All you need to know Rates & Information
Advertising guide
1
4
Choose a section
Check size restrictions!
Determine the size of
your ad by height (in cm) &
width (in columns)
3
Choose colour(s)
and look up rate
1
Pick a position
4
2
3
2
Calculate price as follows:
height x number of columns x rate
Example
Section
Position
Colour
Size
1
2
3
4
Main
ROP (run of paper)
Full colour (CMYK)
Full page (54 cm height x 7 columns width)
Rate = 54 cm (H) x 7 columns (W) x US$64 = US$24,192
All you need to know Rates & Information
Centrespread
C
A
B
36cm (H) x 7col
15cm (H) x 15col
14cm (H) x 15col
E
D
exact measurement upon request
2col vertical strips x 3
Pairs
Cubes
A
15cm (H) x 2col x 2
B
27cm (H) x 2col x 2
C
38cm (H) x 2col x 2
Floating banners
A
B
15cm (H) x 3col
L-shape
C
A
B
A
27cm (H) x 7col
14cm (H) x 7col
10cm (H) x 7col
exact measurement
upon request
38cm (H) x 3col
All you need to know Rates & Information
Special creative*
Centrespread
Position Size restrictions
Measurement
Full colour
A
36cm (H) x 7col
36cm (H) x 31.9cm (W)
US$32,289
B
15cm (H) x 15col
15cm (H) x 73.5cm (W)
32,289
C
14cm (H) x 15col
14cm (H) x 73.5cm (W)
39,628
D
Exact measurement upon request
72,651
E
2col vertical strips x 3
54cm (H) x 10cm (W) x 2,
54cm (H) x 11.1cm (W) x 1
66,046
Pairs
Position Size restrictions
Measurement
Full colour
A
15cm (H) x 2col x 2
15cm (H) X 10cm (W) X 2
US$12,140
B
27cm (H) x 2col x 2
27cm (H) X 10cm (W) X 2
18,209
C
38cm (H) x 2col x 2
38cm (H) X 10cm (W) X 2
24,279
Cubes
Position Size restrictions
Measurement
Full colour
A
15cm (H) x 3col
15cm (H) X 15.2cm (W)
US$12,140
B
38cm (H) x 3col
38cm (H) X 15.2cm (W)
24,279
Floating banners
Position Size restrictions
Measurement
Full colour
A
27cm (H) x 7col
27cm (H) X 36cm (W)
US$16,996
B
14cm (H) x 7col
14cm (H) X 36cm (W)
18,209
C
10cm (H) x 7col
10cm (H) X 36cm (W)
8,992
L-shape
Position Size restrictions
A
All special creative bookings are non-cancellable.
* Positions
are subject to SCMP’s approval.
Measurement
Full colour
Exact measurement upon request
US$26,707
All you need to know Rates & Information
Header
Main/Business
Solus
A
21cm (H) x 2col
Main/Business
Solus
B
21cm (H) x 3col
Business
Solus C
9cm (H) x 7col
Main/Business
ROP A
54cm (H) x 7col
Business Front
- Ear
ROP B
27cm (H) x 7col
Business Back
- Ear
ROP C
36cm (H) x 5col
ROP D
27cm (H) x 4col
Main
- Opinion Page
Column width
ROP D
Solus
3cm (H) x 5cm (W)
3cm (H) x 5cm (W)
12cm (H) x 17cm (W)
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
All you need to know Rates & Information
South China Morning Post
Main
Position Size restrictions
Remarks
B/W
Spot
colour
Full
colour
Front page Solus A 21cm (H) x 2col
Non-cancellable
US$4,372
5,815
8,744
B
21cm (H) x 3col
Non-cancellable
ROP A
54cm (H) x 7col
6,487
8,628
12,974
11,340
15,498
B
27cm (H) x 7col
24,192
5,670
7,749
C
36cm (H) x 5col
12,096
5,400
7,380
D
11,520
27cm (H) x 4col
3,240
4,428
6,912
Opinion page Solus D 12cm (H) x 17cm (W)
Full colour preempts B/W
5,022
6,957
10,854
ROP
Min: 8cm (H) x 2col
30
41
64
ROP (Solus)
Min: 27cm (H) x 4col
50
66
100
Back page
Full page
46
61
92
Page 3 (Solus)
27cm (H) x 4col Non-cancellable, full colour preempts B/W
53
70
106
Pages 5 & 7
Min: 27cm (H) x 4col
Full colour preempts B/W
50
66
100
Pages 5 & 7 (Solus)
Min: 27cm (H) x 4col
Full colour preempts B/W
53
70
106
Front half
36
48
72
Centrespread
41
55
82
Min: 36cm (H) x 11col or 27cm (H) x 15col
Vertical strips
Horizontal banners
20% premium for ads which are 35cm (H) x 1col to 54cm (H) x 3col
Min: 6cm (H) x 7col
Specified position
36
49
77
B/W
Spot
colour Full
colour
Terms & conditions for ads on Opinion Page (Leaders & Letters section)
1) minimum number of insertions - 8 over a period of two months
2) in order to preserve neutrality on our Opinion Page, we do not accept ads with political content
Business
Position Size restrictions
Remarks
Front page Solus A
21cm (H) x 2col
Non-cancellable
US$2,692
3,462
5,128
B
21cm (H) x 3col
Non-cancellable
4,038
5,256
7,692
C
9cm (H) x 7col
Non-cancellable
4,038
5,256
7,692
ROP A
54cm (H) x 7col
13,608
17,010
25,704
B
27cm (H) x 7col
6,804
8,505
12,852
C
36cm (H) x 5col
6,480
8,100
12,240
D
27cm (H) x 4col
3,888
4,860
7,344
Front page - Ear
3cm (H) x 5cm (W)
319
424
638
Back page - Ear 3cm (H) x 5cm (W)
285
379
570
ROP
Min: 8cm (H) x 2col
US$36
45
68
ROP (Solus)
Min: 27cm (H) x 4col
43
54
81
Back page
Max: 21cm (H) x 3col
45
57
85
Specified position
43
54
81
Specified position (Solus) Min: 27cm (H) x 4col
51
65
97
Full colour preempts B/W
Mutual fund listingunit rates $94 per month
For Spot and Full Colour: min. size 27cm (H) x 4col unless specified.
