“How did you hear about this job?”
Chances are, your organization asks this question of applicants already, and the answers may vary from “newspaper” to “internet”
or“your website”. But how did the applicant actually get to your page to find the job? Even if you get a specific answer - it’s voluntary
and not reliable data. Remember, one of the main reasons to ask this question is to evaluate which of the media resources are worth
your money. Jobelephant.com has developed a solution to track the response rate of ANY recruitment ad - called AppTrkr.com.
Client
• CLIENT: We want to advertise in these
places....
• JOBELEPHANT: Here are your quotes.
We also recommend the following....
• CLIENT: Approved! Please run these ads
and include an AppTrkr Link.
Sample Online Posting
Sample Print Ad
.com
Jobelephant
apptrkr
Counselor Assistant II
Smart Tech University is seeking a Counselor
Assistant II (CalWORKs/TANF) for the CalWORKs
Program at Las Positas College in Livermore.
This is a paraprofessional position that provides
counseling related information and support services
to CalWORKs students and other persons, and
facilitates access to the CalWORKs program under
general supervision of the manager.
This position differs from clerical due to the
requirement of a thorough knowledge of the
counseling function and the ability to make
judgments as to which matters involving student
concerns should be referred to a professional staff
member. This position reports directly to the Vice
President, Student Services.
Salary is determined on experience. Deadline to
apply is 11/23/2009
To apply visit:
http://apptrkr.com/250053
• This works with any Applicant
Tracking System (ATS), converting
those long urls to a shortened one.
(example: https://jobs.smarttech.edu/
applicants/jsp/shared/position/JobDetails_css.jsp?postingId=136937 would be
converted to apptrkr.com/250053)
• If you don’t have an online application
process or an apply url and you want
applicants to respond via email...no
problem, AppTrkr will still work.
• This is already used by over 1.9 million
job seekers.
• This url is redirected to your requested
page where applicants can apply. At the
same time, the response rate data for
each ad is collected.
AppTrkr.com Summary
Smart Tech University
Cost/posting
Englishteachingjobs.com
Job Title
$200.00
Views Clicks Cost/Click
English Literature Intructor 439
36
$5.55
Creative Writing Instructor
636
73
$2.73
Teacher Aide – English
233
19
$10.53
Publication
Cost/posting
literaturejobs.org
Job Title
$99.00
Views Clicks Cost/Click
English Literature Intructor 637
64
Smart Tech University is seeking a Counselor Assistant
II (CalWORKs/TANF) for the CalWORKs Program at Las
Positas College in Livermore. This is a paraprofessional
position that provides counseling related information
and support services to CalWORKs students and other
persons, and facilitates access to the CalWORKs program
under general supervision of the manager.
This position differs from clerical due to the requirement of
a thorough knowledge of the counseling function and the
ability to make judgments as to which matters involving
student concerns should be referred to a professional
staff member. This position reports directly to the Vice
President, Student Services.
• Job seekers use a shortened
url to apply for the position.
(example: apptrkr.com/250053)
Publication
Counselor Assistant II
$1.55
Creative Writing Instructor
799
94
$1.05
Teacher Aide – English
417
36
$2.75
Salary is determined on experience. Deadline to apply
is 11/23/2009. EOE
To apply click here:
http://jobs.smarttech.edu
• Online job boards that accept html will
have a clickable link.
• Print publications and job boards
that accept plain text only will have a
convenient shortened link which job
seekers can easily type into their internet
browser.
• This saves space/money in print ads and,
more importantly, measures the response
rate of a specific advertisement.
• Jobelephant uses this data for future
advertising. Our collective data is used to
give advice based upon the performance
of thousands of previous AppTrkr ads.
AppTrkr.com is a free service of Jobelephant.com. Email your next recruitment advertising order to your Jobelephant contact and request AppTrkr.
com for all your jobs. Reporting, analysis and expert consultation regarding data interpretation is also available for a nominal fee. For more information,
call 800-311-0563