2015 Colossal Catering Calendar
Catering is a gesture, one made with care and attention to detail,
and one that serves every possible occasion. From tailgate parties
to weekly staff meetings, and graduation parties to employee appreciation, customers invest in your catering services, allowing you
to build a relationship for the future.
Grow your catering sales with the 2015 Colossal Catering Calendar. With monthly catering tips and suggestions to help you reach
your catering clients, you have everything at your fingertips to
make those sales. Don’t forget to look a couple of months ahead to
plan your sales and marketing campaigns, and if you need some
guidance, we’re here to help.
Let’s talk catering.
1-877-6-MONKEY | www.cateringinstitute.com
©2014 Catering Institute. All rights reserved.
Feed Your Customers Where They Live, Work & Play!™
This Calendar
About Us
Contact Us
We created this calendar to help you Feed
Your Customers Where They Live, Work &
Play!™ Each calendar month is embedded
with key dates to help you proactively market to new and existing clients, service your
guests beyond your four walls and build
brand loyalty at the same time.
MonkeyMedia Software helps restaurant
operators grow sales and increase profits
by educating them to become experts at
feeding their customers where they live,
work and play. Using the turnkey Get
Catering and Grow Sales!™ System, a
toolkit for catering strategy, education and
software, MonkeyMedia Software works
closely with each brand’s executive team to
drive strategic alignment, provide education for team members, and deploy an
enterprise software platform to service and
support the off-premise business channel.
1-877-6-MONKEY
[email protected]
www.cateringinstitute.com
Helpful hints provide actionable tasks to
Get Catering and Grow Sales!™ while a
detailed calendar provides you with important dates to remind your clients about. So
get out there and make some sales. Don’t
forget to look several months ahead to plan
your own sales and marketing initiatives.
And if you need some guidance along the
way, we’re here to help.
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
©2014
CateringSoftware.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
January
Need a turn-around
strategy? Try catering.
Start the year
, and ever y
quarter, with
plan. The B2
a solid
B community
’s
catering activ
from the Frid
ity slows
ay before Chr
istmas into th
week of Janu
e
second
ar y. There is
no better tim
the attack an
e
to
plan
d organize yo
ur approach
personal cale
into your
ndar.
And, speaki
ng of calend
ars, part of yo
should includ
ur plan
e blocked tim
e for calls ev
Eliminate dist
er
y day.
ractions, stic
k to the call
make like ca
pl
an
and
lls successive
ly, to build rh
consistency,
ythm,
and energy
on the same
example, lin
subject. For
e up all first
tim
e order calls
make those ca
, and
lls successive
ly, then switc
client calls. Pr
h
to sleepy
oductivity is
enhanced by
and approach
th
e
system
.
Key Dates
New Year’s
Day (January
1)
Martin Luther
King Day (Jan
uary 19)
National Pie
Day (January
23)
Sunday
January 2015
Monday
28
Tuesday
29
Wednesday
30
Thursday
31
Friday
Saturday
1
2
3
7
8
9
10
14
15
16
17
23
24
30
31
New Year’s Day
4
5
Spaghetti Day
6
Epiphany
11
12
Orthodox Christmas Day
13
Orthodox New Year’s Day
Hot Pastrami Sandwich Day
18
19
20
Hot & Spicy Food Day
21
22
Martin Luther King Day
25
National Pie Day
26
27
Chocolate Cake Day
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l www.cateringinstitute.com
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28
29
Croissant Day
©2014
CateringSoftware.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Successful catering requires a
deep commitment across your
entire executive team.
February
Filled with extra special events from friendly to social
gatherings, the month of February is a great way to pick
up extra sales by deploying your social media channels to reach
those planning parties for events like the Super Bowl. Bundle your
offerings and creatively theme the bundles to these events.
February is a great time to check in with key accounts. Often annual budgets
have just been released to office administrators – checking in when planning
those catered training sessions and office meetings is very timely. A secret to
success in catering sales – catch catering decision makers when catering is on
their mind!