All rates are expressed in US Dollars: rates printed in orange are total cost per insertion; rates printed in grey are per single column centimetre.
All you need to know Rates & Information
Header
City
Technology/
Property
Solus
A
Solus
B
21cm (H) x 2col
21cm (H) x 3col
Solus
C
15cm (H) x 7col
Solus
D
27cm (H) x 4col
City/Technology/Property
ROP A
54cm (H) x 7col
City Front - Ear
ROP B
27cm (H) x 7col
ROP C
36cm (H) x 5col
ROP D
27cm (H) x 4col
Technology/Property Front - Ear
Column width
3.5cm (H) x 5cm (W)
3cm (H) x 5cm (W)
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
All you need to know Rates & Information
South China Morning Post
City
Position Size restrictions
Remarks
B/W
Spot
colour
Full
colour
Front page Solus A
21cm (H) x 2col
Non-cancellable
US$1,887
2,506
3,760
B
C
21cm (H) x 3col
Non-cancellable
2,831
3,760
5,662
15cm (H) x 7col
Non-cancellable
4,718
6,266
ROP A
9,436
54cm (H) x 7col
9,072
11,718
15,876
B
27cm (H) x 7col
4,536
5,859
7,938
C
36cm (H) x 5col
4,320
5,580
7,560
D
27cm (H) x 4col
2,592
3,348
4,536
Front page - Ear
3.5cm (H) x 6cm (W)
446
594
893
ROP
Min: 8cm (H) x 2col
US$24
31
42
ROP (Solus)
Min: 27cm (H) x 4col
29
38
51
Specified position
29
38
51
Specified position (Solus) Min: 27cm (H) x 4col
35
45
61
B/W
Spot
colour
Full
colour
Full colour preempts B/W
Technology / Property
Position Size restrictions
Remarks
Front page Solus D
27cm (H) x 4col
US$ 5,724
7,560
11,448
ROP A
54cm (H) x 7col
13,608
17,010
25,704
B
27cm (H) x 7col
6,804
8,505
12,852
C
36cm (H) x 5col
6,480
8,100
12,240
D
27cm (H) x 4col
3,888
4,860
7,344
Front page - Ear
3cm (H) x 5cm (W)
319
424
638
ROP
Min: 8cm (H) x 2col
36
45
68
Specified position
43
54
81
For Spot and Full Colour: min. size 27cm (H) x 4col unless specified.
All rates are expressed in US Dollars: rates printed in orange are total cost per insertion; rates printed in grey are per single column centimetre.
All you need to know Rates & Information
Education
Solus
27cm (H) x 4col
Education
ROP A
ROP B
54cm (H) x 7col
27cm (H) x 7col
Racing Post
ROP C
36cm (H) x 5col
ROP D
27cm (H) x 4col
Young Post
Full page
Full page
35cm (H) x 5col
35cm (H) x 5col
Column width
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
All you need to know Rates & Information
South China Morning Post
Education
Position Size restrictions
Remarks
B/W
Spot
colour
Full
colour
Front page Solus
27cm (H) x 4col
US$ 3,672
5,076
7,884
ROP A
54cm (H) x 7col
10,584
14,742
23,058
B
27cm (H) x 7col
5,292
7,371
11,529
C
36cm (H) x 5col
5,040
7,020
10,980
D
27cm (H) x 4col
3,024
4,212
6,588
ROP
Min: 8cm (H) x 2col
28
39
61
Specified position
31
43
67
B/W
Spot
colour
Full
colour
Special Report
Position Size restrictions
Remarks
Main
US$39
52
78
Business
36
45
68
City
33
43
65
Sponsored pull-out supplement
36
45
68
B/W
Spot
colour
Full
colour
Racing Post (Tabloid)
Position Size restrictions
Remarks
Full page
35cm (H) x 5col
US$3,500
4,550
7,000
ROP
20
26
40
B/W
Spot
colour
Full
colour
Young Post (Tabloid)
Position Size restrictions
Remarks
Full page
35cm (H) x 5col
US$1,400
2,100
3,150
ROP
8
12
18
For Spot and Full Colour: min. size 27cm (H) x 4col unless specified.
All rates are expressed in US Dollars: rates printed in orange are total cost per insertion; rates printed in grey are per single column centimetre.
