthur Fiedler to Eric Jackson.
In 2012, that stage grew even larger, with Boston’s first-ever Summer Arts
Weekend, a collaboration between WGBH and The Boston Globe, presented by
Citizens Bank, that drew a diverse crowd of 17,000 to Copley Square. Who else
but WGBH would pair up-and-coming classical trumpeter Alison Balsom with
indie-folk diva Suzanne Vega? Or program both the Preservation Hall Jazz Band
and a Baroque Brunch with popular Classical New England host Laura Carlo?
WGBH also is connecting performers and audiences through timely
stories by Jared Bowen, Boston’s only full-time TV arts reporter and the winner
of the Massachusetts Cultural Council’s 2013 Commonwealth Award in media.
And we celebrated the 10th anniversary of what has become a beloved regional
tradition: Brian O’Donovan’s popular Christmas Celtic Sojourn concerts. More
than 10,000 attended this year’s event at five venues across New England.
And then there’s Goat Rodeo: world-renowned, Boston-based cellist
Yo-Yo Ma’s musical collaboration with string virtuosos Chris Thile, Stuart
Duncan, and Edgar Meyer. The foursome played their genre-transcending
fusion of classical and bluegrass at a Celebrity Series of Boston-produced
concert at the House of Blues, and WGBH was there to capture every note for
a PBS special, The Goat Rodeo Sessions Live!, while simultaneously beaming
the show out to 400 movie theaters nationwide.
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news from all angles
2.5
MILLION
Around The World
L I STE NE R S T UNE
I N PR I’S T HE WO R LD®
EVERY WEEK
H
I
N A WORLD WHERE WHAT PASSES FOR
NEWS IS LARGELY A STEW OF PERSONALITIES,
POLLS, AND “GOTCHA” MOMENTS, PUBLIC
MEDIA OFFERS MORE. WGBH PROVIDES
CRITICAL CONTEXT FOR THE NEWS—IN-DEPTH
PERSPECTIVE AND OBJECTIVE ANALYSIS THAT
ELUCIDATE THE MOST IMPORTANT ISSUES OF
OUR TIME. OUR INVESTIGATIVE REPORTING
CHALLENGES THE POWERFUL FROM SYRIA
TO MONTANA. WE BUILD BRIDGES BETWEEN
AMERICANS AND THE REST OF THE WORLD’S
PEOPLE. AND WE COVER THE STORIES THAT
TRULY MATTER, HERE IN BOSTON AND ACROSS
ow do you make sense of a complex, rapidly changing world and America’s
place in it? For 2.5 million listeners here in New England and across the
country, the answer is PRI’s The World®, WGBH’s award-winning daily international
radio series (co-produced with PRI and the BBC World Service) carried by more
than 300 public stations nationwide and online at theworld.org.
Every day, The World’s on-the-ground reporters seek out stories that transcend
borders and boundaries—stories that would otherwise remain untold. Case in
point: its 2012 five-part series Cancer in the Developing World. America has waged
war on cancer for more than 40 years, but in developing countries, the fight has
barely begun. The series starts with a compelling question: What political, cultural,
and logistical obstacles make tackling cancer so difficult across most of the globe?
Listeners meet a Ugandan physician who until recently was the only oncologist
in his nation of 30 million people. They hear about a low-cost cervical cancer test
being rolled out in India that has the potential to save the lives of tens of thousands
of women there each year. They discover the insidious link between infectious diseases
and cancer, and meet the scientists in the US and Africa who are working to unravel
how viruses and bacteria cause malignancies in an effort to break that deadly cycle.
The World’s distinctive reporting continues online, with multimedia
stories, podcasts, and its popular Geo Quiz and Global Hit features that together
extend The World’s impact and reach, drawing more than 300,000 unique visitors
every month.
following the money
You want to get a handle on the economy,
including the 2008 financial meltdown,
yet you’d be hard pressed to define a
credit default swap. Frontline is there for
you, with Money, Power & Wall Street,
its epic four-hour 2012 investigation
that takes you into the belly of the
crisis, through the inner workings of the
big banks, the regulators, the fledgling
Obama administration, and the biggest
government bailout in US history.
NEW ENGLAND.
the greatest olympians you’ve never seen
It happens every two years: the torch, the stadiums, the crowds,
the elite athletes from around the world. No, not the Olympics,
but another significant global event: the Paralympic Games. In 2012,
WGBH gave PBS its first Web-original documentary series in
Medal Quest, an unprecedented view of world-class athletes with
physical disabilities (military veterans among them) training and
competing for the gold, silver, and bronze.
8
1.75
MILLION
Frontline offers you the chance to take
an even deeper dive into such online
content as a searchable video archive
of 17 of the full original interviews
behind the series. This is just one
example of how the signature WGBH
series has expanded its online and social
media initiatives to give greater visibility
and a longer life to the concepts and
stories embedded in its long-form
films—all part of a commitment to
provide the information and analysis
that give you a profoundly deeper
understanding of critical issues. It’s a
difference the public appreciates: in the
past year alone, Frontline’s online video
viewing grew 40 percent.
UNI Q UE VI SI TO RS T URNED TO
FRONTL INE’S W E BS I TE DURI NG
T HE MO NT H B EFO RE T HE
2012 PRESI DENT I A L ELECT I O N
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classical
news from all angles
170,000+
B OSTO N -ARE A VIEW ERS WATC H
G RE AT E R BOSTON EVERY MONTH
24
hours a day
Hyperlocal and Far-Reaching
An Ever-Deepening Partnership
T
W
here’s a new newsroom at WGBH, one that brings together the talent and resources
of our radio, TV, and digital news teams to focus on the stories that matter to our
region and world. Stories like those covered in our fall 2012 30 Issues in 30 Days series
that looked at everything from the politics of climate change and the implications of
rising water temperature on New England’s economy and coastline, to the challenges of
funding education in the Bay State. WGBH News brought these stories home to audiences
across all platforms, throughout the day: from our local Morning Edition hosted by Bob
Seay, to our midday local radio/online talk show Boston Public Radio with Callie Crossley,
to our weeknight public affairs television series Greater Boston with Emily Rooney.
We’re also uncovering important stories, like senior reporter Phillip Martin’s
award-winning investigative series on human trafficking. Smuggling of human beings
for purposes of forced labor and sexual exploitation now is the third largest source of
profits for international organized crime, behind only drugs and guns, according to
United Nations and State Department reports. And it’s happening right under our noses.
89.7 WGBH’s Martin recently teamed up with The World, Marketplace, Public Radio
Exchange, and The Huffington Post to present a multi-part public radio investigation
of human trafficking and the people who are working to end it. The investigation took
Martin from Boston to Bangkok to reveal a crime epidemic hidden in plain sight.
Big stories with a hyperlocal focus, and far-reaching implications…only on
WGBH News.
GBH’s partnership with the Boston Symphony Orchestra began the day
we signed on the air in 1951. This powerful legacy also is a roadmap for
Classical New England’s future, as we continually deepen our relationship with the
BSO to enrich the experience of listeners. Our organizations have joined forces to
make concert broadcasts of the BSO at Symphony Hall and Tanglewood, and of
the Boston Pops Orchestra, accessible to more people in more places, and in more
ways, than ever before.
This year, Classical New England partnered with public radio stations in Maine,
Vermont, Connecticut, and upstate New York to bring syndicated BSO broadcasts to
their listeners. And classical music lovers around the world now can enjoy expanded
access to BSO live concerts—free and on demand, online at both WGBH and the BSO
for up to a year after the original performance. We also are piloting an unparalleled
audiophile experience via our BSO Concert Channel. This high-bitrate, uncompressed
online channel offers an around-the-clock stream of BSO concert broadcasts—
making WGBH the first public media service in the nation to provide a continuous,
premier-quality audio stream of live concerts by one of the world’s great orchestras.
