ADVERTISING IN FORBES
Inside page position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 300
Inside-front-cover position . . . . . . . . . . . . . . . . . . . . . . . . . . .11 300
Inside-back-cover position . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 600
Back cover position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 200
First spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 250
Second spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 900
Third and fourth spreads . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 250
Inside spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 000
1 Page – Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
1 Page – Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
1 Page – Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
1 Page – Editor’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
1 Page – Letter from the editorial staff . . . . . . . . . . . . . . . . . . .7 700
1 Page – Letters from readers . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
1 Page – Forbes Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 700
2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 900
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 200
1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 450
Ad Discounts
2-3 advertisements . . . . . . . . . . . . 5 %
4-6 . . . . . . . . . . . . . . . . . . . . . . . . . . 10 %
7-9 . . . . . . . . . . . . . . . . . . . . . . . . . . 15 %
10-12 . . . . . . . . . . . . . . . . . . . . . . . . 20 %
13-15 . . . . . . . . . . . . . . . . . . . . . . . . 22 %
16-19 . . . . . . . . . . . . . . . . . . . . . . . . 24 %
20-30 . . . . . . . . . . . . . . . . . . . . . . . . 27 %
In case of placing ads on more than 30
pages,the discount is negotiated individually. 15 % additional for special position
in the magazine. The additional charge
does not guarantee the position of the
ad on a right-hand page, as the Forbes’s
editorial staff reserves the right to finally
decide on this on its own. The discount
to ad agencies is 15 %, to new clients 2
%. The discounts are calculated by using
over-and-over subtraction.
Circulation rate base is 10,000.
The advertisement layouts that are less than one page are placed in the second half of the magazine.
All prices are in USD, exc. VAT
ADVERTISING IN FORBES Life/Woman
Inside page position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 650
Inside-front-cover position . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 500
Inside-back-cover position . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
Back cover position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 400
First spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 400
Second spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 200
Third and fourth spreads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4250
Inside spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Editor’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Letter from the editorial staff . . . . . . . . . . . . . . . . . . .3 000
1 Page – Letters from readers . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
1 Page – Forbes Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 000
2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 100
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 600
1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 300
Ad Discounts
2-3 advertisements . . . . . . . . . . . . 5 %
4-6 . . . . . . . . . . . . . . . . . . . . . . . . . . 10 %
7-9 . . . . . . . . . . . . . . . . . . . . . . . . . . 15 %
10-12 . . . . . . . . . . . . . . . . . . . . . . . . 20 %
13-15 . . . . . . . . . . . . . . . . . . . . . . . . 22 %
16-19 . . . . . . . . . . . . . . . . . . . . . . . . 24 %
20-30 . . . . . . . . . . . . . . . . . . . . . . . . 27 %
In case of placing ads on more than 30
pages,the discount is negotiated individually. 15 % additional for special position
in the magazine. The additional charge
does not guarantee the position of the
ad on a right-hand page, as the Forbes’s
editorial staff reserves the right to finally
decide on this on its own. The discount
to ad agencies is 15 %, to new clients 2
%. The discounts are calculated by using
over-and-over subtraction.
Circulation rate base is 10,000.
The advertisement layouts that are less than one page are placed in the second half of the magazine.
All prices are in USD, exc. VAT
Lists and Special Projects.
