Key Retailer Report
June 2010
As with Walmart, Sam’s Club has been operating in Brazil since 1995.
There are now 24 Sam’s Club warehouse clubs in the country, in key
cities and in the northwestern region.
Corporate website: www.walmartstores.com
Consumer website: www.samsclub.com.br
Contact Information (buying office)
Wal-Mart Brasil Ltda (format Sam’s Club)
Av. Tucunaré, 125
Tamboré, Barueri SP 06460-020
Brazil
Ms. Fernanda França; Buyer - hardware and
storage, pet supplies, seasonal products
Email: [email protected]
Ms. Paola Sinato; Buyer – home products,
home textiles, indoor furniture
Email: [email protected]
Mr. Rogério Oliveira; Buyer – small appliances,
electronics
Email: [email protected]
Ms. Silvia L. Silveira Takase; Global Sourcing
Email: [email protected]
Ms. Solange Domanski; Global Sourcing
Email: [email protected]
Background Information
Year Established: 1983, in Brazil since 1995
Number of Stores: 24 stores in Brazil
Total Annual Sales: Not provided (Walmart Brazil US$9.4 billion in total in 2008)
Store Locations: In key cities and in the northwestern region
Type of Store: Warehouse Clubs
Average Store Size: 5,000-6,000 m² (54,000-65,000 sq ft)
Housewares Percentage of Total Sales: Less than 10%
Housewares Percentage of Total Square Meters: Less than 10%
Position within the Market: #1 in warehouse clubs
Target Consumer: All consumer groups and especially small businesses
(Continued on back)
Stores and Products
Store Layout / Look / Feel: Very clean, wide aisles, good signage.
Warehouse-type set up for many product groups, with high shelves and
products on pallets. Similar format to Sam’s Club stores in the US.
Home / Housewares Product Categories: Kitchen and household electrics,
housewares, furniture, cleaning products, home improvement
Pricing Strategy: With annual membership fee, members get opportunity to
buy products at lower than normal prices.
Quality / Design / Branding Strategy: Exclusive brands and products; a broad
selection of general merchandise and large-volume items; products providing a
good price-quality relationship.
Company Brands Sold: Tramontina, Electrolux, LG, Oster, Philips
Private Label Brands Sold: Member’s Mark
Key Marketing Tools & Promotions: Social media (Twitter), email promotions,
interactive web site, strong membership program with special discounts and
promotions.
Suppliers and Sourcing
Sourcing Strategies
– Global
– Direct from factories
– Direct from vendors / product suppliers
– Through Distributors
Supplier Expectations Regarding
Products:
Must meet quality standards agreed, ethical standards.
Pricing:
Best possible prices, especially for the private label products.
Success Factors and Expansion Plans
Success Factors: Effective sourcing and logistics. Business model proven
successful in Brazil; popular among small businesses, in addition to priceconscious consumers.
Expansion Plans: Walmart plans to open 100 new stores in Brazil in 2010, no
information given on Sam’s Club plans separately.
The Sam’s Club profile created by:
Inspired Connection
Piritta Törrö
Tel: +358 (0)400 255 612
Email: [email protected]