No matter how and where they listen, BSO concert audiences are greeted by the
new WGBH hosting duo of Cathy Fuller and Ron Della Chiesa, whose knowledge
and rapport enhance the performances.
watch your radio!
C
widening the tent
World Channel, WGBH’s expanded national TV and Web service,
offers the best of PBS news and nonfiction programming along
with unique series like AfroPop and Pacific Heartbeat. World also
produces original series like America ReFramed, independent films
by, about, and for communities of difference. And partnering with
World deepens our longstanding local TV/Web series Basic Black’s
exploration of provocative topics, from the phenomenon of “hipster
racism” to atheism in communities of color.
57%
GROWTH
I N L I ST EN ER S H I P (A M O N G A D U LTS
2 5 TO 5 4 ) FO R O U R M I D DAY
LO CA L N EWS PRO G R A M M I N G
I N 2 01 2 CO N F I R M S 89.7 WG BH ’S
WIDESPREAD APPEAL
WITH A DISCERNIBLE NEW ENGLAND ACCENT. WGBH
HAS BEEN SHARING OUR REGION’S CLASSICAL RICHES FOR
MORE THAN SIX DECADES. IN THAT TIME, WE’VE SEEN AN
EXPLOSION OF OUTSTANDING TALENT AND VENUES. NO
WONDER WGBH HAS GREATLY EXPANDED OUR CLASSICAL
NEW ENGLAND SERVICES. THROUGH BROADCAST, SYNDICATION, AND ONLINE CHANNELS, WE’RE CONNECTING
AUDIENCES EVERYWHERE WITH THE BEST FROM AROUND
THE WORLD AND HERE AT HOME, EVERY SINGLE DAY.
10
Music may be an aural art, but the making of it is
definitely a visual—and visceral—experience. WGBH
captures the energy of live performance from our Fraser
Performance Studio in HD video as well as in sound.
Today, a growing audience is clicking on these shortform videos on WGBH’s Vimeo and YouTube channels,
as well as classicalnewengland.org to see the virtuosity
and athleticism of top-flight musicians.
LASSICAL MUSIC IS A UNIVERSAL LANGUAGE, ONE
1.67
MILLION
UNI Q UE ST REA MI NG SESSI O NS A NNUA LLY GI VE CLA SSI CA L
NEW ENGLA ND, WI T H I TS SI X MUSI C CHA NNELS, O NE O F
T HE L ARGE ST O NL I NE AU DI E NC E S FO R CLA SSI CA L MUSI C
I N A LL O F PUB LI C RA DI O
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science & technology demystified
Mission-Critical Science Reporting
W
S
CIENCE AND TECHNOLOGY HAVE
ENORMOUS IMPLICATIONS FOR HOW
WE LIVE IN THE 21ST CENTURY. MATTERS
AS CONSEQUENTIAL AS THE HEALTH OF THE
PLANET HANG IN THE BALANCE. CONCERNED
AND INQUISITIVE PEOPLE ARE HUNGRY FOR
VALUABLE SCIENCE INFORMATION, AND
THEY ARE WOEFULLY UNDERNOURISHED BY
MOST MEDIA. FOR NEARLY FOUR DECADES,
WGBH’S NOVA HAS BEEN TELLING STORIES
THAT DEMYSTIFY SCIENCE WHILE HONORING
ITS GLORIOUS COMPLEXITY.
hen NASA was planning its critical—and risky—2012 mission to Mars,
it knew it could trust WGBH to tell the story. The space agency gave Nova
behind-the-scenes access—long before the fate of the expedition could be known—
to create Ultimate Mars Challenge, a comprehensive look at the building, launching,
and landing of Curiosity, the largest and most sophisticated rover ever sent to
another planet. And after the successful touchdown, Nova viewers were treated
to the first images Curiosity sent back to Earth, unlocking new secrets from the
Red Planet.
But science also is a down-to-earth enterprise, and for those who want to get
their hands into it, there’s no better entry point than WGBH’s magazine series
Nova ScienceNow. David Pogue, the dynamic New York Times technology reporter, is
equal parts zany and knowledgeable as the popular series’ new host. Want to boost
your brainpower? Understand the science of deliciousness? Test your navigational
wits against a pigeon? This is the place.
Nova also gives science fans two new digital destinations: one for students,
the other for science enthusiasts. Nova Labs is a Web-based project where teens can
participate in active science research using online data—and imagine themselves
in scientific careers. In 2012, we launched the first two labs, Sun and Energy, giving
students the tools to predict solar storms and design renewable energy systems.
And Nova is re-imagining its website, creating a broad-based forum for in-depth
reports by top scientists and science journalists. More science stories, 24/7, from the
most trusted science series on television.
thumbs up, hands down
The quality of Nova’s science programming
makes it the hands-down audience winner
—outperforming all its prime-time cable
competitors among men 35 to 64, and
outpacing the Discovery Channel by more
than 125 percent.
330,000
DOWNLOADS
T EST I FY TO T HE PO PULA RI T Y
O F T HE F I R ST NOVA I PAD
AP P, WHI CH T URNS T HE
EX PLO RAT I O N O F T HE
ELEMENTS I NTO A GA ME
1
#
N OVA I S T HE L E ADI NG VI DEO
R E SO U RC E USED I N SCI ENCE
CLA SSRO O MS NAT I O NWI DE,
A ND T HE H I GH E ST-R ATE D
SCIENCE SERIES ON TELEVISION
5
MILLION
VI E W E R S O N AVE R AGE
T UNED I N NEW EPI SO DES
O F N OVA I N 2012
12
“YOU SEE THE BLOSSOMING
INTEREST IN SCIENCE. . .”
GEOFF BLOSS and his wife faced a
common parental dilemma: How to
entertain the kids during rainy vacation
days at the beach? By channel-surfing
happenstance, they discovered The
Elegant Universe series from Nova
and decided to give it a try with their
four- and seven-year-old boys.
Much to their amazement, the Blosses
found their sons not merely entertained,
but transfixed. Even more surprising,
the Nova films proved to have a lasting
effect. Over several weeks, both boys
erected what Bloss calls “altars to
science” in their rooms. The sevenyear-old began explaining the potential
for a multitude of dimensions in the
universe, using an analogy from the
series—and announced his intention
to become a physicist.
“ You see the blossoming interest in
science and space,” says Bloss, “and
that gives you a tiny glimpse of what
your children could become. It’s
changed how my wife and I talk with
our kids and the ideas we try to engage
them with.”
WGBH A NNUA L RE P ORT 2 012 | 2 013
13
fiscal update fy12
FY12 SOURCES OF FUNDING
OPE RATIONS: SOU RCE S AND U SES
S
W IT H A YE ARLY
F E DE R AL I N VE STME N T OF
$1.35
PER AMERICAN
PER YEAR
WGBH AND PUBLIC STATIONS
N ATI O NWI D E R ETU R N SIX
T I M E S TH AT AMO U N T IN
P RO G R AMS A N D SE RV ICES
trong community support combined with careful fiscal management enabled WGBH to successfully balance its
operating budget for the 32nd consecutive year. In the face of a rapidly evolving media environment and a sluggish
economy, WGBH’s disciplined commitment to fiscal prudence, public service, and editorial integrity kept us on track.
Our proactive, dynamic budget review process helped us achieve strategic, though difficult, reductions that ensured
the preservation of our programs and services.
This prudent fiscal approach allowed WGBH to maintain its position among the nation’s leading public media organizations—
as a major producer of high-quality programs and content for TV, radio, the Web, mobile devices, and other media; as a
provider of media access services for people with vision or hearing impairments; and as an originator of educational media
for teachers, students, and parents.
