Spring PR Camp Out 2016
Objective
Spring PR wanted to host a Camp Out
in order to target London-based
lifestyle media and introduce them to
Spring’s portfolio of outdoor brands in
a camping and outdoor environment.
Concept
The event took place in Wareham,
Dorset in a field open to the elements.
Spring created a convivial environment
with camp fire, water stations
channeling local river-water and
erected tipis about the camp.
Media attending
GearWeAre.com: outdoor gear review
website
Lifestyle freelancer: writes for the Sunday
Times, Wired and Metro
Wired: gadget magazine and website
Coast: outdoor lifestyle publication
T3: gadget magazine with a predominantly
male focus
Sidetracked & YHA magazine: Sidetracked
is an adventure website and YHA for the
youth hostel association
Lifestyle freelancer: award-winning writer
for the Sunday Times, Metro and sailing
press
National Geographic Traveller: head of
the website and magazine
The Girl Outdoors: freelancer and blogger.
Outdoorsmagic: leading outdoors website
Lifestyle freelancer: writes for gadget
publications such as T3
Activities – Day 1
• Nordic Walking
• Mountain Biking
It was fantastic trying out all the
activities, I had a great time!” – Katie
Avis-Riordan, Coast magazine.
• Bushcraft Skills
Activities – Day 2
• Orienteering
• Paddleboarding
“Just wanted to drop you a quick note to say thank you for
organising such a fun couple of days. I’m rather achy this
morning thanks to the paddle boarding & sporting a flushed
face thanks to the beautiful weather!” – Jodie MacAuley,
Gearweare
Testimonials
James Stewart – freelancer for The Sunday Times,
Independent
“Just a quick email to say thanks so much for this week. Good
group, great kit, brilliant weather and activities all made for a
fantastic couple of days' escape.
Also, thanks so much to you and Team Spring. You didn't show it too professional for that - but I could see a massive amount of
work went into making all that happen.”
Chris Haslam – freelancer for national newspapers and
lifestyle magazines
“I think it is definitely something you should do again. Putting
clients and journalists together like that was so refreshing. So
often it's just a quick hand shake and a 'gimme a press pack' at a
trade show, so to be able to get involved was great. You find out
so much more about a brand that way and make connections. Kit
that's hard to place in a feature is much easier to work with if you
like the person flogging it.
All the brands were so generous also, felt very spoiled.
Nice people, nice products and bloody lovely weather...what's not
to like!!??”
Testimonials
Joe Cossey – Nikwax
“I thought the event was amazing! Everything was planned
brilliantly and it was a good opportunity to see other brands
and speak to plenty of journalists. Thanks for everything.”
Andy MacAuley - Aquapac
“I can confirm that it was an excellent event. We had some
really good 1:1 time with journalists in a relaxed
environment, and there was some really nice feedback from
those who already used our gear. You guys put in a huge
amount of work organising and herding the kittens, and we
appreciate the opportunity.”
Simon Robinson - Ardblair
“ Judging by the chats I had back at basecamp, there could
be some good articles as a result. It was also great to hear
everyone saying how comfortable their AKU shoes were!
Thank you for organising superb weather (how you did that,
amazed everyone!) Let's do it again!”
Leki at the Spring PR Camp Out
Leki lent journalists Prestige poles to
use whilst Nordic walking.
All of the journalists thoroughly
enjoyed the Nordic walking experience
with many surprised how relaxed and
fun it was, despite giving their bodies a
good work out. Simon, from Ardblair,
gave the journalists a thorough tutorial
and talk prior to the walk explaining
how Nordic walking worked and how
to fit the pole to their height. The only
downfall was aching triceps the
following day!
See you again next year!