All you need to know Rates & Information
Main/
Header
the Review
Solus
A
21cm (H) x 2col
Main/
the Review
the Review
Solus B
21cm (H) x 3col
Solus C
15cm (H) x 7col
Main/the Review
ROP A
54cm (H) x 7col
Main Back - Ear
ROP B
27cm (H) x 7col
ROP C
36cm (H) x 5col
ROP D
27cm (H) x 4col
the Review Front - Ear
Column width
3cm (H) x 5cm (W)
3cm (H) x 5cm (W)
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
All you need to know Rates & Information
Sunday Morning Post
Main
Position Size restrictions
Remarks
B/W
Spot
colour
Front page Solus A
21cm (H) x 2col
B
21cm (H) x 3col
ROP A 54cm (H) x 7col
B
C
Non-cancellable
US$3,378
4,493
6,756
Non-cancellable
5,013
6,667
10,026
10,206
12,852
17,388
27cm (H) x 7col
5,103
6,426
8,694
36cm (H) x 5col
4,860
6,120
8,280
D
27cm (H) x 4col
2,916
3,672
4,968
Back page - Ear
3cm (H) x 5cm (W)
243
323
485
ROP
Min: 8cm (H) x 2col
US$27
34
46
ROP (Solus)
Min: 27cm (H) x 4col
38
51
76
Back page (Solus) 27cm (H) x 4col 37
49
74
Page 3 (Solus)
27cm (H) x 4col Non-cancellable, full colour preempts B/W
41
54
82
Pages 5 & 7
Min: 27cm (H) x 4col
Full colour preempts B/W
38
51
76
Pages 5 & 7 (Solus)
Min: 27cm (H) x 4col
Full colour preempts B/W
41
54
82
Front half
32
42
64
Centrespread
33
44
66
Min: 36cm (H) x 11col or 27cm (H) x 15col
Vertical strips
Horizontal banners
Full
colour
20% premium for ads which are 35cm (H) x 1col to 54cm (H) x 3col
Min: 6cm (H) x 7col
Specified position
29
38
51
B/W
Spot
colour Full
colour
the Review
Position Size restrictions
Remarks
Front page Solus A 21cm (H) x 2col
Non-cancellable
US$1,397
1,846
2,795
B
21cm (H) x 3col
Non-cancellable
2,090
2,782
4,192
C
15cm (H) x 7col
Non-cancellable
3,474
4,615
6,974
ROP A 54cm (H) x 7col
7,560
9,828
13,608
B
27cm (H) x 7col
3,780
4,914
6,804
C
36cm (H) x 5col
3,600
4,680
6,480
D
27cm (H) x 4col
2,160
2,808
3,888
Front page - Ear 3cm (H) x 5cm (W)
243
323
485
ROP
Min: 8cm (H) x 2col
US$20
26
36
Specified position
25
32
43
For Spot and Full Colour: min. size 27cm (H) x 4col unless specified.
All rates are expressed in US Dollars: rates printed in blue are total cost per insertion; rates printed in grey are per single column centimetre.
All you need to know Rates & Information
Header
Racing Post
Full page
35cm (H) x 5col
Sunday Young Post
Full page
35cm (H) x 5col
Column width
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
All you need to know Rates & Information
Sunday Morning Post
Special Report
Position Size restrictions
Remarks
B/W
Spot
colour
Full
colour
Main
US$32
43
65
Your Money
36
45
68
the Review
32
43
65
Sponsored pull-out supplement
36
45
68
B/W
Spot
colour
Full
colour
Racing Post (Tabloid)
Position Size restrictions
Remarks
Full page
35cm (H) x 5col
US$3,500
4,550
7,000
ROP
20
26
40
B/W
Spot
colour
Full
colour
Sunday Young Post (Tabloid)
Position Size restrictions
Remarks
Full page
35cm (H) x 5col
US$3,500
4,550
7,000
ROP
20
26
40
For Spot and Full Colour: min. size 27cm (H) x 4col unless specified.
All rates are expressed in US Dollars: rates printed in blue are total cost per insertion; rates printed in grey are per single column centimetre.
All you need to know Rates & Information
Header
Post Magazine - ROB
Full Page
Trim: 35cm (H) x 26.7cm (W)
Bleed: 35.6cm (H) x 27.3cm (W)
Half Page (horizontal)
15.8cm (H) x 24cm (W)
Half Page (vertical)
32cm (H) x 11.8cm (W)
1/3 Page
32cm (H) x 7.8cm (W)
1/4 Page
15.8cm (H) x 11.8cm (W)
1/6 Page
15.8cm (H) x 7.8cm (W)
Banner
7cm (H) x 24cm (W)
All you need to know Rates & Information
Post Magazine
Prime position
Position B/W
Spot
colour
Full
colour
Contents page
n/a
n/a
2,692
Inside front cover spread
n/a
n/a
16,782
Facing contents page
n/a
n/a
8,772
Inside back cover
n/a
n/a
8,625
Outside back cover
n/a
n/a
9,215
Centrespread
n/a
n/a
15,372
B/W
Spot
colour
Full
colour
ROB (Run of book)
Position Full page
4,936
5,782
7,404
Half page
2,539
2,962
3,949
1/3 page
1,904
2,257
2,679
1/4 page
1,340
1,692
1,974
1/6 page
1,001
1,171
n/a
Banner
1,481
1,833
2,256
Specified position
+10%
+10%
+10%
All you need to know Rates & Information
Mechanical details
Colour separation guidelines
Ad sizes
SCMP & SMP
Column height
Columns to a page
54cm
7
Column width
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
Centrespread
4.8cm
10.0cm
15.2cm
20.4cm
25.6cm
30.8cm
36.0cm
73.5cm
Post Magazine
Full page (Trim)
(Bleed)
Centrespread
(Trim)
(Bleed)
Double page spread (Trim)
(Bleed)
Half page
Horizontal
Vertical
1/3 page / Contents page
1/4 page
1/6 page
Banner
Height Width
(cm)
(cm)
35.0
26.7
35.6
27.3
35.0
53.4
35.6 54.0
35.0
53.4
35.6
54.0
15.8
24.0
32.0
11.8
32.0
7.8
15.8
11.8
15.8
7.8
7.0 24.0
Film requirements
Web Offset Litho
100 lpi
Materials
Black & white
Spot / Full Colour
Proofing guidelines
a) Progressive colour proofs should be supplied on 48.8 gsm newsprint.