Our program services for New England-area audiences were supported primarily by viewers and listeners, regional businesses,
and federal Community Service Grants from the Corporation for Public Broadcasting. Program venture funds garnered
from previous capital campaigns and other sources augmented major individual contributions to provide bridge funding,
enabling WGBH to move forward with the development of new productions for local and national broadcast as well as our
digital channels and services. Even in challenging economic times, we were successful in securing funds for the first season
of two new national TV series: Market Warriors and Broadway or Bust. We expanded the scope of our regional series, High School
Quiz Show, to include a production apprenticeship for Boston Public School students and City Year corps members, and entered
into a partnership with our fellow public station, New Hampshire Public Television, to leverage the strengths and efficiencies
of a pioneering regional model for the public broadcasting system.
Our national productions for television and the Web were funded primarily by directed grants from corporations, foundations,
government agencies, and PBS stations. Our media access technologies for people with disabilities were supported by strategic
partnerships, federal grants, and the sale of services.
5%
7%
foundations
Sources
FY12
FY11
service revenue
$103,210,000
$100,568,000
program funds
23,615,000
23,910,000
government agencies
Community Service Grants (CSGs) from
Corporation for Public Broadcasting
7,423,000
8,194,000
royalties and
license fees
Royalties, video, and foreign distribution
4,201,000
2,549,000
individuals
In-kind contributions and donated services
6,501,000
5,585,000
6%
27,643,000
22,477,000
2,943,000
3,518,000
$175,536,000
$166,801,000
Grants and contracts
Contributions from individuals
Other (including PBSd, local sponsorship, outside
captioning and sales)
Net transfers from WGBH program funds for
programming and reserves
Total sources
1%
$108,779,000
$105,852,000
Educational services and program information
11,264,000
9,489,000
Support services and reserves
42,570,000
39,112,000
$175,536,000
$166,801,000
_
_
WGBH will continue to monitor expenses and resource allocations carefully in FY13. Our budget reflects a
responsible balance between managing expenses to match available revenue and retaining our capacity to meet
the demand for new programs, emerging technologies, and regional services. Generous membership support
allows us to continue to provide valuable services to audiences across New England. Grants from foundations,
corporations, government agencies, and public broadcasting entities enable us to produce programs, websites, and
new-media applications for the nation…and world. Thanks to all our supporters for your generous contributions.
Capital campaign, debt service, and Board-designated funds**
Endowment (market value)
Total components of net assets
corporate support
4%
in-kind
contributions
F Y 1 2 M A J O R AC T I V I T I E S
instructional
and interactive
10%
radio production
and broadcast
4%
access services
52%
general
audience tv
programming
15%
local tv production
and broadcast
6%
children’s tv
programming
F Y 1 2 F U N D I N G S O U R C E S F O R WG B H ’ S
NEW ENGL AND TV AND R ADIO SERVICES
Components of Net Assets
Grants for future programming*
13%
other
5%
12,348,000
FISCAL OUTLOOK
investments
15%
support services
12,923,000
Undesignated
1%
program development
and reserves
Broadcast (public TV and radio program services)
Excess of operating sources over expenses and transfers
pbs stations
8%
5%
Total expenses
31%
5%
3%
Operating Expenses
Program development and production (includes TV, radio,
Web, new media, instructional, and access technologies)
corporation
for public
broadcasting
4%
$13,418,000
$10,685,000
48,021,000
74,479,000
164,632,000
163,234,000
65,220,000
63,800,000
$291,291,000
$312,198,000
14%
royalties
4%
investment income
8%
local business
sponsors
41%
audience support
13%
federal (csgs)
9%
* In accordance with accounting principles, multi-year grants for production are recognized completely in the year they are received, resulting in
significant swings in this balance
media access
11%
other, including
program funds
** This includes the net present value of future revenue streams
14
WGBH A NNUA L RE P O RT 2 012 | 2 013
15
wgbh, the power of public media: innovative content
WGBH SERVES NEW ENGLAND, THE NATION, AND
THE WORLD WITH SMART, EDUCATIONALLY RICH,
ENTERTAINING CONTENT INNOVATIVELY PRODUCED
FOR TV, RADIO, THE WEB, MOBILE DEVICES, AND
EMERGING PLATFORMS. AS MEDIA OPTIONS EXPAND,
OUR IMPACT AND OUR REACH KEEP GROWING.
WGBH IS…
• P BS’S LEADING PRODUCER OF CONTENT for television,
the Web, and mobile devices, and a major supplier of
programs heard nationally on public radio and online
• P UBLIC BROADCASTING FOR NEW ENGLAND, with
multiple TV channels (2, 44, World Channel, Create, ’GBH
Kids; WGBY in Springfield) and news and classical music
radio services (Classical New England; 89.7 WGBH, Boston
Public Radio; WCAI, Cape and Islands Radio), available on
the air and online, reflecting the issues and cultural riches
of our region
• A PIONEER IN EDUCATIONAL MULTIMEDIA for
teachers, students, and families, and in media access
technologies for people with vision or hearing disabilities
• A CONNECTOR , bringing together public media stations
and production partners in innovative collaborations to
improve efficiencies and maximize resources for creating
new content in the public interest
• A TRUSTED PUBLIC MEDIA PARTNER , working closely
with communities, cultural organizations large and small,
and educational institutions throughout the region and
across the country
• A “TOWN SQUARE” where more than 25,000 visitors
came though our doors in 2012 for screenings, discussions,
debates, performances, events, and tours
MILLIONS OF PEOPLE COUNT ON WGBH PRODUCTIONS
AND SERVICES EVERY WEEK. AND IT ALL HAPPENS
THANKS TO YOUR GENEROUS SUPPORT.
2012–2013 WGBH productions
and presentations
ON TV AND THE WEB
America’s Test Kitchen
American Experience
Antiques Roadshow
Ask This Old House
Basic Black
Beat the Press (weekly edition
of Greater Boston)
Broadway or Bust
Cook’s Country from
America’s Test Kitchen
Frontline
Food Trip with Todd English
Greater Boston
High School Quiz Show
Invitation to World Literature
Justice: What’s the Right Thing to Do?
Lidia Celebrates America
Lidia’s Italy
Lidia’s Italy in America
Market Warriors
Masterpiece (Classic,
Contemporary, Mystery!)
Mind of a Chef
Neighborhood Kitchens
Nova
Nova ScienceNow
Open Studios with Jared Bowen
Poetry Everywhere
Rough Cut—Woodworking
with Tommy Mac
Simply Ming
The Goat Rodeo Sessions Live!