Key Dates
African American History Month (February)
Super Bowl (February 1)
Groundhog Day (February 2)
National School Counseling Week (February 2)
Lincoln’s Birthday (February 12)
Valentine’s Day (February 14)
President’s Day (February 16)
Sunday
February 2015
Monday
Tuesday
Thursday
Friday
Saturday
25
26
27
28
29
30
31
1
2
3
4
5
6
7
Groundhog Day
National School Counseling Week
Begins
African American History Month
Super Bowl XLIX
8
The 57th Annual Grammy Awards
10
11
Bagels and Lox Day
12
13
Lincoln’s Birthday
16
President’s Day
Washington’s Birthday
Family Day (Canada)
22
Fettuccine Alfredo Day
9
15
The 86th Academy Awards
Wednesday
17
Shrove Tuesday
Mardi Gras
Pancake Day
23
18
Ash Wednesday
24
14
Valentine’s Day
19
20
21
26
27
28
Chinese New Year
25
Tortilla Chip Day
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
March
March Madness
is here and brin
gs many opportu
National Doctor’s
nities including
Day. Effective em
ail messages targ
sumers ten days
eted to conto two weeks ou
t get attention. A
Software custom
M
on
keyMedia
er reported that,
upon receiving an
reminder about
email message
Doctor’s Day, a
medical supply
called the 1-800rep immediately
Number to plac
e 27 orders value
d at over $4,000
!
College campuse
s begin to wind
down the school
The end of March
year next month
is a good time to
.
check in with ke
nections about sp
y campus conecial needs for se
mester-ending ac
about summer ac
tivities and ask
tivities. On-campu
s
cafeterias are of
off-premise cate
ten closed and
ring solves for su
mmer orientatio
sorority events,
ns, fraternity an
and athletic team
d
meetings and tra
before school sta
ining that begin
rts in the fall. Get
the educational
organized and
call campaign
executed now!
Key Dates
National Nutritio
n Month Begins
(March)
International Wom
en’s Day (March
8)
St. Patrick’s Day
(March 17)
First Day of Sprin
g (March 20)
Earth Hour (Mar
ch 28)
Sunday
March 2015
Monday
1
Tuesday
Wednesday
2
3
National Nutrition Month Begins
Thursday
Friday
Saturday
4
5
6
7
11
12
13
14
Purim Day
8
9
10
International Women’s Day
Daylight Savings Begins
Pi Day
Potato Chip Day
15
16
17
18
19
International Day of Happiness
First Day of Spring
St. Patrick’s Day
22
23
24
25
26
Chip & Dip Day
29
Palm Sunday
20
French Bread Day
27
Spanish Paella Day
30
31
1
2
21
28
Earth Hour
3
4
National Doctor’s Day
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
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©2014
CateringSoftware.
Institute. All
©2013
MonkeyMedia
All rights reserved.
reserved.
Catering will
positively affect
your bottom line.
April
r Adminise sure that thei
ak
m
to
e
lik
nies
lp and
Many compa
ed for their he
s are recogniz
al
on
si
tering
es
of
ur
Pr
trative
e sure yo ca
the year. Mak
ut
ho
ug
h
ro
th
m
ation that uc
dedication
ake the celebr
m
to
nd
se
ha
ba
t CRM data
program is on
ze your curren
ili
ut
to
re
su
tastier, and be
to create a lead list for this event.
It’s Tax Season! Many tax preparation companies feed their
employees during the month of April due to long, busy work
hours. Utilize a website such as www.switchboard.com to
create a lead list of offices in your area.
Key Dates
catering order
April Fool’s Day (April 1)
National Volunteer Week
(April 12)
Tax Day (April 15)
Administrative Professional
s’ Week (April 19)
Administrative Professional
s’ Day (April 22)
Sunday
Monday
29
Tuesday
30
April 2015
Wednesday
31
1
April Fool’s Day
5
Easter Sunday
Thursday
Friday
2
Saturday
3
Cold Cuts Day
Good Friday
Passover
Maundy Thursday
4
Cordon Bleu Day
Holy Saturday
6
7
8
9
10
11
13
14
15
16
17
18
Easter Monday
12
National Volunteer Week Starts
Grilled Cheese Sandwich Day
Tax Day
NHL Playoffs Start
19
20
21
Administrative Professionals’ Week
National Medical Laboratory Week
50th Annual Academy of Country
Music Awards
22
NBA Playoffs Start
23
24
25
30
1
2
Earth Day
Administrative Professionals Day
26
27
28
Prime Rib Day
1-877-6-MONKEY
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| www.monkeymediasoftware.com | @monkeymedia
29
International Jazz Day
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Do you want your catering deliveries
to be on time, every time?
llars. Start
ousands of do
th
th
or
w
be
can
ciation Week
ate.