Ads in Forbes Kazakhstan’s
Richest People List
Inside page position . . . . . . . . . . . . . . . . . . . . . . . 6
Inside-front-cover position . . . . . . . . . . . . . . . . . . 12
Inside-back-cover position . . . . . . . . . . . . . . . . . . 9
Back cover position . . . . . . . . . . . . . . . . . . . . . . 13
First spread . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Second spread . . . . . . . . . . . . . . . . . . . . . . . . . 15
Third and fourth spreads . . . . . . . . . . . . . . . . . . . 14
Inside spread . . . . . . . . . . . . . . . . . . . . . . . . . 11
1 Page – Content . . . . . . . . . . . . . . . . . . . . . . . . 8
1 Page – Index . . . . . . . . . . . . . . . . . . . . . . . . . 8
1 Page – Masthead . . . . . . . . . . . . . . . . . . . . . . . 8
1 Page – Editor’s letter . . . . . . . . . . . . . . . . . . . . . 8
1 Page – Letter from the editorial staff . . . . . . . . . . . 8
1 Page – Letters from readers . . . . . . . . . . . . . . . . 8
1 Page – Forbes Online . . . . . . . . . . . . . . . . . . . . 8
2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
000
000
300
250
900
900
500
250
600
600
600
600
600
600
600
300
500
650
Ad Discounts
2-3 advertisements . . . . . . . . . . . . 5 %
4-6 . . . . . . . . . . . . . . . . . . . . . . . . . . 10 %
7-9 . . . . . . . . . . . . . . . . . . . . . . . . . . 15 %
10-12 . . . . . . . . . . . . . . . . . . . . . . . . 20 %
13-15 . . . . . . . . . . . . . . . . . . . . . . . . 22 %
16-19 . . . . . . . . . . . . . . . . . . . . . . . . 24 %
20-30 . . . . . . . . . . . . . . . . . . . . . . . . 27 %
In case of placing ads on more than 30
pages,the discount is negotiated individually. 15 % additional for special position
in the magazine. The additional charge
does not guarantee the position of the
ad on a right-hand page, as the Forbes’s
editorial staff reserves the right to finally
decide on this on its own. The discount
to ad agencies is 15 %, to new clients 2
%. The discounts are calculated by using
over-and-over subtraction.
Circulation rate base is 10,000.
The advertisement layouts that are less than one page are placed in the second half of the magazine.
All prices are in USD, exc. VAT
FORBES PRODUCTION SCHEDULE
ISSUE ADVERTISING
ISSUE
ADVERTISING DEADLINE
ON SALE
January 2013
15 December 2012
25 December 2012
February 2013
15 January
31 January
March 2013
15 February
28 February
April 2013
15 March
29 March
May 2013
15 April
30 April
June 2013
15 May
29 May
July 2013
13 June
27 June
August 2013
14 July
26 July
September 2013
15 August
31 August
October 2013
15 September
30 September
November 2013
15 October
30 October
December 2013
15 November
29 November
Trim size of the magazine 205mm х 265mm
Size
Trim size
2/1 (spread)
410 х 265
1/1 (single page)
Bleed size (with 5 mm
bleed on each side)
420 х 275
205 х 265
215 х 275
1/2
Horizontal
205 х 130
210 х 145
1/2
Vertical
100 х 265
110 х 275
1/3
Horizontal
205 х 85
215 х 95
1/3
Vertical
70 х 265
80 х 275
2/3
Vertical
130 х 265
140 х 265
We accept files:
InDesign (edition CS5) including linked high resolution pictures and logos.
Photoshop (TIFF) with 300 dpi for CMYK and Grayscale, 1200 dpi for Bitmap.
Illustrator (EPS) with 300 dpi for CMYK and Grayscale, 1200 dpi for Bitmap.
• No vector-transparency in Illustrator can be made. (Only in Photoshop).
• Please don’t use in Photoshop additional Paths and Alpha Channels.
• Text, logos and pictures should be placed at least 7 mm from the cutting lines (until there is a design idea of possible cutting
of design elements).
• No trim frame of image can be made.
• Minimum text size - 6 pt (Minimum text size “reverse” – 9 pt).
• Thickness of lines should not be less than 0,3 pt. Minimum thickness of negative lines is 1 pt.
• Please use CMYK= 60C/50M/40Y/100K for the solid black background.
Please do not use «Overprint» option in non-black objects!
• Total ink for covers should not exceed 280% total ink for regular (inside) ad pages should not exceed 320%.
• Type of the separation is ICC. You can find profile in our website www.english.imedia.ru/advertising
• Stray Points must be deleted and all fonts must be converted to outlines. (Create Outline).
Fonts are not accepted!!!
It is not necessary to send color proof!
No color reclamations are accepted in the following cases:
• Color proof was not provided before the deadline;
• Color proof was not done in accordance with ISO 12647-2;
• Color proof was done from a different than a file sent to the magazine).
Checking files To make sure that file is OK please use Preflight in InDesign:
• Fonts – 0 fonts used.
• Illustrations (TIFF, EPS) are linked.
• Color - CMYK.