The Victory Garden
This Old House
For children
Arthur
Between the Lions
Curious George
Fetch! with Ruff Ruffman
Martha Speaks
Peep and the Big Wide World
Postcards from Buster
IN COMMUNITIES
A Christmas Celtic Sojourn
Bark about Books
Dot Diva
Engineer Your Life
Martha Speaks Reading Buddies
Next Generation Preschool Math
Time to Invent
WGBH Apprenticeship
ON RADIO AND THE WEB
Classical New England
Arias and Barcarolles with Cathy Fuller
Bach Minutes
Beethoven: New Discoveries and
Fond Farewells
Baroque in Boston with Laura Carlo
Boston Baroque Gala First Day Concert
Boston Camerata: A Medieval Christmas
Boston Early Music Festival Concerts
Boston Children’s Chorus Holiday Concert
Boston Philharmonic in Concert
Boston Pops Live Broadcasts
Boston Symphony Orchestra Live Broadcasts
from Symphony Hall and Tanglewood
BSO on Record
Café Europa
Classical Music with Ray Brown
Classical Music with Laura Carlo
Classical Music with Cathy Fuller
Classical Music with James David Jacobs
Classical Music with Alan McLellan
Classical Music with Cheryl Willoughby
Concerts from the Isabella Stewart
Gardner Museum
CNE Journal
Discover the Discovery Ensemble—
Live in Concert
Drive Time Live
Handel’s Messiah Live from
the Handel and Haydn Society
In Performance
Keith’s Classical Corner
Live from Fraser
Live from Tanglewood
Mozart and the Levins from Boston Baroque
Music from the Era of Downton Abbey
New England Summer Festivals
New Year’s Day from Vienna
(a co-production with ORF in
partnership with the EBU)
Sonatas and Partitas—An Evening
of J.S. Bach
Sunday Concert
Tanglewood 75: Boston Symphony
Orchestra Gala Concerts
Tanglewood Today
The Bach Hour with Brian McCreath
The Colors of Claude Debussy: 150th
Birthday Special
The One O’Clock Report
Classical New England online
channels and podcasts
Benchmarks: Piano Podcast
with Cathy Fuller
Boston Early Music Channel
BSO Concert Channel
Classical New England Live Stream
Classical Performances Podcast
Kids Classical Channel
The Bach Channel
The Holiday Channel
89.7 WGBH, Boston Public Radio
C U LT U R E
A Celtic Sojourn
America’s Test Kitchen Radio
Eric in the Evening
Jared Bowen’s Arts Ahead
Jazz Decades
Live from Scullers
Toast of the Nation
N E W S A N D P U B L I C A F FA I R S
Morning Edition with Bob Seay
All Things Considered with Jordan
Weinstein
Action Speaks!
Boston Public Radio
Innovation Hub
Living Lab (WCAI)
Nova Minute
PRI’s The World® (WGBH co-production
in partnership with PRI and BBC
World Service)
The Point with Mindy Todd (WCAI)
The Takeaway (WGBH co-production
with WNYC and PRI in partnership
with BBC World Service and The New
York Times)
The Xconomy Report
Weekend Edition with Cristina Quinn
…and critical acclaim
E X C L U S I V E LY O N T H E W E B
Basic Black Broadband
Celebrating Julia Child
Fenway at 100
Forum Network
Medal Quest
Planet Takeout
Producers’ Workshop Online
Secret Life of Scientists & Engineers (Nova)
WGBH Arts
WGBH Music Vimeo Channel
WGBH Music YouTube Channel
For children
Design Squad Nation
LOOP Scoops
PBS Kids Lab
For teachers and students
PBS LearningMediaTM
Teachers’ Domain
Teachers’ Domain Professional
Development
Massachusetts Teachers’ Domain
ASCEville (kids/engineering careers)
Beginning Education, Early Childcare
at Home
Inspiring Adolescent Literacy
Making the Case
Teaching American History Massachusetts
Teaching Engineering
Teaching Expository Writing
M O B I L E A P P L I C AT I O N S
iPhone and/or iPad Apps
A Celtic Sojourn Radio (iPhone, iPod
touch, iPad)
All Classical WGBH (iPhone, iPod
touch, iPad )
American Experience: Abolitionist Map
of America (iPhone, iPad)
Antiques Roadshow (iPhone,
iPod touch, iPad )
Antiques Roadshow: Discovering
America’s Hidden Treasures (iPad)
Explore! WGBH Member Guide (iPad,
laptop, and desktop)
Nova Elements (iPad)
Poetry Everywhere (iPhone, iPod touch,
iPad)
WGBH (iPhone, iPod touch, iPad))
WGBH Impact Stories (iPad)
For children
Arthur: DW’s Unicorn Adventure (iPhone, iPod touch, iPad)
Between the Lions: Monkey Match (iPhone, iPod touch, iPad)
Fetch!: Lunch Rush (iPhone, iPod touch,
iPad)
Martha Speaks: Dog Party (iPhone, iPod
touch, iPad)
Martha Speaks: Story Maker (iPhone)
Martha Speaks: Word Spinner (iPad)
Peep and the Big Wide World—Paint
Splat (iPhone, iPod touch, iPad)
Peep and the Big Wide World—House
Hunt (iPhone, iPod touch, iPad)
Peep and the Big Wide World—Hide and
Peep (iPhone, iPod touch, iPad)
Peep and the Big Wide World—Quack’s
Apples (iPhone, iPod touch, iPad)
Peep and the Big Wide World—Sounds
Like Fun (iPhone, iPod touch, iPad)
Peep and the Big Wide World—Trash
Stash (iPhone, iPod touch, iPad)
The Greens: Light It Right (iPhone, iPod
touch, iPad)
DTV mobile/TV
WGBH 2
’GBH Kids
DTV mobile/Radio
89.7 WGBH
Classical New England
Jazz with Eric Jackson
The Beat of Bryant
WGBH productions earned
many of broadcasting’s top
honors in 2012. This year’s
award highlights include:
K E C K N AT I O N A L A C A D E M I E S AWA R D
TELEVISION
NIH C ARE M ANAG E M E NT
F O U N DAT I O N T E L E V I S I O N A N D
R A D I O J O U R N A L I S M AWA R D
G E O R G E F O S T E R P E A B O DY AWA R D
American Experience—Triangle Fire,
Freedom Riders, Stonewall Uprising
A L F R E D I . D U P O N T- C O L U M B I A
U N I V E R S I T Y AWA R D S (S I LV E R B AT O N )
Frontline—The Interrupters
Frontline—Opium Brides
G O L D E N G L O B E ® AWA R D
Nova—Smartest Machine on Earth
N AT I O N A L A C A D E M I E S
C O M M U N I C AT I O N AWA R D
Nova—Smartest Machine on Earth
WGBY—Autism: Coming of Age
N AT I O N A L P R E S S C L U B
A R T H U R C . R O W S E AWA R D
Greater Boston’s Beat the Press
N AT I O N A L E D U C AT I O N A L T E L E C O M M U N I C AT I O N S A S S O C . AWA R D
High School Quiz Show
Masterpiece—Downton Abbey
PA R I S C I E N C E AWA R D
E M M Y ® AWA R D S
Nova—The Fabric of the Cosmos:
What Is Space?