b) Proofing direction of the advertisement should correspond with the running direction of the press.
c) Colour sequence of proofing should follow the ink sequence
on the press: Magenta, Cyan, Yellow and Black.
d) Proofing densities for each colour should match the actual density on the press.
Process colour
Max. solid density
at 65,000 CPH
Magenta
0.68
Cyan
0.70
Yellow
0.68
Black
0.98
(Measured on Dainippon Screen DM400 densitometer)
e) The ink used for proofing should match the colour set established for the press. Proofing houses can obtain q
uantities of the required process colours from the SCMP at cost.
f) Proofs that do not meet basic criteria outlined above will be misleading and the SCMP will not be responsible for such that are unsuitable for press reference.
Post Magazine
SCMP & SMP
Printing method
Screen
a) Application of PCR techniques with a maximum aggregate
colour laydown not exceeding 250% in any single area of the
illustration is recommended.
b) All separations must compensate for the dot gain profile on newsprint (approx. 25% - 28%).
c) Screen ruling 100 lpi.
One piece positive film, emulsion down
Positive film, right reading,
emulsion down
Black & white
One piece positive film
Spot / Full Colour Positive film, right reading, emulsion down
a)Application of PCR techniques with a maximum aggregate
colour laydown not exceeding 250% in any single area of the
illustration is recommended.
b)All separations must compensate for the dot gain profile on
newsprint (approx. 25% - 28%).
c)Screen ruling 100 lpi.
All you need to know Rates & Information
Mechanical details
Digital formats for film output
& electronic transmission requirements
The Graphic & Design Department of South China Morning Post
will only accept files in the following digital formats:
1) Digital working files
a. Adobe Illustrator Version 8.0/9.0
b. Adobe PageMaker Version 6.5 or 6.5c
c. Adobe PhotoShop Version 5.0 or above
d. Macromedia Freehand Version 9.0/10
e. QuarkXpress Version 4.0 or 4.0c
f. EPS file format
Important:
I. All fonts/images/graphics must be submitted together with
all digital working files.
II. Copy/text within the digital working file(s) can be converted
to path/outline graphics to avoid fonts substitution problems.
III.All images should be in EPS/tiff/jpg/bitmap formats.
IV. All images should have a resolution of 300dpi*.
V. All graphics should be in EPS format.
VI.All files should be in Mac format, PC format files are not
guaranteed for correct film output.
VII.Files in MS Words/Excel/PowerPoint/CorelDraw formats will
not be accepted.
2) Acrobat PDF Files
Important:
I. All fonts are required to be fully embedded into the file (100%).
II. All images should have a resolution of 300dpi*.
III.All graphics/logos should be in high resolution EPS format.
IV. It is recommended not to output from the colour PDF file.
V. For colour separated PDF files, actual colour sample is required.
3) Colour samples
Colour samples must be provided for all digital files.
4) Timing
For all digital files requiring colour separations plus proofing by SCMP,
a minimum of 3 days prior to publication date will be needed.
5) Colour space
All digital files including images and graphics for colour
separation must be saved in CMYK colour space.
6) Electronic transmission (via internet)
Artwork saved to file(s) in formats suggested above can be
uploaded via our internet uploading system at display.scmp.com.
Instructions to sales executives (date of publication, size of
advertisement, telephone number, etc.) should be included
together with saved file(s) as attachment(s).
* This refers to the resolution of the digital picture files that apply to actual printing
on paper. Since the computer calculates resolution in dpi (pixel/dot per inch) while
film output for printing calculates in terms of lpi (line per inch), there will be a
difference between the two terms. For the sake of better understanding for those
who are not familiar with these terms, when outputting films from digital files, we
only accept picture files in the resolution of 300dpi in its actual size.
Deadlines
SCMP & SMP
Bookings
Written confirmation of orders must be received by the Display
Advertising Department no later than 5 p.m. 3 days prior to
publication.
All bookings are subject to availability.