May
l Nurses Appre
na
io
at
lp them celebr
N
he
d
to
an
pital Week
ead of time
ah
s
th
on
ed – catering
m
National Hos
od is outsourc
ur sales area
fo
yo
re
in
he
ls
w
ita
es
sp
rate parti
ppen in May.
marketing to ho
ents that gene
ial Day all ha
or
ev
/
em
s
M
ay
d
lid
an
ho
l
r’s Day
lar, has severa
Mayo, Mothe
May, in particu
by, Cinco de
er
D
ky
uc
and fabulous!
nt
sy
Ke
ations,
e parties ea
es
th
e
ak
m
jackpot! Gradu
to
you offer
simplicity that
Advertise the
Cinco De Mayo (May 5)
Key Dates
Teacher Appreciation Day (May 6)
arts (May 1)
St
n
io
National Nurses Day (May 6)
at
du
ra
G
(May 2)
by
er
D
Red Cross Day (May 8)
ky
uc
Kent
Week (May 4)
n
io
at
ci
re
pp
A
Mother’s Day (May 10)
Teacher
National Receptionist’s Day (May 13)
Peace Officer Memorial Day (May 15)
Armed Forces Day (May 16)
Memorial Day (May 25)
Sunday
Monday
26
May 2015
Tuesday
27
Wednesday
28
Thursday
29
Friday
30
Saturday
1
May Day
Graduations Start
3
National Hospice Week Starts
4
Teacher Appreciation Week Starts
10
11
5
6
Teacher Appreciation Day
National Nurses’ Day
National Nurses’ Week Starts
Cinco De Mayo
12
Mother’s Day
Roast Lamb Day
National Day of Prayer
13
National Receptionist’s Day
17
18
19
7
Kentucky Derby
8
9
15
16
Red Cross Day
14
Ascension Day
20
Peace Officer Memorial Day
21
Armed Forces Day
22
Victoria Day (Canada)
24
Pentecost Sunday
2
23
Shauvot
25
26
27
28
29
30
1
2
3
4
5
6
Memorial Day
31
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| www.monkeymediasoftware.com | @monkeymedia
©2014
CateringSoftware.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Catering will provide you with
a new revenue channel.
June
Summer Camp Season! Now
that school is out, summer camp begins
– day camps, sporting, church and scout
camps to name a few. Target them for daily meals,
closing banquets, etc.
Summer can be scary as many offices in the business community have vacation plans that result in fewer meetings and
events. Time for out-of-the-box thinking! Guess what...hospitals
are still open even on holidays like Labor Day, Memorial Day
and the 4th of July. Success can come to those who connect
with administrators who may want to treat nurses, doctors,
and health care workers on duty.
Key Dates
Flag Day (June 14)
International Picnic Day (June 18)
Ramadan Begins (June 18)
Father’s Day (June 21)
Summer Solstice (June 21)
Picnics in the park are happening – get creative with
Box Lunch selling! Road Races and outdoor activities abound – those who can deliver their
food to where people play in the
summer will win….BIG!
Sunday
Monday
31
June 2015
Tuesday
Wednesday
1
2
Thursday
3
Friday
4
Rocky Road Ice Cream Day
7
Saturday
5
6
Donut Day
8
9
10
11
12
13
16
17
18
19
20
Strawberry Rhubarb Pie Day
14
15
Flag Day
International Picnic Day
Ramadan Begins
Fudge Day
Father’s Day
Summer Solstice
21
22
23
24
25
26
27
28
29
30
1
2
3
4
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
If you’re not catering you’re
leaving a lot of money
on the table.
July
July is the month
many retail chai
ns have their
semi-annual sales
events. The empl
oyees are super
busy and can’t lea
ve the store. Man
y chains will
bring in food fo
r the employees
–
lun
ch and dinner.
Hint: Tr y Nordstro
ms!
Don’t be surpris
ed if there are sti
ll some last minut
corporate picnics
e
being planned!