Creative Arts
Masterpiece—Downton Abbey (2 awards)
Masterpiece—Great Expectations
(4 awards)
Masterpiece—Page Eight
PRODUCERS GUILD OF AMERICA
Masterpiece—Downton Abbey
R A L P H L O W E L L AWA R D
Rebecca Eaton, Masterpiece
N AT I O N A L C O U N C I L O N C R I M E
A N D D E L I N Q U E N C Y PA S S AWA R D
89.7 WGBH—DJ Henry and the
Training of Police
OVE R S E A S CLU B OF A M E RIC A
L O W E L L T H O M A S AWA R D
The World—Afghanistan: Ten Years On
PUBLIC R ADIO NEWS DIRECTOR
A S S O C I AT I O N AWA R D S
WCAI (4 awards)
R A D I O T E L E V I S I O N D I G I TA L
N E W S A S S O C I AT I O N
E D WA R D R . M U R R O W AWA R D
Facing Alzheimer’s: The Care Givers’
Challenge
Occupy Boston (continuing coverage)
O U T R E A C H /A C C E S S
C L A R I O N AWA R D
Nova: Making Stuff Activity Guide
F C C C H A I R M A N ’ S AWA R D F O R
A DVA N C E M E N T I N A C C E S S I B I L I T Y
Carl and Ruth Shapiro Family National
Center for Accessible Media at WGBH
News and Documentary
S . E .T. AWA R D S
Frontline—Revolution in Cairo
Frontline—Syria Undercover
Nova—Smartest Machine on Earth
and Making Stuff
Primetime
S P I R I T AWA R D
Masterpiece—Downton Abbey
(supporting actress: Maggie Smith)
Frontline—The Interrupters
WEB
New England
T E L LY AWA R D S
AD CLUB OF BOSTON
Lidia Celebrates America: Holiday Table
and Traditions (silver)
Rough Cut—Woodworking with
Tommy Mac (2 bronze)
Simply Ming (bronze)
Explore! The Member Guide (iPad)
Maria Hinojosa: One-on-One
WGBY—Theatre on the Edge:
Growing Art
A A A S K AVA L I S C I E N C E
J O U R N A L I S M AWA R D
Nova—Cracking Your Genetic Code
A R C H A E O L O G Y C H A N N E L AWA R D S
Nova (2 awards)
C I N E G O L D E N E A G L E AWA R D S
Antiques Roadshow
Broadway or Bust
Nova (5 awards)
U K N AT I O N A L T E L E V I S I O N AWA R D
Masterpiece—Downton Abbey (best drama)
WR IT E R S G U I LD O F A M E R I C A AWA R DS
Frontline—Doctor Hotspot
Frontline—Educating Sergeant Pantzke
Frontline—Top Secret America
Frontline—Wiki Secrets
RADIO
I N D E P E N D E N T S P I R I T AWA R D
Frontline—The Interrupters
AMERICAN WOMEN IN R ADIO
A N D T E L E V I S I O N G R A C I E AWA R D
I N V E S T I G AT I V E R E P O R T E R S &
E D I T O R S AWA R D
The World (anchor Lisa Mullins)
Frontline—Post Mortem
M A S S A C H U S E T T S A S S O C I AT E D
P R E S S B R OA D C A S T I N G AWA R D
JACK SON HOLE SCIE NCE M E DIA
AWA R D S
WCAI—Anatomy of Allure
N AT I O N A L H E A LT H I N F O R M AT I O N
AWA R D
When Someone You Know Has Cancer
AMERICAN INSTITUTE OF PHYSICS
S C I E N C E C O M M U N I C AT I O N AWA R D
Nova—The Amazing Atomic Clock
C R E AT I V E A R T S E M M Y
Design Squad Nation
DAV E Y AWA R D S
Medal Quest: American Athletes and the
Paralympic Games (gold, silver)
O N L I N E N E W S A S S O C I AT I O N
Frontline
PA R E N T S ’ C H O I C E AWA R D
Design Squad Nation (gold)
Fetch! Lunch Rush App (silver)
P R N E W S D I G I TA L P R AWA R D
Masterpiece—Downton Abbey, Season 2
(digital fan engagement)
W 3 AWA R D S
American Experience (gold)
Nova (3 awards)
16
WGBH A NNUA L RE P ORT 2 012 | 2 013
17
wgbh leadership
We are grateful to the following
leadership committees and boards
for their generous community
spirited commitment to advancing
WGBH’s educational mission.
COMMITTEES
1 Audit
2 Commercial Policies
3 Compensation
4Emerging Media and
Technologies
5 Finance
6 Investment
7Marketing and
Communications
8 Music
9 Overseers Executive
10Overseers Nominating
11 Strategic Working Group
12 Trustee Executive
13 Trustee Nominating
Joint Trustee/Overseer
Committee
Ralph Lowell Society
Committee
WGBH Corporate Executive
Council
WGBH Overseers Advisory
Board
Boston Private Bank & Trust Company
Norman R. Augustine
Retired Chairman and CEO, Lockheed
Martin Corporation
Maureen Alphonse-Charles
Joseph F. Azrack 6
Edye Baker
Hope Lincoln Baker
Molly G. Bond
Leigh Bonilla Braude, Esq.
Judith A. Brodkin
Blair Brown 7
Emily J. Brown
Lawrence H. Coburn
Mary L. Cornille 8
Robert E. Cowden III
Martha H.W. Crowninshield
F. Davis Dassori
Thomas Devlin 7
Janet B. Fitzgibbons
Dean W. Freed
Ruthanne Fuller 4
Arthur Golden
Sylvia Gosnell
Stephen A. Greyser 7
Jon L. Hagler 6
Daphne Hatsopoulos
Catherine E.C. Henn 4
William C.S. Hicks 4
Arthur Hindman
Roy A. Hunt III 7
Susan Hunter
J. Atwood Ives 10
Patricia Ives
Mahmud S. Jafri
Elizabeth B. Johnson
Peter Karoff
Stephen P. Kaufman 4
Ranch C. Kimball 10
Roger Sametz
HATCH Marketing llc
Sametz Blackstone Associates
Scott Hartman
George Schwartz
Lahey Clinic
Melinda Alliker Rabb
Sandy Lish
Chair
Chair
The Castle Group
Jerome Heller
Marci Sindell
LandVest, Inc.
Francine Achbar
Amy R. Holland-Crafton
Harvard Vanguard Medical Associates
and Atrius Health
New Center for Arts & Culture
Boston Ballet
Steven Singer
Jane Alpers
Sally D. Jackson
Dana-Farber Cancer Institute
Denneen & Company
Jackson & Co.
Linda Swain
Vicki Amalfitano
Mahmud S. Jafri
Jones Lang LaSalle
Brigham and Women’s Hospital
Dover Rug & Home
Jesse Thompson
Dan Antonellis
Brian Kenny
Bunker Hill Community College
Suffolk Construction
Harvard Business School
Sheryl Traylor
Mike Armini
Sandra King
DentaQuest
Northeastern University
STKing Associates
Jack Wright
Nobel Laureate and Paul J. Thomas
Professor of Molecular Genetics and
Director of the Jonsson Center for
Molecular Genetics, UT Southwestern
Christine Armstrong
Katherine Klingler
Celebrity Series of Boston
Douglas Carlston
Morgan Stanley Smith Barney
Sovereign and Santander
Carol Brennan
DeWayne Lehman
Massachusetts Eye and Ear
University of Massachusetts Boston
Eric Burt
Cindy Mackey
Wells Fargo Advisors
Museum of Science
Kathleen Ames
Edye Baker
Jeffrey P. Beale
Terrie F. Bloom
Emily J. Brown
Mary L. Cornille
Joan Crowley
Lynn Bay Dayton
John J. Doyle, Jr.
Janet B. Fitzgibbons
Dianne L. Gregg
William C.S. Hicks
Edna Kaplan
Susan B. Kaplan
Polly Wroe Knowles
Marilyn Kucharski
Karen Levy
William A. Lowell
Susan Luo
Carolyn A. Lynch
Oscar F. Malcolm
Caroline Mortimer
Harriet Nezer
Jane M. Pappalardo
Elizabeth A. W. Rogers
Gloria Rose
Kathleen B. Sherbrooke
Ralph Sheridan
Richard N. Silverman
Cynthia L. Strauss
Geneva S. Thorndike
Wat H. Tyler
Simone S. Winston
Barbara Calautti
Michael Mahon
Deloitte & Touche USA llp
Dunkin’ Donuts
Barbara Cipolla
Terence McCourt
Digitas
Greenberg Traurig, llp
Margaret Coughlin
Mark McKenna
Boston Children’s Hospital
Putnam Investments, llc
Charlie Curtis
Bruce Mittman
Welch & Forbes
Mittcom
David Dalena
Mark O’Day
The Huntington Theatre Company
Comcast Cable Communications Inc.
Michelle Davis
Larry O’Toole
Franklin W. Olin College of Engineering
Gentle Giant Moving Company, Inc.
Adrienne Davis-Brody
Chris Pape
Robert E. Gallery
ADB Marketing Communications
Genuine Interactive
Ex-Officio
Bob Duffy
David Perry
Amos B. Hostetter, Jr.