Materials
All materials must be delivered to the Display Advertising
Department:
Digital files 3 days prior to publication
(requiring proofing by SCMP)
Full colour 2 days prior to publication
Black & white / Spot
3 p.m. on day before publication
for Monday insertion
Saturday, 12 noon
Cancellations
ROP
Main P5/7
Prime positions
Spot colour
Full colour
Front page / Main P3
5 days
1 month
10 days
7 days
7 days
prior to material deadline
Cancellations are
subject to 100% payment
Post Magazine
Bookings
2 weeks prior to publication
Materials
7 days prior to publication
Cancellations
ROB - 2 weeks
Prime Positions - 1 month
All you need to know Rates & Information
Discounts
Frequency discounts
Post Magazine
Insertions (based on full page)
Discount
6
2.5%
12
5.0%
18
7.5%
24
10.0%
36
12.5%
48
15.0%
Contracts enjoying frequency discounts must be completed within
12 months.
All you need to know scmp.com
Ad options
Top Banner
Largest size, most prominent position
viewable above-the-fold.
CPM Rate
US$32 / HK$250 (Homepage)
US$26 / HK$203 (Run of Free Area)
HK$23 / HK$180 (Run of Paid Area)
Specification
Dimension: 728 X 90 pixels
File Size : not larger than 25K
File format :
Gif / Animated Gif / JPG / Flash
Vertical Rectangle
Bottom right corner
CPM Rate
US$30 / HK$234 (Homepage)
US$25 / HK$195 (Run of Free Area)
US$22 / HK$172 (Run of Paid Area)
Specification
Dimension: 240 x 400 pixels
File Size: not larger than 30K
File format:
Gif / Animated Gif/ JPG / Flash
Island
Positioned within article body providing
strong visibility and performance.
CPM Rate
US$32 / HK$250 (Run of Teaser Pages)
US$26 / HK$203(Run of Full Article Pages)
Specification
Dimension: 300 x 250 pixels
File size: not larger than 30K
File format:
Gif / Animated Gif / JPG / Flash
All you need to know scmp.com
Ad options
Text Link
Single line of pure text right under
“Most Popular Stories”.
CPM Rate
US$15 / HK$117 (Homepage)
US$11 / HK$86 (Run of Free Index pages)
Specification
Must not exceed 35 characters (Homepage)
Must not exceed 60 characters (Run of Free Index pages)
Keywords
A new level of interaction with content,
providing exposure via links to pop-up
windows advertising and product/service
information.
Rate
US$256 / HK$2,000 / word /section / week
Minimum buy: 10 words
Specification
Dimension of pop-up window:
150 x 75 pixels or 75 x 150 pixels
File Size: not larger than 15K
File format:
Gif / Animated Gif / JPG / Flash
All you need to know scmp.com
Ad options
Pre-roll Video Ad
Positioned in Media Player on every page
Rate
US$2,500 / HK$19,500/program/week
Specification
Video ad will be played before actual video
content is played.
Dimension: 300 x 250 pixels
File format: AVI, WMA, MPEG2, MPEG4, DivX, XdiV,
RM or Quicktime
Maximum length of video – 15 seconds
Island Video Ad
Article page, run of site, played once per page view
CPM Rate
US$48 / HK$375 (Run of Teaser Pages)
US$39 / HK$305 (Run of Full Article Pages)
Specification
Dimension: 300 x 250 pixels
File format: AVI, WMA, MPEG2, MPEG4, DivX, XdiV,
RM or Quicktime
Maximum length of video – 30 seconds
Podcast Audio Ad
SCMP Today, a daily podcast of top stories,
special features and interviews with reporters
behind the news (5 – 7 stories).
Rate
US$1,154 / HK$9,000 / week
Minimum buy: 5 episodes
Presentation
1 spot after first story
1 spot between 4th and 5th stories
Specification
Audio ads – 2 x 15 second spots
Materials to be provided by advertiser
File format: MP3, AAC, WMV, WAV or Quicktime
Production service
Scmp.com provides voiceover service at a rate of
HK$4,000 (US$513) for a 15 second audio ad.
Scripts to be provided by advertiser.
Note: Additional podcast advertising options available.
Please contact your Sales Executive for more information.
All you need to know scmp.com
Ad options
eDM
Scmp.com is able to offer precision targeting defined by using
user-supplied information to our database of 83,000 users
(promotional email opt-in database).
Filters
Age
Gender
Household income
Country of residence
Industry
Interest
Rate
US$0.19/HK$1.5 per mail for first 1 filter
Additional US$0.06/HK$0.5 for each extra filter
Mechanical details
Alternative tag
Each banner may include a text alternative up to 25 characters.
File format
HTML file, 35kb maximum
GIF, Animated GIF and JPG
(Flash, Javascript and stylesheets are not supported)
Rich Media creative must first be sent for testing before any
agreement to launch. Please allow 8-10 days for testing.
Linking URL
Link must be live upon banner material submission.
Rotation
Advertisers can supply up to four different copies for rotation
each time.
Deadlines
Booking
5 days prior to ad posting
Materials
3 days prior to ad posting (including graphics, alt text,
linking URL)
All you need to know scmp.com
Ad options
Print Plus
Integrated advertising campaigns offer more opportunities for driving deeper engagement
with consumers
As consumers dedicate more of their media consumption time to the web, campaign integration is proving to be increasingly
critical to driving measurable advertising results. We are able to plan your integrated media campaign across our trusted,
valued platforms.
For pricing information on SCMP Print Plus Advertising options, please speak to your SCMP sales team representative.
