AAJ’s Annual Marketing and Management Seminar
The Roosevelt Hotel | New Orleans, LA
May 3, 2017
PROGRAM AGENDA
WEDNESDAY, MAY 3, 2017
7:30 – 8:15 a.m.
REGISTRATION AND WELCOME NETWORKING BREAKFAST
Continental Breakfast Available
8:15 a.m. – 12:00 p.m.
MORNING SESSION
• Follow My Lead? Are Online “Leads” For All Types of Cases?
• Marketing and Obtaining Litigation Leads Ethically
• Everything You Need to Know about TV & Billboard Marketing
• Adwords and Analytics with Google
12:00 – 1:00 p.m.
NETWORKING LUNCH
Lunch Provided by AAJ
1:00 – 5:30 p.m.
AFTERNOON SESSION
• Modern Marketing Techniques
• Failing to Plan or Planning for Failure: Business Planning 101
• Potential Pitfalls of Marketing and How to Avoid Them
• Beating the Joneses: How to Measure and Beat Your Competition to Cases
• Where do Facebook, Twitter, YouTube, and LinkedIn Fit into My Marketing
Strategy?
• Golden Rule Marketing: Doing Good for Your Community
• A Step-By-Step Look at How to Measure Your ROI
8:15 a.m. – 5:30 p.m.
ONE-ON-ONE WEBSITE CONSULTATIONS
*** All agenda topics, times, and faculty members are subject to change ***
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INVITED FACULTY
Stephanie Andre
InjuryBoard
Avram Blair
Avram Blair & Associates, PC
Matthew Daniel
Ferrer, Poirot, Wansbrough,
Feller, Daniel, Abney, Linville
Brenda S. Fulmer
Searcy, Denney, Scarola,
Barnhart & Shipley, PA
Melissa Hague,
course advisor
Anapol Weiss
Tobias L. Millrood,
course advisor
Pogust, Braslow & Millrood, LLC
Steve Nober
Consumer Attorney Marketing
Group (CAMG)
Roger W. Orlando
The Orlando Firm, PC
Wayne D. Parsons
Wayne Parsons Law Offices
Matthew Rosenberg
Handler, Henning & Rosenberg
Conrad Saam
Mockingbird Marketing
Michael J. Skoler
Sokolove Law
Cheryl Pope
Carlton Human Capital
Tad Thomas,
course advisor
Thomas Law Offices, PLLC
Seth Price
Price Benowitz, LLP
Argyrios “Gyi” E. Tsakalakis
AttorneySync
Adam K. Pulaski
Pulaski Law Firm, PLLC
Ryan Raplee
Legal InSites, LLC
*** All agenda topics, times, and faculty members are subject to change ***
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HOTEL INFORMATION
AAJ has a limited number of rooms available at The Roosevelt New Orleans, a Waldorf Astoria Hotel,
130 Roosevelt Way, New Orleans, Louisiana. The special group rate is $309.00 per night, plus state and local taxes.
To reserve a room, please CLICK HERE or call 1-800-WALDORF and ask for the American Association for Justice rate.
This room block is for Marketing & Management Seminar Faculty Members, Attendees, and Vendors only!
Room Block will expire on Sunday, April 2, 2017.
The Roosevelt New Orleans | A Waldorf Astoria Hotel
130 Roosevelt Way
New Orleans, LA 70112
Phone: (504) 648-1200
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CANCELLATION POLICY
Cancellations received on or before April 25, 2017 will result in a refund less a 10% administrative charge.
Cancellations received in writing April 26 – May 1, 2017 will result in a voucher for the entire registration fee, which
may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of
issue. Requests for refunds or vouchers within 48 hours of the start of a program will not be honored. AAJ is not
responsible for any room cancellation fees or other travel fees which may result from your cancellation.
Cancellation requests must be made in writing.
Fax or email your cancellation letter to the registrar at 202-625-7084 or [email protected].
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WHO MAY ATTEND?
AAJ Regular, Sustaining, President’s Club, Life, and Leaders Forum Members.
AAJ Paralegal Affiliates may attend this seminar if they are employed by an AAJ plaintiff attorney
(Regular, Sustaining, President’s Club, Life, and Leaders Forum) with the same firm address.
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TERMS & CONDITIONS
The American Association for Justice reserves the right to, in its sole discretion, refuse entrance to the event
and/or remove any individual from the event whose behavior is disruptive and/or is not consistent with the
character and purpose of the event. All American Association for Justice badges are the property of the
American Association for Justice and must be returned upon request. By registering for this AAJ Education
program, you agree to receive electronic, written, and telephonic communication from AAJ staff regarding
the program and to have your name, firm, city, and state included on the participant and exhibitor/sponsor
roster. AAJ may also need to contact you to service your membership record or to provide you with
information about your membership, products and services, and advocacy and legislative updates. By
providing your contact information, including phone number, fax number, and email address, you consent
and give permission for AAJ to contact you by any of those means, which may include calls to your mobile
phone, faxes, or emails. You may contact AAJ at any time to change your preferences.
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ADDITIONAL PROGRAM INFORMATION
Available CLE Credit: Approximately 6* credits
AAJ has filed for MCLE credit in the appropriate jurisdictions. Registered participants can receive CLE credits
depending on the jurisdiction, and they will be applied to your participation in AAJ’s professional recognition
programs. AAJ Education programs are routinely accredited by states requiring continuing legal education.
CLE questions may be addressed by calling the CLE Coordinator at (202) 684-9594.
To register, CLICK HERE.
* Number of credits may vary depending on calculation method used by individual state accreditation agencies.
AAJ is a State Bar of California MCLE-approved provider.
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