Massachusetts Teachers Association
Bentley University
Ex-Officio
Wendy Foster
Carol Phelan
Big Brothers Big Sisters of Massachusetts
Bay
New England Conservatory of Music
Greg Gatlin
Suffolk University
Mike Grandinetti
Hult International Business School
18
WGBH Science Visiting
Council
Jennifer Harrington
John Reilly
MFS Investment Management
Dusty Rhodes
Conventures, Inc.
WGBH Community Advisory
Board
Teresita Ramos
Co-Chair
Jason Talbot
Co-Chair
Evelyn Barahona
Aaron Bates
Lauren Broadhurst
Ira Chan
Janelle Chan
Stacy Cowan
George Emlen
Paola Ferrer
Leslie Wu Foley
Astrid Glynn
Alex Gómez
Ted Lewis
Paul Hart Miller
Maria Burns Ortiz
Nancy Rousseau
Amy Ruell
Enrique Shadah
Rosemary Jordano Shore
Tak Toyoshima
Mary Troxell
Claire Wadlington
Allen Wannamaker
Chi Chi Wu
Henry Becton, Jr.
Vice Chair, WGBH Educational
Foundation
Joshua Boger, PhD
Retired Founder and CEO,
Vertex Pharmaceuticals
Dr. Michael S. Brown
Chairman and CEO, Tawala Systems
Francisco D’Souza
President and CEO, Cognizant
Technology Solutions
Al Kapoor
Chairman/President, Millennium
Ventures Group
David H. Koch
Executive Vice President,
Koch Industries, Inc.
Carolyn A. Lynch
President, The Lynch Foundation
Michael C. Ruettgers
Retired Chairman, EMC Board
of Directors
Roger W. Sant
Co-Founder and Chairman Emeritus,
The AES Corporation
10
Sandra T. King 7
Nancy Klavans
John M. Kucharski
Edward H. Ladd 7
Philip L. Ladd
Robert A. Lawrence
Deborah Smith Leighton
Anne R. Lovett
Peter S. Lynch
Chester R. Messer II 4
R.T. Paine Metcalf
E. Bradley Meyer 4
Jennifer L. Miller 2, 7
Rodger P. Nordblom
Jane M. Pappalardo 8
H. Bradlee Perry 1
Slocumb Hollis Perry 7
Beth K. Pfeiffer 4
Daniel Pierce 2
Melinda A. Rabb 2, 9
Roderick K. Randall 4, 7
John R. Regier 2
Harvey Rosenthal 1, 7
Helen Chin Schlichte
Ann Schwarz
Kathleen B. Sherbrooke
Helen B. Spaulding
Susan P. Stickells 6
May Takayanagi
Ann Tenenbaum
W. Nicholas Thorndike 2
Rosamond B. Vaule
Joan Wallace-Benjamin, PhD
Jennifer M. Walske
Miriam Gillitt Winer 4
Leverett L. Wing
Nicholas T. Zervas, MD
Marshall Turner
Former Chairman and CEO, Dupont
Photomasks, Inc.
Dr. Charles M. Vest
President, National Academy
of Engineering
co-chair for many years. A civic
leader who served on more
than 30 Greater Boston
organizations, Cahners was a
tireless advocate for WGBH
and our public media mission.
sources
PAGE 1: WGBH IS SINGLE LARGEST PRODUCER FOR PBS (HARRIS INTERACTIVE QUICKQUERY, 2/12)
• PAGE 3: 42% OF HOUSEHOLDS
THAT WATCH WGBH’S KIDS’ SERIES ARE AFRICAN AMERICAN OR HISPANIC (NTI, 9/19/11-9/23/12); ARTHUR: 1 MILLION FACEBOOK FANS
(PBS KIDS, NOV. 2012); 86% OF PARENTS WHOSE CHILDREN WATCH CURIOUS GEORGE...(2012 CONCORD EVALUATION GROUP STUDY);
CURIOUS GEORGE IS TOP-RATED SERIES, KIDS 2-5 (NTI, 12/26/2011-11/25/2012)
• PAGE 4: 1,750,000+ STUDENTS WITH DISABILITIES CAN
BENEFIT FROM ACCESSIBLE RESOURCES ON PBSLM (US CENSUS BUREAU, AMERICAN COMMUNITY SURVEY 2010, “SCHOOL-AGED
CHILDREN WITH DISABILITIES IN US METROPOLITAN STATISTICAL AREAS: 2010,” AND PBS LEARNING MEDIA™, 2012); MARTHA IPHONE
APP GIVES KIDS A 31% VOCABULARY BOOST (ROCKMAN ET. AL. STUDY, JOAN GANZ COONEY CENTER REPORT); 500,000+ US
EDUCATORS HAVE ACCESS TO PBSLM (PBS LEARNINGMEDIA™, 2012); 42 STATES OFFER PBSLM TO EDUCATORS THROUGH LOCAL PTV
STATIONS (PBS LEARNINGMEDIA™, 2012)
• PAGE 5: 5.7 MILLION VIEWERS WATCHED INITIAL BROADCAST OF DEATH AND THE CIVIL WAR
(NTI, 9/18-9/24/12); NEARLY 59,000 ONLINE VIEWS OF DEATH AND THE CIVIL WAR OVER FIRST FOUR WEEKS (GOOGLE ANALYTICS,
• PAGE 6: 17.1 MILLION VIEWERS TUNED IN DOWNTON ABBEY SEASON 2 (NTI, 1/8-2/19/12) • PAGE 7: 150,000+
VIEWS/2012 OF WGBH MUSIC’S VIDEO CHANNELS (YOUTUBE) • PAGE 9: 2.5 MILLION LISTENERS TO THE WORLD EVERY WEEK
9/18-10/15/12)
(ARBITRON NATIONWIDE-ACT 1 SYSTEMS, DMA PERSONS 12+ BASED ON STATIONS’ BROADCAST SCHEDULE); 300+ PUBLIC STATIONS
CARRIED THE WORLD (PUBLIC RADIO INTERNATIONAL); 300,000 UNIQUE ONLINE VISITS TO THE WORLD EVERY MONTH (GOOGLE
ANALYTICS, 11/11-12/11/12); FRONTLINE’S ONLINE VIDEO VIEWING GREW 40% (GOOGLE ANALYTICS, 1/12-8/12 VS. 1/11-8/11); 1.75
MILLION UNIQUE VISITORS RELIED ON THE FRONTLINE WEBSITE IN OCT. 2012 (GOOGLE ANALYTICS, OCTOBER 2012)
• PAGE 10:
170,000+ BOSTON-AREA VIEWERS WATCH GREATER BOSTON EVERY MONTH (NSI11/11-10/12); 57% GROWTH IN LISTENERSHIP TO 89.7
WGBH’S MIDDAY LOCAL NEWS PROGRAMMING (ARBITRON BOSTON METRO)
FOR CNE (SAWMILL REPORTING PACKAGE, 9/11-8/12)
• PAGE 11: 1.67 UNIQUE STREAMING SESSIONS ANNUALLY
• PAGE 13: 330,000 DOWNLOADS OF FIRST NOVA IPAD APP (PBS); NOVA IS #1
VIDEO RESOURCE IN SCIENCE CLASSROOMS (2008 GRUNWALD ASSOCIATES REPORT) AND THE MOST HIGHLY RATED SCIENCE SERIES
ON TELEVISION (NTI, 10/19/11-10/2/12); NOVA OUTPERFORMS ALL OF ITS PRIME-TIME CABLE COMPETITORS AMONG MEN 35-64,
OUTPACING DISCOVERY CHANNEL BY 125% (NTI, 10/19/11-10/2/12); ALMOST 5 MILLION VIEWERS ON AVERAGE TUNED IN NEW
• PAGE 14: WITH A FEDERAL INVESTMENT OF $1.35 PER AMERICAN PER YEAR, WGBH AND
PUBLIC STATIONS NATIONWIDE RETURN SIX TIMES THAT AMOUNT IN PROGRAMS AND SERVICES (PBS, VALUEPBS.ORG)
photo credits
Vice President and Trustee, LSB Leakey
Foundation
Former CEO, Genzyme Corporation
The WGBH community mourns
the passing in 2012 of Helene
Rabb Cahners, the first woman
to hold the position of Vice
Chair of our Board of Trustees.