Newspaper
Online
Display Advertising Director says
"Integrated advertising allows businesses to obtain the required exposure, increase top-of-mind brand awareness and ensure
high return on their investment. The South China Morning Post provides flexible, integrated advertising solutions to support
campaigns of any size and scope."
Elsie Cheung, Director, Display Advertising, SCMP.
All you need to know scmp.com
Rates
Type
Section
CPM US$
CPM HK$
Top Banner
Homepage
32
250
Run of Free Area
26
203
Run of Paid Area
23
180
Vertical Rectangle
Homepage
30
234
Run of Free Area
25
195
Run of Paid Area
22
172
Island
Run of Teaser Pages
32
250
Run of Full Article Pages
26
203
Text Link
Homepage
15
117
Run of Free Index Pages
11
86
Keywords*
All Article Pages
Pre-roll Video Ad
Media Player, All Pages
Island Video Ad
Podcast Audio Ad**
SCMP Today
256/word/section/week 2,000/word/section/week
2,500/program/week
19,500/program/week
Run of Teaser Pages
48
375
Run of Article Pages
39
305
1,154/week
9,000/week
eDM***
1st Target Filter
$0.19/email
$1.5/email
Each Additional Filter
$0.06/email
$0.5/email
Print Plus
Please contact your Sales Executive
* Minimum buy: 10 words
** Minimum buy: 5 episodes
*** Minimum buy: HK$5,000
All you need to know Rates & Information
Terms of business
1. All advertisements are placed and all orders are accepted
subject to the terms and conditions as hereinafter set out
provided that South China Morning Post Publishers Limited
(SCMP) expressly reserves its right to amend, vary, replace or
cancel any of such terms and conditions without prior notice to
the advertiser and the advertiser is deemed to have express
knowledge of and be bound by such terms and conditions. No
terms sought to be applied by the advertiser to any order for
advertising shall be binding upon SCMP. Advertising orders for
space will not be considered as contracts.
2. SCMP reserves the right to reject, decline or refuse to publish
in whole or in part or to amend any advertisement with or
without notice to the advertiser where in its sole opinion it
considers necessary or desirable, and SCMP shall not in any
way be liable for any loss or damage arising as a result of nonpublication or amendment as aforesaid (nor shall any refund of
or deduction from the costs of the advertisement or any other
compensation be granted by SCMP to the advertiser in the
event of such non-publication or amendment). SCMP accepts
no liability whatsoever for any omission or inaccuracy or failure
of colour printing in any published advertisement whether
or not a proof has been supplied and whether or not such
omission or inaccuracy or failure is attributable to the neglect
or default of SCMP, its employees, agents and contractors.
Where the advertiser requires that its name and address or
other information shall not be disclosed and SCMP shall have
been so notified by the advertiser on placement of its order
SCMP shall use reasonable endeavours to ensure the same but
shall not be liable for any disclosure unless such disclosure is
made with the express knowledge or authority of SCMP.
3. SCMP shall have the absolute right at any time to determine,
adjust or vary the rate of charges and classification applicable
to all advertisements placed. Published rates and charges are
those set out on any order form or acknowledgement may be
varied by SCMP at any time without notice prior to invoicing.
Quotations given by SCMP shall not in any way be binding on
SCMP.
4. Acceptance of an advertisement for publication does not
constitute a binding commitment or any representation or
warranty on SCMP’s part to publish the same either at all or
on any specified date or dates. SCMP shall not be liable for any
loss, costs or expenses incurred by non-publication (including
non-publication attributable to strikes, lock-outs, mechanical
or production difficulties or any other cause beyond the control
of SCMP) or by publication of an advertisement cancelled in
accordance with provisions of Clause 8 hereof or publication
on a date or position or manner materially different from that
specified by the advertiser on placement of its order. SCMP’s
liability shall in case of non-publication be limited to refund
of the charge of the advertisement and in all other cases as
aforesaid SCMP shall have the option either to grant a refund
of such proportion of the charge as shall in SCMP’s sole
opinion be reasonable or in lieu of such refund and at SCMP’s
absolute discretion to publish the advertisement as soon as
reasonably practicable. In the case of colour advertisements,
publication shall be deemed correct unless more than 10% of
copies circulated have incorrect colour(s). The advertiser shall
be obliged to furnish SCMP with reasonable evidence of this
within 48 hours of publication.
5. SCMP shall use reasonable endeavours to accept orders if
they are received at the location and by the time specified
by SCMP from time to time for that type of advertisement.
All advertisement copy and artwork must be received by the
latest receipt time specified by SCMP which may be varied by
SCMP without notice and SCMP shall have the right to refuse
to accept any orders or to decline or refuse to publish any
orders if the advertisement copy and artwork of such orders
shall not have been received by SCMP by the latest receipt
time as aforesaid nor shall SCMP be liable for any loss or
damage arising as a result of non-publication hereunder.
6. Advertisements of certain sizes and shapes only are normally
accepted but advertisements of other sizes and shapes may
be accepted subject to special terms.
7. SCMP shall take reasonable steps to ensure that competitive
advertising does not appear on the same page or facing
pages. However due to space limitations no assurance of any
kind can be given and SCMP shall not be under any liability
whatsoever if the same occurs.
8. Cancellations will be accepted if noticed in writing by the
advertiser and received by SCMP at its Head Office before
the time specified by SCMP from time to time as the order
deadline in accordance with the provisions of Clause 5 hereof.
