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VISUAL CULTURE STUDIES: PAPER I
MARKING MEMORANDUM
SECTION A
ISSUES THAT ART ADDRESSES IN INTERNATIONAL ART
QUESTION 1
15 marks
1.1 What are the main two social issues that Helnwein and Harde address in their artworks (Image A and B) (2)
The loss of innocence and the modification of beauty.
2 marks (Bloom’s level 2 - 4 cognitive skills) allocated for identifying the social issues.
1.2 Do you think that Helnwein and Harde’s works (Image A and B) are accessible to the public? (3)
No: Helnwein’s work is displayed in a public space and was seen by thousands of spectators.
Many viewers were offended by the symbols and metaphors used in the work.
A hyper-realism was used on a monumental scale.
Yes: Harde’s work is a grotesque distortion of beauty that is offensive.
The view is required to partake in the artwork by trying on the paper masks.
So making themselves part of the work.
1 mark (Bloom’s level 2 - 4 cognitive skills) allocated for identifying
2 mark (Bloom’s level 5 - 7) explaining possibly meanings.
1.3 How does Helnwein and Harde’s works (Image A and B) break from traditional art? (2)
Image A uses a photographic public installation type of approach that relies on the modern billboard approach of commercial art
while Image B requires spectator participation in a performance that changes as the viewer’s change.
2 mark (Bloom’s level 5 - 7) explaining possibly meanings.
1.5
Line; shape, form, colour, tone, texture - affects of semantics. Realism vs abstraction
5 marks (Bloom’s level 2 - 4 cognitive skills) allocated for identifying elements and 10 marks
(Bloom’s level 5 - 7) comparing possibly functions.
QUESTION 2
30 marks
2.1 The introduction must state a response to the statement: Contemporary art is inaccessible to the general public - agree or disagree.
3 marks (Bloom's level 5 – 7, cognitive)
If disagree - because conceptual art relies on a wide range of experiences from visual to physical as well as interpretations. If the
conceptual artwork was only pictorial then the general public would not experience contemporary thinking, therefore conceptual art ads
to the general public’s experiences. We live in a global village where the meaning of art is trans-cultural.
If Agree – because the artwork can only be understood in terms of ones own viewpoint or culture. Therefore contemporary
culture and values determine how we read the work. A work made in Europe will have a different meaning and symbolical
understanding in China or anywhere else in the world therefore conceptual art is more exclusive and relies on art trends to get
meanings which the general public would never understand.
2.2 Give an in depth assessment as to why you agree or disagree with the statement. (Candidates will need to do this by
examining the artworks/buildings they selected and by including and elaborating on relevant facts. Clear logical arguments
should be made.) (28)
2.2 Based on the works selected an in depth assessment of why agree or disagree with the statement.
Candidates will need to use the artworks and/ or structures selected, and elaborate on any relevant facts asked for in the question.
18 marks (Bloom's level 2 – 4, cognitive) are allocated to the basic factual content of examples given:
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4 artists/ architects
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4 titles of works with descriptions
10 relevant facts
9 marks (Bloom's level 2 – 4, cognitive) are allocated to further relevant facts pertaining to the examples given above.
11 marks (Bloom's level 5 – 7, metacognitive) are allocated to arguments about the statement that artists and/ or architects should be
motivated by the needs of society, using the chosen works to clarify the stance taken.
The works discussed must come from c. 1970s up till the present. The arguments must relate to the introduction.
QUESTION 3
15 marks
Mark allocation for Question 3
2 Movement/mode, 2 artists/architects, 2 titles with brief descriptions: = 6 marks
Relevant facts: 5 marks
Argument: 4 marks
3 marks (Bloom's level 2 – 4, cognitive) are allocated to the basic factual content of ONEexample given: • 1 movement/ style/ mode
• 1 artist/ architect • 1 title of work withdescription. 6 marks (Bloom's level 2 – 4, cognitive) are allocated to further relevant facts
pertaining to the example given above. 6 marks (Bloom's level 5 – 7, metacognitive) are allocated to arguments about the statement
that artists and/ or architects should be motivated by the need to reject traditional values and approaches.
For example, if arguing in agreement:
Duchamp (Fa) who used readymades to making art. (Fm) as seen in LHOOQ where he includes non art media and where the title adds
meaning to the work... (Fa)
3 marks (Bloom's level 2 – 4, cognitive facts)
Duchamp's objects are metaphors of personal experience and can only be understood in the context of the semantic environment that
he generates around the work. (Fr) The title as metaphor creates an alternative contnet--one that is deeply personal, introspective.(Fr)
Sample Answer:
The movements discussed could include: Dadaism; Abstract Expressionism; Surrealism; Pop Art. Please see the Grade 12
Work book for more information.
SECTION B
QUESTION 5
ISSUES THAT ART ADDRESSES IN SOUTH AFRICAN ART
20 marks
5.1 4 marks (Bloom’s level 2 - 4, cognitive) for basic factual content of two examples given for artist; title of artwork plus description
(4 marks); 4 relevant facts in relation to the examples discussed (4 marks); 4 marks (Bloom’s level 5 - 7) for identifying and describing
why the selected artworks contain a political content.
Artists that could be discussed include: Sebidi, Alexander, Kentridge.
Please see the Grade 12 Work book for more information.
5.2 6 marks (Bloom’s level 2 - 4, cognitive) for discussing 6 relevant facts in relation to the examples discussed (4 marks); 2 marks
(Bloom’s level 5 - 7) for evaluating the relevance of the content and arguing if it is still relevant today.
Artists that could be discussed include: Same as above.
Please see the Grade 12 Work book for more information.
QUESTION 6
20 marks
6.1 4 marks (Bloom’s level 2 - 4, cognitive) for basic factual content of two examples given for
artist; title of artwork plus description (4 marks); 4 relevant facts in relation to the examples discussed (4 marks); 4 marks (Bloom’s
level 5 - 7) for identifying and describing why the selected artworks contain a feminist content.
Artists that could be discussed include: Sebidi, Alexander, Siopis. Victor – check the correct work is selected and not the same as in
any other question.
Please see the Grade 12 Work book for more information.
6.2 6 marks (Bloom’s level 2 - 4, cognitive) for discussing 6 relevant facts in relation to the examples discussed (4 marks); 2 marks
(Bloom’s level 5 - 7) for explaining how the patriarchal gaze, point of view and/or objectification is addressed by the artists.
Artists that could be discussed include: Same as above.
Please see the Grade 12 Work book for more information.