Her generosity of spirit, sense
of inclusiveness, and genius for
winning people over were
legendary. She helped pioneer
the establishment of WGBH’s
Board of Overseers and
championed the Ralph Lowell
Society, serving as its honorary
EPISODES OF NOVA (NTI, 10/19/11-10/2/12)
Camilla Smith
Henri Termeer
remembering
helene rabb cahners
FRONT AND BACK COVER: © ITANA/SHUTTERSTOCK.COM.
• PAGE 1: © WGBH/ANTHONY TIEULI. • PAGE 2: FRONTLINE/MIDDLE SCHOOL
MOMENT © 2012 WGBH; © ISTOCKPHOTO; © WGBH/LISA ABITBOL; FRONTLINE/DROPOUT NATION © 2012 WGBH; © WGBH/LISA
ABITBOL.
• PAGE 3: ALL CHARACTERS AND UNDERLYING MATERIALS (INCLUDING ARTWORK) © MARC BROWN. “ARTHUR” AND “D.W.”
AND ALL OF THE ARTHUR CHARACTERS ARE TRADEMARKS OF MARC BROWN. © 2012 WGBH; © WGBH/TRACY POWELL; © 2013
c r e at e d a n d p r o d u c e d at wg b h b o s t o n
UNIVERSAL STUDIOS AND/OR HMH. ALL RIGHTS RESERVED PBS KIDS PUBLIC BROADCASTING SERVICE.
Susan Reed
Susan Geib, Susan Reed
DESIGNER Danielle Pierce
LISTS COORDINATION Daryl Cannon
STRATEGIC RESEARCH Kristen Hurley
AWARDS COORDINATION Jackie Fuce
PRINT PRODUCTION Lenore Lanier Gibson
PHOTO RESEARCH Leah Weisse, Julie Ecker
AND UNDERLYING MATERIALS TM AND © 2013 WGBH.
PROJECT MANAGER/EDITOR
WGBH CONSTITUENT COMMUNICATIONS
WRITERS
DIRECTOR
Cynthia Broner
Susan Reed
ASSOCIATE DIRECTOR
WGBH CREATIVE
SOUTH CAROLINA.
• PAGE 6: COURTESY OF CARNIVAL FILM AND TELEVISION LIMITED 2012 FOR MASTERPIECE. DOWNTON ABBEY IS A
CARNIVAL/MASTERPIECE CO-PRODUCTION; © 2012 WGBH/JEFF DUNN; VIC DVORAK; MICHAEL THORSNES & CORINA RADUCANU/
• PAGE 7: C. TAYLOR CROTHERS; STEPHANIE ARNETT. • PAGE 8: JACQUELINE M. KOCH/FRED HUTCHINSON
CANCER RESEARCH CENTER; JOHN RICH FOR WGBH; © WGBH/ALISON KENNEDY; © WGBH/LISA ABITBOL; MEREDITH NIERMAN/WGBH.
•
Piper Rankine
ASSOCIATE CREATIVE DIRECTOR
• PAGE 5: COURTESY OF LIBRARY OF CONGRESS/WGBH; COURTESY OF
MARGARETTA CHILDS ARCHIVES AT HISTORIC CHARLESTON FOUNDATION; COURTESY OF THE CHARLESTON MUSEUM, CHARLESTON,
GLOBAL PRO PHOTO.
DIRECTOR
• PAGE 4: PBS/ © PETER KROGH;
ALL CHARACTERS AND UNDERLYING MATERIALS FROM THE MARTHA BOOKS TM AND SUSAN MEDDAUGH. ALL OTHER CHARACTERS
Alison Kennedy
©2013 WGBH EDUCATIONAL FOUNDATION
• PAGE 10: © WGBH/ANTHONY TIEULI (2). • PAGE 11: © HILARY SCOTT COURTESY OF BOSTON SYMPHONY
• PAGE 12: NASA/JPL-CALTECH; © ISTOCKPHOTO; © WGBH; © LOUIE PSIHOYOS/CORBIS. • PAGE 13:
© WGBH/TRACY POWELL; COURTESY OF EDWARD WATKINS © DARLOW SMITHSON PRODUCTIONS. • PAGE 19: BETSY BASSETT
PAGE 9: © ISTOCKPHOTO.
ORCHESTRA; RANDY GOODMAN.
FOR WGBH. 1 3 1 0 3 1
WGBH A NNUA L RE P ORT 2 012 | 2 013
19
wgbh leadership
WGBH Board of Overseers
WGBH Management
WGBH Board of Trustees
Robert E. Gallery 1, 9, 10
Jonathan C. Abbott
Amos B. Hostetter, Jr. 1, 3, 5, 6, 12, 13
Chair
President and Chief Executive Officer
Chair
Chairman, Pilot House Associates
Amy Abrams 4, 11
John J. Alam, MD
Peter D. Blacklow 4
Terrie F. Bloom 11
Penelope Hart Bragonier
Bernard K. Chiu 7
Anthony Corey
Joan Crowley
Ronald A. Crutcher, DMA 8
Thomas J. DeVesto 4
Stephanie Dodson 5, 10, 11
Christine Dunn 7, 9, 10
Joseph F. Fallon 11
Grace Fey 5
Ruth Ellen Fitch
Benjamin A. Gomez 11
Jonathan B. Green 2, 4, 7
Patricia B. Jacoby 2, 7
W. Garth Janes 2, 11
Paula A. Johnson, MD
Rosemarie Torres Johnson
Michelle M. Karol
Omar H. Khudari 2, 4
David A. Kirshner 1
Rebecca A. Lee 2
Alexander D. Leventhal 10
Charles L. Longfield
Mahmood Malihi
Michael A. McCay 7
Juan Carlos Morales
Jane E. Owens 7
Deirdre B. Phillips 7
Myrna Putziger
Doug Rauch
Will Richmond 4
Elizabeth A.W. Rogers 8
Roger Sametz 7
Michelle A. Shell 7, 10
Vincent Spiziri
Frank P. Talarico
Belinda Termeer
William N. Thorndike, Jr. 4, 5, 10, 11
Stephen K. Wagner 1
Peter M. Welsh
Simone S. Winston 7, 10
David Bernstein
Emily Hargroves Fisher Professor of
Education, Harvard Graduate School
of Education
William A. Lowell 1, 4, 6, 13
Vice President and General Manager,
WGBH Enterprises and Co-President,
PBS Distribution
Henry P. Becton, Jr. 2, 4, 5, 6, 12, 13
Partner, Choate, Hall & Stewart llp
Vice Chair
Richard K. Lubin
Renée M. Landers 1, 2, 12, 13
Managing Director, Berkshire Partners, llc
Eric A. Brass
Oscar F. Malcolm
Vice President for National Programming
Vice Chair
Professor of Law and Faculty Director,
Health and Biomedical Law Concentration,
Suffolk University Law School
Benjamin Godley
Maureen Ruettgers 3, 11, 12
Corporate Counsel and Clerk
Margaret Drain
1
Private Investor
Christopher J. McKown 3, 4, 11, 13
Executive Chairman, Iora Health llc
Cathy E. Minehan 3
Chief Operating Officer and
Executive Vice President
Vice Chair
Jeanne M. Hopkins
President and CEO, WGBH
Educational Foundation
Dean, School of Management
Simmons College
Managing Director, Arlington
Advisory Partners
Joseph E. Aoun 3
Paul R. Murphy 1, 5, 12
Vice President for Communications
and Government Relations
Joseph M. Igoe
Vice President and Chief Technology Officer
Susan L. Kantrowitz
Vice President and General Counsel
Winifred Lenihan
Jonathan C. Abbott
1, 3, 4, 5, 6, 11, 12, 13
President, Northeastern University
H. Kim Bottomly 3
President, Wellesley College
Richard M. Burnes, Jr. 11, 12, 13
Vice President for Development
Co-founder and General Partner,
Charles River Ventures
Vinay Mehra
Lynn Bay Dayton 7, 11, 13
Chief Financial Officer, Vice President for
Finance and Administration, and Treasurer
Owner, Carter Dayton Home
Lance W. Ozier
Vice President for Planning and Policy
Jamie Parker
Vice President for Marketing and
Communications
Russell J. Peotter
Vice President and General Manager,
WGBY, Springfield
Alexis Fife Rapo
Vice President, Digital Media
Marita Rivero
Vice President and General Manager
for Radio and Television
Brigid W. Sullivan
Laura A. DeBonis
4, 11
Juan Enriquez 5
Managing Director, Excel Venture
Management
Robert E. Gallery 1, 9, 10
Massachusetts Market President,
Bank of America
Richard Grubman 6, 11, 12, 13
President, Paradise City, Inc.