9. Artwork for advertising material must be fully pasted up and
presented to SCMP as positive film. Large areas of solid black
may be stripped or lined at SCMP’s absolute discretion.
10. Late delivery of copy/artwork or non-compliance with
cancellation procedures specified as aforesaid will result in
forfeiture of the space booked and, in addition, SCMP shall
have the express right to recover from the advertiser the full
cost of the advertisement or other placed.
All you need to know Rates & Information
Terms of business
11. SCMP shall not accept any responsibility for damage to or loss
of artwork or any other documents or material supplied for the
purpose of an advertisement. Advertising material not claimed
within three months of the publication date or proposed
publication date will be disposed of without further notice.
12. The advertiser and/or its advertising agent(s) shall indemnify
and keep indemnified SCMP in respect of all loss, damage,
costs and expenses including legal fees arising directly
or indirectly from the publication of an advertisement on
instructions from the advertiser and/or its advertising
agent(s). In any case where a claim is or may be made or
threatened against SCMP, SCMP will give notice in writing
to the advertiser and will take reasonable steps to consult
with the advertiser before any claim is settled, defended or
otherwise determined provided that a failure to consult shall
not affect the advertiser’s liability hereunder.
13. The submission of an advertisement constitutes a warranty
by the advertiser to SCMP that it has all necessary authorities
and permissions for the insertion thereof and that the
advertisement or any part thereof or the publication
of the advertisement does not in any way contravene,
violate or constitute a breach of any laws of Hong Kong
or any restrictions or prohibitions imposed by the relevant
Government authorities or otherwise and the advertiser shall
indemnify SCMP in respect of any breach of this clause in
accordance with the provisions of Clause 12 hereof.
14. All cheques, money-orders, etc. should be made payable
to South China Morning Post Publishers Limited. Rates are
expressed in HK dollars but SCMP shall be entitled to receive
payment in other currencies, the rate of conversion to HK
dollars for payment shall be determined by SCMP from time
to time.
15. The advertiser shall be invoiced at SCMP’s discretion either
upon publication or monthly unless otherwise specified by
SCMP. Terms of payment are net 30 days from the month of
invoice. SCMP shall have the right to charge interest on any
outstanding payment after the due date (without any further
notice) at the rate of one percent (1%) per month from
date of invoice on outstanding balance to date of receipt of
payment by SCMP and in addition SCMP shall also be entitled
to recover from the advertiser any costs and expenses
(including all legal fees) incurred by SCMP in recovering any
outstanding payment and interest thereon.
16. Subject to the terms upon which advertising agents are
recognized by SCMP, such agents will be entitled to agency
commission of fifteen percent (15%) on all rates.
17. The advertiser is liable at all times for payment of all
advertising charges. Where a recognized advertising agent
substitutes its order for that of the original advertiser or
requires invoices addressed to the advertising agent, SCMP
shall hold the agent and the original advertiser jointly and
severally liable hereunder.
18. Any claims pursuant to these terms must be made by the
advertiser in writing within 48 hours after publication or
date of agreed publication to the Display Advertising at
South China Morning Post, 15th Floor, Somerset House, 979
King’s Road, Quarry Bay, Hong Kong and unless such claims
shall have been received by SCMP within the time limit as
aforesaid, all claims by the advertiser pursuant to the terms
and conditions hereof shall be deemed to have been waived
by the advertiser.
19. The advertiser and/or its advertising agent(s) agrees
that SCMP may set off or transfer any sum outstanding to
the credit of any one or more such accounts maintained
by the advertiser and/or its advertising agent(s) in or
towards satisfaction of any of the advertisers and/or its
advertising agent(s) liabilities to SCMP or in any other respect
whatsoever whether such liabilities be present or future,
actual or contingent, primary or collateral and several or
joint. The advertiser and/or its advertising agent(s) waives
all rights of subrogation and agrees not to claim any set off
or counter claim against any other person liable or to prove
in competition with SCMP in the event of the insolvency
of such person or to have the benefit of or share in any
outstanding debt receivable by SCMP. For the purpose of this
Clause, the definition of SCMP shall be deemed to include its
holding, subsidiary, fellow subsidiary, associated and affiliated
companies.
20. Not all sections of all newspapers are sent to all readers.
All you need to know Rates & Information
Overseas sales representative contacts
Australia
Caroline Jaffer
Customer Relations Manager
International Division
Mass Media Publicitas
Level 9, 215-217 Clarence Street
Sydney NSW 2000 Australia
Tel: (61) 2 8298 9312
Fax: (61) 2 9252 2022
E-mail: [email protected]
Belgium
Samira Ben Hadi
Account Manager
Publicitas Media Belgium
Lozenberg 9
B-1932 Zaventem - Belgium
Phone: +32 (2) 639 84 35
Fax: +32 (2) 639 84 30
E-mail: [email protected]
China
Ms. Coco Hu
Publicitas China
Suite B, 26 Floor, Chongkiu Building
No. 76 Xianlie Zhong Road
Guangzhou 510070 PR China
Tel: 8620 8732 2914
Fax: 8620 8732 2904
E-mail: [email protected]
Ms. Amy Zhang
Publicitas China
Room 701, Wise Logic International Center
No. 66 Shanxi Road North
Jing An District, Shanghai
PR China
Tel: 8621 5116 8877
Fax: 8621 5116 0678
Ms. Nancy Sun
Publicitas China
Rm 622, Wan Xin Business Building
#94 Dong Si Shi Tiao
Dongcheng District, Beijing 100007
PR China
Tel: 8610 6401 9190 Ext. 612
Fax: 8610 6401 4756
E-mail: [email protected]
England
Mr. Chris Morgan
The Powers Turner Group
Gordon House
Greencoat Place
London SW1P 1PH
Tel: 44 (020) 7592 8300
Fax: 44 (020) 7592 8301
E-mail: [email protected]
France
Mr. Gilles Vaillon, Managing Director
Ms. Claire Goueythieu, Key Accounts Manager
Publicitas S.A.