Make sure the
stores are sugges
tively selling the
summer picnic
promo to their w
alk-in retail custo
mers.
Key Dates
Independence Day (July 4)
Teddy Bear Picnic Day (July 10)
Parent’s Day (July 26)
National Cheesecake Day (July 30)
Sunday
Monday
28
July 2015
Tuesday
29
Wednesday
30
Thursday
1
Friday
2
Saturday
3
National Picnic Month
Canada Day
5
6
Fried Chicken Day
12
7
Independence Day
Barbecue Day
8
9
Strawberry Sundae Day
13
4
10
11
Teddy Bear Picnic Day
14
15
16
17
18
21
22
23
24
25
Bagelfest Begins
19
20
Ice Cream Day
National Hot Fudge Sundae Day
26
27
28
Parent’s Day
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29
30
31
1
National Cheesecake Day
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
eathletic d
t with the
c
ta
n
h
o
c
n
u
Get in
eab c
guys hav
Football!
se
ro
e
P
h
T
&
e
io
s!
fess nllege
Colleg
Also, pro
r local co
r.
u
o
fo
y
s
t
e
a
h
c
ts
lun
ger
partmen
ed boxed
use mana
s they ne
e clubho
ip
th
tr
p
d
u
a
ll
g
ro
a
n
of
p. C
y bri in
heating u
ndor! The
e
is
v
ll
d
a
e
tb
rr
o
fe
al fo
n be a pre
e.
if you ca
ome gam
h
and see
ry
e
v
e
rs
e
o after
y
the pla
how to g
to
s
rd
a
food for
reg
s.
ur blog in
ales Effort
to read o
re
atering S
su
C
e
r
k
e
m
Ma
m
u
S
–
rts teams
these spo
August
s
Key Date
gust 1)
onth (Au
ust 10)
Harvest M
Day (Aug
s
re
o
’m
S
ust 25)
National
ards (Aug
w
A
y
m
m
E
The 66th
Sunday
August 2015
Monday
26
Tuesday
27
Wednesday
28
Thursday
29
Friday
30
Saturday
31
1
Harvest Month
2
Ice Cream Sandwich Day
3
4
5
6
7
8
10
11
12
13
14
15
19
20
21
22
Watermelon Day
9
National S’mores Day
16
International Youth Day
17
18
World Humanitarian Day
23
24
Sponge Cake Day
25
Senior Citizen’s Day
26
27
28
29
2
3
4
5
The 66th Primetime Emmy Awards
30
31
1
Toasted Marshmallow Day
1-877-6-MONKEY
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| www.monkeymediasoftware.com | @monkeymedia
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Do you have
visibility into
your catering
operations?
September
Get prepared for those holiday sales!
Get your plan together by pulling up last year’s
clients, solidifying your holiday offerings, and getting
your holiday menus printed! You need to hit the ground
running in October.
Get your stores involved with capturing some of those
big box retail sales! It’s a great time to have some fun
with the stores by putting together a contest for most
leads collected or a mystery shop prize. Call
the Catering Institute at 1-877-6-MONKEY for contest ideas.
Key Dates
Labor Day (September 7)
Patriot Day (September 11)
Grandparent’s Day (September 13)
Citizenship Day (September 17)
First Day of Fall (September 23)
Yom Kippur (September 23)
Sunday
September 2015
Monday
30
Tuesday
Wednesday
31
1
Thursday
2
Friday
3
Saturday
4
5
Cheese Pizza Day
6
7
8
9
10
Labor Day (US & Canada)
13
Grandparent’s Day
14
15
16
Linguine Day
21
17
Citizenship Day
18
19
22
23
25
26
2
3
Cheeseburger Day
24
First Day of Fall
Yom Kippur
27
12
Patriot Day
Rosh Hashanah
20
11
28
29
Native American Day
30
1
Sukkot Begins
1-877-6-MONKEY
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©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Catering is a high
margin business.
October
ving Day
tend to focus on just the Thanksgi
Caterers and restaurant operators
r
othe
weekend actually presents 12
main meal occasion, when the long
after
ps to gather over shared meals! Go
opportunities for families and grou
– with
opportunities over the entire weekend
other breakfast, lunch and dinner
on
rely
will
y
man
the Thanksgiving meal,
so much preparation involved with
s.
restaurants for those other occasion
es are
that don’t have kitchens. These venu
Be on the lookout for venue spaces
caterof
ction
sele
a
ts
ors to offer their clien
always working with different vend
ers for their special event.
