Analyzing Propaganda in Print Ads and Commercials
TYPE OF PROPAGANDA
Bandwagon
Euphemism
Fear
Glittering Generalities
Logical Fallacies
Name-Calling
Plain Folks
Rewards
Testimonial
SUMMARY
Attempts to persuade the target audience to take http://vigilantcitizen.productionshardl.netdna-cdn.com/wp-content/
uploads/2012/03/leadkony.jpg
a course of action, "Everyone else is taking."
"Join the crowd."
a mild or indirect word or expression substituted
http://techrights.org/wp-content/uploads/2010/04/800pxfor one considered to be too harsh or blunt when
referring to something unpleasant or embarrassing. Thomas_Friedman_1990.jpg
Plays on deep-seated fears; warns the audience
that disaster will result if they do not follow
a particular course of action.
The act of referring to words or ideas that evoke
a positive emotional response from an audience.
Virtue words are often used.
Applying failed logic to a premise in order to
come to a false conclusion.
https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAQQjBw&url=http%3A%2F%
2Fs1.thingpic.com%2Fimages%2FoL%
2FGCqsvmvZCVE9dgfoe7PjJJAP.jpeg&ei=shlcVfrtCsyYgwS_ooHACA&psig=AFQjCNEY3MSKmu_SEf
CmXSDrfGKk1k5v9g&ust=1432185641185306
http://propaganda2a.weebly.com/
uploads/2/3/8/6/23864355/3974976_orig.jpg?651
http://i3.photobucket.com/albums/y71/RiseoftheRobots/
StealingMp3sCommunism.jpg
The use of names that evoke fear or hatred in the http://www.sausd.us/cms/lib5/CA01000471/Centricity/Domain/106/Negative%
viewer. This technique links a person or idea to 20Campaign%20Advertisement.jpg
a negative symbol.
The use of everyday people to sell a product or http://languageartsrobertsonpropaganda.weebly.com/
uploads/6/9/4/8/6948254/4713908.jpg?321
service. Speakers in ads appear to make the
person to be one of the people.
Something of value will be given for taking part.
http://www.good-potato.com/beans_are_bullets/chapter6/ch6big6.jpg
The use of well known, respected people to
endorse a product or service.
Transfer
AD SOURCE
The act of relating something or someone we like
or respect with a product. Symbols are
constantly used in this form.
http://2.bp.blogspot.com/_oR4QSHOGlow/SvreVO4lm-I/AAAAAAAAACA/
xzypgXm2Z2k/s320/ShaqWithProduct.gif
http://linoit.com/entry/image/6099439