26, Avenue Victor-Hugo
F - 75116 Paris
Tel: (33) 145 00 66 08
Fax: (33) 145 00 94 81
E-mail: [email protected]
Germany
Mr. Rupert Tonn, Managing Director
Ms. Petra Reinheimer, Regional Sales Manager
Publicitas Germany GmbH
Oederweg 52-54
D-60318 Frankfurt
Tel: (49)-69-719 149-0
Fax: (49)-69-719 149-30
E-mail: [email protected]
Mr. Sven Kietz, Regional Manager
Publicitas Germany GmbH
Kreuzstrasse 60
D-40210 Dusseldorf
Tel: (49)-211-862 092-0
Fax: (49)-211-862 092-21
E-mail:
[email protected]
Mr. Christoph Hoefer
Regional Sales Manager
Publicitas Germany GmbH
Rosenkavalierplatz 14
D-81925 Munich
Tel: (49)-89-921 06-0
Fax: (49)-89-921 06-30
e-mail: [email protected]
All you need to know Rates & Information
Overseas sales representative contacts
India
Mediascope Publicitas (I) Pvt Ltd.
51 Doli Chamber
Arthur Bunder Road
Colaba, Mumbai - 400 005
India
Tel: 91 22 22048890/22881401
Fax: 91 22 22875718/22824889
E-mail: [email protected]
Philippines
Mr. Napoleon R. Cruz
Space Marketing Philippines Inc
1007 Le Triomphe
375H V.Dela Costa Street
Salcedo Village, Makati City,
Philippines
Tel: (632) 892-4290
Fax: (632) 812 5969
Japan
Mr. Jiro Semba
Intergroup Communications Ltd.
1-17-11 Inamura, Kamakura
Japan 248-0024
Tel: (81) 467-25-2763
Fax: (81) 467-25-2837
E-mail: [email protected]
Korea
Mr. Ho - Geun Lee
International Media Services Co., Ltd.
28-11, Nonhyun-dong
Kangnam-Gu, Seoul 135-010
Korea
Tel: (822) 3443 6200
Fax: (822) 3443 6230
E-mail: [email protected]
Sweden
M & M International Media AB
Vasterlanggatan 67
111 29 Stockholm
Sweden
Tel. +46 8 24 5401
Fax. + 46 8 24 5402
Middle East
Mr. Kaleem Syed
Integrated Advertising Services
Building No. 1, Office 214
Dubai Media City
Dubai, U.A.E.
Tel: (971) 4-3913360
Fax: (971) 4-3913370
Mobile : (971) 50-5594936
E-mail: [email protected]
New Zealand
Mr. Neil Bowman
McKay & Bowman International Media
Representatives Ltd.
Cnr College Rd & Kilham Ave.
P.O. Box 36-490, Northcote
Auckland, New Zealand
Tel: (64) 9 419 0561
Fax: (64) 9 419 2243
E-mail: [email protected]
Switzerland
Publicitas International Switzerland
Mr. Daniel Schüpbach, Managing Director
Hochbergerstrasse 15
P.O. Box
CH-4002 Basel / Switzerland
Tel. ++41 61 275 46 20
Fax. ++41 61 275 47 77
E-mail: [email protected]
Mr. Heinrich Jung
Sales Director
Zurich Sales Office
Holbeinstrasse 30
P.O. Box
CH - 8022 Zurich /Switzerland
Tel. ++41 43 222 58 01
Fax. ++41 43 222 58 09
E-mail: [email protected]
Mr. Robert Vego, Sales Manager
Lausanne Sales Office
Avenue des Mousquines 4
P.O. Box
CH - 1001 Lausanne
Tel. ++41 21 213 63 11
Fax. ++41 21 213 63 12
E-mail: [email protected]
All you need to know Rates & Information
Overseas sales representative contacts
Thailand
N.J. International Media Co., Ltd.
10/F, Unit 10A
317 Kamol Sukosol Building
Silom Road, Bangkok 10500 Thailand
Tel: (662) 635 5185
Fax: (662) 635 5187
E-mail: [email protected]
U.S.A.
Publicitas North America
261 Madison Ave.
7th Floor
New York, NY 10016
USA
Tel: (212) 599 50 57
Fax: (212) 599 82 98
E-mail: [email protected]
Singapore
South China Morning Post (S) Pte Ltd
Unit 15-06 Shaw Centre
1 Scotts Road
Singapore 228208
Tel: (65) 6734 8628
Fax: (65) 6734 8638
E-mail: [email protected]