John F. Reno 3, 5
Retired Chairman, President and CEO,
Dynatech Corporation
Robert Sachs
3, 4, 11, 12
Principal and Founder, Continental
Consulting Group
Henri A. Termeer
Retired Chairman, President and CEO,
Genzyme Corporation
David T. Ting 5, 11, 12
President, Mugar Enterprises, Inc.
Sidney Topol
4
President, The Topol Group, llc
Tony Woodcock 2
President, Wheelock College
President, New England Conservatory
of Music
Susan B. Kaplan 2, 4, 7, 13
Hans P. Ziegler 5, 7, 11, 12
President, Rita J. and Stanley H. Kaplan
Family Foundation, Inc.
Senior Managing Director, Bernstein
Global Wealth Management
Frances M. Sullivan
Executive Vice President, Koch
Industries, Inc.
Suzanne Zellner
Geoffrey Post
Jackie Jenkins-Scott 1
Vice President for Children’s Media
and Educational Programming
Vice President for Human Resources
Legal and Administrative Counsel,
Amherst College
Ann L. Gund
Marjie B. Kargman 7, 11, 12
Vice President for Corporate Sponsorship
20
Sara Lawrence-Lightfoot 8, 13
David H. Koch
TRUSTEES EMERITI
A N D E M E R I TA E
Edith L. Dabney 2, 4, 7
Chair Emerita
George Putnam
Chair Emeritus
David B. Arnold, Jr.
Enid L. Beal
Derek C. Bok
George Y. Cha 6
Peggy Charren
Frances H. Colburn
Nader F. Darehshori
Nelson J. Darling, Jr.
Neal F. Finnegan
Richard C. Garrison
Paul E. Gray
Gale R. Guild
William J. Holmes, Jr.
M Howard Jacobson 1, 2, 4, 5, 6, 8
Anna Faith Jones
Marilyn T. Keane 7
Laurence Lesser
Pamela A. Mason, EdD 2
Richard S. Milstein, Esq.
J. Donald Monan, SJ
David G. Mugar
Mary S. Newman 8
Lawrence T. Perera
Lia G. Poorvu 2, 8
William F. Pounds 3
Robert A. Radloff 5, 6, 7
Alan J. Strassman 5
Samuel O. Thier, MD
Charles M. Vest
Augustus A. White III, MD, PhD 2
PLEASE NOTE
We apologize for any errors or omissions in these lists. Please contact Kim
McGrath at 617.300.3605 or [email protected] with any corrections,
so we may thank you properly in the future.
wgbh p wer points
#1
PBS RANKS HIGHEST IN PUBLIC TRUST—ABOVE COURTS OF LAW, COMMERCIAL AND
CABLE TV, NEWSPAPERS, THE FEDERAL GOVERNMENT, AND CONGRESS—AND WGBH IS THE
LEADING PRODUCER OF PBS PRIME-TIME AND CHILDREN’S CONTENT ON TV AND THE WEB
SOURCE: HARRIS INTERACTIVE TRUST QUICKQUERY, FEBRUARY 2012
2.5+
MILLION
PBS STATIONS’ NATIONAL AUDIENCE
WGBH ALL NATIONAL SERIES
HGTV
SOURCE: NIELSEN LOCAL CUSTOM TOOLBOX LIVE + 7, 10/11–09/12
74.4M
64.7M
BRAVO
58.3M
TRAVEL
58.1M
NAT’L GEOGRAPHIC
PEOPLE WATCH AT LEAST ONE OF
WGBH’S REGIONAL TV SERVICES
EVERY MONTH (WGBH 2, WGBH 44,
CREATE, WORLD, AND ’GBH KIDS)
55.7M
CNN
52.1M
FOX NEWS
OWN
HBO
CBNC
116.5M
45.2M
39.5M
37.0M
28.1M
IN A SINGLE MONTH, MORE
AMERICANS (ALMOST 75 MILLION)
WATCHED WGBH’S CHILDREN’S,
PRIME-TIME, AND LIFESTYLE
SERIES THAN THESE CABLE NETWORKS
SOURCE: NTI LIVE+7 NIELSEN NATIONAL NPOWER REACH & FREQUENCY, P2+ VIEWERS 1/2–1/29/12
34.2 MILLION
AMERICANS LISTEN TO NPR®
STATIONS EACH WEEK
41%
WEEKLY LISTENERSHIP HAS INCREASED
BY 13% DURING THE LAST FIVE YEARS
WGBH’S NATIONAL CHILDREN’S SERIES ACCOUNT
FOR 41% OF ALL VISITS TO PBSKIDS.ORG
SOURCE: ACT 1 BASED ON ARBITRON NATIONWIDE, 1982 TO SPRING 2012
COMPARISONS, NPR STATIONS, PERSONS 12+, MONDAY–SUNDAY 6A–12M
(143 MILLION OF THE 351 MILLION VISITS
TO THE SITE IN A YEAR)
NPR STATIONS INCLUDES MEMBERS AND ANY STATION THAT CARRIES
ANY NPR PROGRAMMING EACH WEEK
115,000
V I S I TO R S
SOURCE: GOOGLE ANALYTICS, 10/11–09/12
SOURCE: ARBITRON PPM/DIARY COMBO
BOSTON P12+ FULL WEEK–SPRING 2012
MORE THAN 10 MILLION KIDS AGES 2–11
WATCH WGBH-PRODUCED CHILDREN’S
SERIES IN A SINGLE MONTH
10
MILLION
HAVE COME THROUGH WGBH’S DOORS FOR SCREENINGS, DISCUSSIONS,
PERFORMANCES, EVENTS, FESTIVALS, AND TOURS SINCE WGBH’S 2007
RELOCATION TO OUR BRIGHTON STUDIOS
SOURCE: WGBH EVENTS/TOURS
TOGETHER, CLASSICAL
NEW ENGLAND AND
89.7 WGBH HAVE
THE LARGEST PUBLIC
RADIO AUDIENCE IN
NEW ENGLAND
71% OF THE PBS
KIDS 2–11 AUDIENCE
WATCHES WGBH’S
CHILDREN’S SERIES
SOURCE: NTI LIVE +7 NIELSEN NATIONAL NPOWER, REACH &
FREQUENCY 1/2–1/29/12
wgbh
one guest street
boston, ma 02135
6 1 7. 3 0 0 . 2 0 0 0
wgbh.org