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Co
The Elements of Power
Series #1/Courage
COURAGE
Includes:
SUPERPOWER ACTION FIGURE
2 Powerful Accessories • Power Carry Bag
2 Super Trading Cards • Elemental Map
COLLECT ALL SEVEN!
Available Late Spring / Early Summer 2014
A new line of collectible action figures designed for girls
sold in Mystery Packs.
Series 1 / COURAGE
Spring 2014
Play With Power
Warning: Too Powerful For Children Under 4
What’s Inside? Every Mystery Pack comes with:
n 1 Action Figure representing one of the 7 Elements of Courage
n 1 Elemental Shield that can be collected and worn on a bracelet
(available separately)
n 1 Element-Specific Accessory
n 1 Nylon Drawstring Carry Bag
n 2 Trading Cards
n Fold-Out Elemental Map
nS
even unique and collectible 4 inch, articulated,
mini-action figures
n I ndividually packaged as Mystery Packs and
available in 24 unit display box
n Projected retail $7.99-8.99
All 7 Figures will also be available in a Collectible Tin that includes the above, plus the addition of the
Bracelet and Power Notebook.
S E R I E S
1
/
C O U R A G E
B r a v e r y
n
E n e r g y
n
H o n e s t y
Series 1 / COURAGE will be available late spring/early Summer 2014.
We are excited to accept pre-orders of our 4 in. action figures. We will also offer all 7
figures in Series 1 / COURAGE in a Collectible Tin, which includes a Power Notebook and
Bracelet. In addition, we will have a 6.5 in. highly articulated action figure available in
time for Christmas 2014 which will be the personification of COURAGE.
PLAY WITH POWER.
We want to talk and work with you. Call us and tell us what you need or want.
We will do everything in our power to make it work.
The Elements of Power figures are sold in Individual Mystery Pack bags.
The Packs are available in Retail-Ready Display boxes of 24 figures.
(Box dimensions: 10.91 x 8.07 x 18.20 in). Bag comes hang ready.
Suggested retail price: $7.99 per bag
Wholesale Box Cost: $96.00 per box / minimum order 2 boxes
Early orders will receive a 10% discount - orders must be placed by March 1, 2014.
Pre-order on-line at: www.iamelemental.com/retail
Series 1 Figures will ship late Spring/Early Summer 2014.
We will provide exact ship dates and details at least 30 days prior.
I Am Elemental started with two friends – and moms – who were frustrated by what they saw and, more importantly, didn’t see in the toy market. Lots of
dreaming, planning, brainstorming and one big courageous leap later, IAmElemental and Rebel Elements was born. I Am Elemental is based in New York City.
I Am Elemental n www.iamelemental.com/retail
Inquiries / Orders / Conversation: Dawn Nadeau n 917.545.7860 n [email protected]
n
I n d u s t r y
n
E n t h u s i a s m
n
P e r s i s t e n c e
n
F e a r
BRAVERY
ENERGY
HONESTY
INDUSTRY
Br = Bravery (AKA Moxie)
Eg = Energy (AKA Spark)
Hn = Honesty (AKA Truth)
In = Industry (AKA Drive)
Not shrinking from challenge or difficulty.
Superpower: The ability to create a protective force
field around self a
nd others.
Approaching life with excitement and not doing
things halfway.
Superpower: The ability to control electrical impulses.
Telling the truth, and always being trustworthy, loyal,
fair, and sincere. Superpower: The ability to make others tell the truth.
Working hard at all one does.
Superpower: The ability to control physical objects and
repair anything that is broken.
Co
COURAGE
Br
BRAVERY
Eg
ENERGY
Hn
HONESTY
In
Co = Courage
When Bravery, Energy, Honesty, Industry,
Enthusiasm, Persistence and Fear are present
at the same moment, the resulting Core
Element is Courage.
Superpower: The ability to triumph over Fear.
THE ELEMENTS
OF POWER
Br = Bravery (AKA Moxie)
Not shrinking from challenge or difficulty.
Superpower: The ability to create a
protective force field around self
and others.
Eg = Energy (AKA Spark)
Approaching life with excitement
and not doing things halfway.
Superpower: The ability to control
electrical impulses.
Hn = Honesty (AKA Truth)
Telling the truth, and always being
trustworthy, loyal, fair, and sincere.
Superpower: The ability to make
others tell the truth.
INDUSTRY
Em
ENTHUSIASM
Ps
PERSISTENCE
CORE
In = Industry (AKA Drive)
Working hard at all one does.
Superpower: The ability to control
physical objects and repair anything
that is broken.
Em = Enthusiasm (AKA Vim)
Cultivating and sharing a positive
mindset.
Superpower: The ability to change
negative emotions of others.
AKA
Ps = Persistence (AKA Grit)
Finishing what one starts, and
persisting in spite of obstacles.
Superpower: The ability to push
through any obstacle, super strength.
Fe
Dark Matter: Fe = Fear
The manipulative and controlling
impulse to pull away and hide.
Superpower: The ability to stop a
moving object in its tracks.
FEAR
DARK MATTER
Character. Not characters.
The IAmElemental universe is based on the Periodic Table of Elements. Each Element represents a Power. Just
as chemical elements are the building blocks of all matter, the Elements of Power are the building blocks of
character. The action figures are the personification of the Powers. Girls envision themselves as the super
human and collect their powers. There is an entire universe of super powers, and how the powers, YOUR powers, combine together is what makes a super human.
Co
The Elements of Power
Series #1/Courage
COURAGE
Individual Mystery Pack
(Suggested Retail $7.99-8.99)
Includes:
n Figure
n Elemental Shield
n Element-Specific Accessory
n Nylon Drawstring Carry Bag
n Trading Cards
n Fold-Out Elemental Map
SUPERPOWER ACTION FIGURE
2 Powerful Accessories • Power Carry Bag
2 Super Trading Cards • Elemental Map
COLLECT ALL SEVEN!
Play With Power
Warning: Too Powerful For Children Under 4
We envision epic stories of bravery and persistence; industry and enthusiasm; courage and sometimes fear.
But then, the story is really up to HER.
Our mission is to create toys for play experiences that allow girls to envision themselves as strong, powerful
and connected beings at the center of a story of their own making. We believe that when we tap into the
power that exists inside us all, the extraordinary is always possible.
The COURAGE series is Series 1.
Em = Enthusiasm (AKA Vim)
Ps = Persistence (AKA Grit)
Dark Matter: Fe = Fear
Cultivating and sharing a positive mindset.
Superpower: The ability to change negative emotions
of others.
Finishing what one starts, and persisting in spite
of obstacles.
Superpower: The ability to push through any obstacle,
super strength.
The manipulative and controlling impulse to pull away
and hide.
Superpower: The ability to stop a moving object in
its tracks.
PERSISTENCE
FEAR
ENTHUSIASM
SNEAK PEEK
We will roll out additional collectible series as we build out our Elements of Power chart. Series 2 is WISDOM.
Give Girls a Different Toy and they will Tell a Different Story.
It’s time to Play with Power.