Key Dates
National Breast Cancer Awareness Month (October)
Fire Prevention Week (October 4)
National Customer Service Week (October 5)
Columbus Day (October 12)
Thanksgiving (Canada) (October 12)
World Food Day (October 16)
Boss’ Day (October 16)
Halloween (October 31)
Sunday
October 2015
Monday
27
Tuesday
28
Wednesday
29
Thursday
30
Friday
1
Saturday
2
3
9
10
16
17
National Breast Cancer Awareness
Month Begins
4
Taco Day
Fire Prevention Week Begins
5
National Customer Service Week
Begins
11
12
6
7
8
Noodle Day
Submarine Day
13
14
Columbus Day
Thanksgiving Day (Canada)
15
World Food Day
Boss’ Day
National Mushroom Day
Chocolate Cupcake Day
18
19
20
21
22
23
24
25
26
27
28
29
30
31
World Pasta Day
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Chocolate Day
Halloween
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Catering is not
about
online ordering.
November
y.
nning earl
holiday pla
ir
e
th
hat they
rt
a
w
st
t
s
d find ou
n
a
Companie
rs
e
m
o
st
mazto your cu
y has an a
Reach out
ur compan
o
y
w
o
kn
em
need. Let th
menu.
y
a
ff during
ing holid
support sta
ld
e
fi
ir
e
d to see th
anksgiving
Stores nee
ry days! Th
ve
li
e
at
d
y
z
r cra
o weeks th
these supe
k are the tw
e
e
w
e
s
th
a
g
m
n
Christ
thanki
week and
the stores,
in
e
b
th
ld
u
rs for eir
ort sho
livery drive
e
sales supp
d
d
n
a
rs
to show
manage
k of ways
in
employees,
Th
.
rs
u
o
s
and long h
relationship
hard work
uild those
b
d
n
a
n
o
ciati
your appre
!
re
even mo
Key Dates
mber 1)
Day (Nove
’
ts
in
a
1)
S
ll
A
ovember 1
ay (US) (N
D
’s
n
ra
te
Ve
)
vember 11
Diwali (No
ber 26)
S) (Novem
(U
g
in
iv
g
Thanks
ber 27)
ay (Novem
Black Frid
Sunday
November 2015
Monday
1
Tuesday
Wednesday
2
3
Thursday
4
Friday
5
All Saint’s Day
Saturday
6
7
13
14
Nachos Day
8
9
Cappuccino Day
10
11
Remembrance Day (Canada)
Veteran’s Day (US)
Diwali
Vanilla Cupcake Day
12
Pizza With The Works Day
Guacamole Day
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Thanksgiving Day (US)
29
30
1
2
Black Friday
3
French Toast Day
4
5
Cyber Monday
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Catering is about
relationships.
ds
turnaroun
eed quick
n
l
il
w
rs
e
e
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December
Key Dates
r 7)
Hanukkah (Decembe
ber 22)
em
ec
(D
ce
Winter Solsti
ember 24)
Christmas Eve (Dec
ember 25)
Christmas Day (Dec
Boxing Day (December 26)
Kwanzaa (December 26)
New Year’s Eve (December 31)
Sunday
December 2015
Monday
29
Tuesday
Wednesday
30
1
Thursday
2
Friday
3
Saturday
4
5
10
11
12
17
18
19
24
25
26
Cookie Day
6
7
8
9
Hanukkah
13
Human Rights Day
14
15
16
Chocolate Covered Anything Day
20
21
22
23
Winter Solstice
27
28
Christmas Eve
29
Fruitcake Day
1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
30
Boxing Day
Kwanzaa
Christmas
31
1
2
New Year’s Eve
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.
Get Catering and Grow Sales!™
The Get Catering and Grow Sales!™ System
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1-877-6-MONKEY
1-877-6-MONKEYl www.cateringinstitute.com
| www.monkeymediasoftware.com | @monkeymedia
©2014
Catering Software.
Institute. All
©2013
MonkeyMedia
All rights
rights reserved.
reserved.